THE INDIAN COMMUNITY SCHOOL, KUWAIT

SERIES : I TERM MODEL / 2021 - 2022

CODE: N 812

TIME ALLOWED : 1½ HOURS CLASS : XII

MAX. MARKS : 30 NO. OF PAGES: 8
MARKETING

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General Instructions:
1. Please read the instructions carefully
2. This Question Paper is divided into 03 sections, viz., Section A, Section B and Section C.
3. Section A is of 05 marks and has 06 questions on Employability Skills.
4. Section B is of 20 marks and has 25 questions on Subject specific Skills.
5. Section C is of 05 marks and has 07 competency-based questions.
6. Do as per the instructions given in the respective sections.
7. Marks allotted are mentioned against each section/question.
8. All questions must be attempted in the correct order

SECTION A
Answer any 5 questions out of the given 6 questions on Employability Skills (1 x 5 = 5 marks)

1. Which of the following options are NOT correct with respect to Listening? 1
A. Listening is active
B. Listening is involuntary
C. Listening is focused
D. Listening is Intentional
2. Most of our day-to-day reading is done ________? 1
A. Silently
B. Extensively
C. Intensively
D. Loudly
3. In this condition people have a sense of their own importance a deep need for 1
excessive attention and admiration and lack of empathy for others. Identify the
personality disorder explained in the above lines.
A. Avoidant
B. Paranoid
C. Narcissistic
D. Antisocial

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 4. Which of the following are psychological needs and physiological needs? 1
A. Friendship, family & Security needs
B. External needs & Internal needs
C. Achievement, affiliation & Hunger, and thirst
D. Friendship & Security needs
5. What is the function of the button of Excel window marked X called? 1
A. It opens the previous worksheet
B. It opens the first worksheet
C. It opens the last worksheet
D. It opens the next worksheet
6. Which component of MS-Excel is an intersection of row and column? 1
A. Column header
B. Row header
C. Formula bar
D. Cell
SECTION B
Answer any 20 questions out of the given 25 questions (1 x 20 = 20 marks)
7. Which of the following label state product feature and explain the various uses of 1
the product:
A. Informative label
B. Grade label
C. Descriptive label
D. Brand label

8. In _______________________, middlemen procure supplies of goods from a variety 1

of sources and keep it at a particular place
A. Assembling
B. Buying
C. Grading
D. Sorting
9. How are the price and quantity demanded of a product related to each other? 1
A. Directly
B. Falling
C. Inverse
D. Moving upward

10. At the last moment while paying cash at the billing counter at LULU you bought a 1
pack of M&M This is an example of _____ goods.
A. Impulse
B. Customized
C. Augmented
D. Generic

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11. What is indicated by price, which a buyer is ready to exchange for purchase of 1
certain goods/ services?
A. Satisfaction
B. Money value
C. Purchasing power
D. Marketer’s assessment

12. Conventionally it was used to protect the product from damage on route and 1
facilitate handing but later it became a major tool in the promotion of the product.
A. Labeling
B. Branding
C. Packaging
D. Pricing

13. Very purpose for which product is created is its _____ benefits. 1
A. core
B. Impulse
C. product
D. D) Customized
14. What price will be fixed for a product having more features and attributes? 1
A. Higher
B. Lower
C. Moderate
D. Profit maximization

15. What out of the following must be supporting other elements of marketing mix? 1
A. Pricing
B. Price
C. Product
D. Revenue

16. How does availability of quality goods at a competitive price affect social welfare in 1
society?
A. Neutralizes
B. Minimizes
C. Maximizes
D. No effect

17. Normally seen on Liberty shoes, price tag shows that the selling price of the pair is 1
Rs.699 or Rs.799 or so. Identify the pricing method adopted by Liberty shoes Ltd. as
discussed.
A. Psychological pricing
B. Leader pricing
C. Premium pricing
D. Price lining

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18. It provides written information about the product helping the buyer to understand 1
the nature of the product its distinctive features
A. Brand
B. Logo
C. Package
D. D)Label

19. The needs of the customer are identified through market research and the insights 1
thus obtained are used to add new features to the product
A. Core benefit
B. Augmented product
C. Differentiated product
D. Potential product

20. A deliberate alteration in the physical attributes of a product or its packaging is 1

called:
A. Product Modification
B. Product differentiation
C. Product Diversification
D. Product repositioning

21. If the demand for a product is inelastic firms fix a price of the product which will be 1
A. High
B. Low
C. To cover the cost
D. None of these

22. Which type of pricing policy is suitable where little is known about the price 1
elasticity of the product
A. Differential pricing
B. Penetration pricing
C. Perceived value pricing
D. Skimming pricing

23. What takes place between manufacturers and customers before closing a deal 1
A. Negotiation
B. Financing
C. Grading
D. Maintenance

24. Under this pricing policy, different customers are charged different 1
prices :
A. Skimming-the-cream
B. Penetrating
C. Follow-the-leader
D. Discriminating

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25. Which of the following is NOT considered a type of re-seller? 1
A. Whole seller
B. Manufacturer
C. Retailer
D. Distributor

26. Skimming-the-cream pricing policy should not be adopted when 1

A. the product is new and is a specialty product.
B. heavy expenses have been incurred on the development and
introduction of the product.
C. demand is to be restricted to the level which can be easily met.
D. the demand for the product is highly elastic.

27. If one of the firms in an industry sets the price of the product and all 1
other firms sell at the same price, it will be called
A. Non-competitive price
B. Option less price
C. Follow-the-leader price
D. Non-discriminatory price

28. “Every producer seeks to link together the set of marketing 1

intermediaries that best fulfil the firm’s objective. This set of
marketing intermediaries is called marketing channel.” According to:
A. William Stanton
B. Philip Kotler
C. Peter Drucker
D. None of the above
29. The policy of charging very high price in the initial stages of the life of 1
a
product is called
A. Skimming-The -Cream Price Policy
B. Penetrating Price Policy
C. Follow the leader Price Policy
D. Non-Competitive Price Policy.

30. This one of the following is not an objective of pricing – 1

A. To achieve target rate of return on invested capital.
B. To face competition
C. To reduce the cost of raising capital
D. To maintain or improve share of the market.

31. It is that marketing policy under which the manufacturer of an article 1

places restriction on the price at which it shall be sold by one
intermediary to another intermediary and ultimately to the
consumers.

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 A. Follow the Leader Policy
B. Resale Price Maintenance Policy
C. Non-Competitive Price Policy
D. (d) Marginal Cost Price Policy

SECTION C (COMPETENCY BASED QUESTIONS)

Answer any 5 questions out of the given 7 questions (1 x 5 = 5 marks)
32. Assertion: Facilitating functions of the channel include post-purchase 1
service and maintenance, financing, market information etc.
Reason: In the case of automobiles, computers and mobiles etc after
sales service is very important.
A. Assertion is true, but Reason is false
B. Both Assertion and Reason are true, and Reason is not the
correct explanation for the Assertion
C. Both Assertion and Reason are true, and Reason is the correct
explanation for the Assertion
D. D) Assertion is false, but Reason is true
33. I bought a rail ticket from Delhi to Mumbai in Rajdhani Express but 1
to my surprise I got travel insurance free worth Rs.2 lakh, in case of
my death during the journey due to rail accident. Which benefit is
highlighted in the above statement?
A. The potential product
B. Augmented product
C. The Customized product
D. D) Generic product
34. During COVID-19 pandemic situation, worldwide prices of sanitizer, 1
masks & PPE kits are regulated by the Government policies. Identify
the factor discussed in the statement.
A. Promotional Programs
B. Internal factors
C. External Factors
D. D) Market conditions
35. Jewelry and car fall under _____ products since maximum efforts are 1
put in buying them.
A. Consumer goods
B. Shopping goods
C. Durable goods
D. D) Specialty goods
36. -----------------can give rich dividend when buyers are not price- 1
conscious and are willing to pay a higher price for a better product.
A. Premium pricing
B. Psychological Pricing
C. Dual Pricing
D. Follow the leader pricing

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37. Samuel sets the same price to similar types of customers for his 1
watches who purchase similar quantities of the product under the
same terms of sale.
Which pricing policy is followed by Samuel?
A. One price
B. Variable price
C. Price Lining
D. Leader pricing
38. Mica is a middleman who is involved in various activities like 1
demonstration of product, display and contest which form a part of
___________________ function.
A. Product Promotion
B. Transactional function
C. Logistic Function
D. None of the above

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FOR ROUGH WORK ONLY

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