Behavioural Finance

A field of finance that proposes psychology-

based theories to explain stock market
anomalies
(such as severe rises or falls in stock price).
 Investors behaviour analysis

Capital markets behaviour analysis

 Biases

1. Mental accounting
2. Loss aversion
3. Overconfidence bias
4. Anchoring bias
5. Herd behaviour bias
According to conventional financial theory, the world and
its participants are, for the most part, rational "wealth
maximizers".
However, there are many instances where emotion and
psychology influence our decisions, causing us to
behave in unpredictable or irrational ways.
Behavioural finance is a relatively new field that seeks to
combine behavioural and cognitive psychological theory
with conventional economics and finance to provide
explanations for why people make irrational financial
decisions.
 Why is behavioural finance necessary?
When using the labels "conventional" or "modern" to
describe finance, we are talking about the type of
finance that is based on rational and logical theories,
such as the capital asset pricing model (CAPM) and
the efficient market hypothesis (EMH).
These theories assume that people, for the most part,
behave rationally and predictably.
Efficient-market hypothesis (EMH)
(Eugene Fama)
The efficient market hypothesis (EMH) is an investment theory
that states it is impossible to "beat the market" because
stock market efficiency causes existing share prices to
always incorporate and reflect all relevant information.
According to the EMH, stocks always trade at their fair value
on stock exchanges, making it impossible for investors to
either purchase undervalued stocks or sell stocks for inflated
prices.
As such, it should be impossible to outperform the overall
market through expert stock selection or market timing, and
the only way an investor can possibly obtain higher returns
is by purchasing riskier investments.
 CAPM
E(Ri) = Rf + βi (E(Rm) – Rf)

where:
- E(Ri) is the expected return on the capital asset,
- Rf is the risk-free rate of interest such as interest arising from
government bonds,
- βi (the beta) is the sensitivity of the expected excess asset returns
to the expected excess market returns,
- E(Rm) is the expected return of the market,
- E(Rm) – Rf is sometimes known as the market premium.
 Financial markets are "informationally efficient".
In consequence of this, one cannot consistently
achieve returns in excess of average market returns
on a risk-adjusted basis, given the information
available at the time the investment is made.
For a while, theoretical and empirical evidence suggested that
CAPM, EMH and other rational financial theories did a
respectable job of predicting and explaining certain events.
However, as time went on, academics in both finance and
economics started to find anomalies and behaviours that
couldn't be explained by theories available at the time.
While these theories could explain certain "idealized" events,
the real world proved to be a very messy place in which
market participants often behaved very unpredictably.
Behavioural Finance
vs.
Classical Finance
 Homo economicus, or economic human, is the
concept in many economic theories of humans as
rational and narrowly self-interested actors who have
the ability to make judgments toward their subjectively
defined ends.
 Homo Economicus
One of the most rudimentary assumptions that conventional
economics and finance makes is that people are rational
"wealth maximizers" who seek to increase their own well-
being.
According to conventional economics, emotions and other
extraneous factors do not influence people when it comes to
making economic choices.
 In most cases, however, this assumption doesn't reflect how
people behave in the real world.
The fact is people frequently behave irrationally.
Consider how many people purchase lottery tickets in the hope
of hitting the big jackpot.
From a purely logical standpoint, it does not make sense to buy
a lottery ticket when the odds of winning are overwhelming
against the ticket holder (roughly 1 in 146 million, or
0.0000006849%, for the famous Powerball jackpot).
Despite this, millions of people spend countless dollars on this
activity.
These anomalies prompted academics to look to cognitive
psychology to account for the irrational and illogical
behaviours that modern finance had failed to explain.
Behavioural finance seeks to explain our actions, whereas
modern finance seeks to explain the actions of the
"economic man" (Homo economicus).
 Daniel Kahneman and Amos Tversky
Cognitive psychologists Daniel Kahneman and Amos Tversky
are considered the fathers of behavioural
economics/finance.
Since their initial collaborations in the late 1960s, this duo has
published about 200 works, most of which relate to
psychological concepts with implications for behavioural
finance.
In 2002, Kahneman received the Nobel Memorial Prize in
Economic Sciences for his contributions to the study of
rationality in economics.
Kahneman and Tversky have focused much of their research
on the cognitive baises and heuristics (i.e. approaches to
problem solving) that cause people to engage in
unanticipated irrational behaviour.
Their most popular and notable works include writings about
prospect theory and loss aversion.
 Richard Thaler
While Kahneman and Tversky provided the early psychological
theories that would be the foundation for behavioural
finance, this field would not have evolved if it weren't for
economist Richard Thaler.
During his studies, Thaler became more and more aware of the
shortcomings in conventional economic theories as they
relate to people's behaviours.
After reading a draft version of Kahneman and Tversky's work
on prospect theory, Thaler realized that, unlike conventional
economic theory, psychological theory could account for the
irrationality in behaviours.
Thaler went on to collaborate with Kahneman and
Tversky, blending economics and finance with
psychology to present concepts, such as mental
accounting, the endowment effect and other biases.
 The Endowment Effect

The endowment effect describes a circumstance in which an

individual places a higher value on an object that they
already own than the value they would place on that same
object if they did not own it.
An example: an individual obtained a case of wine that was
relatively modest in terms of price. If an offer were made at a
later date to acquire that wine for its current market value,
which is marginally higher than the price that the individual
paid for it, the endowment effect might compel the owner to
refuse this offer, despite the monetary gains that would be
realized by accepting the offer.
Some supporters of the efficient market hypothesis are vocal
critics of behavioural finance.
The efficient market hypothesis is considered one of the
foundations of modern financial theory.
However, the hypothesis does not account for irrationality
because it assumes that the market price of a security
reflects the impact of all relevant information as it is
released.
 The most notable critic of behavioural finance is Eugene
Fama, the founder of market efficiency theory.
Professor Fama suggests that even though there are some
anomalies that cannot be explained by modern financial
theory, market efficiency should not be totally abandoned in
favour of behavioural finance.
 The presence of regularly occurring anomalies in
conventional economic theory was a big contributor to
the formation of behavioural finance.
These so-called anomalies, and their continued existence,
directly violate modern financial and economic theories,
which assume rational and logical behaviour.
 January Effect
The January effect is named after the phenomenon in
which the average monthly return for small firms is
consistently higher in January than any other month of
the year.
This is at odds with the efficient market hypothesis, which
predicts that stocks should move at a "random walk".
 Prospect Theory
Traditionally, it is believed the net effect of the gains and
losses involved with each choice are combined to
present an overall evaluation of whether a choice is
desirable.
Academics tend to use "utility" to describe enjoyment and
contend that we prefer instances that maximize our
utility.
 However, research has found that we don't actually process
information in such a rational way.
In 1979, Kahneman and Tversky presented an idea called
prospect theory, which contends that people value gains
and losses differently, and, as such, will base decisions on
perceived gains rather than perceived losses.
Thus, if a person were given two equal choices, one expressed
in terms of possible gains and the other in possible losses,
people would choose the former - even when they achieve
the same economic end result.
 According to prospect theory, losses have more emotional
impact than an equivalent amount of gains.
For example, in a traditional way of thinking, the amount of
utility gained from receiving $50 should be equal to a
situation in which you gained $100 and then lost $50. In both
situations, the end result is a net gain of $50.

However, despite the fact that you still end up with a $50 gain
in either case, most people view a single gain of $50 more
favourably than gaining $100 and then losing $50.
Kahneman and Tversky conducted a series of studies in which
subjects answered questions that involved making
judgments between two monetary decisions that involved
prospective losses and gains. For example, the following
questions were used in their study:

You have $1,000 and you must pick one of the following
choices:
Choice A: You have a 50% chance of gaining $1,000, and a
50% chance of gaining $0.
Choice B: You have a 100% chance of gaining $500.

You have $2,000 and you must pick one of the following
choices:
Choice A: You have a 50% chance of losing $1,000, and 50%
of losing $0.
Choice B: You have a 100% chance of losing $500.
If the subjects had answered logically, they would pick either
"A" or "B" in both situations. (People choosing "B" would be
more risk adverse than those choosing "A").
However, the results of this study showed that an
overwhelming majority of people chose "B" for question 1
and "A" for question 2.
The implication is that people are willing to settle for a
reasonable level of gains (even if they have a reasonable
chance of earning more), but are willing to engage in risk-
seeking behaviours where they can limit their losses.
In other words, losses are weighted more heavily than an
equivalent amount of gains.
It is this line of thinking that created the asymmetric value
function:
 This function is a representation of the difference in utility
(amount of pain or joy) that is achieved as a result of a
certain amount of gain or loss.
It is key to note that not everyone would have a value function
that looks exactly like this; this is the general trend.
The most evident feature is how a loss creates a greater
feeling of pain compared to the joy created by an equivalent
gain.
For example, the absolute joy felt in finding $50 is a lot less
than the absolute pain caused by losing $50.
Consequently, when multiple gain/loss events happen, each
event is valued separately and then combined to create a
cumulative feeling.
For example, according to the value function, if you find $50,
but then lose it soon after, this would cause an overall effect
of -40 units of utility (finding the $50 causes +10 points of
utility (joy), but losing the $50 causes -50 points of utility
(pain).
To most of us, this makes sense: it is a fair bet that you'd be
kicking yourself over losing the $50 that you just found.
 Anchoring
Similar to how a house should be built upon a good, solid
foundation, our ideas and opinions should also be based on
relevant and correct facts in order to be considered valid.
However, this is not always so. The concept of anchoring
draws on the tendency to attach or "anchor" our thoughts to
a reference point - even though it may have no logical
relevance to the decision at hand.

Although it may seem an unlikely phenomenon, anchoring is

fairly prevalent in situations where people are dealing with
concepts that are new and novel.
Value Function
vs.
Utility Function
Utility Function
 The Value Function is conected to:

Relative perception in relation to the reference point

Decreasing sensitivity to changes

Loss aversion
The Weighting Function
Weighting Function
p – Stated probability
w – Decision weight
Heuristics
 Heuristic
(Greek: "Εὑρίσκω", "find" or "discover")
refers to experience-based techniques for problem
solving, learning, and discovery that give a solution
which is not guaranteed to be optimal
In more precise terms, heuristics are strategies using
readily accessible, though loosely applicable,
information to control problem solving in human
beings.
In psychology, heuristics are simple, efficient rules
which people often use to form judgments and make
decisions.
They are mental shortcuts that usually involve
focusing on one aspect of a complex problem and
ignoring others.
Availability heuristic is a mental shortcut that occurs
when people make judgments about the probability of
events by how easy it is to think of examples.
Representativeness heuristic is used when making
judgments about the probability of an event under
uncertainty.
Anchoring and adjustment heuristic influences the way
people intuitively assess probabilities.
According to this heuristic, people start with an implicitly
suggested reference point (the "anchor") and make
adjustments to it to reach their estimate.
A person begins with a first approximation (anchor) and
then makes incremental adjustments based on additional
information. These adjustments are usually insufficient,
giving the initial anchor a great deal of influence over
future assessments.