How to Answer Interview Questions
How to Answer Interview Questions
While it’s handy to have an idea of what you would like to answer
for common interview questions, no answer should be memorized or feel
over-rehearsed. You want to be genuine and answer all interview
questions naturally.
Check out our tips on answering interview questions for some basic
interview advice:
Don’t rush your answer. You don’t need to start answering the second the
interviewer has finished asking the question, especially if you find the question a bit
challenging. Think about the question for several seconds and stay calm while you
gather your thoughts
Use examples to demonstrate your points – one of the biggest mistakes job seekers
make is that they don’t back up their answers with examples. It’s not enough to say
you’re well-organised for example – what can you mention to prove it?
Don’t ramble onbabble and take 5 minutes to answer 1 question (also known as
nervous chatter) – aim for 2 minutes on average per answer to a competency based
question. Of course many questions don’t require more than a minute answer.
If you’re a jokey or humorous character, that’s great and can even ease the tense
interview environment. Still, I wouldn’t actually make jokes in an interview, they may
fall flat. It’s ok to show that you have a sense of humour, but you also need to make
sure you do take the questions seriously!
This is not exactly a ‘job interview question’, but a typical interview opener
especially when the job interview is being conducted by an inexperienced
or unskilled interviewer. Logically, a good interviewee would think of asking
the interviewer to confirm exactly what information they want answered, but
there is a better way to answer this question professionally and succinctly.
The key point is to not repeat everything you’ve stated in your resume.
Recruiters will have read your resume prior to asking you this interview
question, therefore you don’t need to recite it. However, you should make
reference to impressive achievements or relevant work experience when
touching down on your professional background.
I suggest you learn to answer this question with a three part, pre-planned
marketing statement that can more or less be reused from interview to
interview. Start with a brief summary of your career history – “I am a
Marketing Manager with 10 years of experience working for global software
companies in the UK and abroad.”
Then, talk them through briefly how your career developed but don’t just
repeat what they can see on your resume. Talk to the interviewer more in
terms of what you’ve learnt or achieved. Mention a recent accomplishment
that you are proud of that will also capture the potential employer’s
attention (i.e. cost savings, revenue increase). You really want to focus on
what makes you exceptional and how your skills and experience match the
requirements of the job.
If you’ve been genuinely following the company for a while, you might want
to mention here what specific activities of the company really appeal to you
or if you’ve spoken to some employees of the company and heard great
things about working for them, you can comment on that here, too.
Your answer should focus on what you offer the company and not the other
way round. The company wants to make sure that you are the right person
for their firm.
When a company hires a good person, they are making it harder for their
competitors to compete with them. Basically, you want to try to answer this
question by letting the interviewer know what you can do that other
candidates can’t. Companies hire people to solve problems so let the
interviewer know what problems you’ve solved and how your employers
benefited as a result.
Focus on specific tasks in the job description that are critical to the position
and tell the interviewer why you are the person to handle them.
Back your answers up with examples. Anyone can say that they have good
organizational skills for example, but if you say something specific e.g. “I
have excellent organizational skills and in the past 12 months I have
personally organized and supervised 6 corporate events with up to 300
participants on each one”, you are definitely going to make a better
impression than someone giving a generic answer.
Check the company website for information – but not just in the usual places. Look at
every page on the website and try to deduce where the company is headed and how
you can contribute to their mission. Review the company’s products and services
and get a handle on how they present themselves to the marketplace.
Google the company’s name for articles written by third parties. How is the third-
party information different or similar to the company’s take on the same subjects?
Also, research stories about the company on major news outlets and industry
publications.
Look up the firm on glassdoor.com for what is said about the firm by its employees. If
you find negative points, are these things you can live with—or better yet, would you
thrive within that type of environment? Remember to take the information in its
context, as every firm has unhappy employees and these may be the ones who take
the time to write negative commentary.
Follow the company prior to the interview on Twitter and on its Facebook and
LinkedIn pages. What is the company talking about? What are they tweeting and
posting? Can you apply any of your previous experiences to some of these topics
being discussed in social media channels?
If you can think of an achievement that relates to the job for which you are
applying, it will seem more impressive and relevant to recruiters. However,
if you have an equally impressive achievement that you would like to share,
don’t be afraid to do so. If you are talking about a previous job, be sure to
include what you were working as, for how long you worked on the
achievement prior to the result or outcome.
SITUATION / TASK Describe the situation that you were in or the task that
you needed to accomplish. Be very specific and give details, but keep it
short and concise. Give them a bit of context about every example – what
was the situation before you had to step in? What was the problem? What
was the impact of this problem on you/others?
ACTION Describe the action you took and be sure to keep the focus on
you. Even if you are discussing a group project or effort, describe what you
did – not the efforts of the team. Use words such as “I
initiated/led/managed for etc. – otherwise the interviewer will not know what
your personal contribution was. You can mention some time-frames,
people involved, names, results etc.
RESULTS Describe what you achieved. What happened? What was the
final result? How much money/time did you save? What did you
accomplish? What did you learn? What feedback have you received? etc.
That said, if you have been climbing the career ladder and have a career
goal relevant to the job post, it is definitely worth explaining your passion
for the industry and goals or dream job.
If you were let go from your last job, there’s no need to hide it or over-
explain it. It happens – most people were made redundant at some stage in
their lives. You can say something as simple as “unfortunately, I was let
go”. If your last company made a number of people redundant e.g. due to
restructure or financial problems, mention that – you don’t want them to
think you were the only employee who was let go, as it might make them
think that it was due to low performance.
8. “What were you doing in your employment gap?”
However, these are not the only reasons for a temporary break from
work and sometimes these topics can be complicated. Check out our blog
or more complex employment gap issues and how to explain employment gaps
in your resume.
“I am interviewing for roles in the low 60s to high 60s salary range and I am
flexible based on the nature of the responsibilities for the position.”
Or:
“I am ideally looking for 75k-80k but the most important thing is the job itself
and the company culture”.
Whereas if you mention just one specific number, that’s the maximum you’ll
ever get and you might get offered less than that.