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[email protected]
Mauricio Roa
Senior Frontend Developer
www.linkedin.com/in/mnroa Argentina
(LinkedIn)

Extracto
Aptitudes principales
Web Development I am a graduated Graphic Designer of the University of Buenos Aires
Front-End Development with skills in the area of design, development and animation.
User Interface Design Through my experience of more than 20 years in the business, I
became a Senior web designer & developer in digital projects.
Languages
Inglés (Full Professional) My portfolio defines me as a proactive professional with extensive
experience in digital, web design & development, advertising and
Certifications marketing in multiple industries such as automotive, technology,
DoubleClick QA Certified beauty, clothing, food, education and more.

With UX/UI design and develop skills, I am 100% open to work and
to new challenges, this way I can obtain the best results for any
project, regardless of it size.

You can see my work at displayroom.la

;)

Experiencia
displayroom
UX/UI design, development
2002 - Present (23 años)
Buenos Aires, Argentina

Front-end solutions:

UX/UI design for websites and landing pages.

Along with the evolution of technology combining relevant trends with good
practices.

Websites development:
HTML5, CSS3, GSAP, JS, WordPress, PHP & more.
Adobe Experience Manager for complex digital business challenges.

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Advertising:
Interactive advertising content with HTML5 banners (standard & rich media),
email marketing and social media. Design and production of videos, reels and
animated and interactive infographics.

Media development:
HTML5, CSS3, After Effects + Lottie Animations. Google Web Designer.
Google Marketing Platform, Display and video 360º, Adobe Analytics.

Main accounts:
La Nación, Accenture Argentina, Dow Chemical Company, Celnova Pharma,
FlixMedia, Cinemark and Hoyts Cinemas, Prudential Seguros, Pizza Hut,
Kansai Toyota, E-Planning, Qubit TV, MSD Salud Animal.

For Agencies:
Mixtion: adidas, Axion Energy, Monsanto, Nivea, L'Oreal, Prada, Volvo,
Danone, Travel Rock, Paladini, Tigo Paraguay, TNT Series.
TBWA Argentina: Nissan United, Nissan Argentina, McDonald's, Nespresso,
Banco Macro, BMW.
Jean Jacket Agency: American Express. Wunderman Thompson: Microsoft,
General Electric. Smiling Cosmos: Microsoft Windows, Vaio, Positivo BGH.

La Nacion
Web Designer
marzo de 2015 - Present (9 años 11 meses)
Provincia de Buenos Aires, Argentina

ContentLAB supplier: Production of online branded contents. Scrollytelling

design & developer.

Animated and interactive infographics that enrich news stories through landing
pages and microsites.
Design and production of sponsored video ads for social media.
TV commercials and spots for LN+ (LA NACION's television channel).
UX/UI design and development of lanacion.in, a CMS with information and
media kit for advertisers.

Main accounts:
Coca-Cola, Amazon, Disney+, Audi, Volkswagen, DS Automobiles, Citroën,
Fiat, Jeep, Ford, Renault, Toyota, Chevrolet, Peugeot, BMW, Mercedes

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Benz, Aerolíneas Argentinas, Movistar, Samsung, Philips, Colgate, Heineken,
Corona, Carolina Herrera, Avene, Chanel, Dove, Vichy, La Roche Posay,
Klorane, Paco Rabanne, GSK Laboratories, Astrazeneca, Puma, adidas,
Levi's, NBA, Banco Galicia, Banco Francés, Banco Santander, YPF, among
many others.

TBWA Buenos Aires

Web Designer
junio de 2019 - Present (5 años 8 meses)
Buenos Aires Province, Argentina

Sr. UX/UI Design @ Nissan Latam (Argentina, Brasil, Perú & Chile).
Development of new vehicle landing pages or products with its implementation
via Adobe Experience Manager.

fgmedios
Creative Director
2010 - enero de 2016 (6 años)
Buenos Aires, Argentina

Creative Director. Design and production of digital & print campaigns.

Project leadership: Start-up, coordination and monitoring of campaigns in

multiple supports as online media, TV, radio, graphics, mobile, transport and
outdoor.
Communication and corporate advice.

Highlights:
• Implementation and optimization of massive online campaigns for Lo Jack,
Motorola, Greenpeace, Codere, Rodo & Yamaha among others.
• For TV, coordination and monitoring of campaigns for Taragüí, Piero, RCA,
Fiat & Ford.

Main accounts: Motorola, NIVEA, Piero, RCA, Rodo Hogar, Swatch, Barugel,
Bayer, Codere, dietrich, Establecimiento Las Marías, Greenpeace, Lo Jack,
Yamaha, among others.

Persuasión Argentina
Graphic and web Designer
2007 - 2010 (3 años)
Buenos Aires, Argentina

Graphic & web designer for political and institutional communication.

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Design and identity for government and political organisms for the provinces of
Corrientes, Jujuy, Salta, Buenos Aires, among others.
Signaling of buildings and public vehicles. Corporate identity design,
advertising and online campaigns.

Highlights

Comprehensive development of the graphic system implemented by the

government of Corrientes in buildings, ambulances, patrol cars, firefighters and
hospitals. Online brand guide.

Design and development of the safety signal system implemented in all the
wagons of the Subway Network of the City of Buenos Aires, between 2011 and
2013.

Main accounts: Cámara Argentina de la Construcción, Gobierno de Corrientes,

Metrovías, Grupo Roggio, Lotería de Corrientes, Madero Center, among
others. Political campaings for Elisa Carrió, Gerardo Morales, Roberto
Lavagna, Ricardo Alfonsín, Camilo Etchevarren, Ricardo y Arturo Colombi.

Educación
Universidad de Buenos Aires / UBA
Diseñador Gráfico, Diseño Gráfico · (2002 - 2010)

Universidad de Buenos Aires

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