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Contents
Acknowledgments
Acronyms
Paul M. Pedersen
Lucie Thibault
Defining Sport and Sport Management
Nature and Scope of the Sport Industry
Unique Aspects of Sport Management
Sport Management Competencies
Future Challenges and Opportunities
Sally R. Ross
Brian P. McCullough
8
Elizabeth A. Gregg
Brenda G. Pitts
Paul M. Pedersen
Historical Aspects of Commercialization in Sport
Historical Aspects of the Sport Market
History of the Discipline of Sport Management
Critical Thinking in the History of the Sport Business Industry
Ethics in the History of the Sport Business Industry
Kathy Babiak
Kathryn Heinze
Lucie Thibault
Organization Defined
Types of Sport Organizations
Organizational Environment
Organizational Effectiveness
Organizational Strategy
Organizational Culture
Organizational Structure and Design
Organizational Change and Innovation
Critical Thinking in Sport Organizations
Ethics in Sport Organizations
Shannon Kerwin
Ming Li
Laura J. Burton
Theoretical Approaches to Management
Management Functions
Classifications of Managers
Managerial Skills
9
Leadership
Decision Making, Authority, and Power
Organizational Diversity
Critical Thinking in Sport Managing and Leading
Ethics in the Leadership of Sport Organizations
Marlene A. Dixon
Jennifer E. McGarry
Justin Evanovich
Origins of Community Sport
Youth Sport History
Definition of Community Sport
Size and Scope of Community Sport
Types of Community Sport Organizations
Management Challenges
Adult Community Sport Offerings
Youth Sport Offerings
Critical Thinking in Community and Youth Sport
Ethics in Community and Youth Sport
Eric W. Forsyth
Tywan G. Martin
Warren A. Whisenant
Arrival of Interscholastic Athletics
Governance of Interscholastic Athletics
Value of Interscholastic Athletic Programs
Participation Numbers
Operating Models
Careers in Interscholastic Athletics
Issues Facing Interscholastic Athletics
Critical Thinking in Interscholastic Athletics
10
Ethics in Interscholastic Athletics
Ellen J. Staurowsky
Robertha Abney
Nicholas M. Watanabe
Origins of Intercollegiate Athletic Governance
College Sport Finance
Intercollegiate Athletic Administrators
Critical Thinking in Intercollegiate Athletics
Ethics in Intercollegiate Athletics
Jacqueline McDowell
Natasha T. Brison
Historical Aspects of Professional Sport
Unique Aspects of Professional Sport
Revenue Sources for Professional Sport Teams
Future Challenges Facing Professional Sport
Career Opportunities in Professional Sport
Critical Thinking in Professional Sport
Ethics in Professional Sport
Catherine Lahey
Jezali Lubenetski
Danielle Smith
Functions of Sport Management and Marketing Agencies
Types of Sport Management and Marketing Agencies
Careers in Agencies
Challenges Facing Agencies
Critical Thinking in Agency Activities
11
Ethical Issues in Sport Management and Marketing Agencies
Heather Gibson
Sheranne Fairley
Millicent Kennelly
Tourism and the Tourism Industry
Sustainability and Sport Tourism
Critical Thinking in Sport Tourism
Ethics in Sport Tourism
Ketra L. Armstrong
Patrick Walsh
Windy Dees
Developing a Sport Marketing Plan
Market Research
Critical Thinking in Sport Marketing
Ethics in Sport Marketing
Future of Sport Marketing
Andrea N. Geurin
Cara Wright
James J. Zhang
Understanding the Individual as a Sport Consumer
Group Influences on the Sport Consumer
Situational Influences on the Sport Consumer
Consumer Decision Making in Sport
Sport Consumer Behavior Challenges and Issues
Critical Thinking in Sport Consumer Behavior
12
Ethics in Promoting Sport Consumer Behavior
G. Clayton Stoldt
Stephen W. Dittmore
Paul M. Pedersen
Theoretical Framework of Sport Communication
Strategic Sport Communication Model
Media Relations in Sport
Community Relations in Sport
Critical Thinking in Sport Communication
Ethics in Sport Communication
Timothy D. DeSchriver
Marion E. Hambrick
Daniel F. Mahony
Current Financial Situation of U.S. Professional Sport
Current Financial Situation of U.S. College Athletics
Economics of Sport
Overview of Financial Management
Sources of Revenue and Expenses for Sport Organizations
Careers in Financial Management for Sport Organizations
Critical Thinking in Sport Finance and Economics
Ethics in Sport Finance and Economics
Brianna L. Newland
Stacey A. Hall
Amanda L. Paule-Koba
Overview of Facility Management
Facility Management
Event Management
13
Critical Thinking in Sport Facility and Event Management
Ethics in Sport Facility and Event Management
Anita M. Moorman
R. Christopher Reynolds
Amanda Siegrist
Basics of Law
U.S. Constitution
Federal Legislation
State Legal Systems
Future Challenges
Critical Thinking in Sport Law
Ethics in Sport Law
Nicole M. LaVoi
Mary Jo Kane
Nancy Lough
Social Significance of Sport
Benefits of Sport
Dark Side of Sport
Sport as a Vehicle for Social Transformation
Implications for Sport Managers
Critical Thinking in Sport Sociology
Ethics in Sport Sociology
Ceyda Mumcu
Sylvia Trendafilova
Lucie Thibault
14
What Is International Sport?
Expansion of International Sport
Current Issues in International Sport
Guidelines for Future International Sport Management Leaders
Critical Thinking in International Sport
Ethics in International Sport
Kevin Mongeon
David P. Hedlund
Ryan Spalding
The Sport Analytics Process
Sport Analytics Techniques
Critical Thinking in Sport Analytics
Ethics in Sport Analytics
Sport Analytics in Practice
Nola Agha
Jess C. Dixon
Brendan Dwyer
What Is Sport Management Research?
Why Sport Managers Need to Understand Research
Key Features of Quality Research
Ethics in Sport Management Research
Critical Thinking in Sport Management Research
Current Challenges in Sport Management Research
Future of Sport Management Research
References
15
Acknowledgments
Paul M. Pedersen and Lucie Thibault would like to express deep gratitude
to numerous individuals, groups, and organizations whose collective
contributions made this sixth edition of Contemporary Sport Management
a reality.
This project could not have been accomplished without the input and
expertise of the 56 contributing authors, who are national and international
leaders and rising stars in various areas of study and segments of the sport
industry. The quality of this book is a direct result of the contributors’
outstanding efforts. Please refer to the back of the textbook for more
information about the activities and accomplishments of the chapter
authors.
16
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(Hungary), Geoff Watson (New Zealand), Kong-Ting Yeh (Taiwan), and
Masayuki Yoshida (Japan). In addition, we are truly grateful to Corinne
Daprano from the University of Dayton for revising and updating the
instructor ancillaries and student web study guide. Furthermore, we are
appreciative of the time, effort, and input of the sport industry
professionals who are featured throughout the textbook: Kristin Bernert,
Ross Bjork, Mike Blackburn, Kirsten Britton, Trevor Bukstein, Terri
Carmichael Jackson, Scott Crowder, Andy De Angulo, Kyle Dubas,
Ashley Feagan, Marshall Fey, Alicia Greco-Walker, Kalen Jackson,
Megan Kahn, Nicole Kankam, Donna Lopiano, Ellen Lucey, Mitch Moser,
Sheila N. Nguyen, Heidi Pellerano, Keri Potts, Brandon Rhodes, Tracy
Schoenadel, Steven J. Silver, Andrew Tinnish, Vernon Walker, and Bill
Wise. Students will enjoy—and benefit from—reading the sport
management professional profiles included in this sixth edition.
17
her.
Last, in addition to our expression of thanks to Janet Parks for her vision
and leadership of this project over the many years until her retirement, we
would like to acknowledge our various family members who have
provided tremendous support of our work on Contemporary Sport
Management. In particular, we are grateful for the patience and
understanding of Brock, Carlie, Hallie, Jennifer, and Zack.
18
A Letter to Students and
Instructors
Welcome to the sixth edition of Contemporary Sport Management.
Whether you are a student or an instructor, this letter will provide you with
information that explains the goals, updates, and features of this new
edition. Many new updates and features make this sixth edition an exciting
and valuable resource that we are sure will broaden your understanding of
sport management.
19
Burton (University of Connecticut), Windy Dees (University of Miami),
Brendan Dwyer (Virginia Commonwealth University), Justin Evanovich
(University of Connecticut), Elizabeth A. Gregg (University of North
Florida), Stacey A. Hall (University of Southern Mississippi), David P.
Hedlund (St. John’s University), Kathryn L. Heinze (University of
Michigan), Millicent Kennelly (Griffith University), Amy Chan Hyung
Kim (Florida State University), Nancy Lough (University of Nevada, Las
Vegas), Jacqueline McDowell (George Mason University), Kevin
Mongeon (Brock University), Ceyda Mumcu (University of New Haven),
Brianna L. Newland (University of Delaware), Amanda L. Paule-Koba
(Bowling Green State University), Amanda Siegrist (Coastal Carolina
University), Susan E.C. Simmons (Indiana University – Bloomington),
Danielle Smith (Wasserman), Ryan Spalding (Merrimack College), Sylvia
Trendafilova (University of Tennessee), Patrick Walsh (Syracuse
University), Nicholas M. Watanabe (University of South Carolina), and
James J. Zhang (University of Georgia). All the authors are experts in their
fields and are committed to sharing their knowledge with you, the next
generation of sport managers. The photographs and biographies of the
authors and for Corinne M. Daprano, the subject matter expert for the
instructor ancillaries and student web study guide, and Ashleigh-Jane
Thompson, the liaison for the international profiles, are included at the
back of the book. We hope that seeing their faces and reading about their
accomplishments will personalize the material in the chapters and make
the book more meaningful for you. We know that you will be impressed
with each contributor’s experience and depth of knowledge.
20
experiences). The book provides basic information in all these content
areas (e.g., sport marketing and sport communication are covered in
chapter 12, Sport Marketing, and chapter 14, Communication in the Sport
Industry). In addition, every chapter includes a sidebar on international
aspects of the field and a section on ethics in sport management, which are
two requirements of the COSMA standards for accreditation. As you
progress through the professional preparation curriculum at your college or
university, you will study the content areas covered in this textbook (and
those required by programs to meet COSMA standards) in much greater
depth.
21
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death of Ann Rutledge, he realized that he must either “die or get
better.”
Anna seemed happy enough in her new life, and liked to flaunt
her devotion to Oscar whenever her rejected lover was about.
Ordinarily this might have wounded him still deeper, but he was
absorbing fresh anxieties, reading Herbert Spencer, whose
abominable agnosticism soon wrecked his faith, and bereft of love
and the solace of immortality, he became the most wretched of men.
It was five years after Anna’s elopement, and when she was
twenty-one years old, that one morning she started for Endeavor to
get the mail and make some purchases at the country store. It was
a cold, raw day in the early spring, and the wild pigeons were flying.
The beechwoods on both sides of the road were alive with gunners,
old and young. Some one fired a shot which hurtled close to the
nose of the old roan family horse, a track horse in his day, and he
took the bit in his teeth and ran away madly, with the buggy
careening after him. Anna, standing up in the vehicle, was sawing on
the lines until he crashed into a big ash tree and fractured the poor
girl’s skull. She was picked up by some of the hunters and carried
home unconscious the next thing was to get the news to her
husband. Oscar at that time had just finished a raft on West Hickory
Creek, while his old time rival, McMeans, was completing one on
East Hickory, which stream flowed into “The Beautiful River”, almost
directly opposite to the West Hickory Run.
About the moment that Anna received her cruel death stroke, the
two rafts were being launched simultaneously, with much cheering
on both banks, for partisanship ran high among dwellers on either
side of the river. Members of the family hurried to the river side to
watch for the Wellendorf raft, to “head him off” before it was too
late. It was several hours after the accident when the two rival rafts,
with the stalwart young pilots at the sterns, swept around the Bend,
traveling “nip and tuck”. It promised to be an evenly matched race,
barring accidents, clear to Pittsburg. The skippers of the contending
yachts for the American Cup could not have been more enthused for
their races than were Andrew McMeans and Oscar Wellendorf.
In front of the McNamor homestead several women were to be
seen running up and down the grassy sward, frantically waving red
and green shawls. What could they mean? They were so vehement
that Oscar divined something was wrong, and steered ashore,
followed by McMeans, who, noting the absence of Anna from the
signaling party, feared that a mishap had befallen her.
Both young men jumped ashore almost simultaneously, leaving
their rafts to their helpers. The worst had happened–Anna was in
the house with a fractured skull, and the doctors said she could not
live the night. If anything, McMeans turned the paler of the two. The
men said little as they followed the women up the boardwalk to the
house.
That night McMeans, who asked to be allowed to remain until the
outcome of the case, for the river had lost its attractions, was sitting
in the kitchen with Grandmother McClinton. The raw air had blown
itself into a gale after sundown, and during the night the fierce wind
beat about the eaves and corners of the house like an avenging fury.
The old tall clock, made years before by John Vanderslice, of
Reading, on top of which was a stuffed Colishay, or gray fox, with an
uncommonly fine brush, was striking twelve. Amid the storm a
wailing voice joined in the din, incessantly, so that there was no
mistaking it, the Warning of the McClintons.
RUINS OF FORT BARNET. BUILT IN 1740. (Photograph
Taken 1895.)
The old grandmother watched McMeans’ face until she saw that
he understood. Then she nodded to him. "It is strange how that
thing has followed the McClinton family for hundreds of years. In
Scotland it was their ‘Caointeach’, in Ireland their ‘Banshee’, in
Pennsylvania their ‘Token’ or ‘Warning’. It never fails."
As McMeans listened to the terrible shrieks of anguish, which
sometimes drowned the storm, he shivered with pity for the lost soul
out there in the cold, giving the death message, so melancholy and
sad, and perhaps unwillingly. Anna lay upstairs in her room, facing
the river, or windward side of the house, and the Warning was
evidently somewhere below her window, where the water in waves
like the sea, was over-running the banks.
On a kitchen chair still lay a red Paisley shawl that had been used
to signal to Wellendorf earlier in the day. It seemed ample and
warm. Picking it up, McMeans went to the kitchen door, which he
opened with some effort in the force of the gale, and, walking
around the house, laid it on one of the benches at the front door,
saying, “Put on this shawl, and come around to the leeward side of
the house.”
When he returned, he said to Grandmother McClinton, “That
Token’s voice touched me somehow tonight. Something tells me she
hated her task, is cold and miserable. I left the shawl on the front
porch and told her to come out of the wind.”
After that they both noticed that the unhappy wailings ceased,
there was nothing that vied with the storm.
“Perhaps you have laid her,” said Grandmother McClinton. “Anna
may now pull through.”
But these words were barely out of her mouth, when Oscar
Wellendorf, pale as a ghost, appeared in the kitchen to say that
Anna had just passed away. Andrew felt her death keenly, but he
was also satisfied that perhaps he had by an act of kindness,
removed the Warning of the McClintons. He was more convinced
when a year later Anna’s father joined the majority, then her mother,
with no visits from the mournful-voiced Warning.
Five years more rolled around, and Andrew McMeans, still
unmarried, and cherishing steadfastly the memory of his beloved
Anna, embarked his fleet for Pittsburg. It was a morning in the early
spring, the air was soft and warm, and the shad flies were flitting
about. He arrived in safety, but was some time collecting his money,
as he was dealing with a scamp, and meanwhile put up at a
boarding house on the river front, near the Hotel Boyer. The
afternoon after his arrival he was sitting on the porch of his lodgings,
gazing out at the rushing, swirling river, which ran bank full, on a
bench similar in all ways to the one on which he had laid the shawl
to warm the freezing back of the Warning of the McClintons.
Somehow he fell to thinking about that ghost, and its disappearance,
and of Anna McNamor; how much he would give if only he could see
her again.
He recalled how the old grandmother had told him that some
families married out of the Warning, while others married into it,
much as he had heard was the case with the Assembly Ball in
Philadelphia. The McClinton Warning had evidently clung to the
female line, as it had been very much in evidence when Anna
McNamor’s time had come.
Something made him look up the street. Coming slowly towards
him was a slender school girl, with a little green hat perched on her
head, the living image of Anna, dead for five years! He almost fell off
the bench in surprise, to note the same slim oval face, the aquiline
features, and hazel eyes that he had known and loved so well. She
paused for a moment in front of the house next door, holding her
school books in her arms, while she looked out at the raging river.
The spring breezes blowing her short skirts showed her slim legs
encased in light brown worsted stockings. Then she went indoors.
It did not take him long to seek his landlady and learn that she
was a flesh and blood, sure enough girl, Anna Harbord by name,
whose mother, widow of Mike Harbord, an old time riverman, also
ran a boarding house. It was not many days before some errand
brought the girl to the house where McMeans was stopping, and
matters fortuitously adjusted themselves so that he met her.
He was struck by her similarity to the dead girl, even the tones of
her voice, and it seemed strange she should have such a
counterpart. She appeared friendly disposed towards him from the
start, and it was like a compensation sent after all his years of
disappointment and loneliness. She was then sixteen years old, and
must have been eleven when her “double” passed away.
As their acquaintance grew into love, and all seemed so serene, as
if it was to be, Andrew McMeans gradually regaining his faith, human
and divine, felt he owed his happiness to the Warning of the
McClintons’, whose misery he had appeased by taking the cloak out
to her, while engaged in her disagreeable duty of fortelling the
coming dissolution of the unfortunate girl.
McMeans and Anna Harbord married. They decided to remain in
Pittsburg, and he became in a few years a successful and respected
business man.
If few persons had been kind to ghosts, certainly he had profited
by his interest in the welfare of the “Warning of the McClintons”. The
girl’s mother informed him that in the early spring, about five years
before, her daughter had been seized with a cataleptic attack, had
laid for days unconscious, and when she came out of it, her entire
personality, even the color of her eyes, had changed. Could it have
been, the young husband often thought, as he sat gazing at his
bride with undisguised admiration, some act of the grateful
“Warning,” in sending Anna McNamor’s soul to enter the body of this
girl in Pittsburg, and reserving her for him, safe and sound from
Wellendorf and all harm, until his travels brought her across his
path! Human personality, he reasoned, is merely a means to an end.
The unfinished life of Anna McNamor could not go on, like a flower
unfolding, until her fragrance had been spent on the one who
needed it most. Then he would shudder at the idea that if the school
girl, who stopped to look at the flooded river, had started on again,
passing him by, never to see her again. He would feel that he had
been dreaming perhaps, until, touching his wife’s soft creamy
cheeks, would realize that she was actually there, and his.
Through her his soul took on new light, and from a vigorous
young woodsman, he was slowly but surely passing into an
intellectual existence. He had been strangely favored by the
mainsprings of destiny, and why should he not give the world all that
was best in him. Life, ruthless though it seems, has always
compensations, and if we live rightly and truly, the debt will be
owing us, whereas most of us through mistakes and misdeeds, have
a great volume of retribution coming in an inevitable sequence.
XXIV
A Misunderstanding
But it wasn’t a terrible night, only a fairly chilly one in early June,
with all the stars out, and Asterie’s worst offense was that she was
“keeping company” with another!
The young man could not sleep all night and wondered if the girl
was similarly afflicted, as the light continued to burn; or maybe she
was only like many mountain people, and slept with a night-light, for
no sound came from her tiny apartment. After that night his
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