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URL Parameters

URL parameters are components added to URLs for content organization, tracking, and filtering, consisting of a key-value pair separated by an equal sign and prefixed by a question mark. Common uses include tracking campaigns, reordering items, searching, identifying products, paginating content, translating languages, and filtering data. However, improper use can lead to SEO issues such as duplicate content, crawl budget loss, keyword cannibalization, diluted ranking signals, and poor readability.

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4 views

URL Parameters

URL parameters are components added to URLs for content organization, tracking, and filtering, consisting of a key-value pair separated by an equal sign and prefixed by a question mark. Common uses include tracking campaigns, reordering items, searching, identifying products, paginating content, translating languages, and filtering data. However, improper use can lead to SEO issues such as duplicate content, crawl budget loss, keyword cannibalization, diluted ranking signals, and poor readability.

Uploaded by

info.jobayerkhan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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What Are URL


Parameters?

URL parameters are elements inserted in your URLs


to help you filter and organize content or track


information on your website.

1 To identify a URL parameter, refer
 3 Multiple parameters

to the portion of the URL that comes after are each then separated

a question mark (?) by an ampersand (&)

2 URL parameters are made of a key and

a value, separated by an equal sign (=)

start of
 separator

parameters

https//www.example.com/widgets?colour=blue&sort=newest

key value
Common Uses for URL Parameters
Tracking UTM codes used
 ?utm_content=bottom%20cta%20button

for traffic tracking from
 ?utm_source=newsletter123&utm_medium=email

ads and campaigns ?sessionID=32764

Reordering Ordering items according
 ?sort=price_ascending
 ?rank=newest


to specific parameters ?order=highest-rated

Searching To find results on a site’s
 ?search=search-term
 ?s=search-term



internal search engine ?query=search-term ?q=search-term

Identifying Sorting pages 
 ?product=small-blue-shoes



of a gallery by size,
 ?category=sneakers

category etc. ?productid=xyz

Paginating To segment content on
 ?page=2 ?pageindex=2 ?p=2


pages for ecommerce shops

Translating Adding the language name
 ?lang=en ?language=de


to the end of a URL string

Filtering To filter distinct fields:
 ?filter=Store/Territory eq 'NC'
 ?type=yellow


territory, event type etc. ?price-range=20-50
When URL Parameters Become

an SEO Issue
1 2 3

Duplicate
 Loss in crawl
 Keyword



content budget cannibalization

4 5

Diluted ranking
 Poor URL



signals readability

Tips:
In the Site Audit tool settings, you’ll find a step to list the parameters URLs
to ignore during a crawl (UTMs, page, language etc.)

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