WHAT IS INFORMATION MANAGEMENT (IM)?

them to be persuaded and enticed to read more

about it.
• Information management refers to the cycle of • Through this, the various access points to the
processes that includes identifying information information, as well as its storage and retrieval, can
needs, arranging and storing information, creating all be done quickly and accurately using a
information products and services, and utilizing computer.
information
(Choo, 1995). Information Handling
• In the past, when technology has not yet been
PURPOSES OF INFORMATION MANAGEMENT adopted and was thus underdeveloped, people
spread information through newspapers or oral
• plan, create, manage, and use information, with communication; all were manually sourced out and
insight and creativity; distributed.
• assist decision-making and create value for • Today, with the prevalence of technology in
individuals, organizations, cultures, and societies. society, websites and internet applications can now
disseminate information in the forms of travel vlogs,
uploading photographs of tourist destinations, blogs
TOURISM INFORMATION MANAGEMENT IN and statuses of travel experiences, and numerous
TOURISM social networking sites that can spread information
to a large number of people simultaneously across
• Tourism, as an Information-Intensive industry, is the world within seconds.
essential on several levels, allowing information to
flow between travellers and industry suppliers (e.g., THE KEYS TO TOURISM INFORMATION
hotels, transportation sectors, attractions), MANAGEMENT
intermediaries (e.g., travel agents), and controllers
(e.g., governments and administrative bodies). • Workers. Such as tourist information managers
• Studies show how impressions of tourist and officers. As documents and other information
destination online content (TDOC) connect with are created and subsequently updated, tourism
tourists' behavioral intentions, with tourists' employees must keep up with the later information
satisfaction serving as a mediating factor, which in their field.
has yet to be explored in hospitality and tourism • These managers and officers promote and supply
research. information to the general public about local and
regional visitor attractions, accommodation,
BASIC PROCESS OF TOURISM transport, amenities, and events.
INFORMATION MANAGEMENT • Key skills for tourist information employees are
the following:
Information/Data Collection • IT skills
• Data are unanalyzed numbers and figures, while • Good local knowledge
information is data that has already been properly • Excellent interpersonal skills
arranged. • Organizational skills
• Information about a specific destination, product • Communication skills
pricing, competitors' prices, and trends are crucial • Energy
in determining which data to collect and from what • Resourcefulness
sources, whom, or where in order to determine • Confidence
which is relevant, accurate, and timely. • Commercial awareness
• Adaptability
Organizing Information • Sources and related content
• Since customers depend on the information
provided to them to represent the company's or • Information. When it comes to pricing, history,
agency's image, it's critical to consider their description of hotels, tickets, facilities, products,
comfort. etc., is very important.
• Organizing information would make it easier for • Pricing is important in any consumer business,
them to find the information they need and allow but it is particularly important in hyper-competitive
industries like hotels, product/souvenir stores, and
travel. Keeping an ideal pricing model for your
business requires capturing real-time data and
following current industry trends as well as your
business trends
• It's important to have up -to-date information in INFORMATION TECHNOLOGY (IT)
the. tourism industry so you can: • It is the acquisition, processing, storage, and
➢ educate consumers about industry-specific dissemination of vocal, pictorial, textual, and
activities, numerical information by a microelectronics-based
➢ developments, and happenings; combination of computing and telecommunications.
➢ plan your management,
➢ update your knowledge and skills, • Information technology has far-reaching
➢ maintain a professional interest, economic and social implications. The Increase in
➢ communicate effectively, and learn new the availability of information is the most significant
techniques. advantage associated with access to new
technology.
• Technology. Greatly impacts all aspects of • Second, advances in ICT have progressively
operations in the tourism industry. Its improvements reduced the costs of managing information,
have been immensely beneficial for the field. It has enabling individuals and organizations to undertake
made the world a smaller place and made it easier information-related tasks much more efficiently and
for businesses to get in touch with customers. to introduce innovations in products, processes,
➢ The main ways technology can enhance the and organizational structures.
tourism industry are: • Third, It has resolved geographical and distance
➢ Streamline and speed up access and constraints.
delivery of tourism services;
➢ Improve management and profitability of INFORMATION SYSTEMS
tourism operations; • Information systems are combinations of
➢ Enhance marketing of the industry as a hardware. software, and telecommunications
whole and the businesses within it; networks that people build and use to colitate.
➢ Improve the relationships between tourism typically distribute organizational settings.
businesses and their customers.
• Most of the emerging technology trends are:
➢ Advanced travel search engines, E-TOURISM
➢ Travelers to find activities and local content • Research areas which the adoption Information
in a mobile-optimize environment, and communication technology (ICT) by tourists
➢ Small business owners to access the and businesses transforms the processes and the
business travel market, value chains in the tourism industry.
➢ Hotels and resorts to communicate with the • E-tourism is the digitalization of the entire
guest through on-property mobile before, touristic industry and infrastructures; some of its
during, and after they visit to the property, benefits include reduced seasonality, improved
➢ Hotels manage their online reputation and customer contact, and an increase in reservations
social media, and sales in general.
➢ Travelers research and decide where to go,
where to stay, and what to do.
Law and Jogaratnam (2005) further suggested that
information technology can change the nature of
tourism and hospitality products, processes,
businesses, and competition and that tourism and
hospitality businesses thand manage their
information infensive operations, reducing their
competitiveness.
THE EVOLUTION OF INFORMATION
guidebooks. networks,
TECHNOLOGY IN TOURISM BUSINESS photos, video media sharing,
reviews

Over the last 50 years, the IT industry has played a

STRATEGIC APPLICATIONS OF INFORMATION
pivotal role in generating business value for users.
TECHNOLOGY IN TOURISM INDUSTRY

• Industrial automation was driven by mainframes

Tourism as an information-intensive industry,
and PCs in the 1960s and 1970s, followed by
necessitates the use The following are some of
client-server architecture and the Internet in the
ICT, and the two are intertwined. The strategic
1980s and 1990s, which contributed to business
applications industry: of information technology in a
process automation.
certain

• Digital transformation has been driven by the

1. MANAGING VALUE CHAINS
advent of systems since 2000, due to technological
• The value chain analysis is one of the most
advances in cloud digital computing, mobile, big
useful methods for breaking down each business
data, and social networks.
process and identifying opportunities for innovation
using information technologies and It systems that
• The intelligent enterprise will be enabled by the
have the ability to alter a company's goods and
emergence of intelligent technology such as
services. its relationships with other customers or
advanced analytics, machine of Things (IoT)
clients.
learning, artificial intelligence (Al), and the Internet
of (Gopalet. al., 2018
Value chain analysis aims to "build value providing
the product that exceeds our service, resulting in a
cost of in a profit margin."
TYPOLOGIES OF INFORMATION
2. MANAGING KNOWLEDGE AND
Static Information: refers to a fixed data set-or,
INFORMATION
data that remains the same after it's collected.
• A knowledge management (KM) strategy is a
detailed plan that will assist the company in
Dynamic Information: on the other hand. refers to
managing information, data, and knowledge for the
continual changes after it's recorded in order to
benefit of all stakeholders.
maintain its integrity
• Identification, collection/creation, organization and
storage, curation, dissemination, and utilization are
TRIP STAGE STATIC DYNAMIC the processes required for information
management, with the help of ICTs.
pre- trip Brochures.gui Phone, email,
debooks, fax. websites,
photos, social media, 3. MARKETING AND COMPETITIVE ADVANTAGE
videos, some Internet
information on booking • Company innovation is aided by information
websites engines. technology, which leads to smarter applications,
Global better data storage, faster retrieval, and broader
Distribution information dissemination which are beneficial to
Systems
the tourism industry. all of
in- trip Brochures, Phone, fax,
guidebooks, email. • Due to various information technology
signs, maps, websites, advancements, digital advertising is more
kiosks, TV social media, successful than newspaper, television, and radio
channels in mobile apps advertisements because it is less expensive over
hotels, some
time, more appealing, and faster.
mobile apps

post- trip Brochures, Blogs, social • Competitive advantage is what makes a

company's goods or services more appealing to
consumers than those of a competitor; it is a CH3: INFORMATION TECHNOLOGY: BOOKING
company's ability to manufacture something more AND PLANNING
effectively or inexpensively than a rival, resulting in
higher profit margins The Internet
The Internet has completely transformed
4. SERVICE DELIVERY AND CUSTOMER
the computer and communications industries. The
RELATIONSHIP MANAGEMENT (CRM) telegraph, the telephone, the radio, and the
machine, when all invented, pave the way for this
• Customer relationship management, or CRM, unparalleled convergence of capabilities. The
is an improving service delivery by developing both Internet is a global broadcasting capability, a
methods for business processes and supporting knowledge dissemination system, and a platform
infrastructure. CRM system focuses on automating for communication and interaction between
optimising front-end company processes including individuals and their computers, regardless of
marketing, distribution, customer service, and geographic location. The Internet is one of the most
support. promising examples of the advantages of long-term
investment and dedication to information
• This aims to increase the efficiency of the technology research and development.
company by creating the following: Today, the Internet is a widely used
information infrastructure, serving as the prototype
- consistent understanding of the customer of what is commonly referred to as the National (or
from company's viewpoint, across different Global or Galactic) Information Infrastructure. It has
departments of an organization; a long and complicated history that encompasses
- improved communication, coordination, and many facets – technical, organizational, and
efficiency across marketing, sales, service community. And, as we move forward in time, its
delivery, and support departments within presence extends beyond the technological fields
organization of electronic communications to the rest of society;
towards the increased use of online resources for
electronic commerce, knowledge acquisition, and
community operations.
5. STRATEGIC LISTENING
Since its beginning, we have used the
• In a business industry, listening is essential for Internet, along with various electronic mediums, to
successful working relationships among employees connect millions of people around the world,
and between management and staff in the making broadcasting, communication, and
business world. interaction much easier. The transformation and
evolution of the internet, where we can see some
• Industries can acquire information and facts that familiar technologies we use for our everyday life,
is depicted in "Evolution of Internet.”
can assist in making decisions that support the
company because of the much easier and
accessible interaction provided by information
technology.

3rd
Edition Tourism Information Management by
Benckendorff, Xiang and Sheldon
The internet began as a Cold War-era US
defense department initiative in the 1960s,
intending to allow armed forces to communicate
through a wired, distributed network. The Advanced
Research Projects Agency (ARPA), the military's
research arm, started work on a connectivity
project, which led to the development of platforms to communicate online for a variety of
ARPANET, one of the first iterations of computers reasons. The following are the most prominent
communicating with one another over a network. forms of social media:
It has progressed from its beginnings as a ● Social networks. People and organizations
military-only network to its present position as one may use these networks to communicate
of the developed world's main sources of online and exchange information and ideas.
intelligence and communication. The internet has It helps a company for a variety of
come a long way in a short amount of time, purposes, including market analysis, brand
generating the development of blogs, search recognition, lead generation, relationship
engines, social media, and smartphone building, and customer service. (Examples:
applications for a variety of purposes. Facebook, Twitter, LinkedIn).
● Media sharing networks. People and
However, there are a few aspects that have
brands use social-sharing networks to find
remained consistent over time, providing a unified
and share media online, such as images,
thread for investigating the roots of the
videos, and live streaming. It aids a
now-ubiquitous medium. The first is the internet's
business in ways that are similar to social
continued existence, with its Cold War origins
media, such as brand awareness, lead
informing its design as a decentralized,
generation, audience participation, and the
indestructible communication network.
majority of your other social marketing
Another aspect is the creation of computer objectives. (Examples: Instagram,
communication rules that enable machines to Snapchat, YouTube).
convert raw data into useful information. These ● Discussion forums. These are some of the
rules, also known as protocols, were formulated by first social media platforms for finding,
computer scientists in order to facilitate and control discussing, and sharing news, facts, and
online communication, and they have influenced opinions. If done correctly, these networks
the way the Internet operates. Facebook is a good can also be useful for market analysis and
example of a protocol: users can easily connect, advertising run-through, but it's important to
but only if they follow protocols like wall posts, keep advertisements and posts separate.
comments, and messages. Facebook's protocols (Examples: Reddit, Quora, Digg).
make contact possible while still controlling it. ● Bookmarking and content curation
networks. These networks allow people to
find, save, upload, and discuss new and
trending content and media. These
networks have the potential to significantly
increase brand recognition, customer
engagement, and website traffic.
(Examples: Pinterest, Flipboard).
● Consumer review networks. People use
these networks to learn about, study, and
exchange information about brands,
Social Media
products, and services, as well as
Social media, an Internet-based computer restaurants, travel destinations, and other
technology, enables the exchange of ideas, views, topics. Positive reviews are helpful to an
and information through the development of virtual organization because they provide social
networks and communities. It allows users to send evidence to the arguments. You can fix
and receive content quickly. Personal details, problems with dissatisfied customers if you
records, images, and photographs are all included treat them and the concern properly.
in the content. As a social media pro, you probably (Examples: Yelp, Zomato, TripAdvisor).
already use all of the major social networks ● Blogging and publishing networks. The
(Facebook, Twitter, LinkedIn) and media sharing primary aim of these networks is for people
sites (Instagram, YouTube, Snapchat), as well as a and brands to have the ability to publish
few others like Pinterest and Google Plus. content online in formats that promote
However, social media is far more than the top exploration, sharing, and commenting
social media and media sharing networks. If you across these networks. Content marketing
look beyond the surface of the online world, you'll is a powerful tool for engaging with your
notice that people use a variety of social media audience, building your brand, and
 generating leads and sales. Maintaining a promotion services, which are incredibly
blog will help your company gain exposure inexpensive, are available for more
if your promotion strategy involves content successful social media marketing
marketing (and if it doesn't, you should think campaigns. It can much cheaper than
about it); it will help also your brand carve conventional advertisement and promotion.
out a niche as a thought leader in your Maintaining a social media presence comes
industry. (Examples: WordPress, Tumblr, at a low cost. You can spend as much or as
Medium). little as your budget requires on paid ads if
you want to do so.
● Brand reputation: You can react quickly to
Tourism Promotion and Marketing in the market changes and establish yourself as a
Internet "thinking leader" or expert in your field. This
will help the audience see your company in
Promotion and marketing have been a better light.
changed by technology, which has made ● Good Customer Engagement: You can
campaigns more personalized and interactive for interact directly with customers and use
consumers and created more interconnected and their input to enhance the goods and
targeted ecosystems for marketers. The most services. You can provide better customer
common type is advertising or 'prompts' on service and respond to feedback more
media-focused websites; these sites use algorithms effectively. Positive feedback is widely
to recommend consumers' usual likes and disseminated and can persuade other
preferences, resulting in direct marketing that is potential customers. Negative feedback
tailored to the individual consumer. Precision and reveals areas in which you need to change.
intentional programming ensure that the consumer ● Target audience: Customers will find you
is led to make additional purchases. It isn't just the on the social media sites that they use the
relationship between brands and people that have most. You have the option of maintaining a
changed. Marketing technology has permeated presence on specific channels that are
the infrastructure and processes that businesses relevant to your target audience. Look at the
are based on, adding value to procurement and various social media sites.
increasing profits. It's an excellent tool for ● Brand loyalty: You may use social media
persuading customers by displaying dynamic to create relationships with your customers.
packaging, promotions, and discounts, as well as This can aid in increasing customer loyalty
appealing destination representations of tourist and advocacy.
places. Trends on social media to reflect their
tourism as well as travel companies to respond to The following are some of the disadvantages of
their needs once they have been convinced are using social media:
some fantastic promotion and marketing to social
● Resources: You will need to commit
media consumer companies can use.
resources to manage your social media
presence, responding to feedback, and
producing new content. Hiring and Ad
educating employees, investing in paid
advertisements, and covering the costs of
making video or image material are all
aspects of this.
● Hiring A Permanent Representative:
Social media is a fast-paced environment
Advantages and Disadvantages of Social Media that necessitates frequent updates. You'll
need to employ a full-time agent to work on
The following are some of the business advantages
social media all of the time if you want to
of successful social media use:
stay engaged.
● Lower Marketing Costs: Promote your ● Risk of Unwanted or Inappropriate
social media page or channel by posting Behavior on Your Site: People from all
interesting content; people will begin to over the world use social media. As a result,
follow you. You can simply offer all of your there is always the possibility of seeing any
products and services for free once you've undesirable people.
built up a large following. Premium
 ● Risk of Improper Exposure: There is ● Advertise your brand's reputation - Get
always the possibility that you will receive feedback on your website or post/share
negative reviews from consumers, which them on social media to let other customers
may tarnish your name. Hacking poses know about your good reputation; a good
another danger, as does the leakage of reputation will only lead to more customers.
sensitive information. Customers would be attracted by simple
● No Room for Errors: Social media does things like keeping all of your business
not forgive and forget.; a single blunder can records up to date and explaining how your
easily go viral, destroying your brand. business started and what you represent.
Customers are interested in learning more
about the company and how it is doing.
Strategic Approaches on Using Social Media ● Video, Images & Graphics - An
entertaining picture or short video seems to
Behind their screens, many social media users be what attracts consumers to your page to
are simply travelers. It is critical to building a prompt a like, follow, or other action, so this
relationship with these individuals since they have is something that all businesses can do.
the greatest likelihood of being customers. Here When posting, make sure to include
are some ideas to help you connect with them graphics, as they appear to catch users'
more: attention rather than plain text when
● Writing posts - If you're going to write a scrolling through the newsfeed. Be certain
post for social media, keep it short and on that the video and photographs you use are
point. Make the most of the few seconds appropriate and reflect your company's
you have to connect with your customers authenticity and image. Customers can now
before they start scrolling. express themselves through digital
● Speak to your customers - Customers platforms using GIFs and emojis.
who leave comments or send messages on Companies may use them to communicate
social media are contacting your agency. It's with consumers because they appreciate
important to answer to anyone, whether and relate to the various types of artistic
they're looking for details or writing a graphics.
critique, whether they're positive or ● Freebies & Offers - Everyone enjoys a
negative. With 34.5 percent of users seeing good bargain. Why not run an offer,
social media as a critical tool for customer competition, or giveaway? You can get
service, it's essential to reach out and customers to fill in a form, share a post or
speak to consumers, thank them for good visit a certain page on your site to be in with
feedback, and provide assistance if they've the chance of winning. This will also allow
had a bad experience. What matters is that you to collect data on customers you can
the customer feels heard and that the then re-target, and increase customer
company is interested in what they have to engagement.
say. ● Track Customer Engagement - If you want
● Positive user experience - Customers can to know which posts or comments are
easily contact or access your business having the most effect on your ratings, use
details by including call-to-action on your social media management tools to monitor
social media pages, such as directions or your customer engagement. Tracking
call now buttons. Customers are more likely contact with your posts is a smart way to
to return if the social media accounts are figure out what your customers are most
easy to navigate through because they had interested in. Tracking will also assist you in
a good user experience. determining which days and times generate
● Trending Hashtags - Hashtags are a great the most customer interactions
way to communicate with customers on
Twitter and Instagram, but they aren't as
common on Facebook. Use the hashtags
that people are using or the topics that they
are looking for. Hashtagify is an example of
an online application that calculates the
popularity of a word or phrase as a
percentage.
Tourism Distribution Systems The digital tourism delivery system, on the
other hand, depicts the flow of contact between the
The distribution system is the connection
supplier and the user where one or more
between tourism suppliers and customers. The
intermediaries exist between the supplier and the
system's goals are twofold: to provide potential
customer. In addition to booking facilities and
travelers with the information they need to make a
events provided by tourism companies, these travel
vacation choice, and to enable them to make the
intermediaries organize and market packaged trips,
necessary reservations once they've made their
one-day tours, sell tickets, book seats on all modes
decision.
of transportation, and book or contract tourist
accommodation. Intermediaries are distribution
agents who are involved in the marketing of tourism
Traditional Tourism Distribution Systems products from the time they are produced until they
are purchased by final customers. The following
are the most popular intermediaries:
● Travel agents. These individuals, in
addition to hotel rooms, car rentals, and
transportation fares, offer tours to
wholesalers and operators. The retailer
works as an agent for the supplier and is
compensated for sales made on a
The traditional tourism distribution system is commission basis.
one in which the provider (airlines, rail, cruise, car ● Tour Wholesalers/Operators. These are
rental, activities & events, hotel, etc.) deals directly the people who put together a package that
with the client through their agencies. Small sectors includes things like transportation,
of large corporations have toll-free 800 telephone accommodation, meals, transfers,
numbers that are advertised by the suppliers to sightseeing, and so on. Wholesalers
manage the operation. In some cases, there are purchase these "stuff" in bulk from the travel
few to no intermediaries in the booking process, agent at a lower price and profit by reselling
allowing the traditional system computers to them at a higher price. They have the option
connect directly to reservation systems, allowing of selling the kit to tourists directly or
travelers to collect flight details, make reservations, through retailers. At the wholesaler stage in
and pick up their ticket and boarding pass on the the distribution chain, the tour operator is
spot, all while paying with a credit card. providing a business-to-business (B2B)
service by selling the product to a retailer
For the supplier, the system is simple, who will then sell it later on (a B2C service).
profitable, and offers control over the sale. The o A Travel Management Company
method is straightforward in that the buyer and (TMC) is a travel agency that
seller communicate directly with one another; it is completely handles an individual's,
profitable in that the consumer pays the supplier for company's, or organization's
all of the revenue, and it is regulated by the fact business travel needs in order to
that the sales agent is an employee of the supplier. save clients time and money. A TMC
is also recognized as a corporate
travel company or a business travel
Digital Tourism Distribution Systems agency.
o Destination Management
Companies (DMCs) or Destination
Management Organizations (DMOS)
often contract travel products and
sell on packages and itineraries
relevant to their destination to
retailers.
● Retailers. These are the organizations that
sell travel products directly to the consumer.
o The term OTA refers to an online
travel agency. It is a website
dedicated to providing customers
 with travel goods. Tickets, hotel ● HTTP - Hypertext Transfer Protocol
reservations, car rentals, and ● HTTPS - Hypertext Transfer Protocol
vacation packages are examples of Secure
travel goods.
o A bed bank is a 3. Programming Languages
business-to-business organization
that buys rooms in bulk from hotel ● Examples: HTML, XML, Java, etc.
chains and other lodging suppliers at
discounted and fixed rates for Types of E-commerce in Tourism
particular dates. Bed banks are
middlemen, or intermediaries,
between hotel companies and
retailers. They might sell their
discounted bulk accommodation
products to airlines, other bed
banks, travel agents, OTAS, or tour
operators.
● Consumers. End-users who purchase
travel goods or services are referred to as
consumers. Business passengers, leisure
visitors (domestic or international), and Search Engine Results Page (SERP)
people visiting friends or relatives are the
main categories of customers. A search engine results page, or SERP, is
the page you see after entering a query into
Google, Yahoo, or any other search engine. An
Travel Websites example:

Travel websites are essential in the tourism

industry, and as society evolves, more people are
paying attention to the internet rather than
traditional marketing. A website must meet the
following criteria in order to be considered a
website:

1. Domains

Top-level Domain Names:

● .edu - Educational institutions

● .com - Commercial institutions
● .org - Organizations
● .net - Networked organizations
● .gov - Governmental organizations
● .mil - Military organizations
● .travel - Travel organization

Country Domain Names:

.ph Country, in this case, the Philippines

2. Protocols ● Knowledge Graph enables you to search

for things, people, or places that Google
● TCIP/IP - Transmission Control knows about – landmarks, celebrities, cities,
Protocol/Internet Protocol sports teams, buildings, geographical
● SMTP - Simple Mail Transfer Protocol features, movies, celestial objects, works of
● FTP - File Transfer Protocol
 art, and more – and instantly get information from that, images, graphics, and how
that's relevant to your query. companies interact with the customers
● Organic Listings - These are make us more willing to engage with the
websites/information that appears due to its company.
relevance on an individual's search terms.
From the perspective of a consumer,
● Paid Listings - These are search results
experiences are what matters the most in
that are paid advertisements. It can be
every aspect, most especially in doing
identified if the ads above organic results
business and transactions. We always aim
contain an "Ad" box.
to receive the best experience we could in
● Google Maps - Satellite imagery, aerial
every moment in our life. In so, from
photography, street maps, 360° immersive
planning to booking to traveling then
panoramic views of cities, real-time traffic
experiencing the vacation, everything
conditions, and route planning for walking,
matters.
driving, flying, and taking public
transportation are all offered here. ● Business Operators. These are the set of
● Hotel Finder - You can easily find available business people who establish themselves
hotels at your planned destination using this for making a profit by providing the various
hotel finder. facilities to the tourists and keeps the
system running according to the demand in
the industry. These company owners strive
The Four Perspectives of Tourism to provide the best possible service to their
customers. It is critical to be attentive to
The meaning of the word "tourism" varies
every aspect of their experience while
from one source to the next, and from one person
designing their itineraries, including airlines,
to the next. It doesn't have a precise meaning.
lodging, and food and beverage.
Each organization has its definition of "tourism." To
begin with, tourism is connected to several groups They want to increase the
that are involved in or influenced by the tourism productivity and quality of their operation, as
industry. Their perspectives are critical in the well as market their company effectively. As
development of the tourism concept. As a result, business operators, we wish our businesses
tourism can be described as the activities, nothing but success and prosperity, so we
processes, and outcomes that result from the strive to make our interactions with our
relationship and interaction between tourists, customers as seamless and pleasant as
governments, tourism suppliers, host communities, possible.
and the environment that surrounds the destination,
● Government of Tourist Host Community.
all of which are involved in attracting and
Usually, the government looks to the
accommodating visitors (Goeldner & Rithie, 2009).
tourism industry as a source of financial
There are four different perspectives of tourism,
stability for the region's economic growth.
they can be identified from the tourist, business
The key benefit that the government would
operator who provide goods and services, the
receive from tourism projects is the amount
government of the host destination area, and the
of revenue produced in the area where
local community.
tourism is promoted, as well as the various
● Tourists. The people who go on tour are opportunities to reduce unemployment.
looking for emotional and physical Aside from these benefits, money entering
experiences through a variety of activities. the economy in the form of foreign
The nature of the experience a tourist seeks exchange and tax revenue earned from
can be determined by the category of visitor expenses are additional benefits.
destination of the tour program. As a ● Tourism Host Community. People in and
customer, you want the best service for the around the tourist destination see job
best price. When you use information prospects and a cultural boost as a result of
technology to collect information, the first tourism. The interaction of residents and
thing that will catch your eye is the price. people involved in the tourism industry with
Sales and discounts entice us to learn more tourists, which contributes to the area's
about the product/service because we overall growth. They are able to sell
believe we are saving a lot of money souvenirs, have tours, and rent out
compared to other times of the year. Aside services, destinations, or hotels.