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Business Analytics & Modelling Curriculum

The document outlines the curriculum for the PG course CSIT660, titled 'Business Analytics and Modelling', which includes course objectives, contents, learning outcomes, and assessment methods. It covers various modules such as Business Analytics, Descriptive Analytics, Predictive Analytics, and Visualization, emphasizing practical applications through case studies and projects. The course aims to equip students with essential business analytics skills applicable in organizational settings.

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vaibhavshreenegi15
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4 views2 pages

Business Analytics & Modelling Curriculum

The document outlines the curriculum for the PG course CSIT660, titled 'Business Analytics and Modelling', which includes course objectives, contents, learning outcomes, and assessment methods. It covers various modules such as Business Analytics, Descriptive Analytics, Predictive Analytics, and Visualization, emphasizing practical applications through case studies and projects. The course aims to equip students with essential business analytics skills applicable in organizational settings.

Uploaded by

vaibhavshreenegi15
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Curriculam

Course Code: CSIT660 Credit Units L T P/S SW AS/DS FW No. of PSDA Total Credit Unit
Course Level PG 2 0 0 2 0 0 0 3
Course Title Business Analytics and Modelling

Course
Description :

Course Objectives :

SN. Objectives
1 The objective of this course is to introduce the concepts and importance of business analytics
2 To understand the significance and alignment of business & analytics, leading to growth.
3 To emphasize further the role and aspects of implementation of business analytics in organizations.

Pre-Requisites : General

SN. Course Code Course Name

Course Contents / Syllabus :

SN. Module Descriptors / Topics Weightage


Module I: To introduction • Defining Business Analytics • Role of Business Analytics • Life cycle of BA and Application of BA in
1 Business Analytics and Business Environment • Skills required for Business Analyst profile • Summarizing Data • Normality Test, 20.00
Exploratory Data Analysis Homogeneity Test • Graphical Charts: Histogram, Box plots, Bar plots, Scatterplot
Module II Analytics on • Excel Formulae • Advance Excel (Sum, Sumif, Round) Functions • Row function (Vlookup, hlookup ) •
2 20.00
Spreadsheets Column function (Vlookup, hlookup) • Index & Match Function
• Measures of central tendency and dispersion • Application of Pivot Tables • Using a PivotChart to
Module III Descriptive
3 Summarize Research Surveys • Ensuring Charts Update Automatically • Using Sparklines to Summarize 20.00
Analytics
Multiple Data Series • Slicers and Crosstabulation • Decision Analysis and Decision Tree
Module IV Predictive • Multiple Regression Analysis • Multidimensional Scaling (MDS) • Linear Optimization • Time Series
4 Analytics and Monte analysis • Monte Carlo Simulation and Risk Analysis • New Product Development Model • Sensitivity 20.00
Carlo Simulation Analysis • New Vendor Model
• What is visualization • Contribution of visualization in analytics • Principles of communicating data,
Module V Visualization
5 Beautiful data & how do we achieve beauty • Importance of storytelling, Effective visualization • Data 20.00
and its role in analytics
Visualization & MS Excel and emerging trends

Course Learning Outcomes :

SN. Course Learning Outcomes


1 • Apply and show business analytics skills in their organizations

Pedagogy for Course Delivery :


SN. Pedagogy Methods
1 Lectures
2 Case studies
3 Student presentations
4 Integrated project work

Theory /VAC / Architecture Assessment (L,T & Self Work): 100.00 Max : 100

Attendance+CE+EE : 5+45+50

SN. Type Component Name Marks


1 Attendance 5.00
2 End Term Examination (OMR) 50.00
3 Internal HOME ASSIGNMENT 10.00
4 Internal CLASS QUIZ 5.00
5 Internal CLASS TEST 10.00
6 Internal INTEGRATED PROJECT 20.00

Lab/ Practical/ Studio/Arch. Studio/ Field Work Assessment : 0.00 Max : 100

N/A

List of Professional skill development activities :

No.of PSDA : 3
SN. PSDA Point
1 Explore case studies on business analytics and Use of various formulas for mathematical and statistical calculations through Excel.
2 Application of techniques learnt during class on given datasets
3 In a group , work on a real-life Data Analytics Integrated Project from any domain such as HR, Finance, Supply Chain etc. and prepare a report

Text & References :

SN. Type Title/Name Description ISBN/ URL


Evans, James (2016), Business Analytics,
1 Book
Pearson’s Publication
• Jeffrey D Camm(2015), Essentials of
2 Book
Business Analytics Cengage Learning
• Wayne L. Winston (2014), Marketing
3 Book Analytics: Data-Driven Techniques with
Microsoft Excel, John Wi
• Conrad Carlberg(2016), Business
4 Book Analysis with Microsoft Excel (5th Edition),
Pearson Education Ind

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