JSS COLLEGE OF ARTS COMMERCE &

SCIENCE
(Autonomous)
Ooty Road, Mysuru – 25

DEPARTMENT OF COMMERCE AND

MANAGEMENT

BBA

Syllabus as per NEP

2022-23 Scheme
 BBA PROGRAM

Semester I
Teaching
Sl. Category Hours per
Course Title of the Course SEE CIE Total Credits
No. of Week
Code Marks
Courses (L + T + P)

1 Lang.1.1 Language - I AECC 3+1+0 60 40 100 3

2 Lang.1.2 Language – II AECC 3+1+0 60 40 100 3
3 BBA.1.1 Management Principles DSC 4+0+0 60 40 100 4
& Practice
Fundamentals of
4 BBA.1.2 Business Accounting DSC 3+0+2 60 40 100 4
5 BBA.1.3 Marketing Management DSC 4+0+0 60 40 100 4
6 BBA.1.4 Digital Fluency SEC-SB 1+0+2 50 50 100 2
Business Organization
7 BBA.1.5 and Management / OEC 3+0+0 50 50 100 3
Skills For
Management
Sub –Total (A) 450 250 700 23
Semester II
Teaching
Sl. Category Hours Total
Course Code Title of the Course SEE CIE Credits
No. of per Marks
Courses Week
(L + T + P)

8 Lang.2.1 Language - I AECC 3+1+0 60 40 100 3

9 Lang.2.2 Language – II AECC 3+1+0 60 40 100 3

Financial Accounting and 100 4

10 BBA.2.1 DSC 3+0+2 60 40
Reporting
Human Resource 100 4
11 BBA.2.2 DSC 4+0+0 60 40
Management
12 BBA.2.3 Business Environment/ DSC 4+0+0/ 60 40 100 4
Business Mathematics 3+0+2
Health Wellness/
13 BBA.2.4 Social & Emotional SEC-VB 1+0+2 - 100 100 2
Learning
14 BBA.2.5 Environmental Studies AECC 2+0+0 50 50 100 2
People Management
15 BBA.2.6 / Functional Areas of OEC 3+0+0 50 50 100 3
Management
Sub –Total (B) 450 350 800 25
3

2
3
No. Course Code Title of the Course Courses Week SEE CIE Marks Credits
(L + T + P)

16 Lang.1.1 Language - I AECC 3+1+0 60 40 100 3

17 Lang.1.2 Language – II AECC 3+1+0 60 40 100 3

18 BBA.3.C1ost Accounting DSC 3+2+0 60 40 100 4

19 BBA.3.O2rganizational Behavior DSC 3+2+0 60 40 100 4
20 BBA.3.S3
tatistics for Business DSC 3+2+0 60 40 100 4
Decisions
21 BBA.3.A4rtificial SEC 1+0+2 25 25 50 2
Intelligence/Critical
thinking& Problem Solving
Social Media
22 BBA.3.M5arketing/ Rural OEC 3+0+0 60 40 100 3
Marketing
Sub–Total (C) 385 265 650 23

Semester IV

Teaching
Sl. Category of Hours per Total
Course Code Title of the Course Courses Week SEE CI Marks Credits
No.
(L + T + P) E

23 Lang.1.1 Language - I AECC 3+1+0 60 40 100 3

24 Lang.1.2 Language – II AECC 3+1+0 60 40 100 3

Manageme
25 BBA.4.1 DSC 3+2+0 60 40 100 4
nt
Accountin
g
Business Analytics /
26 BBA.4.2 Financial Markets
DSC 3+2+0 60 40 100 4
&Services
Financial
27 BBA.4.3 3 DSC 3+2+0 60 40 100 4
Manageme
nt
28 BBA.4.4 4
C onstitution of India AECC 2+0+0 30 20 50 2
Sports/NCC/NSS/YOGA
29 BBA.4.5 SEC-VB 1+0+2 25 25 50 2
Business Leadership
40 BBA.4.6 6
Skills/Personal OEC 3+0+0 60 40 100 3
Wealth
Management
Sub–Total (D) 415 28 700 25
5

4
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.1
Name of the Course: Management Principles & Practice
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course Outcomes: On successful completion of the course, the Students will demonstrate
a) The ability to understand concepts of business management, principles and functionof
management.
b) The ability to explain the process of planning and decision making.
c) The ability to create organization structures based on authority, task and
responsibilities.
d) The ability to explain the principles of direction, importance of communication,barrier
of communication, motivation theories and leadership styles.
e) The ability to understand the requirement of good control system and control
techniques.
Syllabus: Hours
Module No. 1: INTRODUCTION TO MANAGEMENT 10
Introduction –Meaning, Evolution of management thought, Pre-Scientific Management Era,
Classical Management Era, Neo-Classical Management Era, Modern Management Era;
Nature and Characteristics of Management - Scope and Functional areas of Management;
Management as a Science, Art or Profession; Management and Administration; Principles of
Management.

Module No. 2: PLANNING AND DECISION MAKING 08

Nature, Importance and Purpose of Planning - Planning Process; Objectives; Types of plans
(Meaning only); Decision making- Importance and steps; MBO and MBE (Meaning only)

Module No. 3: ORGANIZING AND STAFFING 12

5
Nature and purpose of Organization; Principles of Organizing; Delegation of Authority;
Types of Organization - Departmentation, Centralization vs Decentralization ofAuthority
and Responsibility, Span of Control; Nature and importance of Staffing

Module No. 4: DIRECTING AND COMMUNICATING 12

Meaning and Nature of Direction, Principles of Direction; Communication - Meaning and
Importance, Communication Process, Barriers to Communication, Steps to overcome
Communication Barriers, Types of Communication; Motivation theories – Maslow’s Need
Hierarchy Theory, Herzberg’s Two Factor Theory, Mc.Gregor’s X and Y theory. Leadership –
Meaning, Formal and Informal Leadership, Characteristics of Leadership; Leadership Styles
– Autocratic Style, Democratic Style, Participative Style, Laissez Faire Leadership Styles,
Transition Leadership, Charismatic Leadership Style.

Module No. 5: COORDINATING AND CONTROLLING 10

Coordination–Meaning, Importance and Principles. Controlling-Meaning and steps in
controlling, Essentials of Effective Control system, Techniques of Control (in brief).

Module No. 6: BUSINESS SOCIAL RESPONSIBILITY AND 04

MANAGERIAL ETHICS

6
Business Social Responsibility - Meaning, Arguments for and against Business Social
Responsibility; Green management - Meaning, Green Management Actions; Managerial
Ethics – Meaning - Importance of Ethics in Business, Factors that determine Ethical or
Unethical behavior.

Skill Developments Activities:

1. Two cases on the above syllabus should be analyzed by the teacher in the classroom
and the same needs to be recorded by the student in the Skill Development Book.
2. Draft different types of Organization structure.
3. Draft Control charts.

Text Books:
1. Stephen P. Robbins, Management, Pearson
2. Koontz and O‟Donnell, Management, McGraw Hill.
3. L M Prasad, Principles of management, Sultan Chand and Sons
4. V.S.P Rao/Bajaj, Management process and organization, Excel Books.GH25
5. Appanniah and Reddy, Management, HPH.
6. T. Ramaswamy : Principles of Management, HPH.

Note: Latest edition of text books may be used.

7
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA 1.2
Name of the Course: Fundamentals of Business Accounting
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56
Hrs
Pedagogy: Classrooms lecture, tutorials, and problem solving.

Course Outcomes: On successful completion of the course, the Students will demonstrate
a) Understand the framework of accounting as well accounting standards.
b) The Ability to pass journal entries and prepare ledger accounts
c) The Ability to prepare subsidiaries books
d) The Ability to prepare trial balance and final accounts of proprietary concern.
e) Construct final accounts through application of tally.

Syllabus: Hour
S
Module No. 1: INTRODUCTION TO FINANCIAL ACCOUNTING 08
Introduction – Meaning and Definition – Objectives of Accounting – Functions of Accounting
– Users of Accounting Information – Limitations of Accounting – Accounting Cycle -
Accounting Principles – Accounting Concepts and Accounting Conventions. Accounting
Standards – objectives- significance of accounting standards. List of Indian
Accounting
Standards.

Module No. 2: ACCOUNTING PROCESS 12

Meaning of Double entry system – Process of Accounting – Kinds of Accounts – Rules -
Transaction Analysis – Journal – Ledger – Balancing of Accounts – Trial Balance – Problems
on Journal, Ledger Posting and Preparation of Trial Balance.

Module No. 3: SUBSIDIARY BOOKS 14

Meaning – Significance – Types of Subsidiary Books –Preparation of Purchases Book, Sales
Book, Purchase Returns Book, Sales Return Book, Bills Receivable Book, Bills Payable Book.
Types of Cash Book- Simple Cash Book , Double Column Cash Book , Three Column Cash
Book and Petty Cash Book(Problems only on Three Column Cash Book and Petty Cash
Book), Bank Reconciliation Statement – Preparation of Bank Reconciliation Statement
(Problems on BRS)

Module No. 4: FINAL ACCOUNTS OF PROPRIETARY CONCERN 10

Preparation of Statement of Profit and Loss and Balance Sheet of a proprietary concern
with special adjustments like depreciation, outstanding and prepaid expenses,
outstanding and received in advance of incomes, provision for doubtful debts, drawings
and interest on
capital.

Module No. 5: ACCOUNTING SOFTWARE 12

8
Introduction-meaning of accounting software, types accounting software-accounting
software Tally-Meaning of Tally software – Features – Advantages, Creating a New
Company, Basic Currency information, other information, Company features and Inventory
features. Working in Tally: Groups, Ledgers, writing voucher, different types of voucher,
voucher entry Problem on Voucher entry - Generating Basic Reports in Tally-Trail
Balance, Accounts books, Cash Book, Bank Books, Ledger Accounts, Group Summary,
Sales Register and Purchase Register, Journal Register, Statement of Accounts, and Balance
Sheet.

Skill Developments Activities:

1. List out the accounting concepts and conventions.
2. Prepare a Bank Reconciliation Statement with imaginary figures
3. Collect the financial statement of a proprietary concern and record it.
4. Prepare a financial statement of an imaginary company using tally software.

Text Books:
1. Hanif and Mukherjee, Financial Accounting, Mc Graw Hill Publishers
2. Arulanandam & Raman; Advanced Accountancy, Himalaya Publishing House
3. S.Anil Kumar,V.Rajesh Kumar and B.Mariyappa–Fundamentals of Accounting,
4. Himalaya Publishing House.
5. Dr. S.N. Maheswari, Financial Accounting, Vikas Publication
6. S P Jain and K. L. Narang, Financial Accounting, Kalyani Publication
7. Radhaswamy and R.L. Gupta, Advanced Accounting , Sultan Chand
8. M.C. Shukla and Goyel, Advaced Accounting , S Chand.

Note: Latest edition of text books may be used.

9
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.3
Name of the Course: Marketing Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course Outcomes: On successful completion of the course, the Students will demonstrate
a) Understand the concepts and functions of marketing.
b) Analyse marketing environment impacting the business.
c) Segment the market and understand the consumer behaviour
d) Describe the 4 p’s of marketing and also strategize marketing mix
e) Describe 7 p’s of service marketing mix.

Syllabus: Hours
Module No. 1: INTRODUCTION TO MARKETING 10
Meaning and Definition, Concepts of Marketing, Approaches to Marketing, Functions of
Marketing. Recent trends in Marketing-E- business, Tele-marketing, M-Business, Green
Marketing, Relationship Marketing, Concept Marketing, Digital Marketing, social media
marketing and E-tailing (Meaning only).

Module No. 2: MARKETING ENVIRONMENT 10

Micro Environment – The company, suppliers, marketing intermediaries competitors, public
and customers; Macro Environment- Demographic, Economic, Natural, Technological,
Political, Legal, Socio-Cultural Environment.

Module No. 3: MARKET SEGMENTATION AND CONSUMER 10

BEHAVIOUR
Meaning and Definition, Bases of Market Segmentation, Requisites of Sound Market
Segmentation; Consumer Behavior-Factors influencing Consumer Behavior; Buying Decision
Process.

Module No. 4: MARKETING MIX 20

Meaning, Elements of Marketing Mix (Four P’s) – Product, Price, Place, Promotion.
Product-Product Mix, Product Line, Product Lifecycle, New Product Development, Reasons
for Failure of New Product, Branding, Packing and Packaging, Labeling,
Pricing – Objectives, Factors influencing Pricing Policy, Methods of Pricing;
Physical Distribution–Meaning, Factors affecting Channel Selection, Types of Marketing
Channels.
Promotion – Meaning and Significance of Promotion, Personal Selling and Advertising
(Meaning Only)

Module No. 5: SERVICES MARKETING 06

Meaning and definition of services, difference between goods and services, features of
services, seven P’s of services marketing (concepts only).

10
Skill Developments Activities:

1. Two cases on the above syllabus should be analyzed and recorded in the skill
development
2. Design a logo and tagline for a product of your choice
3. Develop an advertisement copy for a product.
4. Prepare a chart for distribution network for different products.

Text Books:
1. Philip Kotler, Marketing Management, Prentice Hall.
2. Lovelock Christopher, Services Marketing: People, Technology, Strategy, PHI
3. William J. Stanton, Michael J.Etzel, Bruce J Walker, Fundamentals of Marketing, McGraw
Hill Education.
4. Bose Biplab, Marketing Management, Himalaya Publishers.
5. J.C. Gandhi, Marketing Management, Tata McGraw Hill.
6. Ramesh and Jayanti Prasad: Marketing Management, I.K. International
7. Sontakki, Marketing Management, Kalyani Publishers.
8. P N Reddy and Appanniah, Marketing Management

Note: Latest edition of text books may be used.

11
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.5 (OEC)
Name of the Course: Business Organization and Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 3 Hrs 45 Hrs
Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course outcomes: on successful completion of the course, the Students will demonstrate:
a) To Understand the concepts of Business organizations and Social Responsibilities of Business
b) To Describe the various forms of Business organization
c) To Understand the levels of managements and Describe the contribution of management
thinkers
d) To demonstrate the functions of management effectively
e) To describe the technology driven work Place and some recent trends in
Management

Syllabus: Hours
Module No. 1: NATURE AND SCOPE OF BUSINESS 08
Meaning and Definition of Business, Characteristics, Objectives. Classification of Business Activities;
Manufacturing, Trading and Services Organizations. Relationship between Trade, Industry and
Commerce. Social Responsibilities of business towards stake holders.

Module No. 2: FORMS OF BUSINESS ORGANISATIONS 12

Meaning and Features of Sole Proprietorship, Partnership, One Person Company, Limited Liability
Partnerships, Hindu Undivided Family and Joint Stock Companies: Difference between Private and
Public companies

Module No. 3: NATURE OF MANAGEMENT 08

Definition , Characteristics- Management as an Art, Science or Profession - Levels of
Management – Management Thoughts of FW Taylor , Henry Fayol, Max Weber and Peter
Drucker.

Module No. 4: FUNCTIONS OF MANAGEMENT 10

Planning – Importance, Steps in planning, Types of plans. Organising - Meaning, Organisation
structure. Directing – Motivation, Leadership, Communication and Coordination – Definition and
Meaning. Controlling: Concept and Process

Module No 5: CURRENT TRENDS IN MANAGEMENT 07

Technology Driven Work place, Learning Organisations, Diversity of Work Force, Public
Consciousness, Global market place, Community of stake holders

Skill Developments Activities:

1. Collection of Partnership Deed
2. Collect the nature of business activities of any 10 Private and Public Companies
3. Collect the profiles of FW Taylor and Henry Fayol
4. Preparation of Imaginary Business plan
5. List the latest trends in Management

12
Text Books:
1. C B. Guptha - Business Organisation and Management, Sultan Chand & Sons.
2. Dr. S. C. Saxena - Business Administration & Management, Sahitya Bhawan.
3. M. C. Shukla - Business Organisation and Management. S Chand & Company Pvt. Ltd.
4. S.A Sherlekar - Business Organization, Himalaya Publishing House.
5. Y.K. Bhushan. Fundamentals of Business Organisation and Management, Sultan Chand&
Sons.
6. R.K. Sharma, Business Organisation & Management Kalyani Publishers
7. Dr. I.M. Sahai, Dr. Padmakar Asthana,’ Business Organisation & Administration’,
Sahitya Bhawan Publications Agra.
8. Richard L. Daft – Principles of management

13
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.5(OEC)
Name of the Course: Skills For Management (OEC)
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 3 Hrs 45 Hrs
Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course Outcomes: On successful completion of the course, the Students will demonstrate
a) The Ability to communicate and Present effectively by inculcating listing skills
b) To Understand the value of Time through various Time Management tips and strategies
c) To take the right decisions of the enterprise for success and to achieve its predetermined goals
d) To Identify as a Responsible team member and carry out the team activates effectively and abili
understand need leadership in management
e) To apply Emotional Intelligence at organization and Overcoming the conflicts using various
techniques

Syllabus: Hours
Module No. 1: COMMUNICATION AND PRESENTATION 08
Fundamentals, Types - Horizontal, Vertical, Oral, Written, Email Etiquettes; Virtual Meetings;
Listening, Importance and Need, Features of a Good Listening; Presentation skills, Etiquettes
for Effective Presentation
Module No. 2: TIME MANAGEMENT 10
Importance of Discipline & Punctuality – The Pareto Principle, Time Management Matrix –
Scheduling - Grouping of Activities, Overcoming Procrastination – Time Circle Planner, Time
Management Tips and Strategies.

Module No. 3: DECISION MAKING 10

Decision making, Importance, Types of Decisions, Programmed and Non- programmed
decisions - Steps in decision making Process - Decision Making Styles -Participation in decision
making.

Module No. 4: TEAM BUILDING AND LEADERSHIP 10

Teams – Types of Teams, Characteristics of an effective team- Stages of team Development-
Team cohesiveness and its importance. Leadership- Nature of Leadership, Leadership vs
Management-Leadership traits - Leadership styles

Module No. 5 : EMOTIONAL INTELLIGENCE AND CONFLICT 07

MANAGEMENT
Emotional Intelligence- Concept, Components and Application of Emotions Intelligence in
organizations. Conflict- Types of conflict, Sources of Conflict, Conflict resolution techniques.

Skill Developments Activities:

1. Preparation of Business presentation
2. Team Building Practices through group exercises, team task.
3. Practice by Game play & other learning methodology for achieving Given targets
4. Writing Business Letters through E-mails

14
Text Books:
1. Alex K., Managerial Skills, S. Chand
2. V.S.P. Rao Managerial Skills Excel Books, New Delhi
3. David A Whetten, Cameron Developing Management skills, PHI 2008
4. Ramnik Kapoor Managerial Skills Path Makers, Bangalore
5. Kevin Gallagher, Skills development for Business and Management Students,Oxford
6. Monipally,Muttthukutty Business Communication Strategies Tata McGraw Hill.

Note: Latest edition of text books may be used.

15
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.1
Name of the Course: Financial Accounting and Reporting
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will demonstrate
a) The ability to prepare final accounts of partnership firms
b) The ability to understand the process of public issue of shares and accounting for the
same
c) The ability to prepare final accounts of joint stock companies.
d) The ability to prepare and evaluate vertical and horizontal analysis of financial
statements
e) The ability to understand company’s annual reports.

Syllabus: Hours
Module No. 1: FINAL ACCOUNTS OF PARTNERSHIP FIRM 10
Meaning of Partnership Firm, Partnership deed-clauses in partnership deed, Preparation of
Final accounts of partnership firm-Trading and Profit and Loss Account, Profit and Loss
Appropriation Account, Partners capital account and Balance sheet. Goodwill- Nature,
Factors influencing goodwill and methods of valuation of goodwill (Average and super profit
methods)

Module No. 2: ISSUE OF SHARES 08

Meaning of Share, Types of Shares – Preference shares and Equity shares – Issue of Shares at
par, at Premium, at Discount: Pro-Rata Allotment; Journal Entries relating to issue of shares;
Preparation of respective ledger accounts; Preparation of Balance Sheet in the Vertical form
(Practical Problems).

Module No. 3: FINAL ACCOUNTS OF JOINT STOCK 12

COMPANIES
Statutory Provisions regarding preparation of Company Final Accounts – Treatment of Special Items,
Managerial Remuneration, Tax deducted at source, Advance payment of Tax, Provision for Tax,
Depreciation, Interest on debentures, Dividends, Rules regarding payment of dividends, Transfer to
Reserves, Preparation of Profit and Loss Account and Balance Sheet (Vertical Form Schedule -III)
(Practical Problems).

Module No. 4: FINANCIAL STATEMENTS ANALYSIS 12

Comparative Statements - Comparative Income Statement, Comparative Balance Sheet;
Common size Statements – Common Size Income Statement, Common Size Balance Sheet –
Trend Percentages. (Analysis and Interpretation)

Module No. 5: CORPORATE FINANCIAL REPORTING 10

PRACTICES

16
Corporate Financial Reporting - meaning, types, characteristics of Corporate financial report,
users of corporate financial report; Components corporate financial report– general corporate
information, financial highlights, management's discussion and analysis; Financial Statements-
balance sheet, income statement, cash flow statement, and notes to the financial statements;
Auditor's report; Significant Accounting Policies; Corporate Governance Report; Corporate
Social Responsibility Report (Discuss only Role and Significance of above components of
corporate financial report).

Skill Developments Activities:

1. Collect financial statement of a company for five years and analyse the same using
trend analysis.
2. Refer annual reports of two companies and list out the components.
3. Draft a partnership deed as per Partnership Act.
4. List out the accounting policies in annual report of the company

Text Books:
1. Stephen P. Robbins, Management, Pearson
2. Koontz and O‟Donnell, Management, McGraw Hill.
3. L M Prasad, Principles of management, Sultan Chand and Sons
4. V.S.P Rao/Bajaj, Management process and organization, Excel Books.GH25
5. Appanniah and Reddy, Management, HPH.
6. T. Ramaswamy : Principles of Management, HPH.

Note: Latest edition of text books may be used.

17
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.2
Name of the Course: Human Resource Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
demonstrate

a) Ability to describe the role and responsibility of Human resources management

functions on business
b) Ability to describe HRP, Recruitment and Selection process
c) Ability to describe to induction, training, and compensation aspects.
d) Ability to explain performance appraisal and its process.
e) Ability to demonstrate Employee Engagement and Psychological Contract.
Syllabus: Hours
Module No. 1: Introduction to Human Resource Management 10
Meaning and Definition of HRM – Features Objectives, Differences between Human
Resource Management and Personnel Management, Importance, Functions and Process of
HRM, Role of HR Manager, Trends influencing HR practices
Module No. 2: Human Resource Planning, Recruitment & Selection 14
Human Resource Planning: Meaning and Importance of Human Resource Planning,
Process of HRP
HR Demand Forecasting- Meaning and Techniques (Meanings Only) and HR supply
forecasting.
Succession Planning – Meaning and Features
Job Analysis: Meaning and Uses of Job Analysis, Process of Job Analysis – Job Description,
Job Specification, Job Enlargement, Job Rotation, Job Enrichment (Meanings Only)
Recruitment – Meaning, Methods of Recruitment, Factors affecting Recruitment, Sources of
Recruitment
Selection – Meaning, Steps in Selection Process, Psychometric tests for Selection, Barriers to
effective Selection, Making Selection effective; Placement, Gamification – Meaning and
Features

Module No. 3: Induction, Training and Compensation 10

Induction: Meaning, Objectives and Purpose of Induction, Problems faced during Induction,
Induction Program Planning.
Training: Need for training, Benefits of training, Assessment of Training Needs and
Methods of Training and Development; Kirkpatrick Model; Career Development.
Compensation: Direct and Indirect forms of Compensation (Meaning Only), Compensation
Structure.

Module No. 4: Performance Appraisal, Promotion & Transfers 14

18
Performance appraisal: Meaning and Definition, Objectives and Methods of Performance
Appraisal – Uses and Limitations of Performance Appraisal, Process of Performance
Appraisal
Promotion: Meaning and Definition of Promotion, Purpose of Promotion, Basis of
Promotion ransfer: Meaning of Transfer, Reasons for Transfer, Types of Transfer, Right
Sizing ofWork Force, Need for Right Sizing

Module No. 5: Employee Engagement and Psychological Contract 08

Employee Engagement (EE): Meaning and Types of EE, Drivers of Engagement -
Measurement of EE, Benefits of EE. Psychological contract: Meaning and features

Skill Developments Activities:

1. Preparation of Job Descriptions and Job specifications for a Job profile

2. Choose any MNC and present your observations on training program
3. Develop a format for performance appraisal of an employee.
4. Discussion of any two Employee Engagement models.
5. Analysis of components of pay structure based on the CTC sent by the
Corporate to the institute for the various jobs of different sectors.

Textbooks:
Aswathappa, Human Resource Management, McGraw Hill

Edwin Flippo, Personnel Management, McGraw Hill

C.B.Mamoria, Personnel Management, HPH

Subba Rao, Personnel and Human Resources Management, HPH

Reddy & Appanniah, Human Resource Management, HPH

Madhurimalal, Human Resource Management, HPH

S.Sadri & Others: Geometry of HR, HPH

Rajkumar: Human Resource Management I.K. Intl

Michael Porter, HRM and Human Relations, Juta & Co.Ltd.

K. Venkataramana, Human Resource Management, SHBP

Note: Latest edition of textbooks may be used.

19
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.3
Name of the Course: BUSINESS ENVIRONMENT
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion Student will demonstrate

a) An Understanding of components of business environment.

b) Ability to analyse the environmental factors influencing business organisation.
c) Ability to demonstrate Competitive structure analysis for select industry.
d) Ability to explain the impact of fiscal policy and monetary policy on business.
e) Ability to analyse the impact of economic environmental factors on business.

Syllabus: Hours
Module No. 1: INTRODUCTION BUSINESS ENVIRONMENT 12
Meaning of business, scope and objectives Business, business environment, Micro and Macro-
environment of business (social, cultural, economic, political, legal technological and natural)
Impact of these factors on decision making in business, Environmental analysis.

Module No. 2: GOVERNMENT AND LEGAL ENVIRONMENT 16

Government Functions of the State, Economic role of government, State intervention in
business- reasons for and types of state intervention in business. Impact of Monetary policy,
Fiscal policy, Exim policy and industrial policy on business.
Legal environment - Various laws affecting Indian businesses

Module No. 3: ECONOMIC ENVIRONMENT AND GLOBAL 13

ENVIRONMENT
An overview of economic environment, structure of economy, factors affecting economic
environment.
Globalisation of business; meaning and dimensions, stages, essential conditions of
globalisation, foreign market entry strategies, merits and demerits of globalisation of
business, Impact of Globalisation on Indian businesses, Forms of globalisation of businesses
- MNCs, TNCs etc..

Module No. 4: TECHNOLOGICAL ENVIRONMENT 10

Meaning and features; types of innovation, Impact of Technological changes on business,
Technology and Society, Technological Acquisition modes, IT revolution and business,
Management of Technology.

Module No. 5: NATURAL ENVIRONMENT 05

Meaning and nature of physical environment. Impact of Natural environment on business.

20
 Skill Developments Activities:

a) List out key features of recent Monetary policy published by RBI impacting
businesses.
b) Give your observation as to how technology has helped society.
c) Draft Five Forces Model for Imaginary business.
d) Identify the benefits of Digital transformation in India.

Text Books:

1. Dr. K Ashwatappa: Essentials Of Business Environment

2. Sundaram & Black: The International Business Environment; Prentice Hall
3. Chidambaram: Business Environment; Vikas Publishing
4. Upadhyay, S: Business Environment, Asia Books
5. Chopra, BK: Business Environment in India, Everest Publishing
6. Suresh Bedi: Business Environment,Excel Books
7. Economic Environment of Business by M. Ashikary.
8. Business Environment by Francis Cherrinulam

Note: Latest edition of text books may be used.

21
 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 2.3
Name of the Course: Business Mathematics
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classroom’s lecture, tutorials, Problem solving.
Course Outcomes: On successful completion of the course, the students will demonstrate
a) The Understanding of the basic concepts of business maths and apply them to create
solve and interpret application problems in business
b) Ability to solve problems on various types of equation.
c) Ability to solve problems on Matrices and execute the laws of indices, law of
logarithm and evaluate them.
d) Ability to apply the concept of simple interest and compound interest bills
discounted etc. and apply them in day-to-day life.
e) Ability to solve problems on Arithmetic progression, Geometric progression and
construct logical application of these concepts.

Syllabus: Hours
Module No. 1: NUMBER SYSTEM 04
Introduction – Natural Numbers - Even Numbers – Odd Numbers – Integers – Prime
Numbers – Rational and Irrational numbers, Real Numbers, HCF and LCM (Simple
problems).

Module No. 2: THEORY OF EQUATIONS 10

Introduction – Meaning - Types of Equations – Simple/ Linear Equations and Simultaneous
Equations (only two variables), Elimination and Substitution Methods only. Quadratic
Equation - Factorization and Formula Method (ax² + bx + c = 0 form only). Simple problems.

Module No.3: INDICIES, MATRICES AND 16

LOGARITHMS
Meaning – types – operation on matrices – additions – subtractions and multiplication of
two matrices – transpose – determinants – minor of an element – co-factor of an element –
inverse – crammers rule in two variables – problems.
Indices and Logarithms: Meaning- Basic Laws of Indices and their application for
simplification. Laws of Logarithms –Common Logarithm, Application of Log Table for
Simplification.

Module No. 4: COMMERCIAL ARITHMETIC 16

Simple Interest, Compound Interest including yearly and half yearly calculations, Annuities,
Percentages, Bills Discounting, Ratios and proportions, duplicate-triplicate and sub-
duplicate of a ratio. Proportions: third, fourth and inverse proportion - problems.

Module No. 5: PROGRESSIONS 10

PROGRESSIONS: Arithmetic Progression - Finding the ‘nth’ term of AP and Sum to nth term
of AP. Insertion of Arithmetic Mean Geometric Progression – Finding the ‘nth’ term of GP
and sum to ‘nth’ term of GP and insertion of Geometric Mean.
22
Skill Developments Activities:
1. Develop an Amortization Table for Loan Amount – EMI Calculation.
2. Secondary overhead distribution summary using Simultaneous Equations
Method.
3. Application of Matrix In Business Problems

Text Books:
1. Saha: Mathematics for Cost Accountants, Central Publishers
2. R.G. Saha and Others – Methods and Techniques for Business Decisions, VBH
3. Dr. SanchetiandKapoor: Business Mathematics and Statistics, Sultan Chand
4. Zamarudeen: Business Mathematics, Vikas
5. R.S Bhardwaj :Mathematics for Economics and Business
6. Madappa, mahadi Hassan, M. IqbalTaiyab – Business Mathematics, Subhash
7. G.R. Veena and Seema : Business Mathematics and Statistics I.K. Intl Publishers

Note: Latest edition of text books may be used.

23
 Name of the Program: Bachelor Business Administration (BBA)
Course Code: BBA.2.6 (OEC)
Name of the Course: People Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 3 Hrs 45 Hrs
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Course outcome: On successful completion of the course, student will demonstrate:

1. Ability to examine the difference between People Management with Human resource
Management
2. Ability to explain the need for and importance of People Management.
3. Ability to explain role of manager in different stages of performance management
process
4. Ability to list modern methods of performance and task assessment.
5. Ability to analyse the factors influencing the work life balance of an working
individual.

Syllabus: Hours
Module No. 1: Introduction to People Management 06
Diversity in organisation: age, gender, ethnicity, race, and ability. People Management:
Meaning, Features, Significance of people management, Difference between People
Management and Human Resource Management, impact of individual and organizational
factors on people management.
Module No. 2: Getting Work Done and Assessment and Evaluation 12
Getting work done: Challenges of getting work done, significance of prioritization and
assigning work to team members.
Performance Management: meaning, role of a manager in the different stages of the
performance management process, Types of Performance assessment, Assessment and
Evaluation Process of evaluation of tasks in the organisation. Modern tools of assessment
and evaluation of tasks and performance.
Module No. 3: Building Peer Networks and Essentials of 12
Communication
Building Peer Networks: Understanding the importance of peer networks in an
organization; being able to influence those on whom you have no authority; challenges Peer
networking and different types of people networking in the workplace.
Essentials of Communication: Concept of the communication process with reflection on
various barriers to effective communication and ways to overcome, Types of
Communication and Channels of Communication.
Module No. 4: Motivation 08
Meaning, Importance and need for motivation, team motivation- meaning, importance team
motivation, types of Motivators and Modern methods of motivation
Module No. 5: Managing Self 07
Reflection on what does it mean to be a people manager; building a personal development
plan for oneself, Self-Stress Management: Causes for stress, work life Balance, Importance of
Work life balance, Factors influencing Work life Balance.
24
Skill Developments Activities:

1. Analyse two cases on any of the above content indicated above.

2. List out the modern tools to performance assessment and evaluation.
3. Conduct a survey of work life balance of working individuals
4. Draft a Career development of working individual in the middle level management.
Text Books:

1. McShane, Steven L. and Mary Ann Von Glinow, Organizational Behavior: Emerging
Knowledge and Practice for the Real World. McGraw-Hill, latest edition, ISBN: 0-07-
115113-3.
2. Bernardin, H. John and Joyce E. A. Russell. Human Resource Management: An
Experiential Approach. McGraw-Hill, 6/e. ISBN: 0078029163
3. Argyris, C. (1974). Personality vs. Organization. Organizational Dynamics. Vol. 3. No.
2, Autumn.
4. Blume, B. Baldwin, T. and Ryan, K. (2013). Communication Apprehension. A barrier
to students leadership, adaptability and multicultural appreciation. Academy of
Management Learning & Education, Jun, Vol. 12 Issue 2, p158-172.
5. Colquitt, J.A., LePine, J.A., & Wesson, M.J. (2009) Organizational Behavior: Improving
Performance and Commitment in the Workplace (International edition). New York:
McGraw-Hill.
6. Goleman, D. (1998). Working with Emotional Intelligence. Bantam Books,
Note: Latest edition of text books may be used.

25
 Name of the Program: Bachelor of Business Administration
Course Code: BBA 2.6 (OEC)
Name of the Course: Functional Areas of Management
Course Credits No. of Hours per Week Total No. of Teaching Hours
3 Credits 3 Hrs 45 Hrs
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.
Course Outcomes: On successful completion Student will demonstrate ;
a) Understand the concepts and functions of marketing and analyzing the Marketing Mix.
b) Ability to describe Man power Planning and Implement Recruitment, Selection process and
Evaluate Performance
c) Understanding various functions of Financial Management
d) Understanding the basics of production and operations management
e) Understanding the need for Information Systems in organization.
Syllabus: Hours
Module No. 1: MARKETING MANAGEMENT 10
Meaning and Definitions-Evolution of marketing-Marketing Vs Selling-Marketing concepts-
Nature and Scope of Marketing-Functions of Marketing, Elements of Marketing Mix (7Ps)

Module No. 2: HUMAN RESOURCE MANAGEMENT 10

Meaning and Definitions-Functions of HR-Man power planning-Recruitment-Selection-Training
and development- Placement-Compensation-Incentives-monetary and non monetary-
Performance Appraisal

Module No. 3: FINANCIAL MANAGEMENT 10

Meaning-Definitions-Objectives-Profit maximization vs. Wealth maximization-Scope of Financial
management-Investment decisions- Financing decisions, Dividend decisions-Working capital
decisions
Module No. 4: PRODUCTION AND OPERATIONS MANAGEMENT 08
Meaning, Objectives and Functions -Plant Location -Plant Layout-Factors-Types- Production
Planning and Control-Inventory Management-Total Quality Management-Concept of Supply
Chain management

Module No. 5: INFORMATION SYSTEM 07

Introduction, Data Vs Information, Information system in an Organisation, Importance of
Information System in Decision making - Information system and sub systems

Skill Developments Activities:

1. List the sources of recruitment and draw a Selection process chart of an organisation
2. Draw a chart showing a Plant layout operations
3. List out the current trends in Marketing and Human Resource Management
4. List out the Factors Influencing Financing and Investment Decisions
Books Recommended:
1. Richard Pettiger. Introduction to Management, Palgrave Macmillan, New York
2. M.J.Mathew,Functional Management, RBSA Publishers, Jaipur.
3. Meenakshy Gupta . Principles of Management, PHI, New Delhi.
4. Koonts and Heinz Weihrich. Essentials of Management, Tata McGraw-Hill Publishing Co.Ltd.
5. Modern Production Management Buffa Ekwood. S, and Rakesh K. Saren, John wiley and
Sonss., 2003
6. Operations Management K.N. Krishnaswamy
7. Management Information System – C.S.V Murthy
26
 Name of the Program: BBA
Course Code: BBA 3.1
Name of the Course: COST ACCOUNTING

Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs 56 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will
demonstrate.
 Understand the elements of costing and preparation of cost sheet.
 The ability to prepare material requisitions and management of store.
 The ability to compare and contrast labour cost techniques.
 Ability to differentiate kinds of overhead costing.
 Ability to reconcile the cost.
Syllabus: Hours

Module No. 1: INTRODUCTION TO COST ACCOUNTING 12

Introduction: Meaning, Objectives, Importance and Uses of Cost Accounting, Functions of
Cost Accounting Department in an Organization, Difference between Cost Accounting and
Financial Accounting; Various elements of Cost and Classification of Cost; Cost Object,
Cost Unit; Cost Reduction and Cost Control; Limitations of Cost Accounting; Cost Sheet:
Meaning and Cost Heads in a Cost Sheet, Presentation of Cost information in Cost
Sheet/Statement- Problems on Cost Sheet, Tenders and Quotations.

Module No. 2: MATERIALS COST 12

Materials: Meaning, Importance and Types of Materials - Direct and Indirect Material.
Materials Procurement: Procedure for procurement of materials and documentation
involved in procurement of materials- (Bill of materials, Material requisition note,
Purchase requisition note,, Purchase order, Goods received note); Material Storage and
Records: Duties of Store keeper, Store records- (Bin cards, Stores Ledger, Stock Control
Cards); Material Issues and Valuation: Procedure for material issues, Documents used in
material issues- (Material Requisition Note, Material Transfer Note, Materials Return
Note); Valuation of material issues- preparation of Stores Ledger/ Account - FIFO, LIFO,
- problems.

Inventory Control: Inventory control techniques and determination of various stock

levels- Problems on Level Setting and Computation of EOQ; ABC Analysis, FSN Inventory,
VED Inventory, HML Inventory, (Concepts only).

Module No. 3: EMPLOYEE COST 10

Employee Cost: Meaning, Components, Classification and Importance of Employee (Labour)
Cost in Organisations; Attendance Procedure- Time keeping and Time Booking,Idle Time-
Causes and treatment of Normal and Abnormal Idle Time, Overtime- Causes and
treatment (Theory only);
Methods of Remuneration (Payment of Wages and Incentives) Problems on calculation of
earnings under Time Rate (Straight time rate, Halsey and Rowan Methods) and Piece rate
systems (Straight piece rate and Taylor’s differential piece rate); Employee Turnover-
Meaning, Reasons and Effects of LTO/ETO.

Module No. 4: OVERHEADS 12

Overheads: Meaning and Classification of Overheads; Accounting and Control of
Manufacturing Overheads: Estimation and Collection, Cost allocation, Apportionment, Re-
apportionment and Absorption of Manufacturing Overheads; Problems on Primary and
Secondary distribution and Secondary distribution using Reciprocal Service Methods only;
Absorption of overheads: Meaning and Methods of Absorption of overheads; Problems on
Machine hour rate

Module No. 5: RECONCILIATION OF COST AND FINANCIAL 10

ACCOUNTS
Reasons for differences in Profits under Financial and Cost Accounts; Procedure for
Reconciliation –Ascertainment of Profits as per Financial Accounts and Cost Accounts and
Reconciliation of Profits of both sets of Accounts – Preparation of Reconciliation Statement
– Problems.

Skill Developments Activities:

 • Prepare a Cost Sheet with imaginary figures.
• List the documents required in Inventory Management.

• Demonstrate the valuation of inventory using any one method of pricing material
issues.

• Calculate the amount of Wages under Halsey / Rowan Plans, using imaginary
data.

Text Books:

1. Jain and Narang, Cost Accounting, Kalyani Publication House.

2. N.K. Prasad, Cost Accounting, Books Syndicate Pvt. Ltd.

3. P C Tulsian, Cost Accounting, MHE India

4. Nigam & Sharma, Cost Accounting, HPH

5. Dr. B. Mariyappa, Cost Accounting, HPH

6. Khanna, Ahuja & Pandey, Practical Costing, S Chand & Co. Ltd.

7. B.S. Raman, Cost Accounting, United Publisher

 Name of the Program: BBA
Course Code: BBA 3.2
Name of the Course: ORGANIZATIONAL BEHAVIOR

Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs 56 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate:
 To recall role of OB in business organization.
 Able to understand group dynamics in an organization.
 Able to understand the change management.
 Able to construct the process of organizational development.
 Ability to understand the kinds of Interventions in OB.
Syllabus: Hours
Module No. 1: ORGANIZATIONALBEHAVIOUR AND
10
FOUNDATIONS OF INDIVIDUAL BEHAVIOUR
Organization Behavior– Meaning, Definition of OB, Importance of OB, Foundations of
OB. Individual Behavior - Personal Factors, Environmental Factors, organization systems
and resources Personality-Meaning, Nature, Determinants and Traits of Personality

Perception- Meaning, Factors influencing perception, Perceptual Process, Perceptual

Errors, Managing Perceptions.

Module No. 2: GROUP AND TEAM DYNAMICS 8

Group Dynamics-meaning, Types of Group, Development of Groups- Stages of Group
Development, Determinants of Group Behavior, Team Dynamics- meaning, Types of Teams:
Conflict-sources of conflict and ways of resolving conflict, managing interpersonal
relationships

Module No. 3: CHANGE MANAGEMENT 10

Introduction to Change Management: OD and Change, Importance and Nature of Planned
Change; Theories of Planned Change - Action Research Model, Kurt Lewin’s Change Model

Introducing Change Effectively: Basic steps, Factors Influencing Change - Resistance to Change,
Overcoming Resistance to Change; Empowering People to Manage Change, Activities
Contributing to Effective Change Management
Module No. 4: ORGANIZATIONAL DEVELOPMENT 12
OD: Meaning and Nature of Organizational Development (OD), Competencies of an OD
Practitioner, Ethical Guidelines for OD Practitioners Process of Organizational
Development: Overview of Entering and Contracting Diagnosing: Meaning of Diagnosing,
Comprehensive Model for Diagnosing Organizational Systems (Organizational Level,
Group Level and Individual Level)

Module No. 5: OD INTERVENTIONS 16

Designing Effective OD Interventions: How to Design Effective Interventions, Overview
of OD interventions - Human Process Interventions, Techno Structural Interventions,
HRM Interventions and Strategic Change Interventions, Conditions for optimal success
of OD

(a) Human Process Interventions

T-Groups, Process Consultation, Third–party Intervention; Team building; Organization
Confrontation Meeting, Inter-group relation Intervention: Microcosm Group; Large
Group Intervention: Open –Systems Method, and Open-Space Method(in brief)

(b) Techno Structural Interventions

Restructuring Organization: Structural Design: Functional structures, Divisional structure

- Product structure, Geographic and Market structure, Metrics structure, Network
structure, Boundary less organization; (in brief)

(c) Human Resource Management Interventions

Overview of Performance Management Interventions: Performance Management Model,Goal
Setting, Performance Appraisal Process, Reward Systems. (in brief)

Skill Developments Activities:

• Two cases on the above syllabus should be analyzed and record in the skill
development
• Draw Blake and Mouton managerial grid

• List the determinants of personality

Text Books:

1. Fred Luthans, Organizational Behaviour. McGraw Hill

2. Robbins, Organizational Behaviour, International Book House.

3. K. Aswathappa, Organizational Behaviour, HPH.

4. Appanniah and, Management and Behavioural Process, HPH

5. Sharma R.K and Gupta S.K, Management and Behaviour Process, Kalyani
Publishers.
 Name of the Program: BBA
Course Code: BBA 3.3
Name of the Course: Statistics for Business Decisions

Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs 56 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate
 To understand the requirements of statistical framework
 To construct and visualize the data.
 To determine the data adequacy for analysis.
 To Review the data by using various tools.
 To understand and analyze the impact of probability.
Syllabus: Hours

Module No. 1: INTRODUCTION TO STATISTICS 12

Introduction – Meaning, Functions and Uses of Statistics; Collection of Data - Techniques
of Data Collection – Census Technique and Sampling Technique (Concepts).
Classification: Meaning, and Methods of Classification of Data, Tabulation: Meaning, Parts
of a Table – Simple problems on Tabulation; Diagrammatic Presentation: Bar Diagrams –
Simple Bars, Multiple Bars, Percentage Sub-divided Bar Diagram; Two Dimensional
Diagrams – Pie Diagram.

Module No. 2: MEASURES OF CENTRAL TENDENCY AND 14

DISPERSION

Measures of Central Tendency: Calculation of Arithmetic Mean, Median and Mode for
Individual, Discrete and Continuous Series – Problems; Empirical relation between Mean,
Median and Mode.

Measures of Dispersion: Absolute and Relative measures of Range, Quartile deviation,

Standard Deviation in Individual, Discrete and Continuous Series – Problems
Measures of Skewness: Calculation of Karl Pearson’s (Uni-modal) and Bowley’s Co-
efficient of Skewness

Module No. 3: CORRELATION AND REGRESSION ANALYSIS 10

Correlation Analysis - Meaning, Types of Correlation, Calculation of Karl Pearson’s Coefficient of
Correlation, Computation of Probable Error, Spearman’s Rank Coefficient of correlation-
problems. Regression Analysis – Concept of Regression, Regression equations- Problems.

TIME SERIES ANALYSIS: Meaning, Components, fitting a straight-line trend using Least
Square Method (Problems where ΣX=0 only), calculation and estimation of trend values.

Module No. 4: TIME SERIES ANALYSIS 10

Meaning, Components, fitting a straight-line trend using Least Square Method (Problems
where ΣX=0 only), calculation and estimation of trend values.

Module No. 5: INDEX NUMBERS 10

Index number, Construction of Index number, Methods of Index number - simple
aggregate method, Weighted method (Laspeyres, Paashes, Marshal - Edgeworth and
Fishers Ideal Index number). Tests of Adequacy (Unit test, TRT, FRT, Circular test).
Consumer Price Index number

Skill Developments Activities:

a) Data Visualization practical session Using Tableu/Power BI.
b) Execute Average, Variance, Standard Deviation, CV, Covariance using Excel.

c) Execute and Analyse Regression Model using Excel,

d) Practical session on Time series models using GRETL

e) Collect past years' Indian consumer price index data (as of the current base year)
and analyse its impact on any macroeconomic indicator.

Text Books:

1. S P Gupta: Statistical Methods- Sultan Chand

2. Dr. B N Gupta: Statistics, Sahithya Bhavan
3. S.C Gupta: Business Statistics, HPH
4. Elhance: Statistical Methods, Kitab Mahal
5. Chikoddi & Satya Prasad: Quantitative Analysis for Business Decision, HPH
6. Sanchethi and Kapoor: Business Mathematics, Sultan Chand
 Name of the Program: BBA
Course Code: BBA 3.5
Name of the Course: Social Media Marketing (OEC)

Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs 42 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate:
 Define social media marketing goal setting for successful online campaigns.
 Analyze the effective social media marketing strategies for various types of
industries and businesses.
 Design social media content and create strategies to optimize the content’s reach
to the target audience.
 Appraise the reach and track progress in achieving social media objectives with
a variety of measurement tools and metrics.
 Design a suitable social media campaign for the business goals.
Syllabus: Hours

Module No. 1: Social Media Introduction 08

Introduction to social media, how to build a successful Social Media Strategy, Goal setting,
Overview of Global E-Marketing Issues, Country and Market Opportunity Analysis, User
engagement on social networks; Social advertising; Social, media analytics; Impact of online
reputation; Social Technology and its marketing influence in India.

Module No. 2: Facebook -Instagram marketing 10

Exploring the use of a Facebook page, Facebook Ad campaign, Facebook groups,
Hashtags, Instagram, Creating automation for Instagram, Audience Insights, page
Insights, exploring the various IG content types, Setting a theme and flow on Instagram,
and generating Leads.

Module No. 3: Twitter Marketing 08

Creating a Twitter account, optimizing a page, content types, posting contents, Integrating a
personal brand on Twitter, Twitter Analytics & Ads, post assistants and automation for Twitter.

Module No. 4: YouTube marketing 08

Youtube marketing, creating a youtube channel, posting content, youtube analytics,
Google Pages for YouTube Channels, Video Flow, Verify Channel, Webmaster Tool –
Adding Asset.

Module No. 5: Search Engine Optimization-Recent trends and 08

challenges
Search Engine Optimisation (SEO) Introduction, Understanding SEO, User Insights,
Benefits and Challenges, Content Marketing, Traditional Media vs Social Media, recent
trends and challenges in Social Media marketing.

Skill Developments Activities:

a) Prepare Facebook Page in your name.
b) Open a YouTube channel.
c) Create a blog and write an article on Climate change.
d) Create a search engine optimization (SEO) dashboard.
Text Books:

1. Annmarie Hanlon (2022), Digital Marketing Strategic Planning & Integration,2nd

Edition, SAGE Publications Ltd.
2. Matt Golden (2022), Social Media Marketing, 1st Edition, Bravex Publications.
3. Simon Kingsnorth (2022), The Digital Marketing Handbook: Deliver Powerful
Digital Campaigns, 1st Edition, Kogan Page.
4. Melissa Barker, Donald I. Barker, Nicholas F. Bormann and Debra Zahay (2016),
Social Media Marketing: A Strategic Approach, 2nd Edition, Cengage Learning.
5. Tracy L. Tuten and Michael R. Solomon, (2016), Social Media Marketing, 2nd
Edition, Sage Publications India Private Limited.
 Name of the Program: BBA
Course Code: BBA 3.5
Name of the Course: Rural Marketing (OEC)

Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs 42 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate
 Describe the importance and application of various concepts of rural marketing.
 demonstrate the appropriate selection of the segmentation, targeting and
positioning strategies along with the environmental factors that influence rural
consumers’ buying behavior.
 Design a Pricing Strategy that suits the characteristics of rural products and the
stage in the product life cycle.
 Formulate the appropriate marketing communication and rural distribution
channel plans to promote and deliver the rural products.
 Appraise the recent trends in Rural marketing and the application of digital
technology in rural marketing.

Syllabus: Hours

Module No. 1: Introduction to Rural Marketing 08

Nature and scope of rural marketing, rural vs urban markets, concepts and classification
of rural markets, rural marketing environment: rural population, occupation pattern,
income generation, location of the rural population, expenditure pattern, literacy level,
land distribution, land use pattern, irrigation, development programs, infrastructure
facilities.

Module No. 2: Rural Consumer Behavior 08

Consumer buying behavior in rural markets, factors affecting consumer behaviour, rural
consumer buying process, the rise of rural consumerism. Market segmentation – Bases for
segmenting rural consumer markets.

Module No. 3: Rural Product and Pricing Strategy 08

Rural product, Rural product classification, product life cycle, Product Life Cycle
strategies in rural markets, New Product Development in rural markets, Branding for
rural markets. Pricing for rural markets – Factors and strategies.
Module No. 4: Rural Distribution and Communication Strategy 08
Wholesaling and retailing in the rural market, rural mobile traders, rural distribution
models- FMCG companies, durable companies, Service organizations, emerging
distribution models.
Rural communication strategy, challenges in rural Communication, creating
promotion mix for rural audiences: advertisement, sales promotion, publicity.

Module No. 5: Regulations and Recent Trends in Rural Marketing 10

Regulated market, Regulated Market in India, Future of Regulated Markets in India, Role of
Govt in Developing rural marketing, Public Distribution Systems (PDS), FoodCorporation of
India, Self Help Groups (SHG’s). Agricultural Credit Policy, Digitalizing rural India, online
marketing reach in the rural market, recent trends in packing, labelling,grading,
transporting, order processing, payment methods, storage and warehousing andCorporate
farming.

Skill Developments Activities:

a) Prepare a Product life cycle for a Rural product
b) Select a Rural Product and conduct a Consumer Satisfaction Survey
c) Prepare an advertisement copy for a rural product
d) Visit an APMC Yard/Mandi’s and prepare a report on any one Agri product
pricing.
Text Books:

1. Debarun Chakrabaorty and Soumya Kanti Dhara, et al. ( 2021), Rural

Marketing inIndia: Texts and Cases, 1st Edition Atlantic Publishers and
Distributors Pvt Ltd

2. Acharya SS and Agarwal NL (2019), Agricultural Marketing in India, 6th

Edition,Oxford & IBH Publishing Co Pvt Ltd.

3. Dinesh Kumar and Punam Gupta (2019), Rural Marketing), 1st Edition,
SAGEPublications India Pvt Ltd.

4. C. G. Krishnamacharyulu (2010), Rural Marketing: Text and Cases, 2nd

Edition,Pearson India Education Services Pvt Ltd.

5. T.P.Gopalaswamy (2009) Rural Marketing-Environment, Problems and Strategies,

3rd Edition, Vikas Publishing House.
 Name of the Program: BBA
Course Code: BBA 4.1
Name of the Course: MANAGEMENT ACCOUNTING

Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs 56 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate:
 Able to understand the concept of Management Accounting.
 To Understand and recall ratios and apply the same on given case.
 To construct cash flow statement.
 Should be able to apply Marginal cost rations to make business decisions.
 Student should be able to analyze business problems through applicatio ns.

Syllabus: Hours
Module No. 1: INTRODUCTION TO MANAGEMENT
8
ACCOUNTING
Introduction- Meaning and Definition – Objectives – Nature and Scope–Functions- Role
of Management Accountant, Relationship between Financial Accounting and
Management Accounting, Relationship between Cost Accounting and Management
Accounting, advantages and limitations of Management Accounting.

Module No. 2: RATIO ANALYSIS 14

Introduction-Meaning and Definition of ratio, Meaning of Accounting ratio, and Ratio
Analysis – Uses and Limitations –Classification of ratios- Liquidity ratios, Profitability ratios
and Solvency ratios. Problems on conversion of financial statements into ratios and ratios
into financial statements.

Module No. 3: CASH FLOW ANALYSIS 12

Meaning and Definition of Cash Flow Statement – Concept of Cash and Cash Equivalents - Uses of
Cash Flow Statement – Limitations of Cash Flow Statement– Differences between Cash Flow
Statement and Fund Flow Statement – Provisions of Ind. AS-7. Procedure for preparation of Cash Flow
Statement – Cash Flow from Operating Activities – Cash Flow from Investing Activities and Cash
Flow from Financing Activities – Preparation of Cash Flow Statement according to Ind. AS- 7

Module No. 4: MARGINAL COSTING 12

Introduction-Meaning and definition of marginal cost, marginal costing, features of
marginal costing- terms used in marginal costing – P/V ratio, BEP, Margin of Safety, Angle
of Incidence and Break-Even Chart. Break Even Analysis- assumption and uses-
problems.
Decision Making-Make or Buy, -problems on decision making.
Module No. 5: STANDARD COSTING 10
Historical costing - Introduction – Meaning & Definition of Standard Cost and Standard
Costing - Advantages & Disadvantages of Standard Costing –preliminaries in establishing
system of standard costing – Variance Analysis – Material Variance, Labour Variance and
Overheads Variance – Problems on Material Variances and Labor Variances only.
Skill Developments Activities:
• Collect the financial statement of a company and calculate important ratios.
• Collect the annual report of a company and prepare a cash flow statement.

• Prepare a Break-even-chart with imaginary figures.

• Prepare a flexible budget using imaginary figures of at least three levels.

• Draft the chart of various total cost variances.

Text Books:

1. Dr. S.N. Maheswari, Management Accounting, Mahavir Publications

2. T.S.Sexana, Advanced Cost and Management Accounting, Sultan Chand

3. Sudhindra Bhat, Management Accounting, Excel Books.

4. Dr. S.N. Goyal and Manmohan, Management Accounting, S.N. Publications.

5. B.S. Raman, Management Accounting, United Publishers.

6. Sharma and Gupta, Management Accounting, Kalyani Publishers.

7. M Muniraju & K Ramachandra, Management Accounting, HPH

8. PN Reddy & Appanaiah, Essentials of Management Accounting, HPH.

 Name of the Program: BBA
Course Code: BBA 4.2
Name of the Course: Business Analytics

Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs 56 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate
 Able to understand Data Types and storage of Data.
 To understand types of analytics and data models.
 To demonstrate visualization of data.
 To recall the data mining and processing of data.
 Able to understand concepts of different analytics model.
Syllabus: Hours

Module No. 1: INTRODUCTION TO BUSINESS ANALYTICS 12

Business Analytics, Terminologies used in Analytics: Business Analytics, Business
Intelligence, Meaning, Importance, Scope, Uses of Business Analytics, Architecture of
Business Analytics, Types of Analytics: Descriptive, Diagnostics, Predictive, Prescriptive,
Application of Business analytics, Introduction to Data Science and Big Data.

Module No. 2: ROLE OF DATA IN THE ORGANIZATION 10

Sources of data, Use of Data in Decision making, Importance of data quality, dealing with
missing or incomplete data, Types of Digital Data- Structured, Semi Structured,
Unstructured Data. Data warehouse, Data mining, Data Integration – What, need,
advantages, approaches of Data integration, Data profiling.

Module No. 3: TOOLS USED FOR DATA ANALYTICS 12

Introduction to data analytics software – Types of data analytics software – open source and
proprietary software.
Lab sessions:

R, JAMOVI, GRETL, Python: Installation of software –Installation of packages / library - Importing

of data – Saving of data – Run descriptive Statistics – Interpret result – plotting of charts
– inferences of chart. (Using all the four specified softwares).

Module No. 4: DATABASE ORIENTATION 12

Database definition, types of structures, DBMs, RDBMS, Relational Database Language ,
Introduction to SQL, Features of SQL, SQL Languages, DDL commands - Create, Add,
Drop, Constraints in SQL, DML Commands – Insert, Delete, Update, Data Query Language
– Where clause, Order by, Group by, DCL commands – Grant, Revoke, TCL Commands –
Commit, Roll Back, Save point. Aggregate Functions, Relational Algebra.

Module No. 5: DATA VISUALIZATION USING TABLEAU (PUBLIC 10

VERSION)
Introduction to Dimensions and measures, Types of Charts, (Pie Chart, Column Chart,
Line Chart, Bar Chart, Area Chart, Scatter Chart, Bubble Chart, Stock Chart), Basic
understanding in dashboard and storyboard. (Explain using practical examples and
students executes the examples using tableau.)

Skill Developments Activities:

1. Prepare tree map chart using Tableau.
2. Run a descriptive statistic using R and Python software.
3. Execute a summary chart in JAMOVI.
4. Execute DCL and TCL Command in SQL.

Text Books:

1. Business Analytics: Text and Cases, Tanushri Banerjee, Arvindram Banerjee,

Publisher: Sage Publication

2. Business Analytics, U Dinesh Kumar, Publication: Wiley

3. Business Analytics, R. Evans James, Publisher: Pearson

4. Fundamental of Business Analytics, Seema Acharya R N Prasad, Publisher: Wiley

5. Business Analytics: Data Analysis and Decision Making, Albright and Winston
published by Cengage Learning.

6. Swain Scheps, Business Intelligence for Dummies.

7. Rick Sherman, Business Intelligence Guidebook: From Data Integration to Analytics

8. Cindi Howson. Successful Business Intelligence, Second Edition: Unlock the Value ofBI
& Big Data

9. Seema Acharya R N Prasad, Fundamentals of Business Analytics, 2ed, Wile

 Name of the Program: BBA
Course Code: BBA 4.2
Name of the Course: Financial Markets & Services

Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs 56 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate
 To able to recall concepts of financial system.
 Able to differentiate the roles of financial institutions.
 Able understand concept of financial services.
 To understand the trading process of Instruments.
 Able to Summarize the concept of stock market.

Syllabus: Hours

Module No. 1: OVERVIEW OF FINANCIAL SYSTEM 10

Financial System – Features, Constituents of Financial System; Financial Institutions;

Financial Services; Financial Markets and Financial Instruments.

Module No. 2: FINANCIAL INSTITUTIONS 14

Characteristics of Financial Institutions, Broad Categories – Money Market Institutions

and Capital Market Institutions. Objectives and Functions of Industrial Finance
Corporation of India, Industrial Development Bank of India, State Financial Corporations,
Industrial Credit and Investment Corporation of India, EXIM Bank of India, National
Small Industrial Development Corporation, National Industrial Development
Corporation, RBI Measures for NBFCs.

Module No. 3: FINANCIAL SERVICES 12

Financial Services – Meaning, Objectives, Functions, Characteristics; Types of Financial

Services - Merchant Banking – Functions and Operations, Leasing, Mutual Funds, Venture
Capital & Credit Rating.

Module No. 4: FINANCIAL MARKETS AND INSTRUMENTS 10

Meaning and Definition, Role and Functions of Financial Markets, Constituents of

Financial Markets; Money Market Instruments, Capital Market and Instruments; SEBI
guidelines for Listing of Shares and Issue of Commercial Papers.
Module No. 5: STOCK MARKETS 10

Introduction - Functions of Stock Exchange; Stock Market Operations - Trading,

Settlement and Custody (Brief discussion on NSDL & CSDL); Brief discussion of BSE, NSE and
OTCEI.

Skill Developments Activities:

 Visit any financial institution and prepare a report regarding its structure,
functions and
 performance.
 Analyze the ratings given by any credit rating agency, for at least 5 companies.
 Conduct a mock stock-trading session and record the outcome.
 Identify a company of your choice and record its share prices for one month.

Text Books:

1. L.M. Bhole, Financial Institutions & Markets, McGraw Hill

2. Khan, M.Y, Indian Financial System, McGraw Hill

3. Sharma, Meera, Management of Financial Institutions, Eastern Economy Edition

4. Bhole and Mahakud, Financial Institutions and Markets – Structure, Growth and
Innovations, McGraw Hill

5. Guruswamy, S., Financial Services and System, McGraw Hill

6. Edminister. R.O, Financial Institutions, Markets & Management, McGraw Hill

7. Khan. M.Y, Indian Financial System, Vikas Pub. House

8. H.R Machiraju, Indian Financial System, Vikas Pub. House

9. E.Gorden & K. Nataraj, Financial Markets and Services, HPH

 Name of the Program: BBA
Course Code: BBA 4.3
Name of the Course: FINANCIAL MANAGEMENT

Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs 56 Hrs

Course Outcomes: On successful completion of the course, the Students will

demonstrate.
 To identify the goals of financial management.
 To appraise the concepts of time value of money.
 To understand the different models of dividend policy.
 Able to analyze the business problem related to investments.
 Able to appraise the working capital requirements in an organization.
Syllabus:

Module No. 1: INTRODUCTION TO FINANCIAL MANAGEMENT Hours

Introduction – Meaning of Finance, Business Finance, Finance
Functions, Organization structure of Finance Department; Financial
Management – Goals of Financial Management, Financial Decisions,
12
Role of a Financial Manager; Financial Planning – Steps in Financial
Planning, Principles of Sound Financial Planning, Factors influencing a
Sound Financial Plan

Module No. 2: TIME VALUE OF MONEY

Meaning, Need, Future Value (Single Flow, Uneven Flow & Annuity); 12
Present Value (Single Flow – Uneven Flow & Annuity); Doubling
Period; Concept of Valuation -- Valuation of Bonds, Debentures and
Shares (Simple Problems)

Module No. 3: FINANCING & DIVIDEND DECISIONS

Financing Decision: Sources of Long-Term Finance -- Meaning of Capital 12
Structure, Factors influencing Capital Structure, Optimum Capital
Structure – EBIT, EPS Analysis, Leverages – Problems Dividend
Decision: Meaning & Determinants of Dividend Policy, Types of
Dividends, Bonus Shares (Meaning only)
Module No. 4: INVESTMENT DECISION
Meaning and Scope of Capital Budgeting, Features & Significance,
Techniques --Payback Period, Accounting Rate of Return, Net Present 10
Value, Internal Rate of Return and Profitability Index (Problems)

Module No. 5: WORKING CAPITAL MANAGEMENT

Working Capital -- Concept of Working Capital, Significance of 10

Adequate Working Capital, Types of Working Capital, Problems of
Excess or Inadequate Working Capital, Determinants of Working
Capital, Sources of Working Capital, Estimation of Working Capital
(Simple Problems)

Skill Developments Activities:

• Calculate Equated Installment and prepare Loan Repayment schedule for the loan
borrowed by your family / friend.

• Identify the capital budgeting and capital structure practices followed in any
firm/company of your choice (using primary/secondary data)
• Visit a business entity and estimate working capital requirement for the entity.

• Develop spreadsheet models for different components of time value of money and
capital budgeting.

Text Books:

1. I M Pandey, Financial Management. Vikas Publication.

2. Prasanna Chandra, Financial Management, TMH

3. S N Maheshwari, Financial Management, Sultan Chand

4. Khan and Jain, Financial Management, TMH

5. Dr. V Rajeshkumar and Nagaraju V, Financial management, MH India

6. Dr. Aswathanarayana.T ,Financial Management, VBH

 7.

8.

9.

Name of the Program: BBA

Course Code: BBA 4.6
Name of the Course: Business Leadership Skills (OEC)

Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs 42 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

Demonstrate
To make students understand the significance of leadership skills for effective
peoplemanagement

To increase the comprehension of leadership through various leadership theories

To make students understand different leadership styles, types, patterns and functions
To introduce various leadership approaches for effective management of people
To make students aware of recent trends in the area of business leadership

Syllabus: Hours

Module No. 1: INTRODUCTION TO BUSINESS LEADERSHIP 10

Introduction to business leadership, meaning/definition of leadership, evolution and

growth of leadership; functions and characteristics of leadership; latest trends/current

scenario of business leadership.

Module No. 2: LEADERSHIP FROM MANAGERIAL PERSPECTIVE 12

Nature of leadership, Significance or importance of leadership, Qualities of an effective

leader, leader v/s manager; authority v/s leadership; formal v/s informal leadership;

different roles of leadership; different levels of leadership;

Module No. 3: LEADERSHIP FROM THEORETICAL PERSPECTIVE 8

Great man theory, Trait theory, Situational leadership theory, transactional leadership,

transformational leadership theory, Likert’s Management System; Fielder’s contingency

model, Blake and Mouton’s Managerial Grid.

Module No. 4: LEADERSHIP FROM AN OPERATIONAL 6

PERSPECTIVE
Leadership styles: a) Autocratic leadership, b) Bureaucratic leadership, c) Democratic
leadership, and d) Laissez faire leadership;
Module No. 5: LEADERSHIP STRATEGIES 6

Leadership Strategies a) leading from the front, b) supporting leadership, c) interactive

leadership. Group conflict, leader’s role in managing group conflict; challenges in

leadership; change management.

Skill Developments Activities:

Collect information about the real time corporate leaders with different

leadership styles & discuss their leadership styles and traits in the class room.

Present the students with a workplace problem, and have each student participant

write down what they would do to solve it. Then, have each participant read their

response aloud. This can help the teacher to identify the types of leadership styles

that are present among the student participants and thereby highlight and

discuss them in the class.

Student can make a presentation on any famous corporate/political personality

covering their leadership style, their approach to people management, their
 effectiveness in managing conflicts and how did they manage the crisis situations

and so on.

Text Books:

1. Northouse, P. (2007). Leadership: Theory and Practice. Sage Publications.

2. Stephen, R. P. (1988). Orgaizational Behaviour - Concepts, controversies and

Appications. New Delhi: Printice Hall of India Ltd.

3. Subba Rao. (2018). Organizational Behaviour (18th ed.). Himalaya Publishing

House.
4. Subba Rao. (2022). Personnel and Human Resource Management (5th ed.).

Bangalore: Himalay Publishing House.

 Name of the Program: BBA
Course Code: BBA 4.6
Name of the Course: Personal Wealth Management

Course Credits No. of Hours per Week Total No. of Teaching Hours

3 Credits 3 Hrs 42 Hrs

Pedagogy: Classrooms lecture, tutorials, and Problem Solving.

Course Outcomes: On successful completion of the course, the Students will

demonstrate
• Demonstrate an understanding of the importance of Wealth Management and
Financial Planning in personal life
• Identify the Real Estate Investment Routes and understand the tax planning that
minimises tax burden
• Select and Apply the Asset Allocation strategies to balance between Risk and
Return
• Anlayse the Retirement Planning Benefits and retirement strategie s to provide
regular income for life.
• Understand the basic principles and importance various insurance polices

Syllabus: Hours

Module No. 1: Wealth Management and Financial Planning 08

Meaning of Wealth Management, Need, Scope and Components of Wealth Management,
Process of Wealth Management, Expectations of Clients, Code of Ethics for Wealth
Manager. Challenges to WM in India – Financial Planning - Systematic Approach to
Investing (SIP, STP & SWP)- Life Cycle and Wealth Cycle - Financial Planning in India,
Legal aspects of Financial Planning.

Module No. 2: Estate Planning and Tax Planning 08

Real Estate, Role of Real Estate, Real Estate Investment Routes, Real Estate Indices -Assets
& Liabilities, Nomination, Inheritance Law, Will, Understanding Trust and Trust
Documents – Tax Planning Concepts, Assessment Year, Financial Year, Income Tax Slabs,
TDS, Advance Tax, LTCG, STCG, Carry Forward and Set-off.

Module No. 3: Asset Allocation Strategies 08

Asset allocation Strategies -Asset allocation Decision, Equity portfolio strategies - Active Vs
Passive, Management strategies, Value Vs growth investing, -Tactical, Fixed & Flexible. Portfolio
Management Strategies - Indexing - Active - interest rate anticipation, Valuation analysis, Credit
analysis, Yield spread analysis and Bond swaps - Allocation to Speculation, Diversification in
Perspective.

Module No. 4: Retirement Planning and Employee Benefits 10

Introduction to Retirement Planning - Types of Retirement Plans - Defined Benefit and
Defined Contribution plan, Superannuation Fund and other retirement plans, Pre andPost
Retirement Planning Strategies – ESOP and ESPP.

Module No. 5: Insurance Products in Wealth Management 08

Meaning, Basic Principles of Insurance, Functions and Characteristics of Insurance - Group
Life and Health Insurance; Types of Life Insurance Policies, Types of General Insurance
Policies, Health Insurance and Group Insurance Policy – Risk Management through
Insurance.

Skill Developments Activities:

 List out different Insurance schemes
 Create your own personal portfolio using imaginary numbers and justify.
 Conduct a survey of 20 salaried employees on their investment avenues through
questionnaire.
 Prepare technical charts report of any 5 listed stocks in BSE S&P SENSEX.
Text Books:

• Pawan V. Jhabak – Wealth Management, Himalaya Publishing Hou Himalaya

Publishing House Pvt. Ltd., Mumbai - 400 004.

• S.K Bagchi – Wealth Management Jaico Publishing House, Firs Edition.

• NSE Academy – Financial Planning and Wealth Management.

• NCFM Work Book – Financial Markets (Advanced).

52
 SEMESTER – V

Teaching
SLNo. Cours Categor Hours Total
Title of the Course SEE CIE Credits
e y perWeek Marks
Code ofCourse (L+T+P)
31 BBA5.1 Production and DSC -13 4+0+0 60 40 100 4
OperationsManagement

32 BBA5.2 Income Tax-I DSC-14 3+0+2 60 40 100 4

33 BBA5.3 Banking Law and Practice DSC-15 4+0+0 60 40 100 4

34 BBA5.4 Elective -1 DSE-1 3+0+0 60 40 100 3

(FN1\MK1\HRM1\DA1\
RM1\LSCM1)
35 BBA5.5 Elective-2 DSE-2 3+0+0 60 40 100 3
(FN1\MK1\HRM1\DA1\
RM1\LSCM1)
36 BBA5.6 A. Information 3+0+2 60 40 100 4
Vocational-
Technology
forBusiness 1
(Excel &DBMS) Anyone to
B. Digital Marketing be chosen
37 BBA5.7 Cyber Security / SEC – VB 1+0+2 30 20 50 2
Employability skills
SUB TOTAL (E) 390 260 650 24

ELECTIVE GROUPS AND COURSES:

Human
Sl. No. Finance Marketing Resource Data Retail Logistics
Analytic Managemen And Supply
Managemen
s t Chain
t Managemen
t
COURSE FN1 MK1 DA1 RM1 LSCM1
CODE HRM1
Advanced
Consume Compensatio Financia Fundamental Freight
Paper-1 Corporate
r nand l sof Transport
Financial
Behavior Performance Analytic Retail Managemen
Managemen t
Management s Management
t

Note: Students have to choose Two Electives in V

Semester and Continue with the same Elective
combinations in VI Semester.

53
 SEMESTER – VI
Teachi
SL Cours Categor ng Total
No. Title of the Course SEE CIE Credits
e yof Hours Marks
Code Course per
Week
(L+T
+P)
38 BBA 6.1 Business Law DSC 4+0+0 60 40 100 4
39 BBA6.2 Income Tax-II DSC 3+0+2 60 40 100 4

40 BBA6.3 International Business DSC 4+0+0 60 40 100 4

41 BBA6.4 Elective -1 DSE 3+0+0 60 40 100 3
(FN2\MK2\HRM2\DA2
\
RM2\LSCM2)
42 BBA6.5 Elective-2 DSE 3+0+0 60 40 100 3
(FN2\MK2\HRM2\DA2
\RM2\LSCM2)
43 BBA6.6 A. Goods and Vocational- 2+0+2 60 40 100 4
Services 2
Tax Anyone to
B. ERP Application be chosen
44 BBA6.7 Internship I-1 4 - 50 50 2
weeks
SUB TOTAL (F) 36 2 650 24
0 9
0

ELECTIVE GROUPS AND COURSES:

Discipline Specific Electives –VI
Semester
Human
Resource Logistics
Sl. No. Finance Marketin Data Retail and Supply
Managemen Analytic
g Managemen Chain
t s t Managemen
t
COURSE FN2 MK2 HRM2 DA2 RM2 LSCM2
CODE
Security
Analysi Advertising Human Marketi Retail Sourcing
Paper-2 s and Media Resource ng Operations for Logistics
and Managemen s Analytic Managemen and Supply
Portfolio t. Developm s t Chain
Manageme ent Managemen
n t
t

A. INTERNSHIP WITH BUSINESS ORGANIZATION

Objectives:
 To enhance the classroom learning
54
 To provide training and experiential learning opportunities for students
 To provide an opportunity to apply knowledge and skills acquired by the students in the
classroom to aprofessional context.

55
Guidelines to the institution:

1. Each student will have to work in a Business Organization for at least 4 weeks
after their FifthSemester Examination.
2. The entire batch of students is to be divided equally among the department faculty
members. The faculty members should be the mentors and guide the students in the
internship process.
3. The students must submit the Certificate for completion of internship by the
organization to the college along with a brief report of not less than 25 pages. The
report contains details of the organization, nature of business, and a write up on the
learning outcome from the internship carried out by them.

Marks Allocation:

 30 Marks for the Internship Report and 20 Marks for Presentation and Viva-Voce examination.
 Viva-Voce shall be conducted at the end of the semester, by the external faculty, from
among the panelof examiners and identified by the College.
 The Institution should send the marks to the University along with IA Marks scored by
them in the VISemester.

Note: Practical Classes may be conducted in the Business Lab or in Computer Lab
or in Class room depending on the requirement. One batch of studentsshould not
exceed half (i.e., 30 or less than 30 students) of the number of students in each
class/section. 2 Hours of Practical Class is equal to 1 Hour of Teaching, however,
whenever it is conducted for the entire class (i.e., more than 30 students) 2 Hours of
Practical Class is equal to 2 Hours of Teaching.

56
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA5.1
Name of the Course: Production and Operations
Management
Course Credits No. of Total No. of Teaching hours
hours
perweek
4 Credits 4 hours 56 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies &
field work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understand ever growing importance of Production and Operations Management in
uncertainbusiness environment.
b) Gain an in-depth understanding of Plant Location and Layout
c) Appreciate the unique challenges faced by firms in Inventory Management.
d) Understand the subject as to Production Planning and Control.
e) Develop skills to operate competitively in the current business scenario.
Syllabus: Hours
Module No.1: Introduction to Production and Operations 12
Management
Introduction -Meaning of Production and Operations, differences between Production and
Operations Management, Scope of Production Management, Production System. Types of
Production, Benefits of Production Management, Responsibility of a Production Manager,
Decisions of Production Management. Operations management: Concept and Functions

Module No. 2: Plant Location and layout 10

Meaning and definition –Factors affecting location, Theory and practices, Cost Factor in
location
– Plant layout Principles – Space requirement – Different types of facilities – Organization
ofphysicalfacilities – Building, Sanitation, Lighting, Air Conditioning and Safety.
Module No.3: Production Planning and Control 12
Meaning and Definition-Characteristics of Production Planning and Control, Objectives of
Production Planning and Control, Stages of Production Planning and Control, Scope of
ProductionPlanning & Control, Factors Affecting Production Planning and Control, Role of
Production Planning and Control in Manufacturing Industry.

Module No. 4: Inventory Management 12

Inventory Management – Concepts, Classification: Objectives: Factors Affecting Inventory
ControlPolicy. Inventory costs: Basic EOQ Model: Re-order Level: ABC Analysis. Quality
Management
- Quality Concepts, Difference between Inspections, Quality Control, Quality Assurances, Total
Quality Management: Control Charts: acceptance sampling.
Module 5: Maintenance and Waste Management 10
Introduction – Meaning – Objectives – Types of maintenance, Breakdown, Spares planning
andcontrol, Preventive routine, Relative Advantages, Maintenance Scheduling, Equipment
reliability
and Modern Scientific Maintenance Methods - Waste Management–Scrap and surplus
disposal,Salvage and recovery.

57
Skill Development Activities:
1. Visit any industry and list out the stages of its automation and artificial intelligence
with asmany details as possible.
2. List out the factors which are important while selecting a plant layout and draw a chart
on Plantlayout
3. Describe the Functions of Quality Circles in an industry
4. List out the Functions of Inventory Management in an organization.

Books for Reference:

1. Ashwathappa. K & Sridhar Bhatt: Production & Operations Management, HPH.
2. Gondhalekar & Salunkhe: Productivity Techniques, HPH.
3. SN Chary, Production & Operations Management, McGraw
Hill.4 U. Kachru, Production & Operations Management, Excel
Books.
5. Alan Muhlemann, John Oaclank and Keith Lockyn, Production & Operations Management,
PHI.6 K KAhuja, Production Management, CBS Publishers.
7.S.A. Chunawalla & Patel: Production & Operations Management, HPH.
8. Everett E Adam Jr., and Ronald J Ebert, Production & Operations Management, Sage Publishing
9. Dr. L. N.Agarwal and Dr. K.C. Jain, Production Management
10. Thomas E. Morton, Production Operations Management, South Western College.

Note: Latest edition of books may be used.

58
 Name of The Program: Bachelor of Business Administration
(BBA)
Course Code: BBA5.2
Name of the Course: Income Tax – I
Course Credits No. of hours Total No. of Teaching hours
perweek
4 Credits 4 hours 56 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar,

Casestudies &field work etc..
Course Outcomes: On successful completion of the course, the students will
beable to:
a) Comprehend the procedure for computation of Total Income and tax
liability ofan individual.
b) Understand the provisions for determining the residential status of an
Individual.
c) Comprehend the meaning of Salary, Perquisites, Profit in lieu of
salary,allowances and various retirement benefits.
d) Compute the income house property for different categories of house
property.
e) Comprehend TDS & advances tax Ruling and identify the various
deductionsunder section 80.
Syllabus: Hours
Module-1: Basic Concepts of Income Tax 12
Introduction –Meaning of tax-, types of taxes, cannons of taxation. Brief
history of Indian Income Tax, legal framework of taxation, Important
definitions, assessment, assessment year, previous year including exceptions,
assesses, person, income, casual income, Gross total income, Total income,
Agricultural income, scheme of taxation, – Exempted incomes of an
individual under section 10.
Module -2:Residential Status and Incidence of Tax 10
Introduction – Residential status of an individual. Determination of residential
status of an individual. Incidence of tax or Scope of Total income. Problems on
computation of Gross total Income of an individual.

Module- 3: Income from Salary 16

Introduction - Meaning of Salary -Basis of charge Definitions–Salary,
Perquisites and profits in lieu of salary - Provident Fund –Transferred
balance. - Retirement Benefits – Gratuity, pension and Leave salary.
Deductions and Problems on Computation of Taxable Salary.

Module -4: Income from House Property 10

Introduction - Basis for charge - Deemed owners -House property incomes
exempt from tax, composite rent and unrealized rent. Annual Value –
Determination of Annual Value - Deductions from Annual Value - Problems
on Computation of Income from House Property.

59
Module No.-5: Tax Deduction at Sources & Advance Tax Ruling 08
Introduction - Meaning of TDS - Provisions regarding TDS - TDS to be made
from Salaries - Filing of Quarterly statement – Theory and Problems;
Advance Tax: Meaning of advance tax - Computation of advance tax -
Installment of advance tax and due dates.
Deductions under Section 80C, 80CCC, 80CCD, 80CCG, 80D, 80DD, 80DDB,
80E, 80G, 80GG, 80TTA and 80U as applicable to individuals under old
regime.(Individuals only).

Skill Development Activities:

1. Prepare a slab rates chart for different Individual assesses.
2. Visit any Chartered Accountant office Collect and record the
procedureinvolved in filing the Income tax returns of an
Individual.
3. List out any 10 Incomes exempt from tax of an Individual.
4. Prepare the list of perquisites received by an employee in an organization.
5. Identify and collect various enclosures pertaining to Income tax returns
of anindividual.
6. Any other activities, which are relevant to the course.

Books for References:

1. Mehrotra H.C and T.S.Goyal, Direct taxes, Sahithya Bhavan Publication, Agra.
2. Vinod K. Singhania, Direct Taxes, Taxman Publication Private Ltd, New
Delhi.
3. Gaur and Narang, Law and practice of Income Tax, Kalyani
Publications,Ludhiana.
4. Bhagawathi Prasad, Direct Taxes.
5. B.Mariyappa, Income tax Law and Practice-I, Himalaya Publishing House.
NewDelhi.s
6. Dr. Saha, Law and Practice of Income Tax, Himalaya Publishing House.

Note: Latest edition of text books may be used.

60
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA 5.3
Name of the Course: Banking Law and Practice
Course Credits No. of hours Total No. of Teaching hours
perweek
4 Credits 4 hours 56 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar,
Casestudies & field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the legal aspects of banker and customer relationship.
b) Open the different types of accounts.
c) Describe the various operations of banks.
d) Understand the different types of crossing of cheques and endorsement.
e) Understanding of different types of E-payments.
Syllabus: Hours
Module No. 1: Banker and Customer 16
A) Banker and Customer Relationship: Introduction – Meaning of Banker&
Customer; General and Special relationships between Banker & Customer, (Rights
and Obligationsof Banker & Customer).
B) Customers and Account Holders: Types of Customer and Account Holders –
Procedure and Practice in opening and operating the accounts of different types of
customers – Minor, Joint Account Holders, Partnership Firms, Joint Stock
Companies, Clubs, Non-Resident Account – NRI & NRE Accounts.

Module No. 2: Banking Operations. 08

Meaning – Duties and Responsibilities of Collecting Banker, Holder for Value, Holder in
Due Course; Statutory Protection to Collecting Banker.
Module No. 3: Paying Banker 12

Meaning – Precautions – Statutory Protection to the Paying Banker; Cheques –

Crossing of Cheques – Types of Crossing; Endorsements - Meaning, Essentials and
Kinds of Endorsement; Dishonor of Cheque - Grounds for Dishonor of cheque.

Module No. 4: Lending Operations 12

Principles of Bank Lending, Kinds of lending - Loans, Cash Credit, Overdraft, Bills
Discounting, Letters of Credit. Types of securities and Methods of creation of
charge, Secured and Unsecured Advances; Procedure - Housing, Education and
Vehicle loan’s; Non-Performing Asset (NPA): Meaning, circumstances & impact;
Government Regulations on Priority lending for commercial banks.

Module No. 5: Banking Innovations 8

New technology in Banking – E-services – plastic cards. Internet Banking, ATM based
services, ECS, MICR, RTGS, NEFT, DEMAT, IMPS UPI , AADHAR enabled payment
system, USSD, E-Valet and application based payment systems, Role of artificial
intelligence in banks, Block Chain – Meaning and features.

61
Skill Development Activities:
1. Collect and paste pay in slip for SB A/c and Current a/c.
2. Draw a specimen of a crossed cheque.
3. List out different types of customers and collect KYC documents required for
loan
4. List out various fee-based services offered by a bank in your locality
5. List out application-based payment systems provided by a commercial bank.
Books for References:
1. Gordon & Natarajan: Banking Theory Law and Practice, HPH.
2. Maheshwari. S.N.: Banking Law and Practice, Vikas Publication.
3. Kothari N. M: Law and Practice of Banking.
4. Tannan M.L: Banking Law and Practice in India, Indian Law House
5. S. P Srivastava: Banking Theory & Practice, Anmol Publications.
6. Sheldon H.P: Practice and Law of Banking.
7. Neelam C Gulati: Principles of Banking Management.
8. Dr. Alice Mani: Banking Law and Operation,
SB.Note: Latest edition of Reference Books may be
used

62
 Name of the Program: Bachelor of Business Administration
(BBA)Finance Elective
Course Code: FN1
Name of the Course: Advanced Corporate Financial
Management
Course Credits No. of hours per Total No. of Teaching hours
week
3 3 hours 45 hours
Credits
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand and determine the overall cost of capital.
b) Comprehend the different advanced capital budgeting techniques.
c) Understand the importance of dividend decisions and dividend theories.
d) Evaluate mergers and acquisition.
e) Enable the ethical and governance issues in financial management.

Syllabus: Hours
Module No. 1: Cost of Capital and Capital Structure Theories 10
Cost of Capital: Meaning and Definition – Significance of Cost of Capital – Types of Capital –
Computation of Cost of Capital – Specific Cost – Cost of Debt – Cost of Preference Share Capital
– Cost of Equity Share Capital – Weighted Average Cost of Capital – Problems.
Theories of capital structures: The Net Income Approach, The Net Operating Income
Approach,Traditional Approach and MM Hypothesis – Problems.
Module No. 2:Risk Analysis in Capital Budgeting 10
Risk Analysis – Types of Risks – Risk and Uncertainty – Techniques of Measuring Risks –
Risk adjusted Discount Rate Approach – Certainty Equivalent Approach –Probability
Approach - Standard Deviation and Co-efficient of Variation – Problems.

Module No. 3: Dividend Decision & Theories of Dividend. 10

Introduction - Dividend Decisions: Meaning - Types of Dividends – Types of Dividends
Polices; Dividend Theories: Theories of Relevance – Walter’s Model and Gordon’s Model and
Theory of Irrelevance – The Miller-Modigliani (MM) Hypothesis - Problems.

Module No. 4: Mergers and Acquisitions 10

Meaning - Reasons – Types of Combinations - Types of Merger – Motives and Benefits of Merger
– Financial Evaluation of a Merger - Meaning and Significance of P/E Ratio. Problems on
Exchange Ratios based on Assets Approach, Earnings Approach and Market Value Approach and
Impact of Merger on EPS, Market Price and Market capitalization.

Module No. 5: Ethical and Governance Issues 05

Introduction to Ethical and Governance Issues: Fundamental Principles, Ethical Issues in
Financial Management, Agency Relationship, Transaction Cost Theory, Governance Structures
and Policies, Social and Environmental Issues, Purpose and Content of an Integrated Report.

63
Skill Development Activities:
1. Visit an organisation in your town and collect data about the financial objectives.
2. Compute the specific cost and Weighted average cost of capital of an
Organisation, you have visited.
3. Case analysis of some live merger reported in business magazines.
4. Meet the financial manager of any company, discuss ethical issues in financial
management.
5. Collect the data relating to dividend policies practices by any two companies.
6. Any other activities, which are relevant to the course.

Books for References:

1. I M Pandey, Financial management, Vikas publications, New Delhi.
2. Abrish Guptha, Financial management, Pearson.
3. Khan & Jain, Basic Financial Management, TMH, New Delhi.
4. S N Maheshwari, Principles of Financial Management, Sulthan Chand & Sons, New
Delhi.
5. Chandra & Chandra D Bose, Fundamentals of Financial Management, PHI, New
Delhi.
6. B.Mariyappa, Advanced Financial Management, Himalaya Publishing House, New
Delhi.
7. Ravi M Kishore, Financial Management, Taxman Publications
8. Prasanna Chandra, Financial Management, Theory and Practice, Tata McGraw Hill.

Note: Latest edition of Reference Books may be used

64
 Name of the Program: Bachelor of Business Administration
(BBA)
Marketing
Elective Course
Code: MK 1
Name of the Course: Consumer Behaviour
Course Credits No. of Total No. of Teaching hours
hours
perweek
3 Credits 3 hours 45 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies

&field work etc.,
Course Outcomes: On successful completion of the course, the students will
beable to:
a) Understanding of consumer behaviour towards products,
brands andservices.
b) Distinguish between different consumer behaviour influences
andtheir relationships.
c) Establish the relevance of consumer behaviour theories and
conceptsto marketing decisions.
d) Implement appropriate combinations of theories and concepts.
e) Recognise social and ethical implications of marketing
actions onconsumer behaviour.
Syllabus: Hours
Module -1: Introduction to Consumer Behaviour 10
Meaning and Definition, Need for Consumer Behaviour, consumer and
customer.Buyers and users. Need to study Consumer Behaviour.
Applications inMarketing, Consumer research process –Understanding
consumer throughResearch process. Factors influencing Consumer
Behaviour. External factors –Culture, Sub Culture, Social Class, Reference
Groups, Family, Internal factors–Needs & Motivations, Perception,
Personality, Lifestyle, Values, Learning, Memory, Beliefs &Attitudes.
Module -2: Individual Determinants of Consumer Behaviour 08
Consumer Needs & Motivation; Personality and Self-Concept; Consumer
Perception; Learning & Memory; Nature of Consumer Attitudes – Psychological:
Motivation, Perceptions, Learning, Belief and Attitudes. Consumer Attitude,
Formation and Change.
Module-3: Environmental Determinants of Consumer Behaviour 12
Family Influences; Influence of Culture; Subculture & Cross-Cultural
Influences; Group Dynamics and Consumer Reference Groups; Social Class:
Family role. Person’s Age, Life cycle stage, Occupational and economic
circumstances.
Module - 4: Consumer's Decision-Making Process 09
Opinion leadership, dynamics of opinion leadership process, The Motivation
behind opinion leadership- The Diffusion Process-The adoption process-
levels ofconsumer decision making- Models of consumer decision making.
65
Module -5:Consumer Satisfaction & Consumerism 06
Concept of Consumer Satisfaction; Working towards enhancing Consumer
Satisfaction; Sources of Consumer Dissatisfaction; Dealing with Consumer
Complaint. Concept of Consumerism; Consumerism in India; Reasons for
Growth of Consumerism in India.

Skill Development Activities:

1. Collect information on behaviour of consumers at an unorganized
retailOutlets.
2. prepare a questionnaire to conduct consumer survey to assets the
importantfactor motivates their purchase like mobile, shoes, bags,etc
3. Collect and record feedback on customer satisfaction online shoeing
4. Write a report on the marketing problem faced by an organization of
yourchoice.
5. Visit any three local restaurants and assess how each attracts
clients indifferent stages of the family life cycle.

Books for References:

1. Leon. G. Schiffman & Leslve Lazer Kanuk; Consumer behaviour;
6thEdition; PHI, New Delhi, 2000.
2. Suja.R.Nair, Consumer behaviour in Indian perspective, First
Edition,Himalaya Publishing House, Mumbai, 2003.
3. Batra/Kazmi; Consumer Behaviour.
4. David. L. Loudon & Albert J. Bitta; Consumer Behaviour; 4th
Edition,Mcgraw Hill, Inc; New Delhi,1993.
5. K. Venkatramana, Consumer Behaviour, SHBP.
6. Assael Henry; Consumer behaviour and marketing action; Asian
Books(P)Ltd, Thomson learning, 6th Edition; 2001.
7. Jay D. Lindquist & M. Joseph Sirgy, Shopper, Buyer and
ConsumerBehaviour, 2003.
8. Blackwell; Consumer Behaviour, 2nd Edition.
9. S.A.Chunawalla : Commentary on Consumer Behaviour, HPH.
10. Sontakki; Consumer Behaviour, HPH.
11. Schiffman; Consumer Behaviour, Pearson Education.

66
 Name of the Program: Bachelor of Business Administration
(BBA)
Human Resource
ElectiveCourse Code:
HRM1
Name of the Course: Compensation and Performance Management
COURSE CREDITS NO. OF HOURSPER TOTAL NO. OF
WEEK TEACHING HOURS
3 CREDITS 3 HOURS 45 HOURS
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case
studies & field work etc.,
Course Outcomes: On successful completion of the course, the students will
beableto:
a) Understand the concepts of Compensation management.
b) Describe job evaluation and its methods.
c) Evaluate the different methods of wages.
d) Describe performance management and methods of performance
management.
e) Preparation of Payroll.

SYLLABUS: HOURS
Module No. 1: Introduction to Compensation Management 10
Compensation - Definition - Classification - Types - Wages, Salary, Benefits, DA,
Consolidated Pay; Equity based programs, Commission, Reward, Remuneration,
Bonus, Short term and Long term Incentives, Social Security, Retirement Plan,
PensionPlans, Profit Sharing Plan, Stock Bonus Plan, ESOP ,Employer Benefits and
EmployerCosts for ESOP, Individual Retirement Account.
Compensation Management- Compensation and Non-compensation Dimensions,
3-P Concept in Compensation Management, Compensation as Retention
Strategy, Compensation Issues. Compensation Strategy: Organizational and
External Factors Affecting CompensationStrategies, Compensation Policies.
Module No. 2: Job Evaluation 06
Definition of Job Evaluation, Major Decisions in Job Evaluation, Job Evaluation
Methods, Point Factor Method of Job Evaluation: Combining Point factor and
Factor Comparison Methods, Job Evaluation Committee, Factor Evaluation
System (FES), Position Evaluation Statements.
Module No. 3: Wage and Salary Administration 10
Theories of Wages - Wage Structure - Wage Fixation - Wage Payment - Salary
Administration. Difference between Salary and Wages - Basis for Compensation
Fixation- Components of Wages - Basic Wages - Overtime Wages - Dearness
Allowance - Basis for calculation - Time Rate Wages and Efficiency Based Wages
- Incentive Schemes - Individual Bonus Schemes, Group Bonus Schemes -
Preparationof Pay Roll

67
 Module No. 4: Performance Management 12

Evolution of Performance Management, Definitions of Performance Management,

Importance of Performance Management, Aims and Purpose of Performance
Management, Principles and Dimensions of Performance Management,
Performance Appraisal Methods: Traditional Methods, Modern Methods,
Performance Appraisal Feedback: Role, Types and Principles, Levels of
Performance Feedback, 360-Degree Appraisal, Ethics in Performance Appraisal.

Module No. 5: Issues In Performance Management 07

Team Performance Management, Performance Management and Learning
Organizations, Role of Line Managers in Performance Management,
Performance Management and Reward, Linking Performance to Pay - Linking
Performance to Total Reward, Challenges of Linking Performance and Reward.

Skill Development Activities:

1. List the various components of total compensation in Multinational
Companies.
2. Construct a questionnaire for a salary survey on nurses.
3. Design a performance appraisal plan using any Modern
PerformanceAppraisal Tool for an IT company.
4. Study any one contemporary practice of Performance Management
System (Balance scorecard, Lean Management, BPRE, Six Sigma and so on)

Books for References:

1. Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education
2. Michael Armstrong & Helen Murlis: Hand Book of
RewardManagement – Crust Publishing House.
3. Milkovich & Newman, Compensation, Tata McGraw Hill
4. Richard I. Anderson , Compensation Management in Knowledge
basedworld, 10th edition, Pearson Education
5. Thomas. P. Plannery, David. A. Hofrichter & Paul. E. Platten:
People,Performance & Pay – Free Press.
6. Aguinis Herman, Performance Management, 2nd Edition, 2009
PearsonEducation, New Delhi.
7. Aziz A, Performance Appraisal: Accounting and Quantitative Approaches,
1993,Pointer.
8. Bhatia S.K, Performance Management: Concepts, Practices and
Strategies for Organisation Success, 2007, Deep & Deep, New Delhi.
9. BD Singh, Compensation & Reward Management, Excel Books
10. Cardy R.L, Performance Management: Concepts, Skills and Exercises,
1stEdition, 2008, PHI, New Delhi.
11. Goel Dewkar, Performance Appraisal and Compensation
Management: AModern Approach, 2 nd Edition, 2008, PHI, New
Delhi.
12. Sarma A.M, Performance Management System, 1st Edition, 2008, Himalaya
Pub,Mumbai.

68
 Name of the Program: Bachelor of Business Administration
(BBA)
DATA ANALYTICS
Course Code: DA 1
Name of the Course: Financial Analytics
Course Credits No. of Total No. of Teaching hours
hours
perweek
3 credits 3 hours 45 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies & field
work etc.
Course Outcomes: On successful completion student will demonstrate:
a) Analyze and model financial data.
b) Access the different open-source domains.
c) Evaluate and build model on time series data.
d) Execute the statistical analysis using python.

Syllabus: Hours
Module No. 1: Introduction to Financial Analytics 08
Introduction: Meaning-Importance of Financial Analytics uses-Features-Documents used in
FinancialAnalytics: Time value of money – Discounted and Non-discounted (computation using
Excel).
Module No. 2: Access to Financial Data Using Latest Technology
07
Public domain data base (RBI, BSE, NSE, Google finance), Prowess, downloading data
from NSE and Yahoo finance. IMF and World Bank data base, Kaggle, Bloomberg,
FINTECH companies (ROBO, ALGO trade).

Module No. 3: Introduction to Time Series Modeling 10

Meaning of Data- types of data- time series, panel, cross sectional-components of Time
series data. Simple time series concepts – moving average, exponential moving, WMA
(Theory and Practices), data - differencing, logarithm, lagging, stationary v/s non
stationary data (detailed explanation with examples) computing return series data
(simple returns and logarithmreturns) (using Excel).

Module No. 4: Introduction to Python 10

Installation of Python, types of data and structures, basic analysis using NUMPY and
PANDAs (financial examples), data preparation for time series data.

Module No. 5: Python for Finance 1

0
Descriptive statistics, Time series graphs in Python, understanding between correlation
and covariance, basics of regression and its assumptions, Stationary and non-stationary
data, basics of Time series using Python. Credit default using binary logistic regression.

69
Skill Development Activities:
a) Explain the Different types of trends in time series data.
b) Explain the assumptions of regressions.
c) List out public domain data base.
d) List out recent FINTECH companies.

Books for References:

1. Python for finance: Yves hil pisces
2. Hands on Data analysis with Pandas: Stefanie molin.
3. Hands on Python for finance, Krish Naik, Packt
4. Python For Finance, Yuxing Yan, Packt
5. Mastering Python for Finance, James Ma Weiming ,Pack Publishing
6. Financial Reporting and Financial Statement Analysis,M Hanif , A Mukherjee, McGraw Hill
7. Haskell Financial Data Modelling and Predictive Analytics,Pavel Ryzhov,PACKT

70
 Name of the Program: Bachelor of Business Administration (BBA)
Retail
Management
Course Code: RM 1
Name of the Course: Fundamentals of Retail
Management
Course Credits No. of Total No. of teaching hours
hours
perweek
3 Credits 3 hours 45 hours
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion student will demonstrate:
a) Understand the Retail Business.
b) Understand the business operations in Retailing.
c) Formulate the retail strategies of Retail Business.
d) Apply the Retailing principles and theories.
e) Explore the career opportunities in the Retail sector.

Syllabus: Hours
Module -1: Introduction to Retail Business 10
Definition, functions and types of retail ownership-Independent Retailer, Chain
Stores, Franchising, Leased departmental stores, Vertical Marketing system,
Consumer co-operatives; forms of retail business ownership. Indian Retail
Scenario- Factors influencing retail business in India; Ethical Issues in
Retailing;International perspective in retail business- FDI in Indian Organized
Retail Sector.
Module -2: Consumer Behaviour in Retail Business 08
Buying decision process and its implication on retailing –Customer shopping
Behavior, Customer service and customer satisfaction. Retail planning
process: Factors to consider in preparing a business plan – implementation –
risk analysis.
Module-. 3: Retail Organization and Functional Management 08
Business Models in Retailing, Classification of Retailing Formats,
Operational Stages in Retailing, Factors influencing Location of stores,
Stores Designing, Space planning, Inventory Management, Merchandising
Management, Selection and optimization of Workforce. Retail Accounting
and Cash Management.
Module -4: Retail Marketing Mix 12

71
Introduction -Product: Decisions related to selection of goods (Merchandise
Management) Product Assortment and display, new product launch, PLC in
Retailing; Pricing- Influencing factors – approaches to pricing – price
sensitivity
- Value pricing – Markdown pricing. Place: Supply channel, Retail logistics,
computerized replenishment system, corporate replenishment Policies.
Promotion
: Setting objectives, communication effects, promotional mix.; Retail
distribution- In Store and Online Store, Factors influencing retail distribution;
Human Resource Management in Retailing- Selection and Optimization of
work force.

72
Module- 5: Impact of Information Technology in Retailing 07
Non store retailing (e-retailing) - The impact of Information Technology in
retailing - Integrated systems and networking – EDI – Bar coding –
Electronic article surveillance – Electronic shelf labels – customer database
management system. Legal aspects in retailing, Social issues in retailing,
Ethical issues in retailing.

Skill Development Activities:

a) Draw a retail life cycle chart and list the stages.
b) Draw a chart showing store operations.
c) List out the major functions of a store manager diagrammatically.
d) List out the current trends in e-retailing
e) List out the Factors Influencing in the location of a New Retail outlet.

Books for References:

1. Suja Nair; Retail Management,HPH
2. Karthic – Retail Management, HPH
3. S.K. Poddar& others – Retail Management, HPH.
4. R.S.Tiwari ; Retail Management, HPH 18
5. Barry Bermans and Joel Evans: "Retail Management – A
StrategicApproach", 8th edition, PHI/02
6. A.J.Lamba, "The Art of Retailing", 1st edition, Tata
McGrawHill,Newdelhi, 2003.
7. Swapna Pradhan :Retailing Management, 2/e, 2007 & 2008, TMH
8. James R. Ogden & Denise T.: Integrated Retail Management
9. A Sivakumar : Retail Marketing , Excel Books
10. Ogden : Biztantra, 2007
11. Levy & Weitz : Retail Management -TMH 5th Edition 2002
12. Rosemary Varley, Mohammed Rafiq-: Retail Management
13. Chetan Bajaj: Retail Management -Oxford Publication.
14. Uniyal &Sinha : Retail Management - Oxford Publications.
15. Araif Sakh ; Retail Management

73
 Name of the Program: Bachelor of Business Administration
(BBA)
Logistic and Supply Chain
ManagementCourse Code: LSCM 1
NAME OF THE COURSE: Freight Transport Management
Course Credits No. of Total No. of teaching hours
hours
perweek
3 Credits 3 hours 45 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar,

Casestudies &field work etc.
Course Outcomes: On successful completion of the course, the students will
beable to:
a) Understand the different functions of Commercial transport.
b) Analyse pricing and pricing strategy.
c) Understand transport administration.
d) Understand of transport and export documentations.

Syllabus: Hours
Module 1: Transport Function 10
Transport functionality - Transport structure and classification -
Principles and participants - Transport service-Traditional carriers, package
service, ground package service, Air package service- Intermodal
Transportation - Piggyback/TOFC/COFC, Containerships, Non-operating
intermediaries; Modes of Transport – Rail, Water, Pipeline, Air, Motor
Carriers.
Module 2: Transport Economics 09
The structure of Transport Costs and Location of Economic Activities.
Demand for transport. Models of Freight and Passenger Demand. Model
Choice; Cost
Functions in the Transport Sector. Special Problems of Individuals Modes
ofTransport; Inter-modal condition in the Indian Situation.
Module 3: Transport Administration 08
Operations management, Consolidation, Negotiation, Control, Auditing and
Claim administration, Logistical Integration.

Module 4: Transport Documentation 10

Transport documents: Delivery order, Dock receipt, Bill of Lading,
Freight Bill, Sea way Bill (SWB/e-SWB), Airway Bill (AWB/e-AWB),
shipping guarantee, packing note or list, consignment note - Shipping
Manifest.
Export documents: BOL, certificate of origin, commercial invoice,
consular documents, destination control statement, Dock receipt, EEI,
Export license, Export packing list, Free trade documents, inspection
certificate, insurance certificate, shipper’s letter of instruction.
Module 5: Pricing 08

74
Pricing fundamentals – Fundamentals of Pricing, Principle of Pricing, F.O.B
Pricing, Delivered pricing - Pricing issues- potential discrimination,
quantity discounts, pick up allowances, promotional pricing, menu pricing-
platform service pricing, value added service cost, efficiency incentives.

75
Skill Development Activities:
1. Identify any two products suitable for transportation via Rail,
Water,Pipeline, Air, Motor Carriers
2. Identify the best modes of transport for textiles and spices from India to
USA
3. Draft a BOL for shipment of goods
4. List out and explain the different kinds of Pricing.
Books for References:
1. Donald. J. Bowersox & Donald. J. Closs, Logistical Management-
Theintegrated Supply Chain Process, TATA Mc-Graw Hill
2. Sunil Chopra & Peter Meindl, Supply Chain Management, PHI
3. Donald J Bowersox, David J Closs, M Bixby Cooper, Supply Chain
Logistics Management- McGraw Hill Education, 3rd Indian
Edition.
4. Rahul V Altekar, “Supply Chain Management- Concepts and
Cases”,Prentice Hall of India Pvt. Ltd.

76
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA 5.6 (A) Vocational
Name of the Course: Information Technology for Business
Course No. of Hours per Week Total No. of Teaching Hours
Credits
4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion Student will demonstrate ;

a) Understand the fundamentals of information technology
b) Understand usage of information technology in business.
c) Learn core concepts of computing and modern systems
d) Applications of Excel and SQL.
e) Awareness about latest information.
Syllabus Hours
Module No. 1: Information Technology and Information System 10
Introduction to IT, Introduction to IS, Difference be IS and IT, Need for Information
System, Information Systems in the Enterprise, Impact of Information Technology on
Business (Business Data Processing, Intra and Inter Organizational communication
using network technology, Business process and Knowledge process outsourcing),
Managers and Activities in IS, Importance of Information systems in decision making
and strategy building, Information systems and subsystems.

Module No. 2: Subsystems of Information System 12

Transaction Processing Systems (TPS), Management Information System (MIS),
Decision Support Systems (DSS), Group Decision Support System (GDSS), Executive
Information System (EIS), Expert System (ES), Features, Process, advantages and
Disadvantages, Roleof these systems in Decision making process.

Module No. 3: Database Management System 14

Introduction to Data and Information, Database, Types of Database models,
Introduction to DBMS, Difference between file management systems and DBMS,
Advantages and Disadvantages of DBMS, Data warehousing, Data mining, Application
of DBMS, Introduction to MS Access, Create Database, Create Table, Adding Data,
Forms in MS Access, Reports in MS Access.

Module No. 4: Microsoft Excel in Business 14

Introduction to MS Excel, features of MS Excel, Cell reference, Format cells, Data
Validation, Protecting Sheets, Data Analysis in Excel: Sort, Filter, Conditional
Formatting, Preparing Charts, Pivot Table, What if Analysis(Goal Seek, Scenario
manager), Financial Functions: NPV, PMT, PV, FV, Rate, IRR, DB,SLN,SYD. Logical
Functions: IF, AND, OR, Lookup Functions: V Lookup, H Lookup, Mathematical
Functions, and Text Functions.
Module No. 5: Recent Trends in IT 05
Virtualization, Cloud computing, Grid Computing, Internet of Things, Green Marketing,
Artificial Intelligence, Machine Learning.

77
Skill Developments Activities:

1. Creating Database Tables in MS Access and Entering Data

2. Creating Forms in MS Access
3. Creating Reports in MS Access
4. Creating charts in Excel
5. What if analysis in Excel
6. Summarizing data using Pivot Table
7. VLookup and HLookup Functions
8. Rate of Interest Calculation using Financial Function
9. EMI calculation using Financial Function
10. Data Validation in Excel
11. Sort and Filter
12. Conditional Formatting in Excel.

Books for Reference:

1. Lauaon Kenneth & Landon Jane, "Management Information Systems: Managing the
Digitalfirm", Eighth edition, PHI, 2004.
2. Uma G. Gupta, "Management Information Systems – A Management
Prespective",Galgotia publications Pvt., Ltd., 1998.
3. Louis Rosenfel and Peter Morville, "Information Architecture for the World wide
Web",O'Reilly Associates, 2002.
4. C.S.V.Murthy: Management Information Systems, HPH
5. Steven Alter, "Information Systems – A Management Perspective", Pearson
Education,2001.
6. Uma Gupta, "Information Systems – Success in 21st Century", Prentice Hall of India,
2000.
7. Robert G. Murdick, Joel E. Ross and James R. Claggett, "Information Systems for
ModernManagement", PHI, 1994.
8. Introduction to Database Systems, CJ Date, Pearson
9. Database Management Systems, Raghurama Krishnan, Johannes Gehrke, TATA
McGrawHill 3rd Edition.
10. The Database Systems – The Complete Book, H G Molina, J D Ullman, J
WidomPearson
11. Database Systems design, Implementation, and Management, Peter Rob &
CarlosCoronel 7th Edition.
12. Fundamentals of Database Systems, Elmasri Navrate Pearson Education
13. Introduction to Database Systems, C.J.Date Pearson Education
14. Microsoft Access 2013 Step by Step by Cox, Joyce, Lambert, Joan.
15. Excel 2019 All-In-One: Master the new features of Excel 2019 / Office 365
(EnglishEdition) by Lokesh Lalwani
16. Microsoft Excel 2016 - Data Analysis and Business Modeling by Wayne L.
Winston(Author)

78
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA 5.6 (B)
Name of the Course: Digital Marketing
Course Credits No. of Hours per Total No. of Teaching Hours
Week
3 Credits (2+0+2) 4 Hrs 45
Hrs
Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group
discussion,Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a) Gain knowledge on Digital Marketing and strategies.
b) Gain knowledge on Email marketing and Content marketing.
c) Gain knowledge on Social Media Marketing and Web Analytics.
d) Gain knowledge on YouTube Advertising & Conversions.

Syllabus: Hours
Module No. 1: Introduction to Digital Marketing 08
Introduction, Overview of digital marketing, Evolution of digital marketing, Importance and
benefitsof digital marketing, Digital marketing channels and platforms.
Digital Marketing Strategy and Planning: Developing a digital marketing strategy, Setting goals
and objectives, Budgeting and resource allocation. Campaign planning and execution, Monitoring
and adjusting digital marketing campaigns.

Module No. 2: Email and Content Marketing: 09

Introduction to email marketing, Building an email list, Creating effective email campaigns, Email
automation and segmentation, Email marketing metrics and analytics.
Content Marketing: Understanding content marketing, Content strategy and planning, Content
creationand distribution, Content promotion and amplification, Content marketing metrics and
analytics.
Module No. 3: Social Media Marketing (SMM) 09
Social Media Marketing: Overview of social media marketing, Social media platforms and their
features, Creating and optimizing social media profiles, Social media content strategy, Social
media advertising and analytics. Mobile Marketing: Mobile marketing overview, Mobile
advertising strategies, Mobile app marketing, Location-based marketing, Mobile marketing
analytics.
Module No. 4: Web Analytics 11
Analytics and Reporting: Importance of analytics in digital marketing, Setting up web analytics
tools (e.g., Google Analytics), Tracking and measuring key performance indicators (KPIs),
Conversion tracking and optimization, Reporting and data visualization

Module No. 5: YouTube Advertising (Video Ads) and conversion 08

YouTube Advertising (Video Ads): YouTube advertising, its usages, Creating YouTube campaigns
Choose the audience for video ads, Instream ads, Invideo ads, In-search ads, In-display ads,
Measuring your YouTube ad performance. Conversions: Understanding Conversion Tracking,
Types of Conversions, Setting up Conversion Tracking, Optimizing Conversions, Track offline
conversions Analyzing conversion data, Conversionoptimizer.

79
Skill Development Activities:
1. Explain the key digital marketing activities needed for competitive success.
2. Examine the concept of Digital Media and benefits to be derived.
3. Recognise the core features of CRM and retention programmes
4. Identify the metrics used in digital marketing.
5. Organise how we can limit the marketing materials we get through e-mail.

Books for Reference:

1. Understanding DIGITAL Marketing, Marketing strategies for engaging the digital
generationDamian Ryan & Calvin Jones
2. The Art of Digital Marketing: The Definitive Guide to Creating Strategic By Ian Dodson
3. Internet Marketing: a practical approach By Alan Charlesworth
4. Social Media Marketing: A Strategic Approach By Melissa Barker, Donald I. Barker, Nicholas
F. Bormann, Krista E Neher
5. "Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications
andAdvertising" by Daniel Rowles

Note: Latest edition of text books may be used.

80
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA 5.7 SEC-VB
Name of the Course: Employability Skills
Course No. of Hours per Total No. of Teaching Hours
Credits Week
3 Credits 3 Hrs 45 Hrs
Pedagogy: Classrooms lecture, Case studies, Group discussion, Seminar & field work etc.,

Course Outcomes: On successful completion of the course, the students’ will be able to
a) Have the information on various vacancies notified by Central and State
Government authorities as well as Private organizations.
b) Solve the problems on quantitative aptitude, logical reasoning and analytical
ability.
c) Demonstrate the basic computer skills like MS word, MS excel, MS PPTs. Email
etiquettes Etc.,
d) Exhibit the communication and leadership skills.
e) Conduct self SWOC analysis and set his career goals.
Syllabus: Hours
Module 1: Competitive Examinations 06
Central Government Examinations: UPSC, SSC, IBPS, LIC, RRB, RBI, NABARD and
Department of Posts.
Karnataka State Government Examinations: KPSC, KEA, KSPEB. Eligibility criteria for
various examinations. Common Examination pattern.
Private Organizations: Access vacancies fromNaukari.com; Indeed.com; shine.com;
linkedin.com etc.,
Practical: Explore various vacancies notified by the above-stated authorities.
Module 2: Quantitative aptitude, logical reasoning, and analytical ability 12
Quantitative aptitude: Percentage, Profit or loss calculation, Time and work, Speed and
Distance, Ratio and proportion. ( Simple problems)
Logical Reasoning: Coding and Decoding, Blood Relations, Directions, and Venn
Diagram.
Analytical Ability: Statement and assumptions and Data interpretation.
Practical: Conduct Mock competitive examination for quantitative aptitude, logical
reasoning and analytical ability.
Module 3: Digital Literacy 07
Basic computer skills: MS Word and MS Excel (only layout, basic operations and short cut
keys). MS PowerPoint, Internet and web browsing skills, Email etiquette.
Practical: Draft an Email to the HR of a company as an aspirant for the job by attaching
your resume.
Module 4: Soft Skills 10
Communication Skills: Verbal and Non-verbal communication, Effective listening skills,
Excellent writing skills, and Presentation skills.
Interpersonal Skills: Understanding the importance of teamwork, Conflict resolution, and
Building positive relationships with team members.
Leadership skills: importance and Effective leadership.
Practical: As a team leader write a draft appreciation letter to the team members for the
completion of the project successfully.
Module 5: Career Development and Workplace Etiquette 10 81
Career Development: SWOC analysis for self-assessment, Setting career goals and
creating a career plan, Job search strategies, Interview skills, and effective resume writing.
Workplace Etiquette: Time Management- importance and strategies for effective time
management, Dress code, personal grooming, Office and workplace manners, Meeting
etiquette. Work ethics and integrity.

Practical:
1. Prepare a resume with at least 2 references.
2. Conduct a mock interview based on the resume prepared by the students.

Books for Reference:

1. Barun K Mitra, Personality Development and Soft Skills, Oxford university press,
New Delhi.
2. GitangshuAdhikary, Communication and Corporate Etiquette, Notion Press,
Mumbai.
3. Seema Gupta, Soft Skills- Interpersonal & Intrapersonal skills development, V&S
Publishers, New Delhi.
4. Dr. R S Aggarwal, Quantitative Aptitude, S.Chand Publication, New Delhi.
5. Bittu Kumar, Mastering MS Office, V&S Publisher, New Delhi
6. List of Government Competitive Exams, Jobs & Vacancies (exampur.com)
7. https://www.safalta.com
8. https://sarkaariservice.in
Note: Latest edition of books may be used

82
 Name of the Program: Bachelor of Business Administration (BBA.)
Course Code: BBA. 6.1
Name of the Course: Business
Law
Course Credits No. of hours per Total No. of teaching hours
week
4 Credits 4 Hrs. 56 Hrs.
Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion, Seminar &
field work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
a. Comprehend the laws relating to Contracts and its application in business
activities.
b. Comprehend the rules for Sale of Goods and rights and duties of a buyer
and aSeller.
c. Understand the importance of Negotiable Instrument Act and its provisions
relating to Cheque and other Negotiable Instruments.
d. Understand the significance of Consumer Protection Act and its features
e. Understand the need for Environment Protection.
Syllabus: Hours
Module No. 1: Indian Contract Act, 1872 1
6
Introduction – Definition of Contract, Essentials of Valid Contract, Offer and acceptance,
consideration, contractual capacity, free consent. Classification of Contract, Discharge of a
contract, Breach of Contract and Remedies to Breach of Contract.
Module No. 2: The Sale of Goods Act, 1930 1
2
Introduction - Definition of Contract of Sale, Essentials of Contract of Sale, Conditions
and Warranties, Transfer of ownership in goods including sale by a non- owner and
exceptions. Performance of contract of sale - Unpaid seller, rights of an unpaid seller
against the goods and against the buyer.
Module No. 3: Negotiable Instruments Act 1881 1
2
ntroduction – Meaning and Definition of Negotiable Instruments – Characteristics of
Negotiable Instruments – Kinds of Negotiable Instruments – Promissory Note, Bills of
Exchange and Cheques (Meaning, Characteristics and types) – Parties to Negotiable
Instruments –Dishonour of Negotiable Instruments – Notice of dishonour – Noting and
Protesting.
Module No. 4: Consumer Protection Act 1986 0
8
Definitions of the terms – Consumer, Consumer Dispute, Defect, Deficiency, Unfair
Trade Practices, and Services, Rights of Consumer under the Act, Consumer Redressal
Agencies – District Forum, State Commission and National Commission.

Module No. 5: Environment Protection Act 1986 08

Introduction - Objectives of the Act, Definitions of Important Terms –
Environment,Environment Pollutant, Environment Pollution, Hazardous Substance and
Occupier,Types of Pollution, Powers of Central Government to protect Environment in India.

83
Skill Developments Activities:
1. Discuss the case of “Carlill vs Carbolic Smoke Ball Company” case
2. Discuss the case of “Mohori Bibee v/s Dharmodas Ghose”.
3. Briefly narrate any one case law relating to minor.
4. List at least 5 items which can be categorized as ‘hazardous substance’
according toEnvironment Protection Act.
5. List out any six cybercrimes.
Cases:
The relevant legal point, facts and the judicial decision relating to the following 10 case laws
areto be specifically dealt with –
1. Balfour Vs Balfour
2. Carlill Vs Carbolic Smoke Ball Company
3. Felthouse Vs Bindley
4. Lalman Shukla Vs. Gauridutt
5. Durgaprasad Vs Baldeo
6.Chinnayya Vs Ramayya
7.Mohiribibi Vs. Dharmodas
Ghosh
8. Ranganayakamma Vs Alvar Chetty
9. Hadley Vs Baxendale
Books for Reference:

1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing

House, New Delhi.
2. Avtar Singh, Business Law, Eastern Book Company, Lucknow.
3. Ravinder Kumar, Legal Aspects of Business, Cengage Learning
4. SN Maheshwari and SK Maheshwari, Business Law, National
PublishingHouse, New Delhi.
5. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi
6. Bhushan Kumar Goyal and Jain Kinneri, Business Laws,
InternationalBookHouse
7. Sushma Arora, Business Laws, Taxmann Publications.
8. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education,
6thEd.
9. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
10. Sharma,J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd.,
NewDelhi
11. K. Rama Rao and Ravi S.P., Business Regulatory Framework., HPH
12. N.D. Kapoor, Business Laws, Sultan Chand Publications
13. K. Aswathappa, Business Laws, HPH,
14. Information Technology Act/Rules 2000, Taxmann Publications Pvt. Ltd.
15. Chanda.P.R, Business Laws, Galgotia Publishing Company

84
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA 6.2
Name of the Course: Income Tax – II
Course Credits No. of hours per week Total No. of Teaching hours
4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies & field work
etc.,
Course Outcomes: On successful completion of the course, the students will:
a) Understand the procedure for computation of income from business and
otherProfession.
b) the provisions for determining the capital gains.
c) Compute the income from other sources.
d) Demonstrate the computation of total income of an Individual.
e) Comprehend the assessment procedure and to know the power of income tax authorities.

Syllabus: Hours
Module No. 1: Profits and Gains of Business and Profession 18
Introduction-Meaning and definition of Business, Profession and Vocation. - Expenses
Expressly allowed - Expenses Expressly Disallowed - Allowable losses - Expressly
disallowed expenses and losses, Expenses allowed on payment basis. Problems on
computation of income from business of a sole trading concern - Problems on
computation of income from profession: Medical Practitioner - Advocate and
Chartered Accountants.
Module No. 2: Capital Gains 10
Introduction - Basis for charge - Capital Assets - Types of capital assets – Transfer -
Computation of capital gains – Short term capital gain and Long term capital gain -
Exemption under section 54, 54B, 54EC, 54D, 54F, and 54G. Problems covering the above
sections.
Module No. 3: Income from other Sources 10
Introduction - Incomes taxable under Head income other sources – Securities - Types
of Securities - Rules for Grossing up. Ex-interest and cum-interest securities. Bond
Washing Transactions - Computation of Income from other Sources.
Module No. 4: Set Off and Carry Forward of Losses & Assessment 10
of individuals.
Introduction – Provisions of Set off and Carry Forward of Losses (Theory only) Computation of
Total Income and tax liability of an Individual.
Module No. 5: Assessment Procedure and Income Tax Authorities 08
Introduction - Due date of filing returns, Filing of returns by different assesses, E-filing
of returns, Types of Assessment, Permanent Account Number -Meaning, Procedure for
obtaining PAN and transactions were quoting of PAN is compulsory. Income Tax
Authorities their Powers and duties.

85
Skill Developments Activities:
1) Visit any chartered accountant office and identify the procedure
involved inthe computation of income from profession.
2) List out the different types of capital assets and identify the procedure involved
in thecomputation of tax for the same.
3) List out the steps involved in the computation of income tax from
othersources and critically examine the same.
4) Identify the Due date for filing the returns and rate of taxes
applicable forindividuals.
5) Draw an organization chart of Income Tax department in your locality.
6) Any other activities, which are relevant to the course.

Books for References:

. 1. Dr. Vinod K. Singhania: Direct Taxes – Law and Practice, Taxmann publication.
2. B.B. Lal: Direct Taxes, Konark Publisher (P) ltd.
3. Dr. Mehrotra and Dr. Goyal: Direct Taxes – Law and Practice, Sahitya
BhavanPublication.
4. Dinakar Pagare: Law and Practice of Income Tax, Sultan Chand and sons.
5. Gaur & Narang: Income Tax.
6. 7 Lecturers – Income Tax – I, VBH
7. Dr.V.Rajesh Kumar and Dr.R.K.Sreekantha: Income Tax – I, Vittam Publications.
8. Dr. B Mariyappa, Income Tax II – HPH.

86
 Name of the Program: Bachelor of Business Administration
(BBA)
Course Code: BBA 6.3
Name of the Course: International Business
Course Credits No. of Hours per Week Total No. of Teaching Hours

4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies & field work etc.,

Course Outcomes: On successful completion of the course, the students will able to:
a) Understand the concept of International Business.
b) Differentiate the Internal and External International Business Environment.
c) Understand the difference MNC and TNC
d) Understand the role of International Organisations in International Business.
e) Understand International Operations Management.
Syllabus: Hours
Module No. 1: Introduction to International Business 12
Introduction- Meaning and definition of international business, need and importance of
international business, stages of internationalization, tariffs and non-tariff barriers to
international business.
Mode of entry into international business - exporting (direct and indirect), licensing and
franchising, contract manufacturing, turnkey projects, management contracts, wholly
owned manufacturing facility, Assembly operations, Joint Ventures, Third country location,
Mergers and Acquisition, Strategic alliance, Counter Trade; Foreign investments.

Module No. 2: International Business Environment 12

Overview, Internal and External environment - Economic environment, Political
environment, Demographic environment, Social and Cultural environment, Technological
and Natural environment.

Module No.3: Globalization 12

Meaning, features, essential conditions favoring globalization, challenges to globalization,
MNCs, TNCs - Meaning, features, merits and demerits; Technology transfer – meaning,
Types, Elements and issues in technology transfer.
Module No.4: Organizations Supporting International Business 10
Meaning, Objectives and functions of - IMF, WTO, GATT, GATS, TRIM, TRIP; and Regional
Integration- EU, NAFTA, SAARC, BRICS.
Module No.5: International Operations Management 10
Global Supply Chain Management- Global sourcing, Global manufacturing strategies,
International Logistics, International HRM - Staffing policy and it's determinants;
Expatriation and Repatriation (Meaning only).

87
Skill Developments Activities:
a) Tabulate the foreign exchange rate of rupee for dollar and euro currencies for 1
month
b) List any two Indian MNC’s along with their products or services offered.
c) Prepare a chart showing currencies of different countries
d) Collect and paste any 2 documents used in Import and Export trade.

Books for References:

1. Rakesh Mohan Joshi. (2011). International Business, Oxford University Press, New
Delhi.
2. Francis Cherunilam; International Business, Prentice Hall of India
3. P. SubbaRao – International Business – HPH
4. Sumati Varma. (2013). International Business (1st edi), Pearson.
5. Charles Hill. (2011). International Business: Text & Cases, Tata McGraw Hill, New
Delhi.
6. International Business by Daniel and Radebaugh –Pearson Education

88
 Name of the Program: Bachelor of Business Administration
(BBA)Finance Elective
Course Code: FN2
Name of the Course: Security Analysis and Portfolio
Management
Course Credits No. of hours per week Total No. of teaching hours

3 Credits 3 hours 45 hours

Pedagogy: Classroom lectures, Case studies, Tutorial classes, Group discussion,
Seminar &field work etc.,

Course Outcomes: On successful completion of the course, the students will be able to:
a) Understand the concept of basics of Investment.
b) Evaluate the different types of alternatives.
c) Evaluate the portfolio and portfolio management.
d) Understand the concept of risk and returns
e) Gain the knowledge of fundamental and technical analysis.

Syllabus: Hrs.
Module No. 1: Introduction to Investments 06
Introduction- Investment process, Criteria for Investment, types of Investors, Investment,
Speculation and Gambling. Elements of Investment, Investment Avenues, Factors influencing
selection of investment alternatives.
Security Market- Introduction, functions, Secondary Market Operations. Stock Exchanges
in India, Security Exchange Board of India, Government Securities Market, Corporate Debt
Marketand Money Market Instruments.

Module No. 2: Risk-Return Relationship 05

Meaning of risk, types off risk, measuring risk, risk preference of investors. Meaning of
return, measures of return, holding period of return, Annualized return, expected return,
investors attitude towards risk and return.

Module No. 3: Fundamental Analysis 11

Introduction- Investment Analysis, Fundamental Analysis, Macro Economic Analysis,
IndustryAnalysis, Company Analysis.

Module No. 4: Technical Analysis 11

Meaning of Technical Analysis, Fundamental vs Technical Analysis, Charting techniques,
Technical Indicators, Testing Technical Trading Rules and Evaluation of Technical Analysis.

Module No. 5: Portfolio Management 12

Framework-Portfolio Analysis – Selection and Evaluation – Meaning of portfolio – Reasons
to hold portfolio – Diversification analysis – Markowitz’s Model – Assumptions –Specific
model
– Risk and return optimization – Efficient frontier – Efficient portfolios –Leveraged
portfolios
– Corner portfolios – Sharpe’s Single Index model – Portfolio-evaluation measures –
Sharpe’sPerformance Index – Treynor’s Performance Index – Jensen’s Performance
Index.
89
Skill Development
1. Prepare an imaginary investment portfolio for individual with a salary of 10
lakhs perannum.
2. List of 10 companies approached SEBI for IPO
3. Prepare a technical analysis chart on Blue Chip Companies of BSE.
4. Collect information regarding GDRs, ADRs, IDRs and various Bonds and make a chart.
5. Watch market movement for a day and analyze the trend of Nifty-Fifty Index.

Books for Reference

1. A. Brahmiah & P. Subba Rao, Financial Futures and Options, HPH.
2. Singh Preeti, Investment Management, HPHG
3. Alexander Fundamental of Investments, Pearson Ed.
4. Hangen: Modern Investment theory. Pearson Ed.
5. Kahn: Technical Analysis – Plain and sample Pearson Ed.
6. Ranganthan: Investment Analysis and Port folio Management.
7. Chandra Prasanna: Managing Investment – Tata Mc Gram Hill.
8. Alexander, shampe and Bailey – Fundamentals of Investments Prentice Hall of India
9. Newyork Institute of Finance – How the Bond Market work – PHI.
10. Mayo Investment Thomason hearning

90
 Name of the Program: Bachelor of Business Administration
(BBA)
Marketing Elective
Course Code: MK 2
Name of the Course: Advertising and Media Management
Course Credits No. of hours per week Total No. of teaching hours

3 3 45
Credits hours hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies &
fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will be
ableto:
a) Understand the nature, role, and importance of IMC in marketing strategy
b) Understand effective design and implementation of advertising strategies
c) Present a general understanding of content, structure, and
appeal ofadvertisements
d) Understand ethical challenges related to responsible management of
advertisingand brand strategy.
e) Evaluate the effectiveness of advertising and agencies role
Syllabus: Hours
Module -1: Introduction to Integrated 10
MarketingCommunication
Integrated marketing communication, AIDA Model, Setting goals and objectives,
concept of DAGMAR in setting objectives, elements of IMC; Role of advertising
in India’s economic development, Ethics in advertising, Social, Economic and
Legal aspects of advertising.
Module -2: Consumer and Media 10
How advertising works: perception, cognition, affect, association, persuasion,
behaviour, Associating feeling with brands, Use of research in advertising
planning; Advertising Media; industry structure, functions, advantages,
disadvantages of print, Television, Radio, Internet, Outdoor, Basic concept of
media planning, media
selection, Media Scheduling strategy, setting media budgets
Module-3: Advertising Program 10
Planning and managing creative strategies; Creative approaches;
BuildingAdvertising Program: Message, Theme, advertising appeals;
Advertising layout: howto design and produce advertisements; Advertising
Budget: nature and methods of advertising appropriation; Art of copywriting;
Guidelines for copywriting; Copywriting for print, Audio, TV and outdoor
media.
Module -4: Other Elements of IMC- Sales Promotion, PR, Events and 10
Experiences and Word of Mouth

91
Consumer and trade sales promotion, application of sales promotion in
different domains; Using public relations in image building; Planning and
executing events, event management; Viral marketing, building organic word of
mouth communication.

92
Module -5:Measuring Effectiveness 05
Measuring Advertising Effectiveness: stages of evaluations and various types
of testing-Pre and Post testing; Advertising agencies: history, role, importance,
organizational structure, functions; Selection of agency, client agency
relationship, compensation strategies

Skill Development Activities:

a) List out ethical issues in Advertisements.
b) List out different modes of Advertisement.
c) Write a note on guidelines for copywriting.
d) List out types of Outdoor Advertisement.
e) State the process in selection of Advertisement Agency.

Books for References:

1. Advertising Principles and Practice, William Wells, John Burnett,
SandraMoriarty, 6th ed., Pearson education, Inc.
2. Advertising and Promotion, G.Belch, Michael Belch, Keyoor Purani,
9thedition, Tata Mcgraw Hill publication, ISBN: 978-1-25-902685-
0.

93
 Name of the Program: Bachelor of Business Administration
(BBA)
Human Resource
ElectiveCourse Code:
HRM 2
Name of the Course: Human Resources Development
Course No. of hours per Total No. of Teaching hours
Credits week
3 credits 3 hours 45 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Case
studies & field work etc.,
Course Outcomes: On successful completion of the course, the students will
beable to:
a) Understand the need of HRD.
b) Comprehend the framework of HRD.
c) Know the models for evaluating the HRD programs.
d) Comprehend the need for employee counseling.
e) Apprehend the HR performance.

Syllabus: Hours
Module No.1: Conceptual Analysis of HRD 0
8
Introduction – Meaning and Definition of HRD - Need for HRD-Multiple Goals
of HRD – HRD Department and its Task –HRD for Organizational Effectiveness
– HRD in the Indian Context -HRD Mechanisms.

Module No.2: Frame Work of Human Resource 10

Development
Frame work of Human Resource Development –HRD Processes-Assessing
HRDNeeds- HRD Model - Designing Effective HRD Program - HRD
Interventions– Training Methods- Training - On-the-Job and Off-the-Job
training- Brain Storming - Case Studies - Role Plays -Simulations – T-
Groups - Transactional Analysis.

Module No. 3: Human Resource Performance 10

Introduction -HR Performance and Bench Marking - Impact of Globalization
on HRD- Diversity of Work Force - Work Force Reduction - Realignment and
Retention - HRD programs for diverse employees.

Module No. 4: HRD Evaluating Programs 09

Evaluating HRD Programs- Models and Frame Work of Evaluation -

Assessing the Impact of HRD Programs - Human Resource Development -
Applications - Fundamental Concepts of Socialization.

Module No. 5: Employee Counselling Services 08

94
Introduction - Employee counselling – Counselling as an HRD Activity -
Counselling Programs – components and characteristics, Issues in Employee
Counselling.

95
Skill Development Activities:
1. Encourage students to visit any business outlet and learn about the
variousdevelopmental activities undertaken for their Employees.
2. Conduct in-class Transactional analysis’ activities
3. Promote student to come up with their own ideas to manage work
forcediversity.
4. Conduct Role plays taking real world scenarios.

Books for References:

1. Werner & Desimone, Human Resource Development, Cengage Learning, 2006
2. William E. Blank, Handbook For Developing Competency Based
Training,Programmes Prentice-Hall, New Jersey, 1982.
3. Uday Kumar Haldar, Human Resource Development,
OxfordUniversity Press, 2009
4. Srinivas Kandula, Strategic Human Resource Developmnet,
PHILearning, 2001

Note: Latest edition of text books may be used.

96
 Name of the Program: Bachelor of Business Administration
(BBA)
DATA ANALYTICS
Course Code: DA 2
Name of the Course: Marketing Analytics
Course Credits No. of Total no. of teaching
hours hours
perweek
3 Credits 3 hours 45 hours
Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar,
Casestudies& field work etc.,
Course Outcomes: On successful completion student will demonstrate:
a) Understand the importance of marketing analytics for forward
looking andsystematic allocation of marketing resources
b) Apply marketing analytics to develop predictive marketing
dashboard fororganization
c) Analyse data and develop insights to address strategic marketing challenges
d) Execute the models on Predictions and Classifications on R
Software.Know the applications of analytics in marketing.

Syllabus: Hours
Module No. 1: Introduction to Marketing Analytics and 0
DataMining 6
Introduction to Marketing Analytics, Need of Marketing Analytics, Benefits of Marketing
Analytics, Data mining –Definition, Classes of Data mining methods – Grouping methods,
Predictive modeling methods, Linking methods to marketing applications. Process
model for Data mining – CRISP DM.
Module No. 2: Introduction to R 1
0
About R, Data types and Structures, Data coercion, Data preparation: Merging,
Sorting, Splitting, Aggregating, Introduction to R Libraries – How to install and
invoke, Introduction to R Graph – Basic R charts – Different types of charts.

Module No. 3: Descriptive Analytics 0

8
Exploratory Data Analysis using summary table and various charts to find the
insights, slicing and dicing of the Customer data. Inferential Statistics: T-Test,
ANOVA, Chi- Square using marketing data and exploring relationship
(Correlation).

Module No. 4: Prediction and Classification Modelling using R 1

0
Introduction to Prediction and Classification modelling, data splitting for
training and testing purpose, Prediction modelling: Predicting the sales using
Moving Average Model and Regression Model(Simple and Multiple Regression
model), Classification modelling: Customer churn using Binary logistic
regression and decision tree.

Module No. 5: Application of Analytics in Marketing 11

97
Association Rules – Market Basket Analysis for Product Bundling and
Promotion, RFM (Recency Frequency Monetary) Analysis, Customer
Segmentation using K- Means Cluster Analysis, Key Driver Analysis using
Regression Model.

98
Skill Development Activities:
a) Explain the Process model for Data Mining.
b) Explain the difference between Binary Logistic Regression and Decision
Tree.
c) List out Public domain data base.
d) List out applications of marketing analytics.

Books for References:

1. Marketing Analytics: Data-Driven Techniques with Microsoft® Excel®
Published byJohn Wiley & Sons, Inc
2. Marketing Data Science, Thomas W. Miller Published by Pearson
3. Marketing Metrics, Neil T Bendle, Paul W. Farris, Phillip E. Pfeifer published
byPearson
4. Marketing Analytics, Mike Grigsby published by Kogan Page.

99
 Name of the Program: Bachelor of Business Administration (BBA)
Retail
Management
Course Code: RM 2
Name of the Course: Retail Operations
Management
Course Credits No. of hours Total No. of teaching hours
perweek
3 Credits 3 hours 45 hours
Pedagogy: Classroom lectures, Case studies, Group discussion, Seminar &field
work etc.,
Course Outcomes: On successful completion student will demonstrate:
a) Compare various retail formats and technological advancements for
setting upappropriate retail business.
b) Identify the competitive strategies for retail business decisions.
c) Examine the site location and operational efficiency for marketing decisions.
d) Analyse the effectiveness of merchandising and pricing strategies.
e) Assess store layout and planogram for retail business.

Syllabus: Hours
Module -1: Retail and Logistics Management 07
Introduction Retailing and economic significance- Functions of a retailer - Types
of retailers – Trends in retailing – International Retailing – Retailing as a career –
Retail Management Decision Process - Service Retailing.
Module -2: Retailing Environment Theories 10
Theory of Retail Change: Theory of Natural Selection in retailing, Theory of
Wheel ofretailing, General-Specific-General Cycle or Accordion Theory, Retail Life
Cycle Theory- - Multi channel retailing – Retail Aggregators Business Model –
Phases of growth of retail markets – Retail Mix.

Module-. 3: Store Loyalty Management and Retail Location 10

Types of customers – Variables influencing store loyalty – Store loyalty models –
Influencing customers through visual merchandising – Value added through
private labels – Retail location strategy– Importance of location decision – Retail
location strategies and techniques – Types of retail locations.

Module -4: Merchandise Management 10

Meaning - Roles and responsibilities of the merchandiser and the buyer –
Function of Buying for different types of Organizations – Process of Merchandise
Planning – Merchandise Sourcing – Methods of procuring merchandise – Concept
of private label
- Retail Pricing policies.
Module- 5: Category Management 08

10
0
Meaning - Definition of Category Management - Components of Category
Management - Category Management Business process - Category Definition -
Defining the Category Role-Destination Category, Routine Category, Seasonal
Category, Convenience Category - Category Assessment - Category Performance
Measures - Category Strategies - Category Tactics - Category Plan implementation
- Category Review.

10
1
Skill Development Activities:
a) Write a note on Visual merchandising training programme layout design,
andproduct placement.
b) Write a note Leadership training: Develop skills in coaching, delegation,
andmotivation.
c) Derive Customer analysis by considering skills in understanding customer
behaviorand preferences to improve customer satisfaction.
d) Chart out the types of customers in creating customer loyalty programs.

Books for References:

1. Coughlem: Marketing Channels. Gilbert Pearson: Retail Marketing
EducationAsia 2001.
2. Micheal Levy & Barton AWeitz: Retailing Management, McGraw
3. Patrick M Dunne: Robert F Lusch: Retail Management Hill Publications.
4. Suja Nair: Retail Management, Himalaya Publishing House.
5. W. Stern, E L. Ansary, T. Ooughlan: Marketing Channels, 6thEdition
PHINewDelhi, 2001.

10
2
 Name of the Program: Bachelor of Business Administration (BBA)
Logistic and Supply Chain
ManagementCourse Code: LSCM 2
NAME OF THE COURSE: Sourcing for Logistics and Supply Chain
Management
Course Credits No. of hours per Total No. of Teaching hours
week
3 Credits 3 hours 45 hours

Pedagogy: Classroom lectures, tutorials, Group discussion, Seminar, Casestudies &

fieldwork etc.,
Course Outcomes: On successful completion of the course, the students will
beableto:
a) Understand the role of sourcing in logistics and supply chain
management, andits impact on overall business performance.
b) Analyze and evaluate sourcing strategies and decisions, including make-or-
buy,insourcing vs. outsourcing, and supplier selection criteria.
c) Develop effective supplier relationship management skills,
includingnegotiation, communication, and collaboration.
d) Apply sourcing best practices, including risk management, sustainability,
andethical sourcing.
e) Evaluate the impact of technology and innovation on sourcing, and
apply relevant tools and techniques to optimize sourcing processes
and outcomes.
Syllabus: Hours
Module No. 1: Sourcing 08
Meaning and Definition. Approaches to Sourcing. Sole Sourcing – Single, Dual &
Multiple sourcing arrangements, other sourcing/purchasing strategies,
Tendering – Open, Restricted and Negotiated approaches. Intra–Company
trading and Transfer pricing arrangement, Implications of International
Sourcing.
Module No. 2: External Sourcing 08
Criteria for sourcing requirement from external suppliers – Quality Assurance,
Environmental and Sustainability, Technical Capabilities, System Capabilities,
Labour Standards, Financial Capabilities. Award criteria – Price, Total Life Cycle
Costs, Technical Merit, Added Value Solutions, Systems, and Resources.

Module No.3: Assessment of Financial Stability 10

Sources of information on potential suppliers’ Financial performance.
Financialreports – Profit & Loss Statements, Balance Sheets, and Cash Flow
Statements. RatioAnalysis on Liquidity, Profitability, Gearing and Investment.
Role of credit rating agencies.
Module No.4: Assessment of Market Data 12
Analysing Suppliers’ Market. Secondary Data on Markets & Suppliers. Indices
that measure economic data. Process of obtaining tenders and quotations.
Decision criteria for tenders and quotations. Criteria to assess tenders and
quotations – use ofweighted points system.

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ModuleNo.5: Legislative, Regulatory & 0
OrganizationalRequirements 7
Legislative, Regulatory & Organizational Requirements when sourcing from
not- for-profit, private and public sector suppliers. Competitive tendering
process.Timescales on tendering process. Procedure for award of contract.
Regulatory bodies.
Skill Development Activities:
1. Highlight the stages when Early Supplier Involvement is encouraged by
companies tomaximise the benefits
2. List out the Regulatory bodies connected to sourcing.
3. Identify the benefits of co-location of suppliers to the company.
4. List out the Credit rating agencies for supplier assessment.

Books for References:

1. Donald Waters, Logistics - An Introduction to Supply Chain Management,
Palgrave Macmillan, New York,
2. John Gattorna , Handbook of Logistics and Distribution Management.
3. P. Fawcett, R. McLeish and I Ogden, Logistics Management.
4. D.M. Lambert & J R Stock, Richard D Irwin Inc., Strategic Logistics
Management.
5. Martin Christopher, Logistics and Supply Chain Management,
PitmanPublishing, 2nd Edition
6. David N, Burt, Donald W. Dobler, Stephen L. Starling, “World Class
SupplyManagement- A Key to Supply Chain Management”, Tata
McGraw Hill Publishing Company Ltd., New Delhi.

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 Name of the Program: Bachelor of Business Administration
(BBA)Course Code: BBA 6.6 (A) Vocational
Name of the Course: Goods and Services Tax
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs. 56 Hrs.

Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.

Course Outcomes: On successful completion Student will demonstrate

a) Understand the basics of taxation, including the meaning and types of taxes, and
the differences between direct and indirect taxation.
b) Analyze the history of indirect taxation in India and the structure of the Indian
taxation system.
c) Understand the framework and definitions of GST, including the constitutional
framework, CGST, SGST, IGST, and exemptions from GST.
d) Understand the time, place, and value of supply under GST, and apply this
knowledge to calculate the value of supply and determine GST liability.
e) Understand input tax credit under GST, including its meaning and process for
availing it, and apply this knowledge to calculate net GST liability.
Syllabus Hours
Module No. 1: Basics of Taxation 04
Tax – Meaning and Types, Differences between Direct and Indirect Taxation, Brief
History of Indirect Taxation in India, Structure of Indian Taxation.

Module No. 2: Goods and Services Tax –Framework and Definitions 12

Introduction to Goods and Services Tax, Orientation toCGST, SGST and IGST, Meaning
and Scope of Supply, Types of Supply. Exemptions from GST.

Module No. 3: Time, Place And Value of Supply 20

Time of Supply – in case of Goods and in case of Services - Problems on ascertaining
Time of Supply; Place of Supply – in case of Goods and in case of Services (both
General and Specific Services) – Problems on Identification of Place of Supply; Value
of Supply – Meaning, Inclusions and Exclusions. Problems on calculation of ‘Value of
Supply’.

Module No. 4: GST Liability and Input Tax Credit 14

Rates of GST – Classification of Goods and Services and Rates based on classification,
Problems on computation of GST Liability. Input Tax Credit – Meaning, Process for
availing Input Tax Credit – Problems on calculation of Input Tax Credit and Net GST
Liability.
Module No. 5: GST Procedures 05
Registration under GST, Tax Invoice, Levy and Collection of GST, Composition Scheme,
Due dates for Payment of GST, Accounting record for GST. GST Returns – Types of
Returns, Monthly Returns, Annual Return and Final Return – Due dates for filing of
returns. Final Assessment. Accounts and Audit under GST.

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Skill Developments Activities:
a) List out the process of GST registration for a business.
b) Chart out 'time of supply' concept relevance in GST.
c) Identify the place of supply for goods and services in different scenarios.
d) Calculate GST liability for a particular transaction using imaginary values.
e) Explain the process of availing input tax credit in GST.

Books for Reference:

1. V Rajesh Kumar and Mahadev, “Indirect Taxes”, Mc Graw Hill Education
2. Datey, V S, “Indirect Taxes”, Taxmann Publications.
3. Hiregange et al, “Indirect Taxes:, Puliani and Puliani.
4. Haldia, Arpit, “GST Made Easy”, Taxmann Publications.
5. Chaudhary, Dalmia, Girdharwal, “GST – A Practical Approach”, Taxmann Publications.
6. Garg, Kamal, “Understanding GST”, Bharat Publications.
7. Hiregange, Jain and Naik, “Students’ Handbook on Goods and Services Tax”, Puliani and Puliani.

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 Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 6.6 (B)
Name of the Course: Enterprise Resource Planning
Course Credits No. of Hours per Total No. of Teaching Hours
Week
3 Credits (2+0+2) 4 Hrs 45
Hrs
Pedagogy: Classrooms lecture, Case studies, Tutorial Classes, Group
discussion,Seminar & field work etc.,
Course Outcomes: On successful completion of the course, the students’ will be able to
a) Understand the business process of an enterprise to grasp the activities of
ERP project management cycle to understand the emerging trends in ERP
developments.
b) Integrate and automatethe business processes and shares information enterprise-wide.
c) Explore the significance of ERP to provide a solution for better project management.
d) Enable the studentsto understand the variousprocess involved in implementing ERP in a varietyof
businessenvironment
e) Understand the issues involved in design and implementation of ERP systems.
Syllabus: Hours
Module No. 1: Introduction to ERP 08
Enterprise Resource Planning - Defining ERP - Origin and Need for an ERP
System - Benefits of an ERP System - Reasons for the Growth of ERP Market –
Risk of ERP - Road map for successful ERP

Module No. 2: ERPrelated Technologiesand Modules 10

Business Process Re- engineering – Product life cycle – Customer relationship
management - Functional Modules- Sales and Distribution, service - Human
Resource - Finance – Production - Materials Management – Purchasing –
Quality Management..

Module No. 3: ERP implementation 08

ERP Implementation Life cycle – Transition strategies - ERP
Implementation Process - ERP Vendor Selection - Role of the Vendor - Consultants:
Types of consultants - Role of a Consultant - Vendors and Employees - Resistance by
employees - Dealing with employee resistance - Project team
Module No. 4: ERP post implementation 10
Success and Failure factor of ERP implementation – ERP operations and
maintenance – Data Migration – Project Management and Monitoring -
Maximizing the ERP system.

Module No. 5: Future directions in ERP 09

New Trends in ERP- ERP to ERP II - Implementation of Organization Wide ERP
- Development of New Markets and Channels - Latest ERP
Implementation Methodologies - ERP and E- business.

Skill Development Activities:

1. State the steps and activities in the ERP life cycle
2. Develop a process of driven thinking towards business process.
3. Demonstrate a good understanding of the basic issues in ERP systems.
4. Any other activities, which are relevant to the course.

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Books for Reference:
1. Alexis Leon, “ERP Demystified”, Tata McGraw Hill, New Delhi, 2007.
2. Joseph A Brady, Ellen F Monk, Bret Wagner,“Concepts in Enterprise Resource
Planning”,Thompson Course Technology, USA, 2009
3. V i no d Ku ma r G a r g a nd V e nk i t a kr i s h n a n N K, “ E nt er pr is e R e so u r c e P la
n n i n g – C o n c e p t s a n d Practice”, PHI, New Delhi, 2004
4. MahadeoJaiswal and Ganesh Vanapalli, ERP Macmillan India, 2013.
5. .Sinha P. Magal and Jeffery Word, Essentials of Business Process and Information
System,WileyIndia, 2009
6. Jagan Nathan Vaman, ERP in Practice, Tata McGowan-Hill, 2007.

Note: Latest edition of text books may be used.

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