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Lecture Ready 1 Chapter 3 (min 16.22)

The lecture focuses on business innovation, contrasting past and present approaches. It highlights common traits of innovative companies, such as risk-taking and inventiveness, using examples like Apple and Starbucks. Key questions explore the significance of innovation strategies and customer engagement in modern businesses.

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Funda Dörtkulak
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10 views3 pages

Lecture Ready 1 Chapter 3 (min 16.22)

The lecture focuses on business innovation, contrasting past and present approaches. It highlights common traits of innovative companies, such as risk-taking and inventiveness, using examples like Apple and Starbucks. Key questions explore the significance of innovation strategies and customer engagement in modern businesses.

Uploaded by

Funda Dörtkulak
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Lecture Ready 1, Chapter 3 (pg.

34): “Business Innovation”


Watch the lecture and take notes to fill in the outline below.

Topic:

Innovation in the past:

Innovation in the present:

What innovative companies have in common:

1. ______________________

Ex. Apple Computers:

2. _______________________

Ex. Starbucks:
Answer the following questions using your lecture notes.

1. What is the topic of the lecture?


a. The importance of luck in innovation
b. Big businesses today
c. The success story of Starbucks
d. Product innovation

2. What did the companies in the past century do for innovation?


a. They invested for innovation.
b. They depended on their luck.
c. They competed in global markets.
d. They advertised more.

3. What are the two things that innovative companies have in common?
a. They are risk takers.
b. They are dependable.
c. They are inventive.
d. They are lucky.

4. How did iPod become successful?


a. Apple made use of its luck.
b. Apple advertised its products more than the other companies.
c. Apple found a reason for people to use iPod.
d. Apple worked with important engineers.

5. Why did the Starbucks provide access to the Internet for their customers?
a. to help their businesses
b. to create a friendlier atmosphere
c. to change the idea of a coffee house
d. to make people stay in and spend more

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