Generative AI: Technology,

Business, and Society

PROGRAM
Quick Facts Overview
DELIVERY: Online, Self-Paced. Recent advancements in generative AI are reshaping
industries, pushing technological boundaries, and
HOURS TO COMPLETE: 9-14 hours per
course, 34 hours to earn the certificate. revolutionizing creative processes. In this fast-changing
landscape it is imperative for leaders to grasp the
TOTAL COURSES: Complete 3 courses to implications of this transformation for their businesses,
earn a certificate. technologies, and society at large.
PRICING: $2,985 Program All-Access Plan or
$995 per course. This comprehensive program covers technical
fundamentals, business implications, and societal
CERTIFICATE EARNED: Stanford Certificate
considerations, all with a focus on putting people first. In
of Completion in Generative AI: Technology,
this program you will:
Business, and Society.
APPLICATION/PREREQUISITES: No • Explore the capabilities and limitations of Generative AI.
application or prerequisites are required to
enroll in this program. A basic understanding • Learn cost-efficient approaches to building, training,
of computer science and AI concepts may be and selecting foundation models.
helpful for the Technical Fundamentals of
Generative AI course. • Discover the best ways to structure AI initiatives to
boost creativity and productivity.
ASSESSMENT: Multiple-choice exam at the
end of each course, with an 85% passing • Balance ethical considerations, fairness, privacy, and
score required to pass the course. safety in AI projects.
LEARNING EXPERIENCE:
• Examine real-world examples from robotics and
Immerse yourself in a unique conference-
style learning experience featuring expert- healthcare.
led lectures, knowledge checks to assess
• Develop business and technological solutions
understanding, and practical exercises to
prioritizing human well-being.
foster skill development.

ENGINEERING
Center for Global & Online Education
LEARN MORE
hereby certifies that
E

NAME OF RECIPIENT
PL

has completed all the requirements for and earned the

Generative AI: Technology, Business, and Society

M

Certificate of Completion
Month 2024
SA

Signatory Name
Signatory Tilte ACADEMIC DIRECTOR
James Landay
Denning Co-Director (Acting) of
Stanford HAI, Anand Rajaraman
and Venky Harinarayan
Professor and Senior Fellow at the
Stanford Institute for HAI

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 Why Stanford’s
Generative AI Program?
Learn from Stanford University’s leading experts in Generative AI.
Developed in collaboration with the Stanford Institute for Human-
Centered Artificial Intelligence (HAI), this program features an incredible
teaching team of over 25 thought leaders across various disciplines--from
computer science and engineering, to law and ethics. You’ll gain a broad
understanding of today’s AI landscape and get key insights from the
leaders driving groundbreaking research and innovation in Generative AI.
Each speaker brings a wealth of knowledge and experience, creating an
enriching multidisciplinary educational opportunity.

Develop practical knowledge of Generative AI with hands-on learning.

While many Generative AI programs focus solely on the technology, our
program takes a holistic approach, exploring the strategic, ethical, and
societal implications of this transformative technology. By examining the
intersection of Generative AI with technology, business, and society, our
curriculum empowers you to not only understand the underlying technology
but also anticipate its impact on individuals, industries, and communities.

You will gain practical insights and real-world examples to guide your
decision-making and innovation efforts. Our hands-on learning approach,
featuring practical exercises, ensures you’re well-prepared to leverage
Generative AI for your organization’s success.

Balance learning when your life demands flexibility.

Our program is designed to accommodate your busy schedule, offering
a fully self-paced, online learning experience. You can watch lectures,
complete exercises, and engage with the material at your convenience.
Whether you prefer late-night study sessions or early morning reviews,
our flexible format ensures that learning fits seamlessly into your lifestyle.

Should you encounter any questions or challenges, our dedicated

support team is readily available to assist you via email:
[email protected].

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Who Is This Program For? LEARNER SPOTLIGHT
This program is designed for professionals who are The course on Technical Fundamentals of
passionate about the transformative potential of Generative AI helped me understand the
generative AI. It’s ideal for those seeking to understand basics of gen AI. With the world being abuzz
its strategic implications, explore innovative applications, with news and features about gen AI, it takes
and gain the knowledge to lead their organizations into a serious commitment to understand what it
the future of AI. means for our lives and professional services.
Thankfully, this Stanford course provides a
direct, comprehensive and cohesive course for
those who may be busy and have no time for a
Since the launch of this program, over 500 people face-to-face or sit in lectures.
have enrolled from 43 countries.
Theoben O., Lawyer
TOP 5
• United States
• Germany
• Canada LEARNER SPOTLIGHT
• United Kingdom
The course Business Opportunities and
• India
Applications of Generative AI provides an insightful
overview of how generative AI can be leveraged
TOP 5 INDUSTRIES in various business contexts. It effectively
• Information Technology and Software combines practical applications with strategic
thinking, highlighting both the potential benefits
• Banking and Financial Technology and Services
and challenges associated with integrating AI
• Manufacturing
technologies. The course is well-structured for
• Education professionals looking to understand how AI can
• Consulting create new opportunities, drive innovation, and
impact decision-making in real-world scenarios.
TOP 5 JOB TITLES
Stanislav G., Regional Director
• CEO
• Product Manager
• Director
• Data Scientist
LEARNER SPOTLIGHT
• Software Engineer
The Human-Centered Generative AI course
was thoughtfully delivered and very helpful in
understanding the broader context under which
AI is developing and being regulated. I enjoyed
the diverse perspective.

Marissa C., Senior Customer Success Manager

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 INSTRUCTORS

Technical Fundamentals
of Generative AI
Dorsa Sadigh Christopher Potts
Generative AI has the potential to disrupt and revolutionize Assistant Professor of Professor and Chair
virtually every field, from manufacturing to entertainment Computer Science and of of Linguistics and of
Electrical Engineering Computer Science
to finance. To leverage this technology effectively and
ethically, leaders need a solid grasp of its fundamentals
and nuances.

By the end of the course, you will be able to:

• Identify strategies for selecting, building, and training

foundation models.

• Maximize LLM performance while minimizing costs Serena Yeung Tatsunori Hashimoto
Assistant Professor of Assistant Professor of
through benchmarking and performance optimization. Biomedical Data Science, Computer Science
Computer Science, and of
• Refine prompt engineering using state-of-the-art tools, Electrical Engineering
including instruction-following models, chain-of-
thought reasoning, and logical frameworks.

• Assess the broader implications of generative AI

technologies on individuals, communities, and society.

• Examine a wide range of generative AI use cases,

including not just generating text, but also creating
images and videos using multimodal systems. Noah Goodman James Zou
Associate Professor of Associate Professor of
• Explore emerging trends and the future direction of Psychology, Computer Biomedical Data Science
Science, and of Linguistics and of Computer Science
generative AI.

ENROLL NOW

Percy Liang
Associate Professor of Computer
Science, Senior Fellow at the Stanford
Institute for HAI, and Associate
Professor of Statistics

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COURSE OUTLINE

→ Introduction to Artificial Intelligence and Generative AI

Gain an introduction to the fundamental principles of Artificial
Intelligence and Generative AI. You will learn about the history of AI
and Machine Learning, including its current opportunities and risks
from Professor Dorsa Sadigh. Professor Christopher Potts will then
dive into the topic of Foundation Models, covering many but applying
primary focus on Large Language Models (LLMs). Finally, Professor
Serena Yeung will cover the applications of foundation and generative
models to images and videos using multimodal systems.

→ Overview of Instruction-Following Models

You will take an in-depth dive into learning about instruction-
following models to help you understand what they are, how they
came to be and how they operate with particular data. Professor
Tatsu Hashimoto will shed light on popular models such as LLaMA
and GPT while also discussing instruction tuning and its modern
limitations.

→ Benchmarking and Reducing Costs of LLMs

Take a closer look at the concept and significance of benchmarking
in AI as well as cost reduction strategies for Large Language Models.
Professor Percy Liang will go over several types of benchmarks, their
measurements, the metrics used in the procedure, and the overall
objectives of the process including HELM. You will also learn about
recent advancements in benchmarking, focusing on topics like
generative agents, ecosystems, and transparency of models. During
the latter portion of the module, Professor James Zhou will instruct
on the training of cost-effective LLMs, highlighting relevant research
projects such as FrugalGPT and FrugalML.

→ Reasoning in Human and Machine Intelligence

Learn about the foundations of reasoning in human and machine
intelligence. Professor Noah Goodman will elaborate on the reasoning
capacities of LLMs and their current capability in logical proof, using
modern chain-of-thought reasoning and logical frameworks.

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 INSTRUCTORS

Business
BusinessOpportunities
Opportunitiesand Andrew Ng Michael Bernstein
Applications of Generative
and Applications of Adjunct Professor of
Computer Science
Associate Professor of
Computer Science

AIGenerative AI
Generative AI has opened up previously unimaginable
possibilities for businesses and organizations. In order to
make the most of these opportunities and drive innovation,
leaders must have a solid grasp of this rapidly evolving Maneesh Agrawala Amir Goldberg
Forest Baskett Professor of Associate Professor of
technological landscape. This course will equip you with Computer Science and of Organizational Behavior
the strategies and techniques to effectively leverage this Electrical Engineering
powerful technology and navigate potential pitfalls.

By the end of the course, you will be able to:

• Explore what generative AI can and cannot do for your

organization.

• Identify best practices for designing generative AI

interfaces and agents. Melissa Valentine Nigam Shah
Associate Professor of Professor of Medicine
• Learn effective strategies for structuring AI-powered Management Science (Biomedical Informatics) and
and Engineering of Biomedical Data Science
organizations and initiatives.

• Examine what generative AI means for productivity and

future of work.

• Evaluate how generative AI disrupts trust and mitigates

legal risks of generative AI.

• Assess the broader implications of generative AI

technologies on individuals, communities, and society. Jeff Hancock Mark Lemley
Harry and Norman Chandler William H. Neukom Professor of
Professor of Communication Law at Stanford Law School

ENROLL NOW

Erik Brynjolfsson
Jerry Yang and Akiko Yamazaki Professor
of Economics and of Operations,
Information and Technology

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COURSE OUTLINE

→ Opportunities and Limitations of Generative AI

Explore the growing range of opportunities enabled by recent
developments in AI, particularly in relation to Large Language Models
(LLMs) and AI agents. Professor Andrew Ng will discuss industry trends,
use cases for generative AI, the startup landscape and opportunities,
as well as the automation, augmentation, and risks associated with
generative AI. Professor Michael Bernstein will share insights on some
of the most pressing and in-demand questions related to the current
capabilities and future potential of artificial intelligence.

→ Generative Agents and Human-Centric Design

Learn about modeling human behavior and how it can be understood
through AI agents. Professor Andrew Ng will introduce the topic of
agentic AI and agentic reasoning, while Professor Michael Bernstein
will discuss the intricacies of accurately simulating human behavior, its
applications in AI agents, and the insights gained from the SmallVille
experiment conducted at Stanford University. Finally, Professor
Maneesh Agrawala will apply lessons from design to identify current
issues in AI interfaces, and outline principles to consider going forward
in the design of human-centered AI interfaces that work for everyone.

→ Deploying AI in Organizations
Take a closer look at the deployment of AI in organizations. Professor
Amir Goldberg will guide you through how data-driven technology has
fundamentally reshaped organizations. He will discuss the potential
impact of AI and generative AI on organizations and decision-making,
presenting various use cases and strategies for maximizing these
benefits as a leader. Professor Melissa Valentine will share strategies,
perspectives, and systematic approaches to implementing AI initiatives
within organizations.

→ Economic Impacts of Generative AI

Learn about the economic impacts of generative AI in the workplace.
Professor Erik Brynjolfsson will discuss the economic history of
technological revolutions from a productivity perspective and share his
insights on the future of work. Examine the ‘Turing Trap’ and explore
the societal choices between automating and augmenting work, as well
as setting the right market incentives.

→ Generative AI Trust and Legal Risks

Hear from Professor Jeff Hancock as he explains the role of trust in
implementing AI systems, examining potential breaches of trust and
their connection to possible fraud. Professor Mark Lemley will discuss
current copyright law as it pertains to building and training AI systems.
He will detail what the law currently covers, what it excludes, and the
gray areas that emerge.

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Case Studies
PROFESSOR

How can we apply broad concepts covered in the Nigam Shah

course to the fields of medicine and robotics? Professor of Medicine
(Biomedical Informatics)
Professor Nigam Shah will discuss the use of AI and of Biomedical Data Science
models in the medical field, highlighting their
limitations and the critical questions to consider.

Professor Dorsa Sadigh will explain the application

of AI in robotics, providing research findings and
examples to illustrate these points.
PROFESSOR
Dorsa Sadigh
Assistant Professor of
Computer Science and of
Electrical Engineering

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 INSTRUCTORS

Human-Centered
Human-Centered Generative
Generative AI
AI
Peter Norvig
Distinguished Education
Fellow, Stanford HAI
Diyi Yang
Assistant Professor of
Computer Science

While generative AI has the potential to transform

industries and organizations, that transformation may
pose considerable risks to individuals, communities, and
society at large. To navigate these risks, leaders must apply
a human-centered approach to the development and
deployment of generative AI systems. Sanmi Koyejo Rob Reich
Assistant Professor of Professor of
By the end of the course, you will be able to: Computer Science Political Science

• Understand the fundamentals and nuances of human-

centered AI and generative AI.

• Explore human-centric approaches to natural language

processing.

• Evaluate the fairness, ethics, privacy, and robustness

of your solutions and develop strategies to strengthen
Rishi Bommasani Jennifer King
them. Society Lead at the Stanford Privacy and Data Policy
Center for Research on Fellow, Stanford HAI
• Examine modern generative AI governance frameworks, Foundation Models
policies, and professional norms and standards.

• Assess regulatory and policy trends in generative AI.

• Ponder what you really want from generative AI.

Mykel Kochenderfer Daniel Ho

ENROLL NOW Associate Professor of Professor of Law and
Aeronautics and Astronautics Political Science

Ge Wang
Associate Professor of Music
and Computer Science

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COURSE OUTLINE

→ Human-Centered Artificial Intelligence

Gain a comprehensive overview to navigate the rapidly changing AI
landscape. Peter Norvig will address critical areas such as challenges in
AI projects, ethical dilemmas, privacy concerns, and specific issues like
adversarial attacks and data manipulation. Professor James Landay
will delve into Human-Centered AI, breaking down its fundamental
layers and providing a detailed explanation of its integration into our
daily lives and the potential outcomes it may bring.

→ Technical Approaches in Human-Centered AI: NLP and Fairness

Learn about Human-Centered NLP, data bias, and algorithmic fairness
in AI systems. Professor Diyi Yang introduces Human-Centered Natural
Language Processing (NLP), covering human feedback/data collection,
evaluation principles, and the social impact of this approach. Next,
Professor Sanmi Koyejo shifts the focus to understanding data bias
and algorithmic fairness in generative AI systems, using frameworks
to demonstrate real-world fairness approaches and discussing post-
deployment considerations such as metrics and benchmarks.

→ AI Governance and Professional Norms

Hear from Professor Rob Reich as he discusses the gray area
between policy and innovation, discussing government regulation
in the rapidly developing AI industry. He examines how professional
norms are established in these environments and the motivations
behind governance.

→ Generative AI Policies and Privacy Concerns

Learn about the intersection of foundation models and AI policy
in global governments and explore data privacy challenges and
legal trends in generative AI. Rishi Bommasani examines the
intersection of foundational AI modules and policy across global
governments, with a detailed exploration of their integration in the
United States and Europe, referencing recent research and the AI
Act. Professor Jennifer King concludes this module by exploring the
complexities of data privacy in relation to generative AI, addressing
new challenges posed by these systems and their implications for
emerging trends, current laws, and regulations.

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COURSE OUTLINE (CONTINUED)

→ AI Safety and Responsible Innovation in Government

Understand the focus of AI safety, emphasizing robust, trustworthy
systems and handling uncertainty, and conclude with a discussion
of AI governance challenges through case studies. Professor Mykel
Kochenderfer will emphasize AI safety and building robust systems,
using real-life examples to highlight historical issues, uncertainty
management, and the importance of trust. Next, Professor Dan Ho will
focus on AI governance, using case studies to highlight challenges in
governmental AI policies.

→ What Do We Really Want from AI?

Listen to Professor Ge Wang reflect on our aspirations for AI and
explore them through the perspective of artful design. He initiates
a discussion on AI FOMO and illustrates with student examples how
art and artificial intelligence can synergize to create meaningful and
impactful technologies.

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