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CHAPTER I

INTRODUCTION

Background of the Study

The internet has become an essential tool for various purposes,

including social networking, banking, telephony, conferencing, and

multi-media sharing. According to Selvaraj (2015), the rapid growth of

the internet has significantly impacted students' development, as it

allows them to socialize and engage in interaction. The modern

communication revolution has brought us together through various

tools, including search engines, websites, emails, RSS, electronic

journals, newspapers, and the internet. This study aims to examine

the impact of social networking sites on students' academic

achievement. While these sites are not intended to have a detrimental

impact, they have become increasingly dependent on daily life. The

study examines the advantages and disadvantages of social

networking on education, focusing on the potential adverse effects of

pervasive media use among college students, such as texting, phone

calls, and updating Facebook statuses.

Through the ability to exchange information, ideas, and

messages, social networking links people and organizations.

Businesses utilize social media to market goods and services, build

and increase brand recognition, and respond to customer questions

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and issues. According to Kenton (2023) the advantages of social

networks include their ability to help people connect and keep in

touch with family, friends, and new acquaintances; the chance they

present for businesses to advertise their brands; and their capacity to

immediately disseminate important, if not crucial information to

people and institutions.

Since 2004, WPU-Quezon has been offering the BSED

programme. Up until recently, academic achievement was actually

steadily improving over time. The BSED students usually utilize social

media at some time to assist them in conducting pertinent research

via their subject matter studies and maintaining their good academic

standing. According to Chukwuere (2021) Social media platforms give

students on-going opportunities to advance their study. Due to social

media's potential to improve learning and performance, students in

developing nations are starting to use these platforms to their

advantage. It helps students effectively advance their academic

learning and performance.

Statement of the Problem

This study examined the “Students social media utilization of

their academic performance” with the following problem:

1. How may the extent of media utilize be described in terms of;

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a. most used social media sites

b. involvement in the social media activity

c. time spent in using social media daily basis

d. schedule and frequency of usage

e. purpose of using social media

e.1. Facebook

e.2. Messenger

e.3. Instagram

e.4. YouTube

e.5. TikTok

e.6. Gmail/Email

f. means of accessing social media

g. money spent for load daily

h. level of exposure of social media

2. Is there significant relationship between the students?

a. Purpose of using social media with the students’ academic

performance

b. Level of social media exposure to the students’ academic

performance.
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3. How the utilization of social media influence to the academic

performance as perceived by students?

4. What are the best practices of the respondents on social media

used which they benefited from?

Objectives of the Study

The general objective of this study is to determine the utilization

of social media by BSED third-year students through the following:

This research specifically sought to:

1. Determine the extent social media usage. n p

2. Determine the period of time spent and money spent.

3. Determine the academic performance of the students during the

term.

4. Determine how social media influence the academic

performance as perceive by the respondents.

5. Determine the relationship of social media usage to academic

performance.

Significance of the study

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The utilization of social media for academic performance by the

students is very helpful and useful to them. The aim of this study is to

determine the extent and impact of social media on the academic

performance of third-year BSED students at WPU-Quezon Campus.

Social media encourages students to express their ideas without

limitation. Students can express themselves on social media in a

variety of ways including: publishing photos, vlogs, articles, videos,

audio snippets, etc. This encourages students to think creatively and

discover their skills.

Scope and Limitation of the study

This study is focused only to the BSED third-year students of

Western Philippines University, Quezon Campus who are officially

enrolled in this academic year 2022-2023.

Definition of Terms

ACADEMIC PERFORMANCE. The degree to which a student,

instructor, or institution has succeeded in meeting short or

long-term learning objectives.

FACEBOOK. Is a popular online social networking site where users

may establish profiles, exchange personal information like

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images and quotes, and comment on or link to other people's

posts.

GOOGLE CLASSROOM. Is a free online platform for blended

learning created by Google with the intention of making the

process of creating, distributing, and grading assignments

easier for educational institutions. The main objective of

Google Classroom is to make file sharing between professors

and students simpler.

GOOGLE MEET.Is a website where users may join online meetings

with up to 100 participants at any time and share their

screens, audio, and video.

INTERNET. The global system of interconnected computer networks,

or (Contraction of Interconnected Network), uses the internet

protocol family to connect devices globally.

TWITTER. Is a social networking service that enables users to

publish short posts, or "tweets," to the site.

YOU TUBE. Users can watch videos that other users have uploaded

and upload their own videos on the video-sharing website

YouTube. 2005 saw the launch of the service as a stand-alone

website, and Google later purchased it.

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CHAPTER II

REVIEW RELATED LITERATURE

The Social media's Impact on Education

Social media can affect education and learning in both positive

and negative ways. It can cause students to become disengaged from

their studies, which can harm their academic performance and

productivity. Addictive websites and apps like Instagram and

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Snapchat can divert attention, putting pupils at risk of cyber bullying

and other forms of online abuse. Together, educators and students

must strike a balance between the benefits of social media and any

potential drawbacks in order to guarantee a secure and effective

learning environment. To provide a secure and effective learning

environment that leverages social media's positive effects while

minimizing its negative ones, collaboration between educators and

students is essential (Botero, 2023).

A student's social life now includes extensively using social

media. Today, many institutions view it as a learning platform that

improves student involvement and capacities. The ability to interact,

communicate, obtain information, and do research is provided by

these platforms for school-aged children.

The most effective method of connecting people from different

locations is social networking. One of the elements influencing these

relying possibilities and how social media is altering education is its

popularity in daily life (Singh, 2023).

The Social Media's Effect on Students' Academic Performance

Students increasingly rely on social media platforms for various

benefits, including staying connected, learning, and communicating.

However, the prevalence of social media has raised concerns about its
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impact on academic performance. This blog explores how students'

use of social media affects their academic performance and offers

suggestions for balancing online activities with academic work. It

emphasizes the importance of time management techniques like the

Pomodoro Technique to improve focus and concentration. Online

interaction can also negatively influence mental health and

cyberbullying, leading to poorer academic performance, increased

stress, and anxiety. To address this issue, students should be taught

to avoid cyberbullying and report incidents.

Social media offers numerous educational resources, including

information and ideas from academics, professors, and institutions.

Students should actively participate in educational material by

following reliable accounts to leverage its pedagogical potential. They

can engage with one another, broaden their professional networks,

and share experiences through networking and collaboration.

Balancing social media usage with academic achievement is crucial,

as it allows students to educate themselves, collaborate, and form new

connections. However, social media can also be a source of distraction

and trouble. Students should be mindful of their internet usage and

strive to make social media a benefit rather than a distraction from

their schoolwork (Murtaza, 2023).

The study found that teens' social media usage has negative

effects, such as invasion of privacy, productivity loss, and distraction

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from academic work. However, when used properly, it can benefit

students by creating online communities. Parents and educators

should monitor students' use and encourage them to use social media

for academic goals rather than undesirable behaviors (Lozada, 2019).

Utilization of Social Media and Academic Performance

Most of the participants admitted to regularly using social

networking sites for purposes other than academics. These ingrained

habits can prevent students from focusing on their schoolwork,

negatively impact their grades, social interactions, and sleep patterns,

and promote a sedentary lifestyle and physical inactivity, which

increases their risk for non-communicable diseases and mental health

issues (Kolhar et al., 2020).

Social media platforms give students on-going opportunities to

advance their study. Due to social media's potential to improve

learning and performance, students in developing nations are starting

to use these platforms to their advantage. It helps students effectively

advance their academic learning and performance. However, because

social media platforms are distracting to students, the effects of these

platforms on academic learning progress are commonly

misunderstood. Social media sites, in the opinion of many academics,

have no beneficial effects on students' intellectual development

(Chukwuere, 2021). Students' daily life has been significantly

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impacted by social media, largely as a result of excessive smartphone

use. Social media is used by students for both academic and non-

academic objectives. Academicians are currently dealing with

pedagogical concerns as a result of a surge in social media usage, and

the issue of whether or not social media use influences students'

performance is raised. In light of this, the purpose of this study is to

investigate the impact of social media use on students' academic

performance (Hameed et al., 2022).

Different social media platforms have developed unique features

that enable them to provide their consumers a variety of services.

According to Hindawi (2021), one example is its ground-breaking

function in fostering relationships. Statistics demonstrate that, among

other things, the usage of social media is significantly boosting the

rate of romantic relationship creation. Interestingly, because it is a

simple communication method, this procedure has also led to long-

distance partnerships. People can now keep their connections going

more easily. Due to the accessibility and affordability of shared

knowledge, social media has grown to be a powerful platform in

academics during the past ten years. The students' learning process

has become simpler as a result. Due to its broad use, students from

one region of the world are now able to learn concepts taught in

different regions. In addition, the media and journalists now take

social media seriously as a viable way to do journalism because so

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many people read the news there. This has also made it feasible for a

new avenue in journalism to emerge.

Additionally, social media has become a crucial component of

how business and correspondence are changing. Social media has

developed into a potent tool for product and service marketing

because the majority of people spend the most of their time there. The

growth of product promotion, buying and selling, and delivery

services via social media is now undeniably demonstrated by

numerous research. Social media has also grown significantly in terms

of the number of entrepreneurs using it, many of whom are

succeeding. As a result, it has become a fantastic platform for

entrepreneurship (Hindawi et al, 2021).

Due to social networking's ability to help kids thrive

academically and continue their studies at home, it has undoubtedly

considerably benefited their lives. Students' study habits are greatly

influenced by social media networking sites like Facebook, YouTube,

Telegram, and other educational websites. Students frequently access

these websites, using them for both leisure and educational purposes.

Students can get assistance from specialists and solutions to their

queries (Shafiq & Parveen, 2023).

With more than 2.9 billion monthly active users, market leader

Facebook was the first social network to surpass one billion registered

accounts. Four of the largest social media sites, owned by Meta

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Platforms, have a combined monthly active user base of over one

billion: Facebook (main platform), WhatsApp, Facebook Messenger,

and Instagram. Over 3.7 billion monthly users of the main Family

product were reported by Facebook in the fourth quarter of 2022

(Dixon, 2023). Social media engagement has become a crucial

component of any marketing plan as social media platforms develop to

reward genuine social connections. Here's a look at why we believe

social media involvement is so crucial and how you may get over

obstacles to create a winning plan (Eckstein, 2022).

In the third quarter of 2022, internet users in the Philippines

used various devices to access the internet an average of 9.14 hours.

The daily average for social media use was 3.43 hours. Television

viewing and streaming music are two other activities performed by

Filipino internet users (“Hours Spent on Media Philippines 2022 |

Statista,” 2023).

The Youth's Challenges with Social Media Networking Websites

Since social media is a relatively recent technology, it can be

challenging to determine its long-term positive and negative effects

(Simplilearn, 2016). However, a number of studies have found a direct

link between frequent usage of social networking sites and a higher

risk of depression, self-harm, anxiety, and loneliness. Teenagers who

rely on social media platforms often experience FOMO (Fear of

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Missing Out), leading to constant checking of their messages. This can

result in pressure to fit in and outperform others, leading to a sense of

superiority. A 2019 poll by the Cyber bullying Institute found that over

36% of middle and high school students in the US have experienced

cyber bullying, with 30% having been a victim twice or more.

Additionally, social media users often disseminate information that

should not be accessible to the public, causing misunderstandings and

information misuse. Social media and networking sites can revoke

personal and figurative rights, causing poor performance and failure.

Children spend up to a whole day online, especially during holidays.

Studies have found a clear relationship between heavy social media

use and poor grades. Additionally, excessive use of mobile devices and

excessive online privacy, particularly on platforms like Facebook and

Instagram, endangers their safety and privacy.

A significant area of research now focuses on the connection

between college students' usage of social networking sites and their

academic success. However, the majority of current research is

erratic and depends on student self-reports. This study compares the

advantages and disadvantages of using social networking sites,

proposing an inverted U-shaped connection. College students were

asked to download a monitoring app for a week, and data was

gathered by examining academic performance from internal college

records. The results show that social networking usage is favourably

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correlated with academic performance up to 88.87 minutes per day,

but after that point, it is adversely correlated. These results'

consequences are examined (Tafesse, 2022).

The Modern Education System is Being Reshaped by Social

Media

Social media has significantly impacted our daily lives, from

socializing and engaging to organizing events and socializing with

friends. This essay focuses on the various ways social media is

transforming the educational system, empowering parents, students,

and instructors to share knowledge and build communities. Statistics

show that 96% of students with internet access use at least one social

network. Many students use social media for various beneficial

activities, such as finding internships, publicizing success stories, and

working on cross-border initiatives. Schools often have different

stances on social media, but they are often considered helpful for

information exchange and task organization. A growing trend is for

students to use social media in the classroom, as they spend a

significant amount of time using it outside of school. This makes it

practical to connect with students in class, as they are already present

most of the time. The internet world is now a common place for

children to interact with people outside of school, making it a

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practical choice. In schools and workplaces, children of all ages are

increasingly engrossed in their cell phones, with daily routines

including scrolling through news feeds, posting images on Instagram,

and sending messages on Snapchat. This shift in social media usage is

a testament to the power of social media in shaping our daily lives and

the importance of addressing its negative effects on our education

(Wade, n.d.).

CHAPTER III
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METHODOLOGY

Locale of the Study

This study was conducted in Western Philippines

University-Quezon Campus, Barangay Alfonso XIII, Quezon, Palawan.

One of the external campuses of Western Philippines University since

2007.

Figure 1. The Western Philippines University-Quezon

Campus's location on a Google map.

Research Design

The researcher used descriptive survey research design where

it explored the extent of social media usage and used close-ended

questionnaire in gathering data needed for this study.

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Respondents of the Study

The respondents of this study are the BSED Third-year students

at Western Philippines University-Quezon Campus, Quezon, Palawan.

Selection of the Respondents

In this study, the researcher used a total enumeration when

selecting the respondents.

Research Instrument

A survey questionnaire validated by the Campus Administrator

of Western Philippines University-Quezon Campus, Dr. Jergen Jel C.

Labaria, was used as an instrument for data gathering. The

questionnaire was written in English.

Procedure for Data Collection

The researcher conducted a preliminary survey to identify the

respondents before moving on to validation. He then asked permission

to the Campus Administrator to conduct a survey followed by a list

data of enrolled in AY 2022-2023 taken from Campus Registrar. The

researcher circulated the questionnaire to designated respondents,

and he gathered the data in order to proceed with thesis writing. All
 19

data was collected, tabulated and interpreted using statistical

instrument of this study.

Procedures for Data Analysis

The researcher employed a variety of statistical techniques in

analysing the data gathered for the study. The data gathered were

sorted and tabulated. Frequency counts and percentages distribution

was used to describe the profile of the respondents. Percentage mean

and standard deviation was used to describe the student’s utilization

of social media.
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CHAPTER IV
RESULTS AND DISCUSSIONS

Characteristics of the Respondents

Personal Characteristics

Data shows the personal characteristics of the respondents

were presented in table 1 as well as the General Weighted Average

(GWA) of the respondents. The data shows that 92 percent (23) of the

respondents’ age were between 21-23 years old, 84 percent (23) were

female and all were single. In terms of religion, 60 percent (15) of the

respondents were Roman Catholic while 20 percent (5) were Born

Again Christian. Furthermore, the General Weighted Average (GWA)

shows that 60 percent (15) of the respondents (Table 1) got a grade

between 1.50-1.99

Table 1. Personal Characteristics

Frequenc Percentag
Variables
y (n=25) e (%)

Age
18 – 20 2 8
21 - 23 23 92
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SEX
Male 4 16
Female 21 84
Civil Status
Single 25 100
RELIGION
Roman Catholic 15 60
Table 1. Continuation…

Frequenc Percentag
Variables
y (n=25) e (%)
Baptist 1 4
GIO 1 4
Born again Christian 5 20
Protestant 2 8
Evangelical 1 4
General Weighted Average (GWA)

1.50 - 1.99 15 60

2.00 - 2.25 10 40

Most Used Social Media Sites

The data about the most used social media sites by the

respondents was shown in table 2. The social media sites that got

most of the respondents were Facebook with a mean of 1.68, followed

by Messenger with a mean of 1.8 and Email was the least with a mean

of 4.84. The popularity of Facebook site was the reason of being the

first choice of the respondents. The results indicated that most of the
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respondents used facebook with specific purpose, they intend to use

this site which make them comfortable and entertained. On the other

hand, email is seldom visited by the respondents since this particular

social media site is used more on sending letter of any purpose or

when dealing with other offices or agencies for legal matters.

According to Dixon (2023) with more than 2.9 billion monthly

active users, market leader Facebook was the first social network to

surpass one billion registered accounts. Four of the largest social

media sites, owned by Meta Platforms, have a combined monthly

active user base of over one billion: Facebook (main platform),

Facebook Messenger, and Instagram. Over 3.7 billion monthly users

of the main Family product were reported by Facebook in the fourth

quarter of 2022.

Table 2. Most used social media sites

Social Media Sites Mean Ranking Based on
Used

Facebook 1.68 1

Messenger 1.80 2

Youtube 4.04 3

Tiktok 4.08 4

Instagram 4.32 5

Email 4.84 6
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Note: The average rank for each social media site was calculated to analyze the data. The
lower the average rank, the more popular the site is among the students.

Involvement in Social Media Sites

The involvement in social media activities has various

components as used to determine the actual role of the respondents

with respect to the social media site. The results indicate that there

were 92 percent (23) of the respondents who were users of social

media site while there were 88 percent (22) of the respondents

involved as participants in any social media site (table 3). The results

imply that most of the respondents were users of any social media

they intend to use. Those engaged in any on-line activities may end

up as participants or influencer while using the specific social media

site.

Social media engagement has become a crucial component of

any marketing plan as social media platforms develop to reward

genuine social connections. Here's a look at why we believe social

media involvement is so crucial and how you may get over obstacles

to create a winning plan (Eckstein, 2022).

Table 3. Involvement in social media activities

Involvement/Role Frequency Percentag
(n=25) e%
User

YES 23 92%
NO 2 8%
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Participant

YES 22 88%
NO 3 12%
Influencer

YES 4 16%
NO 21 84%
Founder

YES - -
NO 25 100%
Group Admin

YES 6 24%
NO 19 76%
Table 3. Continuation…

Content Creator

YES 1 4%
NO 24 96%
Member of an online community
group

YES 10 40%
NO 15 60%
Customer/s or
client/s

YES 6 24%
NO 19 76%

Time Spent Using Social Media Platforms Daily

The time spent using social media platforms daily was

determined by asking the respondents of their time using the social

media site. Table 4.1 revealed that respondents were spending 3-4
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hours or 5-8 hours sometimes in using Facebook. However, rarely that

the respondents spent less than an hour, 1-2 hours, and more than 8

hours in using Facebook. The total mean is 2.456 which means that

the respondents rarely use Facebook beyond the given hours or time.

According to Yaqub M. (2023), the information we obtained, the

average daily time spent on Facebook is around 35.86 minutes. This

number represents the average of data from 7 independent studies

that included average Facebook usage statistics.

Table 4.1 Time spent using Facebook

Time spent daily Mean Descriptiv

e Rating
Less than an hour 2.16 Rarely
1 - 2 hours 2.48 Rarely
3 - 4 hours 2.92 Sometimes
5 - 8 hours 2.6 Sometimes
More than 8 hours 2.12 Rarely
Total Mean 2.456 Rarely
Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

In addition, the respondents were using messenger sometimes

in all given hours or time, from less than an hour to more than 8 hours
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(table 4.2). The total mean for messenger is 2.792 (sometimes). This

indicates that the respondents were using messenger sometimes

longer than the given time for any personal purposes.

Messenger for Facebook is somewhat significant. With the help

of the app, users can communicate cross-platform with companies and

consumers while also sharing gifs, memes, and photographs, making

and receiving video calls, ordinary phone conversations, and voice

notes, and sending and receiving messages with individuals they are

linked to on Facebook or Instagram (Beveridge, 2023).

Table 4.2 Time spent using messenger

Time spent daily Mean Descriptiv

e Rating
Less than an hour 2.6 Sometimes
1 - 2 hours 2.88 Sometimes
3 - 4 hours 3.12 Sometimes
5 - 8 hours 2.84 Sometimes
More than 8 hours 2.52 Sometimes
Total Mean 2.792 Sometime
s
Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

Furthermore, the respondents rarely spent time more than 8

hours or less than an hour in using tiktok (table 4.3). The total mean is

2.4 which means that respondents rarely use tiktok in any given time

for whatever purpose they may use for.

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It was the story of how one app—known as TikTok for

international audiences and Douyin for Chinese users—became the

social media platform with the highest growth rate ever. In fact, in

less than four years TikTok has gathered over 3 billion downloads and

reached one-third of all social media users worldwide. It took

Facebook and Instagram almost a decade to reach that level of user

growth; it appears TikTok truly understood how to play the social

media growth game (Dean, 2023).

Table 4.3 Time spent using Tiktok

Time spent daily Mean Descriptiv
e Rating
Less than an hour 2.16 Rarely
1 - 2 hours 2.48 Rarely
3 - 4 hours 2.44 Rarely
5 - 8 hours 2.44 Rarely
More than 8 hours 2.48 Rarely
Total Mean 2.4 Rarely
Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

In terms of gmail or email, the respondents rarely use or spend

less than an hour or more than 8 hours for this social media platform.

It indicates that respondents only spent very little time for a specific

issue about their conditions. The total mean is 2.328, rarely condition

that the respondents spent shorter or longer time while using the

social media site.

 28

The annual email use research conducted by the software giant

Adobe revealed that Americans spend more than five hours each day,

on average, reading their email (Hess, 2019).

Table 4.4 Time spent using Gmail/Email

Time spent daily Mean Descriptiv
e Rating
Less than an hour 2.4 Rarely
1 - 2 hours 2.24 Rarely
3 - 4 hours 2.24 Rarely
5 - 8 hours 2.28 Rarely
More than 8 hours 2.48 Rarely
Total Mean 2.328 Rarely
Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

Messenger has a mean of 2.792 (Sometimes) which could due to

communication purposes of the respondents. Tiktok, Gmail/Email and

Instagram were used by the respondents more than enough to

consume their time. YouTube has a mean of 2.776 (Sometimes) which

used by the respondents in watching events that captured their

interests.

In 2022, the average monthly time spent by consumers using

the YouTube mobile app was 23.1 hours. Users in South Korea

engaged with video material on the YouTube app for an average of

around 40 hours per month, while users in India used the app for an

average of about 29 hours per month. In 2022, each users in the

country spent about 21.3 hours on the well-known social video

platform's mobile app (Ceci, 2023).

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Table 4.5 Time spent using Youtube

Time spent daily Mean Descriptiv
e Rating
Less than an hour 2.8 Sometimes
1 - 2 hours 2.84 Sometimes
3 - 4 hours 3 Sometimes
5 - 8 hours 2.52 Sometimes
More than 8 hours 2.72 Sometimes
Total Mean 2.776 Sometime
s
Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

The fact that Instagram keeps track of how much time you spent

using the app and provides tools to prompt you to leave is a positive

thing. However, it's far too simple to ignore these cautions and keep

scrolling. In order to properly resist temptation, you may want to use

Screen Time on iOS or Digital Wellbeing on Android. These tools can

lock you out of applications (Keeley, 2022).

Table 4.6 Time spent using Instagram

Time spent daily Mean Descriptiv
e Rating
Less than an hour 2.12 Rarely
1 - 2 hours 2.12 Rarely
3 - 4 hours 2.24 Rarely
5 - 8 hours 2.56 Sometimes
More than 8 hours 2.4 Rarely
Total Mean 2.288 Rarely
Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

 30

Table 4.7 Summary of Time spent using various social media

platforms daily
Social Media Platforms Mean Descriptiv
e Rating
Facebook 2.456 Rarely
Messenger 2.792 Sometimes
Tiktok 2.4 Rarely
Gmail/Email 2.328 Rarely
Youtube 2.776 Sometimes
Instagram 2.288 Rarely
Total Mean 2.51 Sometime
s
Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

Schedule and Frequency of Usage

There were times that the schedule and frequency of usage for a

particular social media has gone into untimely manner that the

respondents sometimes use for a reason. The schedule and frequency

of usage in table 5.1 below shows that respondents were often had it

after doing school work and household chores (3.8) or when there is

free time or spare time of the day (3.84).

Table 5. Schedule and frequency of usage

Indicators Mean Descriptiv

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e Rating

a. Once every morning and 3.04 Sometimes

afternoon

b. Twice every morning and 3.08 Sometimes

afternoon

c. Three times every morning and 3.16 Sometimes

afternoon

d. Unlimited access the whole day 3.08 Sometimes

Table 5. Continuation…

e. Every day, when there is free 3.84 Often

time/during spare time each day

f. Every day, after doing the 3.8 Often

school work and house chores

g. During school days, every after- 3.48 Sometimes

class period

h. Once a day 2.44 Rarely

i. During school days, even during 2.48 Rarely

class, as long as unnoticed

Total Mean 3.155 Sometimes

Legend:

5-Always; 4- Often; 3- Sometimes; 2- Rarely; 1- Never

Purpose of Using Social Media

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Using social media requires time, therefore the respondents

only use social media during their spare time. Though there are some

important matters to do, the respondents see to it that they manage

their time wisely using gadgets and social media sites. Table 6 below

has the results from the respondents. There are 3 components used in

each social media platform to measure the likeliness of the

respondents. These are entertainment, socialization, and

informativeness. Each components has variables used to measure the

component which leads to purpose of using social media site by the

respondents.

The table 6.1 shows the utilization of Facebook by the

respondents and the informative has the highest mean garnered 3.95

which most students were using for collecting information for their

studies. The lowest mean is entertainment with 2.98 and marked as

neither agree nor disagree rating.

The main goal of Facebook is to promote personal interaction in

online spaces. It enables individual users to quickly and easily connect

with friends and share ideas, news, and multimedia content with

them. Facebook enables users to keep up with their friends and

communicate directly with people through direct messaging. It also

enables users to connect with many of their friends at once through

postings that go out to a specified list of people. It also enables

 33

communication between people and organizations and famous people

(Gresham, 2011).

Table 6.1 Purpose of using Facebook

Purpose Mean Descriptive Rating
Entertainment
1. Video sharing and Creating 2.84 Agree nor Disagree
vlogs
2. Create and shared stories 3.48 Agree nor Disagree
(my day)
3. Live streaming 1.88 Disagree
4. Watching videos on 3.84 Agree
Facebook
5. Shared or post my poems, 3.04 Agree nor Disagree
stories or article
6 Posting videos, photos and 2.84 Agree nor Disagree
vlogs
Sub-total mean 2.98 Agree nor Disagree

Socialization
1. Discussion forums/ joined 3.32 Agree nor Disagree
online academic group
discussion
2. attend online or virtual 3.36 Agree nor Disagree
seminars/ workshops
3. Participating online contest: 2.6 Agree nor Disagree
4. Sending and receiving school 4.24 Agree
requirements/ school work
5. Attend virtual class 3.36 Agree nor Disagree
Sub-total mean 3.37 Agree nor Disagree

Table 6.1 Continuation…

Informativeness
1. Watching and reading the 3.84 Agree
news
2. Search for study materials 4.2 Agree
3. Reading stories or novel 3.36 Agree nor Disagree
4. Broadcast school updates 3.96 Agree
and alerts
5. Watching video tutorials that 4.4 Agree
 34

can help finishing my school

works
Sub-total mean 3.95 Agree

Legend: 5- Strongly Agree; 4- Agree; 3 - Neither Agree or Disagree; 2 – Disagree

1 – Strongly Disagree

Table 6.2 shows the purpose of messenger to the respondents, it

is very useful in terms of socialization with the mean 4.06 and marked

as agree than the informative and entertainment.

On a computer, at Messenger.com, or through the mobile app

on an Android or iOS device, Messenger may be used in combination

with Facebook. Messenger is compatible with the Apple Watch since

it is compatible with iPhones. Some browsers allow you to add-ons for

easier access to Messenger. These Facebook applications are

unofficial. They are third-party add-ons that independent Facebook

developers distributed for free. For instance, Firefox users may install

the Messenger for Facebook add-on to divide their browser window

into two and utilize Messenger while browsing other websites

(Moreau, 2021).

Table 6.2 Purpose of using Messenger

Purpose Mean Descriptive
 35

Rating
Entertainment
1. Video sharing and Creating 2.88 Agree nor Disagree
vlogs
2. Create and shared stories 3.68 Agree
(my day)
3. Watching videos on 3.32 Agree nor Disagree
MESSENGER
4. Posting videos, photos and 3.32 Agree nor Disagree
vlogs
Sub-total mean 3.3 Agree nor Disagree

Socialization
1. Discussion forums/ joined 3.6 Agree
online academic group
discussion
2. Making voice call and video 3.76 Agree
calls
3. Sending and receiving 4.36 Agree
messages
4. Sending GIFs, emojis and 4.08 Agree
photos
5. Sending and receiving school 4.48 Agree
requirements using
messenger
Sub-total mean 4.06 Agree

Informativeness
1. Watching and reading the 3.72 Agree
news
2. Reading stories or novels 3.28 Agree nor Disagree
using apps
3. Broadcast school updates 3.84 Agree
and alerts
4. Watching video tutorials that 4.08 Agree
can help in finishing my
school works
Sub-total mean 3.73 Agree

Legend: 5- Strongly Agree; 4- Agree; 3 - Neither Agree or Disagree; 2 – Disagree

1 – Strongly Disagree
 36

The purpose of Instagram shows in table 6.3 that most of the

respondents used this for collecting information with the total mean of

3.49 and marked as agree nor disagree rating.

Table 6.3 Purpose of using Instagram

Purpose Mean Descriptive
Rating
Entertainment
1. Video sharing and Creating 2.68 Agree nor Disagree
vlogs
2. Create and shared stories 2.88 Agree nor Disagree
(my day)
3. Live streaming 1.92 Disagree
4. Watching videos on 2.76 Agree nor Disagree
Instagram
5. Posting videos, photos and 2.92 Agree nor Disagree
vlogs
Sub-total mean 2.63 Agree nor Disagree

Socialization
1. Sending and receiving 3.24 Agree nor Disagree
messages
2. Participating online contest 2.68 Agree nor Disagree
3. Share or post my own 2.76 Agree nor Disagree
poems, stories or articles
Sub-total mean 2.89 Agree nor Disagree

Informativeness
1. Reading news 3.56 Agree
2. Watching video tutorials that 3.6 Agree
can help in finishing my
school works
3. Reading stories 3.4 Agree nor Disagree
4. Broadcast school updates 3.4 Agree nor Disagree
and alerts
Sub-total mean 3.49 Agree nor Disagree
 37

Legend: 5- Strongly Agree; 4- Agree; 3 - Neither Agree or Disagree; 2 – Disagree

1 – Strongly Disagree

The respondents’ feedback for the purpose of Youtube shown in

table 6.4 that this platform was utilized for coping more educational

information and videos for their studies, informative has the total

mean of 3.72 with the descriptive rating of agree.

Table 6.4 Purpose of using Youtube

Purpose Mean Descriptive
Rating
Entertainment
1. Video sharing and creating 3 Agree nor Disagree
vlogs
2. Live streaming 2.28 Disagree
3. Watching videos on social 4 Agree
media YouTube
4. Posting videos and vlogs 2.92 Agree nor Disagree
Sub-total mean 3.05 Agree nor Disagree

Socialization
1. Watching 3.36 Agree nor Disagree
discussion forums/joining
online academic group
discussion
2. Watching online and virtual 3.6 Agree
seminars/ conference
3. Participating online contest: 2.72 Agree nor Disagree
4. Share or post my own 3.04 Agree nor Disagree
poems stories or articles
5. Search for study materials 4.12 Agree
Sub-total mean 3.37 Agree nor Disagree

Informativeness
1. Watching news 3.92 Agree
 38

2. Watching stories and novels 3.32 Agree nor Disagree

using apps
3. Watching video tutorials that 4.04 Agree
help finishing my school
works
4. Broadcast school updates 3.6 Agree
and alerts
Sub-total mean 3.72 Agree

Legend: 5- Strongly Agree; 4- Agree; 3 - Neither Agree or Disagree; 2 – Disagree

1 – Strongly Disagree

Table 6.5 shows the purpose of utilization of Tiktok which the

informative has the highest rank garnered of 3.36 total used for

watching video tutorials and educational videos which able to helped

them in their studies. While the entertainment is on the second

ranked with the total mean of 3.16 which most of the respondents

used this for watching videos and posting vlogs, photos and videos.

Table 6.5 Purpose of using Tiktok

Purpose Mean Descriptive
Rating
Entertainment
1. Video sharing and creating 3.04 Agree nor Disagree
vlogs
2. Create and share stories (my 3.08 Agree nor Disagree
day)
3. Live streaming 2.48 Disagree
4. Watching videos on TikTok 3.88 Agree
5. Posting videos, photos and 3.32 Agree nor Disagree
vlogs
Sub-total mean 3.16 Agree nor Disagree

Socialization
1. Sending and receiving 3.24 Agree nor Disagree
messages
2. Participating online contest: 2.68 Agree nor Disagree
 39

3. Share or post my own poems 2.8 Agree nor Disagree

stories or articles
Sub-total mean 2.91 Agree nor Disagree

Informativeness
1. Reading news 3.44 Agree nor Disagree
2. Reading stories or novels 3 Agree nor Disagree
using apps
3. Watching video tutorials that 3.8 Agree
can help in finishing school
works
4. Broadcast school updates 3.2 Agree nor Disagree
and alerts
Sub-total mean 3.36 Agree nor Disagree

Legend: 5- Strongly Agree; 4- Agree; 3 - Neither Agree or Disagree; 2 – Disagree

1 – Strongly Disagree

The table 6.6 shows the utilization of Gmail/Email for

socialization with highest mean of 3.71, this platform usage is for

sending videos, document files and etc. for their school requirements

and marked as agree descriptive rates.

Table 6.6 Purpose of using Gmail/Email

Purpose Mean Descriptive
Rating
Entertainment
1. Video sharing 2.72 Agree nor Disagree
2. Posting videos, photos and 3.04 Agree nor Disagree
vlogs
Sub-total mean 2.88 Agree nor Disagree

Socialization
1. Sending discussion / forums, 3.64 Agree
academic discussion
2. Sending video tutorials that 4.04 Agree
help finishing my school
works
 40

3. Share or post my own poems 3.72 Agree

stories or articles
4. Sending and receiving school 3.16 Agree nor Disagree
requirements through
GMAIL/EMAIL
5. Use social media as a class 3.88 Agree
messages board such as
Gmail
6. Sending and receiving 3.84 Agree
messages
Sub-total mean 3.71 Agree

Informativeness
1. Reading news 3.48 Agree nor Disagree
2. Reading stories or novels 3.24 Agree nor Disagree
using apps
3. Broadcast school updates 3.72 Agree
and alerts
Sub-total mean 3.48 Agree nor Disagree

Legend: 5- Strongly Agree; 4- Agree; 3 - Neither Agree or Disagree; 2 – Disagree

1 – Strongly Disagree

The means of different components were shown in Table 7. The

data revealed that media platforms such as Facebook, Instagram,

YouTube, TikTok and Gmail/Email except Messenger have descriptive

rating of neither agree nor disagree. This means that the respondents

have common ideas about the purpose of using social media site for

the mean reason of its usage such as entertainment, socialization and

informativeness. Messenger has a mean of 3.70 (Agree) which means

that the respondents used this social site for the purpose of their

choice as evidence also of their time spent in using a particular social

media platform based on time spent in using social media site as

reflected in Table 4.
 41

Table 6.7 Overall means on purpose of using social media site

Purpose
Social Entertainme Socializati Informativene Total Descripti
Media nt on ss Mea ve Rating
Platform n

Facebook 2.99 3.38 3.95 3.44 Neither

Agree nor
Disagree
Messenge 3.3 4.07 3.73 3.70 Agree
r
Instagra 2.63 2.90 3.49 3.01 Neither
m Agree nor
Disagree
Youtube 3.05 3.37 3.72 3.38 Neither
Agree nor
Disagree
Tiktok 3.16 2.91 3.36 3.14 Neither
Agree nor
Disagree
Gmail/ 2.88 3.71 3.48 3.36 Neither
Agree nor
Email
Disagree

Legend: 5- Strongly Agree 4- Agree 3 - Neither Agree or Disagree;

2 – Disagree 1 – Strongly Disagree

Means of Accessing Social Media Sites

There were different means of accessing social media sites

depending on the availability in the locality. Means of accessing social

media site was presented in table 7 below. It implies that respondents

 42

tend to have hot spot (3.44) and mobile data (2.72) most of the time in

accessing social media site with a total mean of 2.464 (sometimes).

Table 7. Means of accessing social media

Mean Descriptive
INDICATORS
Rating

Peso - Wi-Fi 2.12 Sometimes

Free Wi-Fi at school any public 2.16 Sometimes
establishment
Hotspot 3.44 Most of the
Time
Mobile data 2.72 Most of the
Time
Free data 1.88 Sometimes
Total Mean 2.464 Sometimes

Legend: 4- All the Time 3- Most of the Time 2- Sometimes 1- Never

Money Spent For Load Daily

The budget of each respondents is limited to spend for the load

in able to have access to the social media platform. Table below shows

the data that there were 44 percent (11) of the respondents spending

between 50-100 pesos daily for the load and 8 percent (2) of the

respondents spending between 20-50 pesos daily for the data load

needed for accessing social media sites.

Table 8. Money spent for load daily.

Frequenc Percentage (%)
Money Spent For Load Daily y
(n=25)
 43

PHP 10.00 - PHP 20.00 3 12

PHP 20.00 - PHP 50.00 2 8
PHP 50.00 - PHP 100.00 11 44
More than 100.00 9 36

Legend: 1- PHP 10.00 - PHP 20.00 2- PHP 20.00 - PHP 50.00;

3 - PHP 50.00 - PHP 100.00 4 - More than 100.00

Extent from Exposure to Social Media

The study was conducted to determine the extent of exposure to

social media of the respondents. In this parameter, the respondents

were given the free will to choose among the listed social sites their

most exposed platforms. The results revealed in table 10 below that

Messenger got the high (3.76) exposure of the respondents compared

to other social media platforms. On the other hand, both Instagram

(2.4) and Gmail/email (2.48) have low exposure among the

respondents.

Table 9. Extent from exposure to social media

Extent of exposure to social Mean Descriptive
media platforms Rating

Facebook 3.48 Moderate

Messenger 3.76 High
Tiktok 3.12 Moderate
YouTube 3.28 Moderate
Gmail/Email 2.48 Low
 44

Instagram 2.4 Low

Total Mean 3.087 Moderate

Legend: 5 - Very High; 4 – High; 3 – Moderate; 2 – Low; 1 - Very Low

Influence of Social Media Usage on Academic Performance

Table 10 of this study was about the influence of social media

usage on academic performance. These were based on the 3

components- entertainment, socialization and informativeness given

with variables used to measures the influence of each social media

usage with respect to the academic performance of the respondents.

The results of the 3 components in table 11 show that respondents

agree that socialization (3.943), entertainment (3.856) and

informativeness (3.971) influence their academic performance on

usage of social media.

Table 10. Influence of social media usage on academic performance

Descriptiv
Statements Mean
e Rating

Socialization
1. Provide opportunity to interact with 4.16 Agree
 45

friends about class assignments

2. Helped improve communication 4.08 Agree
useful in and outside the classroom
3. Provide peer-to-peer learning 4 Agree
4. Showed awareness in different 3.92 Agree
circumstances
5. Direct contact with the peers 3.92 Agree
provided educational network
6. Connect with people who have similar 3.76 Agree
interest
7. The online competition joined with 3.76 Agree
improves self confidence
Total Mean 3.943 Agree
Entertainment
1. Short video clips ease the feeling of 3.76 Agree
difficulties in studies
2. Browsing motivational quotes motivated 3.8 Agree
me to keep going
3. Watching TikTok videos help releases 3.76 Agree
stress tends to help studies
4. Shift of educational experience from a 4 Agree
boring experience to exciting
5. Students motivation to learn from the 3.96 Agree
discussion
Total Mean 3.856 Agree
Informativeness
1. Provided information for academic 3.96 Agree
courses requirements
2. Promotes informal learning 3.76 Agree
Table 10. Continuation…
3. Share own thought in discussion 3.84 Agree

4. Virtual meeting with instructor related 3.92 Agree

to topic being discuss
 46

5. Helped keep updated about the school 4.16 Agree

lessons
6. Creating or using effective learning sites 4.16 Agree
improves course performance
7. Free courses resources make learning 4 Agree
easier
Total Mean 3.971 Agree

Legend: 5- Strongly Agree 4- Agree 3 - Neither Agree or Disagree

2 – Disagree 1 – Strongly Disagree

Descriptive Statistics and Correlation Analysis between Means

of Influence of Social Media to Academic Performance and
Usage of Social Media Sites
The correlation analysis and descriptive statistics was provided

to make a clear interpretation of the result of the study and to be able

to arrive in clear and precise judgement about the inquiry of the

researcher. The mean of influence of social media is 3.923 with

standard deviation of .059 while usage of social media has 2.902 with

standard deviation of .380. The results (Table 11.1) indicate a close

relationship between the variables using the different components and

characteristics defining the academic performance of the respondents

during the conduct of the study. The correlation analysis shows that

there is significant relationship between influence and usage of social

media towards the academic performance of the respondents. This

further indicate that there is a valuable importance of the usage and

influence of the specific social media platform among with the

different components used to measure its viability with the

respondents.
 47

According to the study's findings, many university students are

dependent on social media, particularly Facebook, and there is high

engagement in social networks, which causes students to get

disengaged from their academic work and has a detrimental impact

on their grades.

Table 11. Correlation analysis and descriptive statistics between

means of influence of social media to academic performance and
usage of social media
Descriptive Statistics
Variables Mean Standard Deviation (n=25
)

Influence of 3.923 .059 3

Social media
Purpose
Usage of Social 2.902 .380 3
media

Table 11. Continuation…

Correlations
Pearson 1 .989*
Influence of Sig (1-tailed) .043
Social media
n 3 3
Pearson .989* 1
Usage of Social Sig (1-tailed) .043
media
n 3 3

*-Correlation is significant at the 0.01 level (1-tailed)

 48

Best Practices of the Respondents about Usage and Influence

of Social Media Platforms to their Academic Performance

In addition, the best practices were identified and listed by the

respondents based on their knowledge about social media platforms

that direct or indirectly affecting their academic performance. The

following were best practices of the respondents listed based on their

experience and understanding (Table 12).

Table 12. Best Practices of the respondents about usage and influence
of social media platforms to their academic performance
Social
Respondents Best Practices Media Rank
Platform

As a social media platform user, it is Facebook 1

helpful to the student to improve our
socialization skills;

It helps to get information, learn more

about social media and boosts self-
confidence;

Messenger help me a lot on my study Messenger 2

especially on academic matter and
relevant information or for
entertainment.

Best use for communication with my

family, seeking guidance or even
sharing memories;

Provides academic information

regarding to the topic and makes the
lesson easier sharing thought to peer
with the same interest

Taught me how to share useful

 49

information and share it with social

media as well as be alert for knowing
individual privacy in sharing private
information

As a social platform user, using my

social media account helped me
perform better with my academic
subjects and connect with teacher,
fellow students and classmates for
more creative performance;

Watching informative videos, Youtube 3

experiments and discover more helpful
articles related to my study and arts;
Table 12. Continuation…
Watching tutorial and discussion with
You tube app helps me connect with my
peer or classmates about class
materials.
It helps me modify strategies and
information;

Watching video; performing activities Tiktok 4

Give me an information needed that is Email 5

accurate and reliable, sharing my idea
to others and collecting idea from
others in gaining more information and
knowledge;

Watching shows about artists and other Google 6

famous individuals or group performers

Manage to search properly with

information useful to and with purpose
at a time;

By using social media more interested

information you can get but be cautious
 50

with fake ones;

CHAPTER V

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary
This study was entitled “Students’ Social Media Utilization and

Their Academic Performance: A Relational Study” was conducted for

the purpose of determining the extent social media usage and period

of time spent as well as money spent of the respondents, determine

the influence of social media on academic performance of the

 51

respondents as well as the relationship of social media usage to

academic performance of the respondents. The respondents of this

study are the BSED Third-year students at Western Philippines

University-Quezon Campus. The researcher used descriptive survey

research design where it explored to the extent of social media

utilization and used close-ended questionnaire in gathering data

needed for this study.

The respondents were presented together with General

Weighted Average (GWA). Eighty four percent of the respondents are

female and all are single, the data shows that 92 percent of the

respondents’ age are between 21-23 years old. In terms of religion, 60

percent of the respondents are Roman Catholic. Furthermore, the

General Weighted Average (GWA) show that 60 percent (15) of the

respondents got a grade between 1.50-1.99.

The data about the respondent’s utilization of the social media

site, time spent and load were for the purpose of collecting

educational information for their studies through watching tutorials

and educational videos. It also served as communication to their

classmates and instructors for school purposesꟷ learning ideas to

enhance academic performances.

Using social media requires time, therefore the respondents

were using social media during their spare time. Though there are
 52

some important matters to do, the respondents see to it that they

manage their time wisely using gadgets and social media sites.

The means of different components revealed that all media sites-

Facebook, Instagram, YouTube, Tiktok and Gmail/Email except

Messenger have descriptive rating of neither agree nor disagree. This

means that the respondents have common ideas about the purpose of

using social media site for the reason of its usage such as

entertainment, socialization and informativeness.

The correlation analysis and descriptive statistics was provided

to make a clear interpretation of the result of the study and to be able

to arrive in clear and precise judgement about the inquiry of the

researcher.

In addition, the best practices were identified and listed by the

respondents based on their knowledge about social media platforms

that direct or indirectly affect their academic performance. These

practices were regularly practiced and commonly performed by the

respondents to improve their academic performance as well as

enhance their personal knowledge about the influence of social media

site on their daily activities as a learner.

Conclusions
 53

In conclusion, the most used social media sites by the

respondents is Facebook. The respondents were spending between 3-

4 hours sometimes in daily basis with YouTube as social media site.

There were 92 percent of the respondents involve as users of social

media. To improve learning, the respondents perceived

entertainment, socialization and informativeness with messenger as

social media site used daily. Respondents were using hot spot most of

the time in accessing social media platform and spending 50-100

pesos for daily load with messenger as highly used social media site.

The General Weighted Average (GWA) of the respondents during the

conduct of the study is between 1.50-1.99. The informativeness,

socialization and entertainment are perceive by the respondents that

influence their academic performance particularly the use of

messenger as social media site. The result has close relationship

between the variables and characteristics defining the academic

performance of the respondents during the term. The correlation

analysis shows that there is significant relationship between influence

and usage of social media towards the academic performance of the

respondents. Eric.ed.gov (2022) declared that social media platforms

improve student`s academic performance, communication,

interaction, engagement and self-directed.

 54

Recommendations

Based on the findings of the study, the following are

recommended:

To the Future Student researcher

1. Conduct the same study including the respondents from other

universities and colleges.

2. Conduct the same study but include the semester grades of

the students.

3. Conduct the same study includes other program and year-

level such as BSCRIM, BSRDM, BEED and BSED.

To the WPU Administration

1. Increase the exposure of the learners with different social

media sites that could influence their academic performance.

2. Conduct workshop or trainings to the students on how to

detect and evaluate a true information from fake news or e-

documents and other relevant information using various

social media platforms;

 55

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on August 14, 2023
Wade. (n.d.). How Social Media is Reshaping Today’s Education
System - Center for Social Impact Communication.
Available at https://csic.georgetown.edu/magazine/social-
media-reshaping-todays-education-system, on August 14,
2023.
 58

APPENDICES
 59

Appendix A. Research Instruments

Western Philippines University -Quezon Campus

Reservation, Quezon Palawan

Date: ____________

Dear Respondent:

I, JERALD J. DADIZON, am currently conducting research on a

study entitled, “Students’ Social Media Utilization: A
Correlational Study.” As I gather pertinent information that could
help me to come up with my data, I have chosen you as one of my
respondents.
Hoping for your kind cooperation by objectively answering the
questions being asked. Rest assured that any information you provide
will be dealt with utmost confidentiality and used for research
purposes only.
Thank you very much!

The Researcher
 60

STUDENTS SOCIAL MEDIA UTILIZATION AND THEIR

ACADEMIC PERFORMANCE: A RELATIONAL STUDY

Survey Questionnaire

Instruction: Please answer the following questions by checking the

box or writing your answer in the space provided.
PART I. Demographic Profile of the Respondents

Name: (optional)___________________________

Program &Year: ____________________________

1. Age:
 61

[] 18 – 20

[] 21 – 23

[] 24 – 26

[] 27 and above

2. Sex:

 Male
 Female
3. Civil Status:

 Single

 Married

 Widower

 Separated

4. Religion: ________________

5. General Waited Average (GWA) during the 1st semester, A.Y 2022 –

2023 _________.

PART II. EXTENT OF SOCIAL MEDIA USAGE

Instruction: Please respond to the following statement indicating

your answer regarding your social media utilization and academic
performance, by checking the appropriate box to the corresponding
statement.

a. Most Used Social Media Sites. What are your most used social
media sites? (Rank your answers from 1 to 6 on the box by indicating
it inside the box, one being the highest and six being the lowest )

[ ] Facebook

[ ] Messenger
 62

[ ] Instagram

[ ] You tube

[ ] Tik Tok

[ ] Email

Others, please specify: ________________

PART II. EXTENT OF SOCIAL MEDIA USAGE

Instruction: Please respond to the following statement indicating

your answer regarding your social media utilization and academic
performance, by checking the appropriate box to the corresponding
statement.
a. Involvement in the social media activities
Involvement in the social media activities

Involvement/Role YES NO
Participant
User
Influencer
Founder
Group Admin
Content Creator
Member of an online
community group
Customer/s or client/s
Others; please specify:
________________________
________________________

b. Time spent on using social media platforms daily. How many

hours or how long did you use social media platforms daily?
LEGEND:
1 - Never
2 - Rarely
3 - Sometimes
4 - Often
5 – Always
 63

No. hours spent 1 2 3 4 5

FACEBOOK
Less than an hour
1 – 2 hours
3 – 4 hours
5 – 8 hours
More than 8 hours
Others: Please
specify,
__________________
__________________

MESSENGER

No. of hours spent 1 2 3 4 5

Less than an hour
1 – 2 hours
3 – 4 hours
5 – 8 hours
More than 8 hours
Others: Please
specify,
__________________

TIKTOK

No. of hours spent 1 2 3 4 5

Less than an hour

1 – 2 hours
3 – 4 hours
5 – 8 hours
More than 8 hours
Others: Please
specify,
__________________
__________________
 64

GMAIL/EMAIL

No. of hours spent 1 2 3 4 5

Less than an hour

1 – 2 hours
3 – 4 hours
5 – 8 hours
More than 8 hours
Others: Please
specify,
__________________
__________________

YOUTUBE

No. of hours spent 1 2 3 4 5

Less than an hour

1 – 2 hours
3 – 4 hours
5 – 8 hours
More than 8 hours
Others: Please
specify,
__________________
__________________

INSTAGRAM

No. of hours spent 1 2 3 4 5

Less than an hour

1 – 2 hours
3 – 4 hours
5 – 8 hours
More than 8 hours
Others: Please
specify,
c. Schedule and Frequency of Usage. What time/period of the day
did you use social media platforms, and how frequently?
LEGEND:
 65

1 - Never
2 - Rarely
3 - Sometimes
4 - Often
5 – Always

I am using my social media accounts 1 2 3 4 5

A. Once every morning and afternoon

B. Twice every morning and afternoon
C. Three times every morning and
afternoon
D. Unlimited access the whole day
E. Every day, when there is free
time/during spare time each day
F. Every day, after doing the school work
and house chores.
G. During school days, every after- class
period.
H. Once a day.
I. During school days, even during class
periods, as long as unnoticed by the
classmates and teacher.
Others, please specify:
_________________________________
_________________________________

d. Purpose of using social media. What is/are your

purpose/purposes in using social media platforms?
LEGEND:

1 – Strongly disagree
2 – Disagree
3 – Neither disagree or agree
4 – Agree
5 – Strongly agree
 66

Purposes of using social media/ social networking sites

FACEBOOK

Entertainment 1 2 3 4 5

Video sharing and

Creating vlogs
Create and shared
stories (my day)
Live streaming
Watching videos on
Facebook
Posting videos, photos
and vlogs
Shared or post my own
poems, stories or
articles
Others: Please specify;
_______________________
_____________

Socialization 1 2 3 4 5

Discussion Forums/
joined online academic
group discussion
Attend online or virtual
seminars /workshops /
orientations / symposia
/ conference
Chat and Messages
Participating online
contests such as
 Singing
 Dancing
 Online spoken
poetry
 Digital graphic
designing
 Online audition
Sending and receiving
school requirements /
 67

school work using

Facebook
Attend virtual class
Others; Please specify;
__________________
__________________

Informativeness 1 2 3 4 5

Watching and reading

the news
Search for study
materials
Reading stories or
novel
Broadcast school
updates and alerts
Watching video
tutorials that can help
in finishing my school
works
Others;
Please specify;
_________________
_________________

MESSENGER

Entertainment 1 2 3 4 5

Video sharing and

creating vlogs
Create and share
stories (my day)
Watching videos on
messenger
Posting videos, photos
and vlogs
Others;
Please specify;

Socialization 1 2 3 4 5

Discussion Forums/
 68

joined online academic

group discussion
Making voice call and
video calls
Sending and receiving
messages
Sending GIFs, emojis
and photos
Sending and receiving
school requirements
using messenger
Others; Please specify;

Informativeness 1 2 3 4 5

Watching and reading

the news
Reading stories or
novels using apps
Broadcast school
updates and alerts
Watching video
tutorials that can help
in finishing my school
works
Others; please specify:

INSTAGRAM

Entertainment 1 2 3 4 5

Video sharing and

creating vlogs
Create and share
stories (my day)
Live streaming
Watching videos on
Instagram
Posting videos,
photos and vlogs
Others; please
specify:
 69

Socialization 1 2 3 4 5

Sending and
receiving messages
Participating online
contests such as
 Singing
 Dancing
 Online spoken
poetry
 Digital graphic
designing
 Online
audition
Share or post my
own poems, stories
or articles
Others; please
specify:
_____________________
___________

Informativeness 1 2 3 4 5

Reading news
Watching video
tutorials that can
help in finishing my
school works
Reading stories or
novels using apps
Broadcast school
updates and alerts
Others; please
specify:
_____________________
___________

YOUTUBE

Entertainment 1 2 3 4 5

Video sharing and

creating vlogs
 70

Live streaming
Watching videos on
social media You
tube
Posting videos and
vlogs
Others; please
specify:
_____________________
___________

Socialization 1 2 3 4 5

Watching discussion
Forums/ joining
online academic
group discussion
Watching online or
virtual seminars
/workshops /
orientations /
symposia /
conference
Participating online
contests such as
 Singing
 Dancing
 Online spoken
poetry
 Digital graphic
designing
 Online
audition
Share or post my
own poems stories
or articles
Search for study
materials
Others; please
specify:
_____________________
___________

Informativeness 1 2 3 4 5
 71

Watching news
Watching stories or
novels using apps
Watching video
tutorials that can
help in finishing my
school works
Broadcast school
updates and alerts
Others; please
specify:
_____________________
___________

TIKTOK

Entertainment 1 2 3 4 5

Video sharing and

Creating vlogs
Create and share
stories (my day)
Live streaming
Watching videos on
Tik Tok
Posting videos,
photos and vlogs
Others; please
specify:
_____________________
___________

Socialization 1 2 3 4 5

Sending and
receiving Messages
Participating online
contests such as
 Singing
 Dancing
 Online spoken
poetry
 Digital graphic
designing
 72

 Online
audition
Share or post my
own poems stories
or articles
Others; please
specify:
_____________________
_________

Informativeness 1 2 3 4 5

Reading news
Reading stories or
novels using apps
Watching video
tutorials that can
help in finishing my
school works
Broadcast school
updates and alerts
Others; please
specify:
_____________________
___________

GMAIL/EMAIL

Entertainment
1 2 3 4 5

Video sharing

Posting videos,
photos and vlogs
Others; please
specify:
_____________________
___________

Socialization 1 2 3 4 5

Sending discussion
 73

notes, Forums/
joined online
academic group
discussion
Sending and
Receiving Messages
Sending video
tutorials that can
help in finishing my
school works
Share or post my
own poems stories
or articles
Sending and
receiving school
requirements /
school works using
Gmail / Email
Use social media as
a class messages
board such as Gmail
Others; please
specify:
_____________________
___________

Informativeness 1 2 3 4 5

Reading news
Reading stories or
novel using apps
Broadcast school
updates and alerts
Others; please
specify:
_____________________
___________

e. Means of Accessing social media. What is/are mean/s of

accessing social media platforms
Legend:
 74

1-Never
2-Sometimes
3-Most of the time
4-All the Time

Access Neve Sometim Most of the All the time

r es time
Peso – Wi-Fi
Free Wi-Fi at school/
any public
establishment
Hotspot
Mobile data
Free data
Others; please
specify:
_________________
_________________

e.1 Money Spent for Load Daily. If you spend money for the
internet connection or mobile data, how much do you spend daily for
the load?

[ ]Php 10.00 – 20.00 [ ]Php 51.00-100.00

[ ]Php 21.00-50.00 [ ] more than 100.00

f. Extent of Exposure to Social Media Platforms. If you will rate

your level of exposure to social media, how you will describe it using
the scale below?

LEGEND:

1 - Very low exposure

2 - Low exposure
 75

3 - Moderate exposure
4 - High exposure
5 - Very high exposure

Social Media Extent of Exposure

Platform
1 2 3 4 5
Facebook
Messenger
TikTok
YouTube
Gmail/email
Instagram

Part III. Influence of social media usage on academic

performance as perceived by the respondents.

Instruction: Please respond to the following statement indicating

your answer regarding the influence of social media usage on your
academic performance by checking the appropriate box to the
corresponding statement.

LEGEND:

1 – Strongly disagree
2 – Disagree
3 – Neither disagree or agree
4 – Agree
5 – Strongly agree
 76

Statements 1 2 3 4 5
SOCIALIZATION
Provided opportunity
to interact with friends
about class
assignments/ projects
and requirements
Helped improve
communication useful in
and outside the
classroom
Provided peer-to-peer
learning
Showed awareness in
different circumstances
Direct contact with the
peers provided
educational network
Connect with people
who have similar
interest
Build professional
contacts
The online competition
joined with improves
self-confidence
Others; please specify:
___________________
___________________

ENTERTAINMENT
Example: Short video
clips ease the feeling of
difficulties in studies
Example: Browsing
motivational quotes
 77

motivated me to keep
going.
Example: Watching
TikTok videos help
releases stress which
tends to help one focus
on studies afterward
Shift of educational
experience from a
boring experience to
more exciting one
Student’s motivation to
learn from the
discussion
Others; please specify:
___________________
___________________
___________________

INFORMATIVENESS
Provided information
for academic courses
requirements
Promotes informal
learning
Share own thought in
discussion
Virtual Meeting with
instructor related to the
topic being discuss
Helped keep updated
about the school lessons
Creating or using
effective learning sites
improves course
performance
 78

Free course resources

make learning easier
Social Media posts
provided additional
information regarding
the topic and made
lessons more
understandable
Others; please specify:
___________________

Part IV. Best Practices. As a Social Media Platform user, what do you
consider as best practices in using your social media accounts that
helped you improve academically? Please specify
1.__________________________________________________
__________________________________________________________________
___________________________________.

2.________________________________________________________________
__________________________________________________________________
_____________________.

3.________________________________________________________________
__________________________________________________________________
_____________________
 79

Appendix B. Request letter to the Campus Administrator

Republic of the Philippines

WESTERN PHILIPPINES UNIVERSITY-QUEZON CAMPUS
Quezon, Palawan

May 3, 2023

Dr. JERJEN GEL C. LABARIA

Campus Administrator Western Philippines University
Quezon, Palawan

MA’AM:

Greetings in the name of our Almighty God!

I, JERALD J. DADIZON, as a graduating student of Western

Philippines University- Quezon Campus, is currently conducting a
 80

research study entitled “Student’s social media utilization: A

correlational study” as a partial fulfilment of the requirements for the
degree of Bachelor of Science in Rural Development and
Management.
In connection therewith, we’re requesting your permission to conduct
our study in your area of jurisdiction. Rest assured that the data that
will be derived from the study will be kept confidential.
Hoping for your positive response on this matter.

Thank you and God Bless!

Respectfully yours,

SGD. JERALD J. DADIZON

Student Researcher

Noted:

SGD. JULIE ANN F. TAMA

Thesis Adviser

Approved:

SGD Dr. JERJEN GEL C. LABARIA

Campus Administrator