Car Wash 101

Dr. Andy Sun, Business Manager, HI&I and Vehicle Care Products
Content

• Car Wash Market Outlook

• Car Wash Types
• Soils to Be Cleaned
• Car Wash Chemicals

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Global Car Wash Service Market

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Global Car Wash Service Market Outlook 2015-2025
 2018 – 38 Billion USD
 2025 – 41 Billion USD
CAGR 3.2% 2019-2025
 Reasons for growth
 Rising spending power.
 Focusing on vehicle
maintenances
 Switching to
professional car
washes from DIY home

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US Car Wash Market Overview (by International Carwash Association in 2020)

US Car Wash Locations

In-Bay Automatic /
28,999 Europe
Roll-over Global Australia
(EU)
Self-Service 16,182
In-Bay Automatic /
Conveyor 17,487 50,000 1,600
Roll-over
Total 62,668 Self-Service 11,000 300
Conveyor 8,000 50
Total 69,000 1,950
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 US Car Wash Market Overview (by International Carwash Association in 2020)
• Consumer Trends
In NA& EU, increasingly preferring to have their cars washed for them versus doing it
themselves. In the United States, the percentage of drivers that report most
frequently washing their vehicle at a professional car wash has increased from
approximately 48% in 1994 to more than 77% in 2019.
• Ownership Profile
The majority of car wash locations in the United States are owned and operated by small
to medium sized independent car wash companies. The market is highly fragmented, with
the 100 largest conveyor car wash companies representing only 13% of total conveyor
car wash locations - and the largest single operator representing less than 2% of
locations. Leading car wash chains include. Mister Car Wash, Zips Car Wash,
International Car Wash Group (ICWG), Autobell Car Wash, Quick Quack Car Wash,
Super Star Car Wash, True Blue Car Wash, Magic Hand Car Wash, Hoffman Car Wash,
Wash Depot Holdings Inc CONFIDENTIAL USE ONLY 6
US Car Wash Market Overview (by International Carwash Association in 2020)
Employment
The professional car wash industry employs more than 220,000 full and part-time
employees at retail stores and more than 15,000 in car wash equipment, chemical and
service providing companies.
Retail Activity
More than 2 billion cars are washed each year in North America and nearly 1 billion in
Europe. Car wash retail sales are approximately $15B in North America, €5B in Europe
and A$1.5B in Australia.
Supplier Activity
Gross sales of chemicals into the car wash market are nearly $1B annually in North
America and €400M in Europe. Gross sales of car wash equipment and parts exceed
$700M in North America and €400M in Europe.

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Types of Car Washes
• Self-Service • Advantages: personal satisfaction
Wash cars in-person with a spray- • Disadvantage: water wasting, higher costs,
gun or brush and dialing-in choices time consuming (10-20mins),
of chemicals and waxes no blow-dry
• In-Bay Automatic or Roll-Over
Car wash machines moves around • Advantages: stay in the car, less hassle
cars to spray chemicals, to brush, to • Disadvantage: longer time (5-10mins) than
rinse-off, to blow dry tunnel, higher costs ($8-15)
• Tunnel or Conveyer
Cars are carried by conveyers to move
through fixed chemical spraying bars, • Advantages: fastest (0.5 min), low cost
brushes, water blasts, and blow dryers • Disadvantage: conveyer hassle or leave
the car
Soils to Be Cleaned at Car Washes
• Inorganic (remove with acids)
- Clays and minerals
- Concrete dusts
- Salts (ice melt)
- Insoluble salts (from acid rain)
- Rusts on metals
- Break dusts (polymer and metals)
• Organic (remove with alkaline)
- Engine oils
- Lubricants and greases
- Polymers
- Dead bugs and insects
- Tree saps
- Bird drops
- Asphalts
- Beet juice, protein CONFIDENTIAL USE ONLY 9
Car Wash Procedures and Associated Care
• Undercarriage Cleaning
• Presoaks (acidic and alkaline, bug remover, wheel cleaner)
• Foam Brushes
• High Pressure Rinse
• Tricolor Conditioner
• Drying agent/Clearcoat
• Waxes: total body protectant, lava wax, ceramic sealant, etc.
• Tire dressing (online or offline)
• Carpet cleaning
• Leather and vinyl care
• De-odorizing
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Car Wash Chemicals

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Undercarriage Wash
• Purpose: clean salts and soils that may cost corrosions bottom frame, metals, pipes
• Clean with water (recycled water)
• Additional corrosion inhibitors

Vehicle Care Formulary

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Presoaks (Friction or Friction Free)
• Acid Presoaks: remove clays, minerals, rust, and other inorganics

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Presoaks (Friction or Friction Free)
• Alkaline Presoaks: remove greases, oils, lubricants, hydraulic fluids, dead bugs, insects, tree
saps, bird drops, asphalt, etc.

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Presoaks (Friction Free)
• Bug and Insect Remover: remove dad bugs, insects, blood, protein, fatty acids
COMPONENTS FUNCTION WT%
1 Water Solvent Balance
2 Na4EDTA Chelating Agent 5.0
3 Sodium Hydroxide Alkaline Source 2.0
4 Triethanol Amine Alkaline Source 3.0
5 SugaBoost 030 Cleaner 20.0

6 ColaDol DG13 Non-VOC Solvent 5.0

Dilution at use: 20-50:1

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Presoaks (Friction or Friction Free)
• Tire and Wheel Cleaner: alkaline degreaser to remove brake dusts and greases

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Car Shampoo for Brushes

• Foam Brush: cleans vehicle surface, lubricates brushes

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Conditioners
• Tricolor Conditioners: neutralize pH, color and fragrance show, rinse aid

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Drying Agents, Cheater Waxes, and Clear Coats
• Microemulsions
- Mineral Seal Oil (or other hydrocarbons like olefins, alkylbensence)
- Cationic emulsifiers
- Water
- Co-emulsifiers and solvents

• Performance and Stability Affected by

- Impact of emulsifiers and design
- Impact of brands of mineral seal oil
- Impact of solvents
- Impact of co-surfactants like alcohol ethoxylates (ColaDol 91-6, NP-9, etc), etheramines
- Impact of wax additives

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 Beading or Sheeting?
A lasting debate since beginning of automatic car washes

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How Vehicles Become Dry? And Better Dried?

Mineral
Seal Oil

Emulsifier + + + + + + + +
Substrate ( — )

Water Soluble Oil Layer CONFIDENTIAL USE ONLY 21

What is better drying? Beading or Sheeting?
•High Beading

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High Beading – Dicocoquat based

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What is better drying
•High Sheeting

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High Sheeting

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What is better drying?
•Optimal

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Phase Diagram: map to optimize drying agent formulas
Oil

• Stability of microemulsion
• Adjust beading/sheeting
• Concentrations allowed
• Dilution stability
• Develop series of formulas

Water Emulsifier
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 Cola®Mulse CS400
Highly Effective Emulsifier for
Spray Waxes in Transportation Cleaning

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Cola®Mulse CS400 Based Drying Agents
Formulation Guide on High Efficiency Drying Agents for Professional Car Washes

Components 50% WT 45% WT 40% WT 35% WT 30% WT 25% WT

Calumet 600 MSO 24.2 21.8 19.3 16.9 14.5 12.1

ColaMulse CS 400 22.3 20.1 17.9 15.6 13.4 11.1

Glycol EB 3.5 3.2 2.8 2.5 2.1 1.8

Water 50.0 55.0 60.0 65.0 70.0 75.0

Dilution Ratio, Up to 2000:1 1800:1 1600:1 1400:1 1200:1 1000:1

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Video: Cola®Mulse CS400 vs. Competition in Split-Hood Test

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Cola®Mulse CS400
Benefits
• Non-flammable - more convenient for storage
and shipping
• Balanced beading and sheeting for high drying
efficiency
• Minimizes spotting and streaking
• Promotes high shine and
durable protection
• Reduces smearing on windshield
• Easy to blend with no viscosity variations
• Lower cost in use
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 Cola®Mulse HP500
Cationic Emulsifier for Mineral Seal Oil
Versatility, Forgiving, Ease of Formulation

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Formulation of Microemulsion with HP500
Oil
• Stability of microemulsion
• Adjust beading/sheeting
• Concentrations allowed
• Dilution stability

CS400-based

HP500-based
Water Emulsifier
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Cola®Mulse HP500 in Formulation
Formulation Guide on High Efficiency Drying Agents for Professional Car Washes

Components/Activity 100% WT 80% WT 50% WT 40% WT 30% WT

Calumet 600 MSO 25.4 20.3 12.7 10.2 14.5

ColaMulse HP500 38.1 30.5 19.1 15.2 13.4

Glycol EB 36.5 29.2 18.3 14.6 2.1

Water 0 20.0 50.0 60.0 70.0

Dilution Ratio, Up to 4000:1 3200:1 2000:1 1600:1 1200:1

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Cola®Mulse HP500 – Points to Remember
• Forgiving: Easy to formulate with
• Wide concentration range: Creating spray waxes in wide range of concentrations (20%-100%)
• Enable to adjust on beading and sheeting tendencies to create variety of products for different
applications (self-service, tunnel, wash and shine)
• Easy to switch: Compatible with spray waxes made from many other emulsifiers
• Non-Flammable

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Major Marketing Themes of Wax and Protection in Car Wash
• 1960s: Hot waxes
• 1970s: Foam polishes and sealar waxes
• 1980s: Pressure waxes and glaze
• 1990s: Triple foam conditioners and polishes
• 2005: Rain-X online, total body protectants (30-day wax
effect guaranty), Teflon coating
• 2011: Hot Lava Waxes (spray bar of big bubbles with
carnauba wax)
• 2019: Ceramic sealants and coatings (indicating silica type
of ceramics in durability)

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Main Components in Drying Agents and Waxes in Car Wash
Total Body
Clear Coat Tricolor Ceramic
Components Drying Agent Protectant Hot Lave Wax
Sealar Wax Conditioner Sealant
(Rain-X Online)

Cationic
X X X X X X
Emulsifier

MSO or
X X X X Optional
Alkylbenzene

Silicone Wax
Optional Optional X X X
Additives

Carnauba Wax X (minimal)

Other Waxes
(acrylic, olefin, Optional
fluoropolymers)
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Recommended Use Levels of Cola®Dry DAB
Application Benefits Use Level

Ceramic Sealant /Total Body Protectant Enhancement in drying, shine, and protection 5-10%

Clear Coat Improving shine and drying 2-5%

Tri-Color Conditioners Improve rinse and water breaking 1-3%

Wash and Shine or Waterless Car Wash Improve rinse, drying, and shine 1-3%

Leather cleaner and protection Add shine, protection, and reduce greasy film 2-5%

Improving adhesion of silicone and shine, while

Tire Dressing 3-6%
reducing sling

Window Treatment Improve water repellence 0.5-2%

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New! ColaQuat QS100 Wax Additive
• Create “Ceramic Coating Effect” for high
beading and long-lasting wax effect and water
repellency
• Enhance high gloss shine and color rejuvenation
• Protect surface like paint, metal, wood, vinyl,
rubber, and glass against environmental
damage, and improve ease of cleaning
• Non-flammable

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Hand Car Washes / New Car Dealers

*SugaBoost 050: Qaulified for EPA Direct Release

Exterior and Interior Care
 Odor Control
 Tire Dressing
 Carpet Cleaning

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Odor Control
Deodorizing Spray: remove cigarette smoke and
animal malodor
Chemical Name Trade Name %
Water balance
Soyethyl Morpholinium
Cola®Quat SME 1.00
Ethosulfate
Fragrance 0.50
Preservative qs

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Cola®Quat SME Testing

Odor Strength: 0–Non, 2-Weak, 5-Distinct, 8-Strong, 10-Very Strong

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Cola®Quat SME Testing

Odor Strength: 0–Non, 2-Weak, 5-Distinct, 8-Strong, 10-Very Strong

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Tire Dressing and Tire Shine
• Water-Based Tire Dressing: exerts shine and reduces sling

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Leather and Vinyl Care
• Leather Cleaning and Shine: exert shine and improve softness

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Carpet and Upholstery Cleaner (dry to a friable powder)

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Vehicle Care Specialty Products Brochure

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Vehicle Care Formulary

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Questions?

Dr. Andy Sun, [email protected]

website: www.colonialchem.com,
for car wash products and formulary
Thank you!