A STUDY ON CONSUMER SATISFACTION TOWARDS JIO SIM WITH

SPECIAL REFERENCE TO ERODE TOWN

A Project Report
Submitted to Bharathiar University in partial fulfillment of the requirements for the
award of the degree of

BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS

Submitted By
M.SAKTHIVEL MURUGAN
(Reg.No:162AC3975)

Under the Guidance and Supervision of

Mr.K.SADAIYAPPAN, M.Com., M.Phil.,

DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS

BHARATHIAR UNIVERSITY ARTS AND SCIENCE COLLEGE
(A Constituent College of Bharathiar University)
MODAKKURICHI - 638104
MARCH 2019

1
 CERTIFICATE
CERTIFICATE

This to certify that the project report entitled “A STUDY ON

CONSUMER SATISFACTION TOWARDS JIO SIM WITH SPECIAL

2
REFERENCE TO ERODE TOWN” submitted to Bharathiar University,
Coimbatore in partial fulfillment of the requirements for the award of the degree of
“BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS” is a
record of the original project work done by M.SAKTHIVEL MURUGAN
(162AC3975) during the period of her study in the Department of Commerce
With Computer Applications, Bharathiar University Arts and Science
College, Modakkurichi under my supervision and guidance and the project report
has not formed the basis for the award of any Degree / Diploma/Associate
ship/Fellowship or other similar title to any candidate of any University.

Head of the Department Faculty Guide

College Seal

Viva – voce Examination held on

Internal Examiner External Examiner

3
DECLARRATION

4
 DECLARATION

I hereby declare that the project work entitled “A STUDY ON

CONSUMER SATISFACTION TOWARDS JIO SIM WITH SPECIAL
REFERENCE TO ERODE TOWN” submitted to Bharathiar University,
Coimbatore in partial fulfillment of the requirements for the award of the degree of
“BACHELOR OF COMMERCE WITH COMPUTER APPLICATIONS” is a
record of the original project work done by me under the guidance of
Mr.K.SADAIYAPPAN,M.Com .,M.Phil., Assistant Professor, Department of
Commerce with Computer Applications, Bharathiar University Arts and
Science College ,Modakkurichi and it has not formedthe basis for the award of
any Degree / Diploma/Associateship/Fellowship or other similar title to any
candidate of any University.

Place:
Date:

Signature of the Candidate

(M.SAKTHIVEL MURUGAN)

5
ACKNOWLEDGEMENT

6
 ACKNOWELDGEMENT
“God is great” I have that god for giving this grace and blessings of learning would
have been completed successfully.

I express my sincere thanks Dr.C.VADIVEL,M.Com.,M.Phil,Ph.D.,

PGDCA.,MBA.,M.Phil.,Ph.D Principal, Bharathiar University Arts and Science
College,(Modakkurichi) for providing all necessary facilities for successful
completion of my project work.

I express my sincere thanks to Dr.G.SAMUNDEESWARI., M.Com., M.Phil.,

Ph.D., PGDCA., Head, Department Of Commerce with Computer Applications ,
Bharathiar University Arts and Science College,(Modakkurichi) for providing
necessary help for successful completion of my project work.

I express my sincere my sincere thanks to my Guide Mr.K.SADAIYAPPAN,

M.Com ., M.Phil., Assistant Professor, Department of Commerce with Computer
Applications, Bharathiar University Arts And Science College,(Modakkurichi) for
providing effective guidance for successful completion of my project work

I like to express my sincere thanks to the faculties of entire department

of Commerce with Computer Applications for their encouragement and timely
help during various stages of the project work.

I also represent my heartful thanks to all the respondents who helped for
completing the study. My special thanks to my parents, sister and brother and
friends for their timely help and support.

(M.SAKTHIVELMURUGAN)

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CONTENTS

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 CONTENTS

S.NO CHAPTER P.NO

LIST OF TABLES

LIST OF CHARTS

I INTRODUCTION DESIGN OF THE STUDY 1

II REVIEW OF LITERATURE 12

III PROFILE OF THE COMPANY 20

IV DATA ANALYSIS AND INTERPRETATION 35

V FINDINGS, SUGGESTIONS AND CONCLUSION 70

BIBLIOGRAPHY 74

APPENDIX 75

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LIST OF TABLES

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 LIST OF TABLES
S.NO TITLE P.NO
4.1 GENDER WISE CLASSIFICATION OF RESPONDENTS 36

4.2 AGE GROUP OF THE RESPONDENTS 38

4.3 EDUCATIONAL STATUS OF THE RESPONDENTS 40
4.4 OCCUPATIONAL STATUS OF THE RESPONDENTS 42

4.5 MONTHLY INCOME OF THE RESPONDENTS 44

4.6 MARITAL STATUS OF THE RESPONDENTS 46

4.7 NATURE OF THE FAMILY IN RESPONDENTS 48

4.8 NUMBER OF MEMBERS IN A FAMILY 50

4.9 DO YOU USE SERIVCES IN RESPONDENTS 52

4.10 ARE YOU USE JIO SIM IN RESPONDENTS 54

4.11 LONG USING THE IJO RESPONDENTS 56
4.12 WHICH THE FOLLOEING SERVICES ARE YOU USE 58

4.13 WHY ARE YOU USING JIO SERVICES 60

4.14 RECOMMEND JIO SERVICES TO OTHERS 62

4.15 NETWORK CONNECTIVITY OF THE RESPONDENTS 64

4.16 KNOW ABOUT THE JIO IN RESPONDENTS 66

4.17 IMPORTANT OF THE MORE JIO SIM 68

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LIST OF CHARTS

LIST OF CHARTS
12
S.NO TITLE P.NO
4.1 GENDER WISE CLASSIFICATION OF RESPONDENTS 37

4.2 AGE GROUP OF THE RESPONDENTS 39

4.3 EDUCATIONAL STATUS OF THE RESPONDENTS 41
4.4 OCCUPATIONAL STATUS OF THE RESPONDENTS 43
4.5 MONTHLY INCOME OF THE RESPONDENTS 45

4.6 MARITAL STATUS OF THE RESPONDENTS 47

4.7 NATURE OF THE FAMILY IN RESPONDENTS 49

4.8 NUMBER OF MEMBERS IN A FAMILY 51

4.9 USING THE SERVICES OF JIO 53

4.10 USE THE JIO SIM 55

4.11 LONG USING THE JIO 57

4.12 JIO SERVICES OF THE RESPONDENDS 59
4.13 WHY ARE YOU USING JIO SERVICES 61
4.14 RECOMMEND THE JIO SIM OTHERS 63

4.15 NETWORK COVERAGE OF THE JIO 65

4.16 KNOW ABOUT THE JIO 67

4.17 IMPORTANT OF THE MORE JIO SIM 69

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14
INTRODUCTION AND DESIGN OF THE
STUDY

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 CHAPTER-I

INTRODUCTION OF DESIGN OF STUDY

INTRODUCTION

In this jet age everyone is interested in making money. These days life as
become more easy and comfortable than earlier with the advancement in science
and technology. An analysis of marketing management has made it clear that
Consumer is the king –pin in the market. The producer should produce goods
keeping in mind the requirement of Consumers and should satisfy the Consumer,
but it is observed that this obligation is neglected by some businessman and they
are involved in unfair practices. So, there is a need for Consumer protection and
the need of the Consumers must be satisfied.

In developing countries like India there is a requirement for Consumer

protection because of poverty, unemployment and illiteracy. The Government has
provided various laws and legislation to protect the interest of the Consumers.
Thus, by protecting the interest of the Consumer, their satisfaction can be
increased.

JIO also known as reliance JIO and officially as reliance JIO Infocomm
Limited is an upcoming provider of mobile telephony, broadband services and
digital services in India Reliance JIO Infocomm ltd, subsidiary of reliance
industries ltd; it is the India’s largest private sector company, and it is the first
telecom operator to whole pan India unified license. Formerly known as Infotel
broadband services ltd (IBSL) JIO will provide 4g services on a pan India level
using long term evolution (LTE) technology. The telecom leg of reliance
Infocomm ltd was incorporated in 2007 and based in Mumbai.

16
 JIO intends to bring global harmony, peace and prosperity by way of
contentment and mutual respect for every living being and strive for a world free
of violence, poverty and disease. Reliance JioInfocomm limited doing business as
JIO, is a LTE mobile network operator India. It is wholly owned subsidiary of
Reliance Industries headquartered in Mumbai that provides wireless 4G LTE
service network and is the only ‘VoLTE-only’ (Voice over LTE) operator in the
country which lacks legacy network support of 2G and 3G, with coverage across
all 22 telecom circles in India

MARKETING:

Marketing is human activities directed at satisfying needs and want, though

an exchange process. It is a connecting link between the consumer and producers.
Marketing process increase employment opportunity.

DEFINITION:

“Marketing includes these activities which are involved in the flow of goods
and services from production to consumption”.

-Converse

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CONSUMER SATISFACTION:

A business term is a measure of how products and services supplied by a

company meet or surpass Consumer expectation. It is seen as a key performance
indicator within business and is part of the four perspective of a balanced
scorecard.

DEFINITION:

“Consumer satisfaction is a consumer perception of how well an

organization has delivered on their communicated value proposition”.
-Oliver

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STATEMENT OF PROBLEM

Consumer satisfaction is a marketing term that measures how

products or services supplied by a company meet or surpass a Consumers
expectation. Now days Consumers are more conscious. Consumers have keen
observation towards the product brands, because from this they get great
satisfaction more than benefits. The importance of this study is to make research
on Consumer’s views, satisfaction and problems regarding JIO SIM

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SCOPE OF STUDY:

 This study covers Consumers about Reliance JIO in the areas of erode.

 The study makes effort to ascertain the satisfaction level of Consumer of

Reliance JIO .Through survey So that company would be able to come up to
the expectation level of its Consumer.

 The company can come up to the expectation only by finding out the
problem that Consumer are facing during their purchase of Reliance JIO
products.

 The subject has been taken for the research as it plays key role in the success
of Telecom sector. No company can think of selling their product without
having satisfied Consumer. No company can survive in long run without
coming up to the satisfaction level of Consumer.

 In short it is the level of satisfaction that is link between end-user and

company.

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OBJECTIVES OF THE STUDY

 To make comparative study of reliance JIO SIM with other mobile SIM
 To analyze the Consumers satisfaction regarding JIO SIM
 To understand the problems related to JIO SIM.

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RESEARCH METHODOLGY

Both primary data and secondary data have been used for conducting
the study. Primary data is collected through questionnaire from a sample of 50
respondents, 25 out of 50 samples were using JIO SIM. Secondary data has been
collected from websites and journals.

Percentage analysis, ranking method and ANOVA was used for

analyzing the data. Pie-chart and bar diagrams were used for Consumer
representing data.

PERIOD OF STUDY
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 The data are collected for a period of three month from Dec 2018 to Feb
2019

AREA OF STUDY

This study is based on the data collected from Consumers’ satisfaction

in Erode Town.

SAMBLE SIZE

The size of the sample selected for the study is 50 respondents of Erode
Town.

LIMITATIONS

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  The accuracy of the study depends on the information given by the
Consumers.

 The study limited by few leading mobiles SIM only.

 Few respondents were not ready to answer the questionnaire.

 An analysis is done for evaluating various types of mobile SIM and their
comparison with JIO SIM. These mobile SIM include Idea, Vodafone,BSNL
etc

PERCENTAGE ANALYSIS

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 Percentage analysis refers a special kind of ratio percentage is used in
making comparison between two or more series of data percentage is used to
describe relationship some percentage reduce everything to common based and it
allows a meaning fuel comparison interpretation.

No.of respondents

Percentage analysis = ------------------------------------------------------ x 100

Total No.of respondents

CHAPTER SCHEME:

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 The study has been organized in to chapter.

CHAPTER-1: (Introduction and design of the study)

Entitled “Introduction and design of the study” deals with the introduction,
statement of problem, scope of the study, objectives, research methodology, and
limitation of study.

CHAPTER-2: (Review of Literature)

Review of literature in which reference of past studies where made.

CHAPTER-3: (Profile of the company)

Deals with a profile of the company and respondents based on their socio-
economic factors and concerning jio sim consumption.

CHAPTER-4: (Data analysis and Interpretation)

Provides data analysis and interpretation regarding jio sim.

CHAPTER-5: (Finding suggestions and conclusion)

Presents a summary of finding of the study and relevant suggestions and

conclusion.

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REVIEW OF LITERATURE

27
 CHAPTER-II

REVIEW OF LITERATURE

INTRODUCTION

Extensive literature survey is an integral part of every research work.

Review of literature is necessary form the exact understanding of the topic under
study. As the present topic is related to mobile phone services, an attempt here to
review a few important studies conducted by various .management research and
professionals on the services. The analysis on the mobile phone services is of
recent origin. A separate chapter is allotted for the review due to this reason. The
present study concentrates on the available literature, on Indian level in the world
and the study related data are collected from the various sources from he point of
view of consumer awareness, consumer attitude , level of satisfaction, factors
influencing , factor affecting and opinion of the consumer.

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 Myilswamy, Ratheesh Kumar (1991)1 find that the postpaid and prepaid
Consumer prefer to use Airtel mobile service because of the features, Rent, Tower
coverage, Talk time, Advertisement and Corporate schemes. Finally the study
suggests that by paying special attention on these factors develop the business by
satisfying the consumers.

Zafar (1993)2 examines the impact of the mobile service attributes like call
rates, service quality, service availability; promotion and brand image of both the
gender’s purchasing decision. The result reveals that the male and female
consumers have different preference in making the purchase decision to the avail
mobile service. The study also discovers that the female consumers are tough to
satisfy than the male consumers.

Chintan Shah (1995)3 in his study entitled “Consumer Preferences for

Mobile Service Provider” investigates the factor considered by the Consumers to
shape their preference for the mobile service provider. For the study 150 mobile
users of Bardoli city are surveyed. The researcher find that the service quality and
brand image, service charges and plan, and network quality plays a very important
role in preferring mobile service provider.

Myilswamy, Ratheesh Kumar (1991)1 find that the postpaid and prepaid Consumer prefer to use Airtel
mobile service because of the features, Rent,

Zafar (1993)2 examines the impact of the mobile service attributes like call rates, service quality, service
availability

29
 Chintan Shah (1995)3 in his study entitled “Consumer Preferences for Mobile Service Provider”
investigates the factor considered by the Consumers

Jegan and Sudalaiyandi (1997) 4in their study on the consumer preference
and their satisfaction towards the mobile phone service providers find that the call
tariffs, network coverage and brand image encourage the consumer’s preference
and satisfaction

Raj Kumar Paulrajan and Harish Rajkumar (1998) 5 in their study

examine the perception choice in selecting the cellular mobile telecommunication
service providers. The result of the study indicates that in selecting the
telecommunication service provider, communication and price has a significant
impact in choice of the consumer preference nevertheless the product quality and
availability has a significant impact in selecting the mobile telecommunication
service provider. Kim et.al (2004) states that call quality, value- added services and
Consumer support are the important factor to be considered by the Consumers
while choosing a service operator.

Seth et al (2000)6analyzed that there is relative importance of service quality

attributes and showed that responsiveness is the most importance dimension
followed by reliability, Consumer perceived network quality, assurance,
convenience, empathy and tangibles.

_____________________________________________________________

Jegan and Sudalaiyandi (1997)4 in their study on the consumer preference and their satisfaction towards
the mobile phone

Raj Kumar Paulrajan and Harish Rajkumar (1998) 5 in their study examine the perception choice in
selecting the cellular mobile telecommunication service providers.

Seth et al (2000)6 analyzed that there is relative importance of service quality attributes and showed that
responsiveness

30
 ,

Shanthi (2001)7 throws light on the telecommunications market of India –

post privatization. In the scenario of falling prices, hyper-competition and
increasing attrition rates and the author says that the study aims to bridge the
research gaps identified as above.

A study by Jeanette Carless on and Salvador Arias (2002) 810 wireless

substitution is producing significant traffic migration from wire line to wireless and
helping to fuel fierce price competition, resulting in margin squeezes for both wire
line voice tariffs in organization for Economic Cooperation and Development
Countries have fallen by an average of three percent per year between 1999 and
2003.

Maran et al. (2003)9 studied the consumer perceptions about fixed

telephone lines in Chennai. The objectives of the study was (1) to find the most
influencing factor in selection of service provider, and (2) to measure Consumer
perception and satisfaction as regards the service provided. The study on a sample
of 550 telephone users indicated that some problems exist that deserve the
attention of the company. The company needs to bridge the gap between the
services promised and services offered. And to conclude, “Delivering service
without measuring the impact on the Consumer is like driving a car without a
windshield”.
_____________________________________________________________________________________________
Shanthi (2001)7 throws light on the telecommunications market of India – post privatization.

A study by Jeanette Carless on and Salvador Arias (2002)8 wireless substitution is producing significant
traffic migration from wire line to wireless

31
 Maran et al. (2003)9 studied the consumer perceptions about fixed telephone lines in Chennai.

Liu (2005)10 found that the choice of a cellular phone is characterized by two
attitudes: attitude towards the mobile phone brand on one hand and attitude
towards the network on the other.

Videsh Sanchar Nigam Limited (VSNL) 16th Annual Report (2005) 11

India like many other countries has adopted a gradual approach to telecom sector
reform through selective privatization and managed competition in different
segments of the telecom sector. India introduced private competition in value-
added services in 1992 followed by opening up of cellular and basic services for
local area to competition. Competition was also introduced in National Long
Distance (NLD) and International Long Distance (ILD) at the start of the current
decade.

Ruth M. Bolton and James H. Drew (2007) 12 developed a model of how

Consumers with prior experiences and expectations assess service performance
levels, overall service quality, and service value. The model was applied to
residential Consumers' assessments of local telephone service. The model was
estimated with a two-stage least squares procedure through survey data. Results
indicated that residential Consumers' assessments of quality and value are
primarily a function of disconfirmation arising from discrepancies between
anticipated and perceived performance levels. However, perceived performance
levels also were found to have an important direct effect on quality and value
assessments.
______________________________________________________________
Liu (2004)10 found that the choice of a cellular phone is characterized by two attitudes
Videsh Sanchar Nigam Limited (VSNL) 16th Annual Report (2005) 11 India like many other countries
has adopted a gradual approach to telecom sector reform through.

32
 Ruth M. Bolton and James H. Drew (2007) 12 , developed a model of how Consumers with prior
experiences and expectations assess service performance levels

Samuvel (2008)13 observed that most of the respondents consider size,

quality, price, instrument servicing are an important factors for selecting the
handset while majority of the respondents are satisfied over the payment system,
quality of services, coverage area and the process of attending the complaints
regarding their mobile service provider.

Nandhini (2010)14 examined that attitude of the respondents using cell

phones was not influenced by either education or occupation and income.

Marketing Whitebook (2011)15 explains with support of detailed data that

bigger players are close to 20% of the market each. In CDMA market, it is
Reliance Infocom and Tata Teleservices are dominating the scene whereas 73
Airtel is lead in GSM operators. Between 2003 and 2004, the total subscriber base
of the private GSM operators doubled. It rose from 12.6 million subscribers at the
end of March 2003 to 26.1 million by the end of March 2004. And yet that 100%
growth rate notwithstanding, total industry revenue for 2003-04 was around Rs.
8308 crores. Compared to Rs. 6400 crores that industry grossed in 2002-2003, that
is an increase of 30%.

________________________________________________________________

Samuvel (2008)13 observed that most of the respondents consider size, quality, price, instrument servicing
are an important factors for selecting the handset

Nandhini (2010)14 examined that attitude of the respondents using cell phones was not influenced by either
education or occupation and income.

33
 Marketing White book (2011)15 explains with support of detailed data that bigger players are close to 20%
of the market each. In CDMA market, it is Reliance Infocom

According to a paper released by the Associated Chambers of

commerce and Industry of India (2012)16, it is stated that 30% of the new mobile
subscribers added by the operators worldwide will come from India by 2009.10%
of the third generation (3G) subscribers will be from India by 2011, Indian handset
segment could be between US $ 13 billion and US $ 15 billion by 2016.It offers a
great opportunity for equipment vendors to make India a manufacturing hub.
Indian infrastructure capital expenditure on cellular equipment will be between 10
to 20% of the investment that will be made by international operators by 2015. The
other proposals included setting up of hardware manufacturing cluster parks,
conforming to global standards and fiscal incentives for telecom manufacturing
among others.

Kalpana and Chinnadurai (2013)17 found that advertisement play a

dominant role in influencing the Consumers but most of the Consumers are of
opinion that promotional strategies of cellular companies are more sale oriented
rather than Consumer oriented.

Haque et al (2014)18suggested that price, service quality, product quality &

availability, and promotional offer play a main role during the time to choose
telecommunication service provider.

_________________________________________________________________________________________

According to a paper released by the Associated Chambers of commerce and Industry of India
(2012)16, it is stated that 30% of the new mobile subscribers added by the operators worldwide will come from India
by 2009.

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 Kalpana and Chinnadurai (2013)17 found that advertisement play a dominant role in influencing the
Consumers but most of the Consumers

Haque et al (2014)18suggested that price, service quality, product quality & availability.

Nagasimha Kanaga 146(2015)19in his article entitled, Role of relationship

marketing in competitive marketing strategy has pointed out that relationship as a
focus on marketing aids in the understanding of consumer needs and wants which
is useful to implement profitable exchanges. Relationship marketing is a tool of
furthering the customer understanting and interactive process

Bank of American Merrill Lyunch(2016) 20conducted a survey and found

that 96 per cent of the customers were satisfied with jio voice quality and 66
percent with data speed. The study said, 26 percent using jio as primary sim and 21
percent as secondary sim. Some 55 percent of the surveyed users find jio speed
higher than that of other telecoms

Ms. Indumathy.R,Ms.Reshma Rajkumar &Mr.Velmurugan.G.,(2017)21

in his study jio’s digital Life-A Survey observedthemost of the users are students
and they prefer jio generally for its data services, few demographic factors are
associated with the users services preference. Their satisfaction level is alos
excellent towards few services except network coverage

______________________________________________________________________________

Nagasimha Kanaga 146(2015)19in his article entitled, Role of relationship marketing in competitmarketing
strategy has pointed out that relationship

20
Bank of American Merrill Lyunch (2016) conducted a survey and found that 96 per cent of the
customers were satisfied with jio voice quality and 66 percent with data speed.

35
 Ms. Indumathy. R,Ms.Reshma Rajkumar & Mr.Velmurugan.G.,(2017) 21 in his study jio’s digital Life-
A Survey observed the most of the users are students and they prefer jio generally for its data services,

PROFILE OF THE COMPANY

36
 CHAPTER-III

PROFILE OF COMPANY

RELIANCE JIO LOGO

37
JIO'S

HEADQUARTERS IN RCP, NAVI MUMBAI

Formerly Infotel Broadband Services Limited (2009 -

called 2013)
Reliance Jio Infocomm Limited (2013 - 2015)
Type Subsidiary

38
 Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India
Key people Sanjay Mashruwalla (Managing Director)
Jyotindra Thacker (Head of IT)
Akash Ambani(Chief of Strategy)

Mobile telephony, broadband, Wifi,Router and

Products 4G Data services
Jio Apps
MyJio, JioChat, JioPlay, JioBeats, JioMoney,
JioDrive, JioOnDemand, JioSecurity, JioJoin,
JioMags, JioXpressNews, Jionet WiFi
Parent Reliance Industries
Subsidiaries LYF
www.jio.com
Website

Jio also known as Reliance Jio and officially as Reliance Jio Infocomm
Limited (RJIL),is an upcoming provider of mobile telephony, broadband services,
and digital services in India.

Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries

Limited (RIL), India’s largest private sector company, is the first telecom operator
to hold pan India Unified License.Formerly known as Infotel Broadband Services
Limited(IBSL), Jio will provide 4G services on a pan
39
 India level using LTE technology. The telecom leg of Reliance Industries
Limited, it was incorporated in 2007 and is based in Mumbai, India.It is
headquartered in Navi Mumbai.

RJIL is setting up a pan India telecom network to provide to the highly

underserviced India market, reliable (4th generation) high speed internet
connectivity, rich communication services and various digital services on pan India
basis in key domains such as education, healthcare, security, financial services,
government citizen interfaces and entertainment. RJIL aims to provide anytime,
anywhere access to innovative and empowering digital content, applications and
services, thereby propelling India into global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic

high capacity infrastructure to handle huge demand for data and voice. In addition
to high speed data, the 4G network will provide voice services from / to non-RJIL
network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across
22 circles) capable of offering fourth generation (4G) wireless services. RJIL plans
to provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on
2300 MHz through an integrated ecosystem.

Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned
to provide connectivity between South East Asia, South Asia and the Middle East,

40
and also to Europe, Africa and to the Far East Asia through interconnections with
other

existing and newly built cable systems landing in India, the Middle East and
Far East Asia.

RJIL’s subsidiary has been awarded with a Facility Based Operator License
(“FBO License”) in Singapore which will allow it to buy, operate and sell undersea
and/or terrestrial fibre connectivity, setup its internet point of presence, offer
internet transit and peering services as well as data and voice roaming services in
Singapore.

R-Jio is also in the process of installing hundreds of monopoles, unlike the

regular rooftop-mounted telecom towers typically used by telcos, said the company
executive quoted above. Monopoles, or ground-based masts (GBMs), are expected
to double up as street lights and surveillance systems, and provide real-time
monitoring of traffic and advertising opportunities.

The company, which plans to be rolled out commercial telecom service

operations from January, is currently in the testing phase for most of its offerings
including 4G services, a host of mobile phone applications and delivery of
television content over its fibre optic network.

R-Jio, meanwhile, faces its share of challenges in terms of return on

investment and capturing market share. The company, according to industry
analysts, is expected to spend $8-9 billion for the 4G roll-out. The company will
41
battle for subscribers with leading telcos such as Bharti Airtel Ltd, Vodafone India
Pvt Ltd and Idea Cellular Ltd.

THE DOMINANT PLAYERS

 Bharti Airtel -23% Market Share

 Vodafone India - 18% Market Share
 Idea Cellular - 15% Market Share
 BSNL - 10% Market Share
 TATA Info comm - 7% Market Share
 Reliance - 12% Market Share
 Others - 7% Market Share

The services were beta launched to Jio's partners and employees on 27

December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani,
founder of Reliance Industries.

Mr. Akash Ambani is being launched in business as a chief of strategy in

Reliance JIO,involved in day to day operations in business or Ms. Isha Ambani is
involved in branding and marketing. And the key people are Sanjay Mashruwalla
(Managing Director), Jyotindra Tacker (Head of IT).

42
 Reliance Industries Chairman Mukesh Ambani committed an investment of
Rs. 2,50,000 crores on "Digital India" and said he expected the group's initiatives
under it will create over 5,00,000 direct and indirect jobs.

"Digital India as company has seen empowers them to fulfil their

aspirations.Reliance JIO has invested over Rs. 2,50,000 crores across the Digital
India pillars," Ambani said, adding: "I estimate Reliance's 'Digital India'
investments will create employment for over 5,00,000.

HISTORY

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel

Broadband Services Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was
the only firm to win broadband spectrum in all 22 zones in India in the 4G auction
that took place earlier that year.Later continuing as RIL's telecom subsidiary,

43
Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm
Limited (RJIL) in January 2013.

ACQUISITION & SUBSIDIARIES:

 Acquired Infotel Broadband Services Limited in 2010.

 Technology - Rancore Technologies
 ILD & NLD - Infotel Telecom.

AGREEMENTS:

 An agreement with Ascend Telecom for their more than 4,500

towers across India. (June 2014)

 people. " Ambani said the launch of Digital India initiative was
a momentous occasion in an information age where digitization was
changing the way one lives, learns, works and plays. It can transform the
lives of 1.2 billion Indians using the power of digital technology. And as
well as "So 80 percent of the 1.3 billion Indians will have high-speed,
mobile Internet. And by 2017, company could cover 90 percent. And by
2018, all of India would be covered by this digital infrastructure,

 An agreement with Tower Vision for their 8,400 towers across

India. (May 2014)

 An agreement with ATC India for their 11,000 towers across

India. (April 2014)
44
  An agreement with Viom Networks for their 42,000 telecom
towers. (March 2014)

 Agreement with Bharti Airtel for a comprehensive telecom

infrastructure sharing agreement to share infrastructure created by both
parties to avoid duplication of infrastructure wherever possible. (December
2013)

 A key agreement for international data connectivity with Bharti

to utilise dedicated fiber pair of Bharti’s i2i submarine cable that connects
India and Singapore. (April 2013)

 Agreements with Reliance Communications Limited for

sharing of RCOM’s extensive inter-city and intra-city optic fiber
infrastructure of nearly 1,20,000 fiber-pair kilometers of optic fiber and
500,000 fiber pair kilometers respectively (April 2013 / April 2014), and
45,000 towers (June 2013).

TECHNOLOGY:

 Reliance Jio Infocomm is currently laying OFC across the

country to offer Fiber to the home/premises (FTTH). This fiber backbone

45
 will also help them to carry huge amount of data originated from their 4G
network as well as public Wi-Fi network.

 Reliance Jio is deploying LTE-TDD technology for 2.3 GHz

spectrum band, acquired in 2010.

 Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum,

which will ultimately paved to roll out of LTE-A network aggregation of
both technology and both spectrum band.

 At present in different cities of India Reliance Jio offers Wi-Fi

services. Most of these cities are in Gujarat, where Reliance Industries also
have one of the largest petro-refinery.

 Once commercially launched, Jio users can have access to

Reliance Communications’ 2G & 3G network.

In June 2015, Jio announced that it will start its operations all over the
country by the end of year. However, four months later in October 2015, the
company's spokesmen sent out a press release stating that the launch was
postponed to the first quarter of the financial year 2016-2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre
for Public Interest Litigation, through Prashant Bhushan, challenged the grant of
pan-India licence to Jio by the Government of India. The PIL also alleged that Jio
was allowed to provide voice telephony along with its 4G data service, by paying
an additional fees of just 165.8 crore (US$25 million) which was arbitrary and

46
unreasonable, and contributed to a loss of 2,284.2 crore (US$340 million) to the
exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's
claims. In its statement, DoT explained that the rules for 3G and BWA spectrum
didn't restrict BWA winners from providing voice telephony. As a result, the PIL
was revoked, and the accusations were dismissed.

BETA LAUNCH

The 4G services were launched internally to Jio's partners, its staff and their
families on 27 December 2015. Bollywood actor Shah Rukh Khan, who is also the
brand ambassador of Jio, kickstarted the launch event which took place in Reliance
Corporate Park in Navi Mumbai, along with celebrities like musician A R Rahman,
actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani.The
closed event was witnessed by more than 35000 RIL employees some of whom
were virtually

The company has a network of more than 250,000 km of fiber optic cables
in the country, over which it will be partnering with local cable operators to get
broader connectivity for its broadband services. With its multi-service operator
(MSO) licence, Jio will also serve as a TV channel distributor and will offer
television-on-demand on its network connected from around 1000 locations
including Dallas in the US.
PRODUCT & SERVICES

47
 RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout India in

the first quarter of 2016 financial year. It was slated to release in December 2015
after some reports said that the company was waiting to receive final permits from
the government.Mukesh Ambani, owner of Reliance Industries Limited (RIL)
whose Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-
generation (4G) services on 12 June 2015 at RIL's 41st annual general meeting. It
will offer data and voice services with peripheral services like instant messaging,
live TV, movies on demand, news, streaming music, and a digital payments
platform
The company has a network of more than 250,000 km of fiber optic cables
in the country, over which it will be partnering with local cable operators to get
broader connectivity for its broadband services. With its multi-service operator
(MSO) licence, Jio will also serve as a TV channel distributor and will offer
television-on-demand on its network.

Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles,
respectively, of the total 22 circles in the country, and also owns pan-India licensed
2,300 MHz spectrum. The spectrum is valid till 2035.Ahead of its digital services
launch, Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with
younger brother Anil Ambani-backed Reliance Communications. The sharing deal
is for 800 MHz band across seven circles other than the 10 circles for which Jio
already owns.

FUTURE ASPECT OF JIO

48
 Reliance jio’s vision for India is that broadband and digital services will no
longer be a luxury item ,Rather convert it into a basic necessity that can be
consumed in abundance by consumers and small businesses .The initiatives are
truly aligned with the Government of India's ‘Digital India’ vision for our nation.

 Digital Healthcare
 Affordable Devices
 Jio Drive
 Digital Education
 Digital Currency
 Digital Entertainment and social connectivity

After disrupting the industry with its free services, Reliance Jio has kept up
the pressure with its competitive data tariff plans, starting 1 April 2017. Jio has
also made all voice calls—local, STD and roaming—free. The stock market has
rewarded Reliance for its aggressive entry into the telecom sector, and the RIL
counter has jumped more than 13% in a week.

Reliance Jio’s subscriber base has crossed 10 crore. The question now is:
How many of these subscribers will become paying Consumers? Most analysts put
the number around five crore. “Our base case scenario is that 50% of subscribers
will stay,” says Mayuresh Joshi, Fund Manager, Angel Broking. Some experts say
the number could be higher. “Since Jio is offering much higher data, retention rates
could be more than 50%,” says Amar Ambani, Head of Research, IIFL.

Reliance Jio’s average revenue per user (ARPU) may be higher than the
industry average of around Rs 150. “We are factoring in an average APRU of Rs

49
227 for 2018-19, assuming around 53% of Reliance JIO’s subscribers will be on
the Rs 303 Jio Prime plan, while the rest will be on the lowest-priced plan of Rs
149 per month,” says Jal Irani, Analyst, Edelweiss Financial

Services. At an ARPU of Rs 227, Jio will need 11.1 crore Consumers to

break even in 2018-19. If the competition intensifies, Jio will be forced to reduce
prices further which will eat into its ARPU. In such a scenario, it will require a
much larger Consumer base to break even (see: How Jio may impact RIL’s profits
in 2018-19).

io’s successful launch has removedthe capital requirement pressure on RIL.

In fact, capital expenditure (capex) on Jio as a percentage of RIL’s overall capex,
has come down drastically and will continue to fall. While Jio accounted for 96%
of RIL’s capex in 2014-15, for 2016-17, this will be just 11%. With several
refining and petrochemical projects nearing completion, RIL’s capex on its core
business will also fall. The company is also benefitting from the recent surge in
crude oil prices and it should help RIL increase its gross refining and
petrochemical margins.

Given the positives, should you consider investing in RIL, despite the recent
rally? Experts say existing investors can hold the RIL stock because there’s a
possibility of a further upside. “Since RIL is emerging from a multi-year under-
performance, the upside movement may continue for some more time. Expect
another 12-15% upside from the current level, which will help Reliance overtake
TCS in terms of market cap in the medium term,” says Ambani.

IMPACT ON THE COMPETITION

50
 If more than 50% of the existing subscribers choose to stick with Jio, it will
have serious repercussions for other telecom players. “Even Jio Consumers who
retain plans from other companies may reduce usage, impacting their ARPU,” says
Ambani. It will become difficult for Airtel, Vodafone, Idea, etc. to grow their user
base as Jio aggressively adds Consumers at their expense. Fall in subscribers is just
one of the problems staring the other telecom players. Another key challenge is fall
in pricing power. “Due to aggressive pricing by Jio, pricing power in the telecom
sector has gone. Other telecom players have no option but to match, follow what
Reliance Jio is doing,” says Daljeet Kohli, Director and Head of Research, India
Nivesh Securities. If others
don’t match Jio’s offers, their market share will go and, if they cut prices,
revenue will be hit. The fall in net profits will be more than the fall in revenues.

Despite the dangers, stock prices of other companies have not been
negatively impacted because of long-term prospects of a more consolidated
telecom sector. “Since data consumption is going to increase exponentially,
everyone will benefit in the next 3-5 year period,” say Joshi. Investors, however,
should be cautious. “Since we don’t know how long this madness will continue, it
is better not to get into it now,” adds Kohli.

Airtel, however, is likely to survive this phase and can be a good buy for the
long term. “Airtel possesses the leanest cost structure and is improving its capital
efficiency,” says Pankaj Pandey, Head of Research, ICICI Direct. Its subscriber
market share is expected to 29.1% and revenue market share to 33.3% due to its
acquisition of Telenor

FREE VOICE & 4G DATA FROM OPERATORS BY JIO EFFECT

51
 All offers launched by other Indian networks by the effect of Reliance Jio.
Like Vodafone is offering double 4G data, jio is offering free voice calling for 90
days for Delhi Consumers at Rs. 399, jio is soon going to introduce unlimited
voice calling plan exactly same as Jio at just Rs. 49

Previously we have shared Jio effect on another operator by Welcome Offer,

and now Jio effect is moving towards Jio offer.

52
DATA ANALYSIS AND
INTERPRETATION

CHAPTER – IV

53
 DATA ANALYSIS AND INTERPRETATION

INTRODUCTION

To study the consumers’ satisfaction towards the Jio sim in Erode town, a
sample of 50 respondents has been selected and their opinion about the various
aspects is obtained.

The data collected from the consumers were systematically applied and
presented as tables under various headings in the following pages. They were also
arranged in such way that detailed analysis can be made as to present suitable
interpretation for the same. These information are consolidated and analysed by
using the following techniques.

No . of . repondents
percentage analysis= X 100
Total No. of . repondents

GENDER WISE CLASSIFICATION OF RESPONDENTS

54
 On the basis of age group of the respondents are classified into
two group viz, male and female are shown in the following table.

Table 4.1

GENDER OF THE RESPONDENTS

No.Of
S.No Gender Percentage (%)
Respondents

1 Male 32 64

2 Female 18 36

Total 50 100
Source: primary data

Interpretation:

The above table show that 64% of respondents are belongs category of male,
36% of the respondents are belongs to the category of female.

Majority (64%) of the respondents are male .

CHART 4.1

55
 GENTER OF THE RESPONDENTS

64%

70

60
PRECENTAGE (%)

36%
50

40

30

20

10

0
Male Female

GENDER

AGE OF THE RESPONDENTS

56
 On the basis of age group of the respondents are classified four
group viz, bellow 30 years,40 year ,and 50 years show in the table.

Table 4.2

AGE GROUP OF THE RESPONDENTS

S.No Age No.Of Percentage (%)

Respondents

1 Below 30 years 44 88

2 40 years 4 8

3 50 years 2 4

Total 50 100
Source: primary data

Interpretation:

The above table reveals that 88% of the respondents are belongs to the
category bellow 30 years,8% of the respondents are belongs to the category of 40
years ,4% of the respondents are belongs to the category50 years.

Majority(88%) of the respondents are belonging to the category of bellow30

years.

CHART 4.2.

57
 AGE OF THE RESPONDENTS

88%
90
80
70
PRECENTAGE (%)

60
50
40
30 8%
4%
20
10
0
Below 30 years 40 years 50 years
AGE

MARITAL STATUS OF THE RESPONDENTS

58
 On the basis of the marital status of the respondents are classified into
two group viz, married and un married are show in the following table .

Table 4.3

MARITAL STATUS OF THE RESPONDENTS

No.Of
S.No Marital Status Percentage (%)
Respondents

1. Married 16 32

2. Unmarried 34 68

Total 50 100
Source: primary data

Interpretation:

From the above table reveals that out of the total respondents 32% of the
respondents are married and 68% of the respondents are un married.

Majority(68%) of the respondents are un married.

CHART 4.3

59
 MARITAL STATUS OF THE RESPONDENTS

68%
70

60
PRECENTAGE (%)

50
32%
40

30

20

10

0
Married Unmarried
MARITAL STATUS

EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

60
 On the basis of educational qualification of the respondents are
classification into four group viz, college level ,school level, pg level, ug level, and
others as in the following table

Table 4.4

EDUCATIONAL LEVEL OF THE RESPONDENTS

No.Of
S.No Education Level Percentage (%)
Respondents
1 School level 4 8

2 Ug level 22 44

3 Pg level 10 20

4 Others 14 28

Total 50 100
Source: primary data

Interpretation:

The above table reveals that,8% of the respondents are belongs to the
category of school level,44% of the respondents are belongs to the category of UG
level, 20% of the respondents are belongs to the category of PG level, 28% of the
respondents are belongs to the category of others.

Majority (44%) of the respondents are belongs to the category of UG level

CHART 4.4

61
 EDUCATIONAL LEVEL OF THE RESPONDENTS

44%

45
40 28%
35
PRECENTAGE (%)

20%
30
25
20
8%
15
10
5
0
School level Ug level Pg level others
EDUCATIONAL LEVEL

OCCUPATIONAL STATUS OF THE RESPONDENTS

62
 On the basis of the occupational status of the respondents are
classified into four into four categories viz, student, government service,
professional, self employed.
Table 4.5

OCCUPATIONAL STATUS OF THE RESPONDENTS

Occupation No.Of
S.No Percentage (%)
Status Respondents
1 Student 16 32

Government
2 14 28
services
3 Professional 12 24

4 Self employee 8 16

Total 50 100
Source: primary data

Interpretation:
Table above table that ,32% of the respondents are belongingto the
category of students,28% of the respondents are belonging the category of
government services ,24% of the respondents are belonging the category of
professional,16% of the respondents are belonging to the category of seif
employed.

Majority (32%) of the respondents are belonging to the categories of

students.

CHART 4.5

OCCUPATIONAL OF THE RESPONDENTS

63
 32%
35
28%
30 24%
PRECENTAGE (%)

25

20 16%

15

10

0
Student Government Professional Self employee
services
OCCUPATIONAL STATUS

MONTHLY INCOME OF THE RESPONDENTS

64
 The monthly in come of the respondents are classified into four
categories viz., less than bellow Rs.5,000 – Rs.5,000 to 10000 .Rs.10,000
to.15,000, which are shown in the following table.

Table 4.6

MONTHLY INCOME OF THE RESPONDENTS

No.Of
S.No Monthly income Percentage (%)
Respondents
1 Bellow Rs.5,000 16 32
2 Rs.5,000to Rs.10,000 26 52
Rs.10,000toRs.15,00
3 8 16
0
Total 50 100
Source :primary data

Interpretation:

The above table clearly that,32% of the respondents belongs to the

income level of belongs RS 5000 ,52% of the respondents belongs to the income
level of belongs RS 5000 to 10000, 16% Of the respondents belongs income level
of belongs to the RS 10000 to RS 15000.

Majority (52%) of the respondents belongs category of income level of

RS 5000 to 10000.

65
 CHART 4.6

MONTHLY INCOME OF THE RESPONDENTS

52%
60
32%
PRECENTAGE (%)

50

40
16%
30

20

10

0
Bellow Rs.5,000 Rs.5,000to Rs.10,000 Rs.10,000toRs.15,000
MONTHLY INCOME

66
NATURE OF THE FAMILY IN RESPONDENTS

On the basis of the nature of family respondents are classified into two
group viz, Nuclear family and joint family are show in the following table.

Table 4.7

NATURE OF THEFAMILY IN RESPONDENTS

Nature of the No.Of

S.No Percentage (%)
family Respondents
1 Nuclear family 26 52

2 Joint family 24 48
Total 50 100
Source: primary data

Interpretation:

From the above table reveals that out of the total respondents ,52% of the
respondents are nuclear family and 48% of the respondents are joint family.

Majority (52%) of the respondents are nuclear family.

CHART 4.7
67
 NATURE OF THE FAMILY IN RESPODENDS

52%

52
48%
PRECENTAGE (%)

51
50
49
48
47
46
Nuclear family Joint family
FAMILY

FAMILY MEMBERS IN THE RESPONDENTS

68
 On the basis of the family members of respondents are classified into
four group viz, 2 members are , 3 members , 4 members, above 4 are shown in
the following tables

Table 4.8

FAMILY MEMBERS IN THE RESPONDENTS

Family members No.Of

S.No Percentage (%)
Respondents
1 2 members 12 24

2 3 members 22 44

3 4 members 10 20
Above 4
4 6 12
members

Total 50 100

Source: primary data

Interpretation:

From the above table reveals the respondents are 24% of the respondents
are 2 members, 44% of the respondents 3 members , 20% of the respondents 4
members, 12 % of the respondents Above 4.

Majority (44%) of the respondents 3members.

CHART 4.8

69
 FAMILY MEMBERS OF THE RESPONDENTS

44%

45

40

35 24%
PRECENTAGE (%)

30 20%

25

20
12%
15

10

0
2 members 3 members 4 members Above 4 members
FAMILY MEMBERS

USE THE JIO SERVICES OF THE RESPONEDNTS

70
 On the basis of the use the services of the respondents are classified
four groups viz, jio and Vodafone and BSNL are shown in the following
table.

Table 4.9

USE THE SERVICES OF THE RESPONEDNTS

Use the jio No.Of

S..No Percentage (%)
services Respondents

1 Jio 38 76

2 Vodafone 4 8

3 Bsnl 8 16

Total 50 100

Source: primary data

Interpretation:

From the above table reveals that of the total respondents,76% of the
respondents are jio, 8% of the respondents Vodafone, 16% of the respondents
BSNL.

Majority (76%) of the respondents jio.

CHART 4.9

71
 USE THE SERVICES OF THE RESPONDENTS

76%
80

70

60
PRECENTAGE (%)

50

40
16%
30 8%

20

10

0
JIO VODAFONE BSNL
USING THE SERVICES

USE JIO SIM IN RESPONDENTS

72
 On the basis of the use jio sim of the respondents are classified

into two group viz, Yes and no are shown in the following table.

Table 4.10

USE JIO SIM IN RESPONDENTS

No of
S. No Use jio sim Percentage(%)
Respondents
1 Yes 35 70

2 No 15 30

Total 50 100
Source: primary data

Interpretation:

From the above table reveals that out of the total respondents,70%
of the respondents are yes and 30% of the respondents are no.

Majority (70%) of the respondents are yes.

CHART 4.10

73
 USE THE JIO SIM

80
70%
70

60
PRECENTAGE (%)

50

40
30%
30

20

10

0
YES NO
USE THE JIO SIM

LONG USING THE JIO SERVICES OF RESPONDENTS

74
 On the basis of the long using the jio services of the respondents
are classified into viz ,bellow 6 month , 1 year, 2 year are the following
table.

Table 4.11

LONG USING THE JIO SERVICES OF RESPONDENTS

Long using the No.Of

S.No Percentage (%)
jio Respondents

1 Bellow 6 month 22 44

2 1 year 16 32

3 2 year 12 24

Total 50 100
Source: primary data

Interpretation:

The above table reveals that, 44% of the respondents are belonging
to the category o f bellow 6 month, 32% of the respondents are belonging to
the category of 1 year, 24% of the respondents are belonging to the category
of 2 years.

Majority (44%) of the respondents are belonging to the category of

bellow 6 month .

CHART 4.11

75
 LONG USING THE JIO

44%

45
40 32%

35
PRECENTAGE (%)

24%
30
25
20
15
10
5
0
Bellow 6 month 1 year 2 year
LONG USING THE JIO

JIO SERVICES ARE YOU USE OF THE RESPONDENTS

76
 On the basis of the jio services are you use of the respondents are
classified into two category viz, pre paid and post paid as shown in the
following table.

Table 4.12

JIO SERVICES ARE YOU USE OF THE RESPONDENTS

No.Of
S.No Jio services Percentage (%)
Respondents

1 Pre paid 34 68

2 Post paid 16 32

Total 50 100
Source: primary data

Interpretation:

The above table revels that,68% of the respondents are belongs to

the category of pre paid and 32% of the respondents are belongs to the
category of post paid.

Majority (68%) of the respondents are belonging to the category of

pre paid.

CHART 4.12

77
 JIO SERVICES

68%

70

60
PRECENTAGE (%)

50 32%

40

30

20

10

0
Pre paid Post paid
JIO SERVICES

WHY YOU ARE USING JIO SERVICES

78
 On the basis of the why you are using jio services respondents are
classified into four category viz, lack of awareness and high prices and poor
services and poor network.

Table 4.13

WHY YOU ARE USING JIO SERVICES

S.No Jio services No.Of Respondents Percentage (%)

1 Lacks of awareness 24 48

2 High prices 10 20

3 Poor services 6 12

4 Poor network 10 10

Total 50 100

Source: primary data

Interpretation:
The above table revels that,48% of the respondents are belongs to the
category of lacks awareness and 20% of the respondents are belongs to the
category of high price and 12% of the respondents are belongs to the category of
poor services and 10% of the respondents are belongs to the category of poor
network.
Majority (48%) of the respondents the lacks awareness

CHART 4.13

79
 JIO SERVICES

48%
50
45
40
PRECENTAGE(%)

35
30
20%
25
12%
20
10%
15
10
5
0
Lacks of High prices Poor services Poor network
awareness
JIO SERVICES

RECOMMEND JIO SERVICES TO OTHERS IN RESPONDENTS

80
 On the basis of the recommend jio services to others in respondents are
classified into two category viz, yes and no shown in the table.

Table 4.14

RECOMMEND JIO SERVICES TO OTHERS IN RESPONDENTS

No.Of
S.No Recommend jio Percentage (%)
Respondents

1
Yes 44 88

2 No 6 12

Total 50 100
Source: primary data

Interpretation:

The above table reveals that ,88% of the respondents are belongs to
the category of yes, 12% of the respondents are belongs to the category of
No.

Majority (88%) of the respondents in the recommend jio services

yes.

CHART 4.14

81
 RECOMMEND JIO IN THE RESPONDENTS

100
88%
90
80
PRECENTAGE (%)

70
60
50
40
30
12%
20
10
0
YES NO
RECOMMEND JIO

CONNECTIVITY AND AREA OF NETWORK COVERAGE

82
 On the basis of the connectivity and area of network coverage of
the respondents are classification into two groups viz. good and bad are shown in
the following table.

Table 4.15

CONNECTIVITY AND AREA OF NETWORK COVERAGE

Network No.Of
S.No Percentage (%)
coverage Respondents
1 Good 44 88

2 Bad 6 12

Total 50 100

Source: primary data

Interpretation:

From the above table reveals the total respondents,88% of the

respondents are good and 12 % of the respondents are are good

Majority (88%) of the respondents of Good.

CHART 4.15

83
 NETWORK COVERAGE IN THE RESPONDENTS

88%
100
90
80
PRECENTAGE (%)

70
60
50
40
30 12%
20
10
0
GOOD BAD
NETWORK COVERAGE

SOURCES YOU CAME TO KNOW ABOUT JIO OF RESPONDENTS

84
 On the basis of the sources you came to know jio the respondents
are classification into three groups viz, advertisement and newspaper and
relatives.

Table 4.16

SOURCES YOU CAME TO KNOWN ABOUT JIO OF RESPONDENTS

No.Of
S.No Know Percentage (%)
Respondents
1 Advertisement 26 52

2 Newspaper 8 16

3 Relatives 16 32

Total 50 100
Source: primary data

Interpretation:

From the above table reveals that out of the total respondents,52%
of the respondents are advertisement and 16% of the respondents are newspaper
and 32% of the respondents are relatives.

Majority (52%) of the respondents are advertisement.

CHART 4.16

85
 KNOW ABOUT THE JIO IN RESPONDENTS

60
52%

50
PRECENTAGE (%)

40 32%

30
16%
20

10

0
Advertisement Newspaper Relatives
KNOW ABOUT JIO

IMPORTANT MORE OF RESPONDENTS

86
 On the basis of the towards jio network services of respondents are
classification the three groups viz, free data uses and free calling services and
free and easy available

Table 4.17.

IMPORTANT MORE OF RESPONDENTS

Jio network
No.Of
S.No services Percentage (%)
Respondents
1 Free data uses 30 60
Free calling
2 6 12
services
Free and easy
3 14 28
available
Total 50 100
Source: primary data

Interpretation:

From the above table reveals that out of the total respondents,60%
of the respondents are free data used and 12% of the respondents are free calling
services and 28% of the respondents are free and easy available.

Majority (60%) of the respondents are free data used.

CHART 4.17
87
 JIO NETWORK SERVICES

60 60%

50
PRECENTAGE (%)

40 28%

30
12%
20

10

0
Free data uses Free calling services Free and easy available
NETWORK SERVICES

88
89
FINDINGS, SUGGESTIONS,
CONCLUSION

90
 CHAPTER-V

FINDING,SUGGESTION AND CONCULATION

FINDINGS:

 Majority (64%) of the respondents are belonging to the category of

male
 Majority(88%) of the respondents are belonging to the category of
bellow30 years.

 Majority(68%) of the respondents are un married.

 Majority (44%) of the respondents are belongs to the category of UG

level

 Majority (32%) of the respondents are belonging to the categories of

students.
[

 Majority (52%) of the respondents belongs category of income level

of RS 5000 to 10000.

 Majority (52%) of the respondents are nuclear family.

 Majority (44%) of the respondents 3members.

 Majority (76%) of the respondents jio.

 Majority (70%) of the respondents are yes.
 Majority (44%) of the respondents are belonging to the category of
bellow 6 month .
 Majority (68%) of the respondents are belonging to the category of
pre paid.

91
 Majority (48%) of the respondents the lacks awareness.

 Majority (88%) of the respondents in the recommend jio services yes.

 Majority (88%) of the respondents.
[

 Majority (52%) of the respondents are advertisement.

 Majority (60%) of the respondents are free data used

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SUGGESTIONS

It is found from the study that the majority of the respondents have given top
preference to JIO as a secondary network connection. Hence it is suggested that the
other service providers (IDEA Airtel, BSNL, Vodafone, Tata, and Aircel) have to
focus on improving their service quality, responsiveness, attractive offers,
Consumer care service and impactful advertisement in order to widen their
subscriber’s base and capture more Consumers and market share.

It is found from the study that the majority of the respondents have given
top preference to the service quality. Service quality of the network plays a vital
role. Hence it is suggested that the operators have to maintain proper service
quality in the call connectivity, Fulfilling their expectation, value added service
offered by them including mobile data, caller tune, dry run, playback etc.
Especially special attention must be given for providing on time Consumer care
connectivity which may save Consumer time and able to process their request by
the service providers on a need basis.

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CONCLUSION

The study has been carried out to find out the most preferred mobile network
service provider and the factors influencing to use the particular mobile network
service. The results revealed that JIO network connection the most preferred
mobile network service providers after launch in the market. Service quality, Value
added services and Consumer care service are the most influencing factors in the
selection of a particular mobile network service provider. If these suggestions are
considered by the respective mobile network service providers and it would
certainly help to improve the service quality of the mobile network service
providers and also it improves the level of satisfaction of the mobile network users.

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 BIBLIOGRAPHY

REFERENCES
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 JOURNALS:

1. T.N.R.Kavitha&S.DuraiMurugan, “A Study on Consumer Satisfaction

towards Vodafone Sim Card Special Reference In Madurai City”, IOSR
Journal of Business and Management,Pp 29 – 32.

2. Dinesh Kumar Pandiya, Brajesh Kumar &MazahidulHaqueChoudhury, “A

Study of Consumer satisfaction on Telecom Service Providers”, Indian
Journal of Research, Volume 3, Issue 5, May 2014, Pp 57 – 60.

WEBSITES:
www.google.com
www.wikipedia.com
www.jio.com

A STUDY ON CONSUMERS SATISFACTION TOWARDS

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 JIO SIM WITH SPECIAL REFERENCE TO ERODE TOWN
QUESTIONAIRE:
1.NAME:

2.Address:

3.Gender:

a)male b)female

4.Age:

a)bellow30years b)40year c)50years

5.Educational level of respondent:

a)school level b)ug level c)pg level d)others

6.Occuption:

a)student b)govt services c)professional d)sel employed

7.Monthly income:

a)bellow rs5000 b)Rs 5000 to rs 10000 c)Rs 10000 to rs 15000

8.Marital status:

a) married b)unmarried

9.Nature of the family:

a)nuclear family b)joint family

10.No of family members:

a)2 members b)3 members c)4 members d)above 4

11.Do you use services?

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 a)jio b)Vodafone c)bsnl

12.Are you use jio sim?

a)yes b)no

13.The long you are using jio services?

a)bellow 6month b)1 year c)2 year

14.Which of the following services are you use?

a)pre paid b)post paid

15.The jio network services?

a)lack awareness b)high prices c)poor services d)poor network

16.Would you like to recommend jio services to others?

a)yes b)no

17.How do you rate your services provider in terms of connectivity and area of
network coverage?

a)good b)bad

18.From which sources know came to know about jio?

a)advertisement b)news pape r c)relatives

19.Which factors do you want to improve more?

a)Free data uses b)Free calling services c)Free and easy available

20.What is your preference in network connection towards reliance jio network?

a)primary network connection b)secondary network connection

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