0% found this document useful (0 votes)
23 views

MODULE 2

The document discusses the transformative potential of generative AI tools in various fields, emphasizing their ability to enhance productivity by assisting with tasks such as content creation, data analysis, and brainstorming. It highlights the importance of understanding the relationship between AI tools and AI models, as well as the iterative process of training AI models to ensure their effectiveness. The document encourages users to experiment with AI tools responsibly to maximize their benefits in both professional and personal contexts.

Uploaded by

Vy Vo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
23 views

MODULE 2

The document discusses the transformative potential of generative AI tools in various fields, emphasizing their ability to enhance productivity by assisting with tasks such as content creation, data analysis, and brainstorming. It highlights the importance of understanding the relationship between AI tools and AI models, as well as the iterative process of training AI models to ensure their effectiveness. The document encourages users to experiment with AI tools responsibly to maximize their benefits in both professional and personal contexts.

Uploaded by

Vy Vo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 37

- We'll explore how to effectively engage with AI tools to tackle a variety of tasks and

boost your productivity.Play video starting at ::16 and follow transcript0:16


AI tools are revolutionizing the way we approach work. These tools can offer creative
solutions that help organizations and individuals tackle challenges both big and
small. Whether you're in design,finance, or any other field, generative AI can help you
streamline processes and maximize productivity. Do you create content? Generative AI
can help you write drafts and create images in minutes. Is data analysis more your
thing? Generative AI can assist you with forecasting trends and communicating
insights to stakeholders. Maybe you need help brainstorming innovative
ideas. Generative AI can help with that too. Hi, my name is Tris, and I'm a director of
Product Management here at Google DeepMind. Together, my team and I build AI
products that simplify complex tasks, making your daily work life smoother and
hopefully more efficient.
I've been at Google for almost 10 years,
and I've seen so many amazing projects in AI.
I started my career in AI about 20 years ago
in Cambridge, Massachusetts,
at a small startup building, of all things,
a natural language search engine.
In my job, I use AI to collaborate with colleagues,
research fresh product concepts,
and find creative approaches to problem solving.
For example, I often use AI to brainstorm ideas
for how I can make my team meetings more fun and productive.
Essentially, I use AI a lot to help me boost
my productivity and better achieve my goals.
I'm thrilled to be your guide on this tour
into the dynamic world of generative AI.
In this part of the course,
we'll explore practical applications of generative AI
that can transform the way you work.
And along the way, you'll learn how to boost
your productivity with AI tools.
You'll also learn about using AI responsibly
by applying a human-in-the-loop approach to AI.
So, are you ready to explore
how generative AI can transform your workday?
Let's uncover all the amazing things you can do with AI.
Discover generative AI applications
- Picture this, you've got an idea,

and with just a few clicks, you're bringing it to life,

that's what generative AI is all about.

It's a collaborative tool

that can help you accelerate your workflow.

As you might recall, generative AI is AI

that can generate new content like text, images,

or other media.

This versatility paves the way

for endless creative applications.

Imagine you're a web designer

and you're creating a new website for a local business,

you could tap into an array of generative AI tools

to complete various parts of the project more efficiently.

For instance, one of the most common types

of generative AI tools are text generators.

These tools can help you draft engaging content,

like crafting a compelling company profile,

or creating detailed product descriptions for your website.

They can also support your research on topics relevant

to the business.

Summarizing information for easy understanding

and much more. Text generators can even help you translate your content

into multiple languages, making the website accessible

to a wider audience.

Another type of generative AI tool you can use

is an image generator.
This tool can be used to create a logo

that aligns with the business's branding,

design visuals for social media posts and more.

Play video starting at :1:24 and follow transcript1:24

And why stop at images?

An audio and video generator can assist you

with producing promotional videos

and other kinds of multimedia projects

that showcase your company's products and services.

Finally, to bring the website to life,

you can use a code generator for tasks like ensuring

that the website loads correctly on desktops, tablets,

and mobile devices.

There are endless ways

to use these types of generative AI tools

to boost your productivity, whether it be to generate text,

images, audio, video, or code.

Now that you know more about the potential applications

of generative AI, think of everything you can accomplish

with these tools.

Tris: My favorite ways to use AI

I'm Tris.

I'm a product management director at Google DeepMind,

which means I work on cutting-edge AI research.

DeepMind is the team that has the mission

to disrupt what's possible with computers

and to do so in a responsible way.


Every day I come into work

and I try to figure out what it is that we can do

to make AI and our research just a little bit better,

to organize better, to make our team cohere better,

to make sure that we get products out better.

I think working in AI right now

is a bit like being around during the Renaissance

and watching science unfold

and completely reshape what was possible for humanity.

I personally believe

that AI will be the most important invention

of our lifetimes.

I use AI in my work all the time to come up with new ideas,

to collaborate with my colleagues,

to change the way that I'm thinking,

and to test what I do.

But recently, one of the largest consulting firms in

America

actually released a study about using generative AI

to improve productivity of its workforce,

and they found that it improved

people's efficiency, quality, and accuracy.

I found that to be the case in my work as well.

It's an amazingly cool, iterative, creative process

that can improve your life.

I also use it for my personal life.

You say, "Oh, you know, my wife really loves


dogs, and cooking, and the outdoors,

and music, especially folk music."

And you say,

"What would be amazing birthday party ideas for her?"

And you can ask follow-up questions

and find really interesting ideas

that I honestly never would've come up with myself.

Get out there. Experiment.

You can learn this. You can do this.

Anybody can do this. Right?

You know, my kids can use generative AI tools effectively

and answer questions and explore interesting areas.

And I know that everybody watching this course can too.

What statement best describes the relationship between an AI model and an AI tool?

An AI model provides the underlying capabilities of an AI tool.

An AI model is a more advanced version of an AI tool.

An AI model is used to fix a malfunctioning AI tool.

An AI model is trained by an AI tool using real-time data.

Status: [object Object]

1 point

2.

Question 2

When using a generative AI tool, what is the purpose of a prompt?

A prompt indicates that a generative AI tool is not working properly.

A prompt tests a generative AI tool's ability to operate without human oversight.

A prompt serves as a security measure that limits access to a generative AI tool.


A prompt provides a generative AI tool with instructions on how it should generate the
desired output.

Status: [object Object]

1 point

3.

Question 3

A fashion designer is developing a new fall collection. They need to create detailed
illustrations of the clothes before their manufacturer begins production. What type of
generative AI tool can help them with this task?

An audio generator

A code generator

A text generator

An image generator

Status: [object Object]

1 point

4.

Question 4

What is the main purpose of applying a human-in-the-loop approach when using AI?

Enhance AI's ability to learn independently

Increase the processing speed of AI models

Reduce the need for human oversight

Ensure that AI outputs are useful and safe

Status: [object Object]

1 point

5.

Question 5
You are considering whether to use a generative AI tool to help you with a task at
work. Before proceeding, which guiding questions should you answer “yes” to? Select
three answers.

Is the task critical to the final product?

Is the task generative?

Are there resources to provide adequate human oversight?

Can the task be iterated on to achieve the best outcome?

Status: [object Object]

1 point

Coursera Honor Code Learn more

Understand how AI tools work

- There are all kinds of ways to leverage AI tools

and many of them are readily available to you.

Let's explore the different ways that AI tools

can be integrated into your work routine

and how they can streamline your workflows.

As you might recall, an AI tool is AI powered software

that can automate or assist users with a variety of tasks.

In your role, you may come across generative AI tools

in a few different ways, as stand-alone AI tools,

as integrated AI features or as custom solutions.

A stand-alone AI tool describes AI-powered software

that's designed to be used on its own.

Stand-alone AI tools can be accessed online

or downloaded to a device with little or no technical setup.

For example, Speeko is an AI speech coach

designed to help you communicate with confidence.


Speeko uses AI to analyze your voice

and give you feedback

on how to improve your communication skills in any setting,

whether you're preparing for online meetings

or in-person presentations.

Suppose you're preparing for a job interview

and want to practice answering common interview questions.

With Speeko, you can record yourself responding

to these questions, and Speeko will give you feedback

on aspects, like clarity, pacing, and word choice,

helping you learn how to communicate more effectively

during the actual interview.

Speeko also gives you personalized exercises

to help you improve your skills.

As another example, let's say,

you want to create a new image for a design project

using a desktop app you already have.

Instead of searching for a stand-alone image generator,

the desktop app might have an integrated AI feature

that can help you get the job done.

An integrated AI feature refers to a built-in enhancement

to a particular piece of software.

For example, Neural Filters is an AI tool

that's built right into Adobe Photoshop.

It lets you edit images by blurring backgrounds,

adjusting colors, changing facial expressions,

and much more.


Stand-alone tools and integrated features

are two common ways to use AI,

but custom AI solutions are also an option.

A custom AI solution is an application

that's tailormade to solve a specific problem.

For instance, in 2022, Johns Hopkins Hospital

implemented an AI solution to help doctors detect sepsis,

a condition where the body

has an extreme response to an infection.

This AI solution allowed doctors to diagnose

and treat patients up to six hours sooner

than previously possible,

leading to improved patient outcomes.

AI models, like this, can be rewarding to build,

but they typically require dedicated resources

and buy-in from your organization to produce.

In this course, we'll focus mainly

on stand-alone generative AI tools

because they're readily available, often free to use,

and can easily fit in your workstream.

Before using AI tools, it's helpful to understand

the technologies that power them, AI models.

An AI model is a computer program trained on a set of data

to recognize patterns and perform specific tasks.

Think of the AI model as the engine

and the AI tool as the car.

The model provides the underlying capabilities


while the tools interface assists you in completing tasks.

Whether you're using a stand-alone tool,

an integrated feature, or a custom solution in your work,

remember that an AI tool is powered by an AI model.

Next up, we'll explore how to effectively engage

with AI tools to tackle a variety of tasks

and boost your productivity.

AI models and the training process

You’ve already explored how AI tools are powered by AI models. In this reading, you’ll
gain a deeper understanding of how AI models are developed. You'll uncover the
iterative process that AI designers and engineers use to train AI models from data,
ensuring that AI tools work reliably. Learning more about the inner workings of AI tools
will help you discuss them more accurately and confidently.

AI tools and AI models

Terms like AI tools and AI models can be confusing because they sound similar but
refer to different things. Recall that an AI tool is AI-powered software that can
automate or assist users with a variety of tasks. An AI model is a computer program
trained on sets of data to recognize patterns and perform specific tasks.

To illustrate this relationship, consider a car and its engine.


The car with its user-friendly interface like a steering wheel and dashboard, represents
the AI tool. This tool helps you get to your destination, which could be a completed
task or a desired output. Just like car engineers design different features for various
needs, AI designers and engineers build AI tools with functionalities specific to their
purpose. But under the hood, so to speak, lies the AI model. This unseen engine
processes the information you provide, like your input into a photo editing software,
and allows the AI tool to function.

Similar to how we choose cars based on their purpose, like a sedan for everyday
driving or a pickup truck for hauling heavy loads, AI tools are developed for a wide
range of applications. There are AI tools for generating different creative texts,
images, videos, or even writing computer code. And regardless of the specific function
of the AI tool, it's the underlying AI model that does the heavy lifting, powering the
tool's capabilities.

Note: Some AI tools leverage multiple AI models, working together as a "family," to


achieve more flexibility and perform a wider range of tasks. Each model within the
family might be specialized for a specific subtask, ultimately contributing to the
overall functionality of the AI tool. You'll explore these types of multimodal tools later
in this course.

The process of training AI models

AI designers and engineers develop AI models through a process called training.


Here’s an example of the typical steps a designer might take in this process, in this
case for building a model that predicts rainfall:
1. Define the problem to be solved. AI designers and engineers want to
predict rain to help people stay dry when commuting to and from work. They
start by considering AI’s capabilities and limitations before identifying an AI
solution.

2. Collect relevant data to train the model. AI designers and engineers gather
historical data of days when it rained and days when it didn't rain over the past
50 years.

3. Prepare the data for training. AI designers and engineers prepare the data
by labeling important features, such as outdoor temperature, humidity, and air
pressure, and then noting whether it rained. It's also common to separate the
data into two distinct sets: a training set and a validation set to test with later.

4. Train the model. AI designers and engineers apply machine learning (ML)
programs to their rain prediction model, which helps it recognize patterns in its
training data that indicate the likelihood of rainfall. Those patterns might include
high temperatures, low air pressure, and high humidity.

5. Evaluate the model. AI designers and engineers use the validation set they
prepared earlier to assess their model's ability to predict rainfall accurately and
reliably. Analyzing a model's performance can uncover potential issues
impacting the model, such as insufficient or biased training data. If any issues
exist, the AI designers and engineers may revisit an earlier step in this process
to try a different approach. Once the model performs well with its validation set,
the process continues to the next step.

6. Deploy the model. When the AI designers and engineers are satisfied with
their model's performance, they deploy it in an AI tool—helping people in their
city stay dry on their way to work!

Model training is an iterative process. AI designers and engineers can repeat each
step as many times as necessary and make adjustments until they create the best
model possible.

But the process doesn't stop at deployment. Once users interact with a model in
practical situations, the model might be exposed to new challenges. AI designers and
engineers should continuously monitor and collect feedback on their models, ensuring
their models continue to perform reliably and to identify areas for improvement. It's
this iterative process of continual refinement that makes AI models precise and
versatile, which ultimately leads to effective, reliable AI tools. When you understand
how AI models are developed, you can make informed decisions about when and how
to use an AI tool to accomplish your goals.
Mark as completed

Like

Dislike

Report an issue

Transform your work with generative AI

Many jobs require creativity,

problem solving, and brainstorming,

which can be challenging or time-consuming.

Imagine you're tasked with writing a comprehensive report

on the latest industry trends impacting your company.

You're trying your best to write,

but you're not sure where to start

and are feeling overwhelmed with all the information.

Sound familiar? I've definitely been there too.

In situations like these,

generative AI tools can be incredibly useful.

They can help you conduct exploratory research,

create an outline, and offer insights

into the information you've explored.

We've explored various types of generative AI tools

and how they're capable of assisting with tasks like this.

Now, let's consider how to actually use these tools

and apply them to solve problems.

To use a generative AI tool,

you'll need to guide the tool with a prompt.

A prompt is text input that provides instructions

to the AI model on how to generate output.


Think of prompts as your way of communicating

with a generative AI tool.

You can edit and refine your prompts as many times as needed

to tell the tool exactly what you need it to do.

Suppose you're an IT professional tasked with creating

a how-to guide for a new software application.

You could prompt a text generator

to draft a step-by-step guide for installing new software.

For parts of your work that involve troubleshooting,

you could prompt the AI tool

to identify errors in this code,

to help you address any programming issues.

You can use the same AI tool to summarize user feedback

on the software application,

so you can address user feedback efficiently

while also ensuring that the application is user-friendly.

Or let's say you're starting a business selling backpacks.

Think of the time you can save

by prompting a generative AI tool

to list creative name ideas for an outdoor backpack brand.

You could then use the tool to help you attract investors

by prompting it to draft a comprehensive business plan

that focuses on backpack production.

And as your business grows,

you could use the same generative AI tools

to craft a job description for a sales manager

with online retail experience.


Using generative AI like this streamlines

your brainstorming and planning process,

allowing you to also focus on growing your business.

Whether you work in retail, technology,

manufacturing, sales, or any other field,

generative AI tools can be used to enhance

your creative problem solving skills

and transform the way you approach your work.

Now that we've explored a few ways

to use generative AI tools,

take a moment to think about your own job

and the industry that you work in.

How might you use generative AI

to help you accomplish tasks more quickly and efficiently?

Work with Gemini

- Now let's practice creating effective prompts

that can guide an AI tool to generate content.

Imagine you want to use an AI tool

to help you apply for a new job.

I'll focus on simple prompts here,

and you'll discover prompt engineering best practices

later in the course.

To use Gemini, go to gemini.google.com.

Sign in with a Google account.

If you don't have a Google account,

you can create one for free by clicking create account.

Play video starting at ::31 and follow transcript0:31


Once you're signed into your Google account,

you can start providing Gemini with prompts.

Play video starting at ::37 and follow transcript0:37

Let's say the job that you want to apply for

is in social media.

Your prompt might be,

"Write a cover letter for a social media position."

Play video starting at ::47 and follow transcript0:47

Neat.

The response provides you

with a useful starting point or template

that you can customize

to make your cover letter really stand out.

After adding some finishing touches,

you send the letter off, and great news,

you receive an invitation to interview with the company.

You can continue to use Gemini

to help you prepare for the interview.

Your next prompt could be, "What are some interview tips

to help me prepare for a social media position?"

Play video starting at :1:14 and follow transcript1:14

The output includes a variety of options to choose from.

They seem to be insightful

and tailored to the social media industry,

offering advice on topics

like what to do before and during your interview.

Fast forward a few years down the road.


You landed that social media job, grew within the company,

and you're now in charge of onboarding new hires.

You can turn to a tool like Gemini once more

with a prompt like this one.

"Suggest three innovative training activities

that new employees could participate in."

Play video starting at :1:48 and follow transcript1:48

Wow, those suggestions

are really fun activities for new employees.

Play video starting at :1:53 and follow transcript1:53

When using generative AI tools,

it's important to write clear and specific prompts.

The more you experiment with writing prompts,

the better you'll get at using AI tools

to accomplish your goals.

Manvinder: Ways I use AI in my work

- Hi, I'm Manvinder.

I'm a director of product management in

the AI team at Google.

My job involves talking to developers, talking to startups,

talking to companies that are using our AI technologies,

understand their feedback,

and then incorporate that into the tools that we offer

to them to build applications using our AI tech.

So one of the most amazing things about generative AI is it

can be used as a collaborative tool

by almost everybody in your day-to-day tasks.


You know, anything from, you know, writing memos,

writing emails, creating slides,

working on spreadsheets, doing research.

It's just a great tool for you to collaborate with.

Another great use case for AI is for it

to be your creative brainstorming partner.

For example, I was recently working with our marketing team

and we were brainstorming strategies

for marketing a particular product,

and I used AI to just generate ideas.

It gave us a lot of new ideas

that maybe just me alone would not have thought of.

I'm using AI when I'm creating graphics in slides,

I'm using them to do long form writing.

For example, if you're writing a memo or an email

or a blog post, AI just makes it easier to get started,

helps you overcome writer's block.

I'm using AI to do visualizations in spreadsheets,

and of course, when I'm beginning research on a new topic,

I like to use AI to just give me a head start.

It is helping me be more efficient.

It is helping me do things in a better way.

It is also helping me do new things.

For example, about a year ago,

me and my wife were redesigning our kitchen

and we decided to try out Stable Diffusion,

which is an open source image generation model


to create different styles of the kitchen

that we wanted, combining different cabinet

styles and island styles.

We really saw firsthand how we could use the power

of generative AI to to solve common challenges

that we face in our everyday lives.

AI can often help you become even better at the

skills that you might possess.

For example, if you often do a lot of long form writing,

AI can help you become more efficient by giving you a head

start and overcoming writer's block, it can add more ideas

to, you know, the memos you're writing,

the emails you're writing, the blogs you're writing.

I'm excited about the applications of AI in diverse fields.

I'm also excited about the massive challenges

that we can solve as a community, as an ecosystem.

It will lead to productivity improvements, it'll lead

to new ways of doing things, the potential of impact

of AI is immense.

Generative AI tools for workplace tasks


You’ve already learned that there are different ways to use generative AI to make workplace tasks
more efficient. Generative AI can be a stand-alone tool, or you can use software with integrated-AI
features. In this reading, you’ll learn more about the different ways you can use generative AI in
the workplace and about some of the leading available generative AI tools.

alt=""
Workplace uses for generative AI
The generative AI tools that you’ll use will depend on your industry, role, and specific workplace
needs. Please note that each tool’s uses are not limited to the industries listed here. Also note that
the cost varies for each tool. Some tools in this list are free or offer a free trial; others require a
paid subscription to access. The examples that follow include whether the tool is stand-alone,
integrated, or both. Stand-alone means it’s an individual organization and tool that you can add
and use in your workflow. Integrated means the tool is part of an existing type of software, which
you’ll need to access if you want to use that AI feature set.

Conversational AI tools
Conversational AI includes general-purpose tools that can simulate a human conversation, as well
as provide answers to questions on a wide variety of subjects. Workers might use conversational
AI tools to help with work tasks, such as brainstorming or finding answers to low-stakes questions.
Example tools include:
 Anthropic Claude
o Description: Anthropic Claude can complete problem-solving tasks, like finding
mathematical solutions, translating between languages, and summarizing long
documents.
o Stand-alone or integrated: Stand-alone

 Gemini
o Description: Supercharge your creativity and productivity with Gemini. Chat to start
writing, planning, learning and more with Google AI.
o Stand-alone or integrated: Both

 Microsoft Copilot
o Description: Integrated with Microsoft Edge, Microsoft Copilot can help with online
searches to find information, compare products, and summarize web page content.
o Stand-alone or integrated: Both

 ChatGPT
o Description: ChatGPT can generate ideas, plan schedules, debug code, and
proofread text.
o Stand-alone or integrated: Stand-alone

Productivity and writing assistants


AI productivity and writing assistants can help with workplace tasks. They might provide grammar
or spelling suggestions, generate a summary of a long document, or solve problems. Here are
some examples:
 Clockwise
o Description: Clockwise is a calendar tool that learns users’ work habits to
automatically schedule and manage calendar events.
o Example industries: Consulting, technology, sales

o Stand-alone or integrated: Stand-alone

 Grammarly
o Description: Grammarly is a writing assistant that can help users edit and write
clear, concise text.
o Example industries: Creative writing, education, marketing

o Stand-alone or integrated: Stand-alone

 Jasper
o Description: Jasper is a writing assistant intended for marketing tasks, like drafting
social media posts, emails, and landing page content.
o Example industries: Copywriting, marketing, sales

o Stand-alone or integrated: Stand-alone

 NotebookLM
o Description: NotebookLM integrates into document apps, like Google Docs, and
helps summarize or ask specific questions about text, notes, and sources.
o Example industries: Content writing, finance, sales

o Stand-alone or integrated: Both

 Notion AI
o Description: Notion AI is a writing assistant built into Notion, a productivity and note-
taking software tool.
o Example industries: Development, marketing, product management, sales

o Stand-alone or integrated: Integrated

 AI by Zapier
o Description: AI by Zapier is a built-in productivity tool that allows AI automation to be
integrated with the apps and workflows already connected through Zapier.
o Example industries: Engineering, marketing, project management, technology

o Stand-alone or integrated: Integrated

Code-generative AI tools
Code-generating tools can help generate, edit, or complete code for a variety of programming
tasks in many different programming languages. Examples include:
 Android Studio Bot
o Description: Built into Android Studio, Studio Bot can generate code and answer
questions about Android development.
o Example industries: Data science, software development, web development

o Stand-alone or integrated: Integrated

 GitHub Copilot
o Description: Built into GitHub, Copilot can write and suggest code, suggest
descriptions for pull requests, translate multiple languages into code, and index
repositories.
o Example industries: Data science, software development, web development

o Stand-alone or integrated: Both

 Replit AI
o Description: This tool, built into Replit, is a cloud-based Integrated Development
Environment (IDE) for programmers that can make suggestions, help explain code,
and turn natural language into code.
o Example industries: Data science, software development, web development

o Stand-alone or integrated: Integrated

 Tabnine
o Description: Tabnine can be a plugin to many popular code editors to help speed up
delivery and keep code safe.
o Example industries: Data science, software development, web development

o Stand-alone or integrated: Stand-alone

 Jupyter AI
o Description: Jupyter is an open-source platform for coding, and this built-in tool
includes a chat interface, which can be used to generate code, fix coding errors, and
ask questions about files.
o Example industries: Data science, software development, web development

o Stand-alone or integrated: Integrated

Image- and media-generative AI tools


Media-generating AI tools help workers with tasks like generating and editing images, video, and
speech. Examples include:
 Adobe Firefly
o Description: Built into the Adobe suite, Firefly can generate and edit images.

o Example industries: Design, education, marketing

o Stand-alone or integrated: Integrated

 Canva Magic Design™


o Description: Canva Magic Design is a tool that generates text and image content in
Canva, an online graphic design tool.
o Example industries: Design, education, marketing

o Stand-alone or integrated: Integrated

 DALL-E
o Description: Integrated with ChatGPT, DALL-E generates images from text prompts.

o Example industries: Design, education, marketing

o Stand-alone or integrated: Integrated

 ElevenLabs
o Description: ElevenLabs is a speech AI tool that can generate spoken voice-over
audio from text in different languages.
o Example industries: Content creation, education, marketing, production

o Stand-alone or integrated: Stand-alone

 Google Ads
o Description: Google Ads helps businesses reach customers around the world,
driving growth and performance. Google Ads makes it easy to create campaigns,
measure impact and improve your results. Put Google AI to work for your business
with the Google Ads AI Essentials. Learn more with the AI Explored video series.
o Example industries: Marketing, Advertising

o Stand-alone or integrated: Integrated

 Midjourney
o Description: Integrated into Discord, Midjourney can generate images from text
prompts.
o Example industries: Design, education, marketing

o Stand-alone or integrated: Integrated

 Runway
o Description: Runway can generate a new video from a text prompt or edit an
existing video’s style or focus area, and remove people or other elements.
o Example industries: Content creation, design, marketing, production

o Stand-alone or integrated: Stand-alone

A final thought: This is a limited list. It’s worth exploring the world of AI tools to find others that are
suitable for your work.
Leverage the human-in-the-loop approach to AI
- Although AI is a useful tool to help you accomplish tasks,
it requires human involvement.
No AI tool has the depth of experience, practical knowledge,
and interactive skills that we do.
Maintaining human oversight over AI is critical.
An effective strategy for doing so
is a human-in-the-loop approach,
which uses a combination of machine and human intelligence
to train, use, verify, and refine AI models.
Let's try this strategy.
Consider this scenario.
An insurance company uses a custom AI solution
to answer customer inquiries.
When a customer sends a question
to the company using their contact form,
AI drafts an email response based on specific words
and phrases in the message.
Then a customer service agent reviews the customer inquiry
and revises the email responses necessary
before approving and then sending the message.
Later, the development team can update the AI model
based on the agent's feedback.
Now, consider a business owner
that's using a standalone AI tool
to draft a new brand slogan.
They prompt the tool with specific keywords
and phrases that they'd like to feature in the slogan,
and the tool generates a list of ideas.
As the business owner reviews the output,
they find a catchy option that really stands out.
However, it needs a little refinement
to get the phrasing just right.
So the business owner prompts the AI tool
with a few extra details, and voila,
they put together a catchy new slogan for their business.
Oversight is essential to ensure quality
and accuracy when using AI tools.
A human-in-the-loop approach blends the efficiency
of AI tools with human insight
that's critical for practicing responsible AI.
Responsible AI is the principle of developing
and using AI ethically with the intent of benefiting people
and society while avoiding harm.
It's important for businesses, customers,
and employees alike to ensure that they use AI responsibly.
One aspect of responsible AI involves managing
the limitations of AI models such as knowledge cutoff.
Knowledge cutoff is the concept that an AI model
is trained at a specific point in time
so it doesn't have any knowledge of events
or information after that date.
For example, imagine you're a financial analyst
and you need to prompt an AI tool
to analyze yesterday's stock market fluctuations.
If the tool's last training date was in 2022,
it wouldn't be able to provide you
with the information you asked for
because it doesn't know about events
or information beyond its last training date.
In situations like these, well-designed AI tools
should recognize their limitations and respond accordingly.
However, there are situations when a tool might try
to generate a response despite its knowledge cutoff,
leading to a hallucination.
Hallucinations are AI outputs that are not true.
Hallucinations can be problematic
because they can lead to misinformation, misinterpretation,
or inappropriate responses
that might damage a company's reputation
or result in customer dissatisfaction.
For example, picture working at a retail company
using an AI tool to forecast
how much product inventory to order.
If the AI tool produces inaccurate,
outdated, or misinterpreted information,
those hallucinations could lead the company
to order the wrong amount of inventory
causing supply issues for customers.
While hallucinations can pose challenges,
they can also be beneficial to your creative process.
Suppose you use an AI image generator
to help you design concept art
for a fantasy-themed video game.
You prompt the AI tool to create an image
of a beautiful castle floating in the sky,
and it outputs a unique, fun image,
which also happens to be a hallucination.
In this example, you produced a hallucination intentionally.
However, hallucinations can be misleading
when used in the wrong context.
When using AI tools,
it's important to apply a human-in-the-loop approach.
By reviewing and evaluating AI-generated content,
you can help mitigate
the potential effects of hallucinations.
This approach helps ensure
that AI-generated outputs are not only innovative,
but also accurate, relevant, and ethical,
enhancing outcomes for businesses,
customers, and society as a whole.
Kathy: Explore how people improve AI models
Hi, I'm Kathy.
I'm a product manager on the Google Labs team,
and I work on CodeAI.
CodeAI is ways to generate programming languages in code
so that software developers can use CodeAI
to help them write applications.
So I'm from Alaska and we were the first family
on the block to get internet.
I'm one of five kids, so mom had a signup sheet.
So everybody in the family wanted
to use the computer so much
that we all just got 30-minute increments.
I remember when I first opened up a browser
and went to a webpage,
I saw other comments on it from people
who were around the world,
and I had no idea that you could talk to people that quickly
who are on the other side of the planet,
and it just blew my mind.
When I look at AI,
and especially with the advancement of LLMs
and applying that to all of the developer tools
that we have today, I have that same feeling
of just being incredibly in awe
of what is happening and what we're making,
what my colleagues and I are making.
When you're thinking about AI
and you're thinking about large language models
or deep learning or whatever application
of AI you're dealing with, at the heart of whatever
that model is is a person who is training it,
who's evaluating it, who is applying more data to it.
Human-in-the-loop is doing things like writing a prompt
for the AI to give you a question,
and then the AI gives you a question and you further refine.
For me, it helps me write code.
So if it doesn't get the code answer correct,
I'll further prompt it to get it to give me a function
that I actually really like.
So the way I look at human-in-the-loop is a way
to refine the AI's answers.
There's a huge potential for AI to do good in the world,
and the reason why is because AI is a tool
that humans created to help us connect
with each other more and help us be more human.
Determine if generative AI is right for the task
- As you consider how to use generative AI in your own work,
it's important to understand what AI can and can't do.
One way to assess whether to apply generative AI
to a task is to consider these guiding questions.
First, is the task generative?
Then, can the task be iterated on
to achieve the best outcome?
And finally, are there resources
to provide adequate human oversight?
Play video starting at ::30 and follow transcript0:30
Let's use a scenario to demonstrate
how you might answer these questions
and decide whether to use a generative AI tool.
Imagine you're preparing for the grand opening
of your new restaurant.
You consider using an AI tool to create a promotional ad
for the event, but you need some assistance
developing the images.
You start by asking, is the task generative?
Yes.
Recall that generative AI is a type of AI
that can generate new content such as text,
images, or other media.
So generative AI can help you create promotional materials
like text or images to advertise your new restaurant.
Next, can the task be iterated on
to achieve the best outcome?
In other words, can you refine your prompt
to improve your AI generated output?
This is another yes.
Generative AI tools allow you to edit
and refine your prompts as many times as you need
to achieve the desired results.
In this case, say your restaurant serves Italian food
and the AI tool generates an ad with a picture
of a spaghetti dish.
Play video starting at :1:37 and follow transcript1:37
After thinking about the output,
you decide it'd be more appealing
to feature your restaurant's freshly baked pizza coming out
of your wood-fired oven.
You iterate and refine your prompt
until you receive the best results.
Play video starting at :1:51 and follow transcript1:51
And finally, are there resources
to provide adequate human oversight?
Once again, the answer here is yes.
Either you, as the restaurant's owner,
or one of your employees will need
to review the AI generated ads
before sharing them with the public.
Play video starting at :2:7 and follow transcript2:07
Remember that a human in the loop approach should always be
taken when using AI tools.
So make sure that you
or someone on your team is able to review
and edit the output.
By asking yourself these guiding questions,
you can decide whether
to use generative AI tools on a specific task.
If you answered yes to all of the questions,
then using a generative AI might be the right fit.
Play video starting at :2:30 and follow transcript2:30
But what happens if you answer no to one
or more of the questions?
For example, suppose you need to negotiate
with local suppliers to get fair prices
for the ingredients you want to use at your restaurant.
When it comes to the question, is the task generative?
The answer in this situation is no.
A task like this is not generative
because it requires communication
and relationship building,
skills that require a human touch.
Play video starting at :2:58 and follow transcript2:58
As you continue to experiment with using AI at work,
try asking yourself these guiding questions
to decide whether generative AI could help you complete some
of your tasks.
Activity Exemplar: Use generative AI to help develop ideas and content
Here is a completed exemplar along with an explanation of how the exemplar fulfills the
expectations for the activity.
Completed Exemplar

To review the exemplar for this course item, click the following link and select Use Template.
Link to exemplar: Card game and presentation notes (exemplar)
OR
If you don’t have a Google Account, you can download the exemplar directly from the following
attachment.

Card game and presentation notes (exemplar)


DOCX File

Assessment of Exemplar

Compare the exemplar to your completed activity. Review your work using each of the criteria in
the exemplar. What did you do well? Where can you improve? Use your answers to these
questions to guide you as you continue to progress through the course.
Note: The exemplar represents one possible way to complete the activity. Yours will likely differ in
certain ways. What’s important is that you reflect on how AI can increase your productivity at work,
understand how to evaluate and refine prompts, and reflect on your involvement when leveraging
AI tools.

Your Card game and presentation notes template should include the following components:
 The Game design section contains 2–3 sentences that explain the ideas for the card game,
such as the type of game and an overview of its rules. It also contains 2–5 more sentences
that discuss evaluating the output and following up with additional requests, such as to
change the type of game or make the rules simpler.
 The Presentation outline section includes 2–3 sentences that explain the main
components of the outline and 2–5 more sentences that discuss evaluating the output and
following up with additional requests, such as to add a new section to the outline or provide
more details in another section.
 The Presentation image section includes 2–3 sentences that describe the generated
image and 2–5 more sentences that discuss evaluating the output and making modifications
to the prompt to refine the image, such as including a style for the image or a color scheme.
Use Gemini in Google Docs, Slides, Sheets, Meet, and Gmail
Discovering new AI tools is a helpful way to stay up to date with emerging technology and boost
your productivity. In this reading, you'll learn about Gemini in Workspace apps, including Gmail,
Google Docs, Slides, Sheets, and Meet. You'll also explore examples of how you can prompt
Gemini in Workspace apps to help you write, visualize, organize information or projects, and better
connect with others.

Alt=""
Introduction to Gemini in Workspace apps
You can use Gemini in Gmail, Google Docs, Slides, Sheets, and Meet. It’s available as an add-on
for purchase for existing Google Workspace accounts. You can access Gemini in all of these
Workspace apps on desktop computers. You can access Gemini in Gmail on both desktop
computers and mobile devices.
Note: Even if you’re not currently using an eligible Google Workspace account, you may be able to
access Gemini in Workspace apps in the next activity. Gemini in Workspace apps is not yet
available in certain countries and languages. For more details, refer to documentation about
Where you can use Google Workspace Labs.
On the Google Workspace website, you can review information about Gemini in Workspace apps,
including visual examples of its functionality and information about purchasing eligibility. Consider
exploring Gemini in Workspace's Prompting guide 101 for more prompting guidance.
Google Docs
Google Docs is a collaborative application for creating many types of documents. You can use
Gemini in Docs to perform a variety of tasks related to writing and refining documents, such as to:
 Write text for your document
 Summarize the content of your document
 Brainstorm new ideas to include in your document
 Suggest stylistic changes to existing text
 Proofread for grammar and spelling
For example, a real estate agent might use Gemini in Docs to help write a new blog post about a
nearby town with homes for sale. They can prompt Gemini in Docs for suggestions if they have
trouble getting started, or to brainstorm specific ideas. After the business owner reviews and
customizes the output, they can add another prompt to proofread the post.
Gmail
Gmail is an application for sending and receiving emails. Similar to Gemini in Docs, Gemini in
Gmail can help you with writing-focused tasks. You can prompt it to:
 Draft emails
 Draft and respond to messages on the go from your mobile device
 Edit written content by formalizing, shortening, or elaborating on existing text
For example, an account manager wants to send a department-wide invitation email for the
quarterly review business meeting. The manager can prompt Gemini in Gmail with a short
description of the email’s purpose, such as invitation to the quarterly review business meeting.
Then the manager can insert the suggested text into the body of the email. The manager can also
use the Formalize option to make the tone of the email more formal. Lastly, they can check, edit,
and refine the text to better meet their needs, as well as fill in details like the date and location of
the meeting.
Google Slides
Google Slides is a collaborative application for creating slide-based presentations. When working
with Gemini in Slides, you can:
 Generate unique images to convey your ideas visually
 Apply specific visual styles to generated images
The owner of a small coffee shop, for example, might use Gemini in Slides to create a marketing
campaign for the upcoming launch of a holiday coffee blend. The business owner can request a
specific style for their images, such as a photograph with a solid background, a sketch, a
watercolor painting, and more. Then, the business owner can iterate on their prompt until they
generate an image in a style they want to use in their upcoming holiday ad campaign.
Google Sheets
Google Sheets is a collaborative application that lets you organize and analyze data in
spreadsheets. Gemini in Sheets can help you to:
 Build trackers for a project
 Classify and analyze data
For instance, a project manager might use Gemini in Sheets to begin tracking team members’
assignments. If the project manager hasn’t used Sheets for this task before, or needs a new way
to organize the tracker, they can prompt Gemini in Sheets to draft a new tracker with employee
names, their workstreams, milestones, statuses, and notes. Gemini in Sheets can also help the
project manager make changes to the tracker as projects evolve.
Google Meet
Google Meet is a video-conferencing application for face-to-face virtual meetings. You can prompt
Gemini in Meet to:
 Generate captions translated to and from certain languages during meetings
 Generate unique background images
For example, a salesperson who speaks English wants to pitch their company’s newest product to
a client who speaks Japanese. If they decide to use Meet, Gemini in Meet can create translated
captions as the English speaker is presenting. The salesperson might also use Gemini in Meet to
generate a unique video background, such as an image representing the client’s industry, adding a
level of personalization to the meeting.
Wrap-up
- Hey, nice job completing this section of the course.
Let's review what we've covered.
First, we explored practical applications of generative AI
and how you can use generative AI
to help you accomplish many different tasks.
Then we explored
how to boost your productivity with AI tools.
Next, we investigated using a human-in-the-loop approach.
Remember, this approach is critical
for the responsible use of AI.
It involves integrating human judgment
and oversight when using AI,
ensuring that it aligns with the needs
and values of both you and your business.
And finally, you learned how to use simple guiding questions
to help determine if generative AI is right for a task.
These questions can help you make informed decisions
about when and how to use this technology.
I've truly enjoyed being a part of your journey
as we've explored how to leverage AI in the workplace
and boost your productivity.
To continue learning, discover the art of prompt engineering
in the upcoming section of Google AI Essentials.

You might also like