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THE-BUSINESS-OF-ARCHITECTURE

The document outlines the business aspects of architecture, emphasizing the importance of marketing, project management, financial planning, and client relations for architects. It details strategies for marketing and public relations, project sourcing, financial management, and acquiring capital. Additionally, it highlights the services provided by architects, including architectural design and project management.

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63 views

THE-BUSINESS-OF-ARCHITECTURE

The document outlines the business aspects of architecture, emphasizing the importance of marketing, project management, financial planning, and client relations for architects. It details strategies for marketing and public relations, project sourcing, financial management, and acquiring capital. Additionally, it highlights the services provided by architects, including architectural design and project management.

Uploaded by

2021312939
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Business of

Architecture
Architecture is a creative and challenging profession. It involves the design
and construction of buildings and structures. Understanding the business
aspects of architecture is crucial for success in this field.

Architects are responsible for creating functional and aesthetically pleasing


spaces that meet the needs of their clients. They work closely with engineers,
contractors, and other professionals to ensure that projects are completed on
time and within budget.

The business of architecture encompasses a wide range of activities,


including marketing, project management, financial planning, and client
relations.

by Guian Carlo Cenina, RLA, RMP


Marketing and Public
Relations Strategies
Digital Marketing Networking Events
Social media, website, SEO, and Attending industry conferences
online advertising. and meetings to build
relationships.

Public Relations
Generating positive press coverage and building brand awareness.
Public Relations
1 Media Relations 2 Community Engagement 3 Crisis Management
Building relationships with Participating in local events and Handling negative press and
journalists and media outlets. community projects. managing reputation.
Project Sourcing
Networking
Attending industry events and building relationships.

Online Platforms
Using online platforms to find and connect with clients.

Referrals
Receiving referrals from satisfied clients and colleagues.
Financial Management
Budgeting Billing Profitability

Planning and controlling expenses. Tracking time and expenses, generating Analyzing financial performance,
invoices. identifying areas for improvement.
Financial Systems

Accounting Software
Automating financial processes and generating reports.

Payment Processing
Receiving and managing payments from clients.

Cloud Storage
Storing and accessing financial data securely.
Financial Planning
1 Revenue Projections
Estimating future income based on project pipeline and
market conditions.

2 Expense Forecasting
Predicting costs associated with projects, staff, and
operations.

3 Cash Flow Management


Ensuring sufficient cash on hand to meet financial
obligations.
Financial Health
Profitability Measuring the success of projects
and the overall business.

Liquidity Having enough cash on hand to


meet short-term obligations.

Solvency Ability to meet long-term


financial commitments.
Acquiring Capital
1 Bank Loans 2 Investment Capital
Securing funding from Seeking funding from venture
financial institutions. capitalists or angel investors.

3 Crowdfunding
Raising capital from a large number of individuals online.
Services and Compensation

Architectural Design Project Management


Creating plans, specifications, and drawings for buildings. Overseeing the construction process and managing budgets.

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