0% found this document useful (0 votes)
3 views

ETVA-ADBA (Program LearningOutcomes) 2

The Advanced Diploma in Business Administration is a Level 5 program offering 9 credits, designed for professional development in key business areas including management, marketing, and accounting. It aims to equip students with practical skills for career progression and includes courses such as Business English, Communication, and Principles of Management. The program is taught in English and is targeted at working adults aged 21 and above.

Uploaded by

4stwxqj529
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
3 views

ETVA-ADBA (Program LearningOutcomes) 2

The Advanced Diploma in Business Administration is a Level 5 program offering 9 credits, designed for professional development in key business areas including management, marketing, and accounting. It aims to equip students with practical skills for career progression and includes courses such as Business English, Communication, and Principles of Management. The program is taught in English and is targeted at working adults aged 21 and above.

Uploaded by

4stwxqj529
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 23

EUROSKILLS TECHNICAL & VOCATIONAL

Programme Name ADVANCED DIPLOMA IN BUSINESS ADMINISTRATION


Level 5

Total Credits 9
Type of award Advanced Diploma

Programme Description This Advanced Diploma in Business Management course helps students to get a degree in
Business Management. Students will learn how to apply their knowledge in key business
issues such as accounting, economics, management, marketing and business statistics, so
that they can better meet the needs and demands of their future profession.

Objective This is designed for students for professional development. Successful students will
achieve practical skills to progress their careers within their professional careers. The
course would be of interest to students from a wide range of backgrounds and professions
who are looking to further increase their knowledge and develop their careers.

Programme Learning  Explore foundations of business through intense exploration and practice
Outcomes
 Practice personal and team leadership, time and project management

 Develop critical thinking to support informed decision making, resolve conflicts,


reveal opportunities, and overcome challenges

 Leverage diverse experience and network of faculty and classmates to put newly
acquired knowledge to work

 Demonstrate an ability to conduct methodological, secondary research into


business issues, which may relate to general business or to a specific business
function, which requires familiarity with a range of data, research sources and
appropriate methodologies.

Language of instruction English


Method of learning and Lectures.
teaching.
Entry requirements: This programme is available to working adults with a minimum age of 21.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL

Brief description of courses offered in the Programme:

Topic Course Credit


1. Business English 1
2. Business Communication 1
3. Principles of Management 1
4. Introduction to Accounting 1
5. Fundamental of Computer Principles & Programming 1

6. Human Resources management 1

7. Principles of Marketing 1

8. Internet Fundamental & Applications 1

9. Sociology 1

Total Credit 9
Value

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL

COURSE INFORMATION:
Course Name Business English
Course Code
Course Through the use of literature this course will give the students a greater understanding of the
English language. There will be a focus on paragraph writing and light research topics.
Description

Course Learning  Prepare article using appropriate grammar and writing skill.
 Use proper grammar and reading skill in a role play.
Outcomes  Summarize an essay through voice listening comprehension.

Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning
1. Introduction: Objectives of the course.
- Lecturer and student expectations. Free writing
exercise for assessment. Skimming and scanning,
comprehension. Listening for comprehension and note
taking.
2. Writing Skills:
- Types of paragraphs; narrative, descriptive.
- Expository: compare, analyze, argue, etc.
- Pre-writing: getting ideas: brainstorming: free writing.
- Organizing ideas: outlining: spider diagrams. Linear
planning. Vocabulary in context
3. Reading comprehension and making notes, summarizing
listening comprehension.
Writing skills:
- Organizing of paragraphs: the topic sentence:
supporting sentences: concluding sentences.
- Rewriting: revising and editing, peer editing adjective
and noun collocation, comparing and contrasting
vocabulary in context
4. Reading comprehension listening for information writing
skills:
- unity and completeness in paragraphs-all supporting
statements relate to topic sentence words easily
confused, vocabulary in context
Reading comprehension. Summary writing listening.
Comprehension writing skills:
- Coherence and cohesion in paragraphs: logical, spatial,
explanatory ordering cohesive devices: linking words,
pronouns, articles, synonyms vocabulary in context
using participles, articles and determiners.
Reading comprehension and making notes. Listening
comprehension and discussion writing skills, from
paragraph to essay:
Association with Lincoln University College-
DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
- expanding the paragraph, vocabulary in context
reporting. Reading comprehension writing skills: the
thesis statement.

5. Summary writing, punctuation, vocabulary in


context/opposites using inversion for emphasis.
- Reading comprehension: listening comprehension,
writing skills: the introductory paragraph, describing
people and objects vocabulary in context.
- Reading comprehension recognizing voice listening
comprehension writing skills: the concluding
paragraph
6. Summary of restatement fanning adjectives, vocabulary in
context participles and infinitives oral presentations:
- Choosing a topic, how to prepare.

7. Library research listening comprehension writing skills:


Body paragraphs:
- Sufficient and support for the thesis appropriate
vocabulary in context oral presentations: preparation
and presentation skills
- Reading comprehension, listening comprehension,
revision and practice-timed essays the passive voice
- Reading comprehension: listening comprehension:
essay writing – revision and practice making notes,
describing a process, adjectives and principles,
- Reading comprehension listening comprehension essay
writing – revision and practice adverbs of degree,
vocabulary in context using the future
- Reading comprehension, summarizing listening
comprehension, essay writing: revision and practice
Total
Credit 1
Shwom, B & Snyder, L. G. (2018). Business Communication. Polishing Your Professional Presence.
References 4th edition, Prentice Hall, US.
Courtland, Bovee L. & John, T. & Roshan, Raina L. (2017), Business Communication Today, 13th
Edition, Pearson Education, UK.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Course Name Business Communication
Course Code
Course This module covers Organizational Setting for Business Communication, Interpersonal
Communication and Listening; Public Speaking and Oral Reporting
Description

Course  Identify the influence of their own and others’ self-concept, perception and culture on the
interpersonal skills in a business setting.
Learning  Examine communication strategies necessary to promote social change.
Outcomes  Demonstrate the oral presentation and writing skills that help to learn the principles
of economics and management of the communication industry.

Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning
1. Organizational Setting for Business communication, four levels of
Communication, Communicating in Group:
Characteristics of Formal Organizations: Organizational Structure and
Communications: External and Internal Systems: Communication Flow in
Organizations;
- Downward Communication
- Upward Communication
Horizontal or Lateral Communication
2. Interpersonal Communication and Listening: The Human Communication
Process;
- the sender encodes the message
- the sender selects an appropriate channel and transmits the message
- the receiver decodes a message
- the receiver encodes a message to clarify any misunderstandings
- interferences hinder the process
Some Behavioral Factors in Communication: Word and Non-word
Messages: listening as an interpersonal skill: Bad Listening Habits and
Practices: Listening for Positive Results: Suggestions for Effective
Listening
3. Public Speaking and Oral Reporting: Controlling Speech Qualities;
Phonation, Articulation, Pronunciation.
Knowing Your Audience: Selecting a Topic: Planning Your Speech:
Delivering Your Speech: Using Style in Speeches: Making an Oral
Report: Keeping Within Time Limits.

4. Intercultural Communication
Opportunities:
- International business activities at
home and aboard, the foreign firm’s
American employee, multiculturalism
and demographic trends.
Nature of Culture:
-Elements of culture, manifestations of
culture.
Barriers to Cross-Culture
Communication:
- Stereotypes, times and space as
language, body language,
translation problems.
Guides to Good Cross-Cultural
Communication:
- General principles, written
communication, oral communication.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL

5. Electronic Communication Technology, Manipulating Data, Presenting


Data, Printing, Desktop Publishing, Graphics Programs, Sharing Data, E-
mail, Teleconferencing

6. Using Words Effectively: Self-Check, Word Choice, Preciseness,


Simplicity and Formality, Parallelism Tone, Bias-Free Language, Word
Categories, Word That Label, Word That Replace, Word That Join, Word
That Show Relationships

7. Using The Techniques of Style, Analyzing Writing Style, Self-Check


Phrases, Certainties, Clichés, Conciseness, Surprise, Doubt and Judgment
Sentences, Active and Passive Voices, Subjunctive Mood, Emphasis
Punctuation.

8. Paragraph, Topic Sentence, Coherence, Readability, Variety, Emphasis,


Compositions Unity, Sequence, Transition, Emphasis Editing and
Rewriting, Content, Organization and Style Grammar, Format and Layout

9. Writing about the Routine and Pleasant Empathy, cultivating a “Your”


Attitude, Using Your Knowledge Receiver, Communication Mentor.
Organization: Why Organization is Essential, How to Organize Letters
and Memorandums, Business Letters, Routine Letter about Credit /
Orders, Letters about Routine Requests Memorandums, Good News
Memorandums Routine Memorandums.
10. Initiating Communication About Unpleasant Special Problems in Writing
About the Unpleasant First Paragraph, Communication Mentor, Bad-
News Sentences, Last Paragraph, Writing to Persuade, Sales Letter,
Introducing the Product, Convince the Readers with Evidence,
Motivating the Reader to Action, Writing a Complete Sales Latter,
Printing and Mailing.
11. Writing Special Letters, Writing Congratulations, Replaying to
Congratulations, Condolences Invitations, Writing Invitations, Replaying
to Invitations, News Releases, Seasonal Messages, Welcomes and
Farewells, Evaluations, Positive Qualities, Negative Qualities, Regret

12. Preparing Resumes and Application Letter, Setting Goals and Planning,
Getting Essential Information, Self-Analysis, Career Analysis, Interview
with a Career Person, Summary of Achievements, Qualifications,
Personal Information, References, Finding Prospective Employers,
Career Services

13. Employer’s Offices, Employment Agencies and Contractors, professional


Organizations, Application Letters, Communication Mentor

14. Job Interviews, Employment Message, Performance Appraisals, Types of


Interviews, Types of Employment Interviews, Job Interview’s Role,
Preparing for the Interview

Total 14 14

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Credit 1

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
References Shwom, B & Snyder, L. G. (2018). Business Communication. Polishing Your
Professional Presence. 4th edition, Prentice Hall, US.

Courtland, Bovee L. & John, T. & Roshan, Raina L. (2017), Business Communication
Today, 13th Edition, Pearson Education, UK.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Course Name Principles of Management
Course Code
Course Description This course is designed to provide students of all academic disciplines a broad overview of
contemporary management practices as they relate to the four functions all managers must
perform: planning, organizing, leading and controlling (monitoring and correcting) and also the
theories of management of change.
Course Learning  Describe the concept, process and significance of management and managerial roles.
 Demonstrate financial and non-financial of Incentives of motivation in a presentation.
Outcomes
 Exemplify professionalism in corporate planning, environment analysis, strategy
formulation.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Introduction :
- Concept, process and significance of management; Managerial roles

2. An overview of functional areas of management; Development


of management thought;

3. Classical and neo-classical systems;


Contingency approaches

4. Planning:
- Concept, process and types. Decision making – concept and process

5. - Management by objectives; Corporate planning;


- Environment analysis; Strategy formulation.

6. Organizing:
- Concept, nature, process and significance;

7. - Authority and responsibility relationships;

8. Centralization and decentralization;


Departmentation;
Organization structure – forms and contingency factors.
9. Directing:
- Motivation
- Concept & Theories
- Maslow, Alderfer
10. Herzberg, MClelland, Porter & Lawler, Vroom

11. Financial and non-financial incentives of Motivation,


Leadership
- Leadership Theories, Leadership styles.
12. Communication
- Type, process and barriers.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
13. Controlling:
- Concept and process; Effective control system; Techniques of control.

14. Management of Change:


- Concept, nature and process of planned change; Resistance to change;
- Management in a changing environment.
Total

Credit 1
Hawk, R., McChrystal, G.S. (2020), Welcome to Management: How to Grow from Top Performer to
References Excellent Leader, 1st edition, McGraw-Hill Education, US
David S. B., Anastasia, H. C., Eva, H., Parboteeah, K. P. (2019), Principles of Management, 1st Edition,
OpenStax, US

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Course Name Introduction to Accounting
Course Code This course will give idea about the effect of common business transactions on
financial statements, how to apply the double-entry system for processing
transactions and the principles of measuring performance and the related
mechanics. At the end of this course, you will know how to prepare financial
statements.
Course Description This course will give idea about the effect of common business transactions on financial
statements, how to apply the double-entry system for processing transactions and the principles of
measuring performance and the related mechanics. At the end of this course, you will know how
to prepare financial statements.
Course Learning  Describe the theories and concepts of accounting process
 Analyze the financial statements for decision making
Outcomes
 Demonstrate the teamwork and social skills in preparing the various financial statements
 Interpret critical thinking skills for decision making on accounting and financing
for professional purpose.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Introduction to accounting
- For what purpose is accounting used?
- Who uses accounting information?
- Limitations of accounting information?
- Accounting as a business function
- Factors influencing the use of accounting within an organization
2. Wealth and the measurement of profits
- Income, wealth and profit
- Original cost
- Historic cost
- Replacement cost
- Economic value
- Net realizable value
- Comparison of measures
3. The measurement of wealth
- The measurement of wealth
- Importance of balance sheets
- Assets
- Fixed and current assets
- Liabilities
- Owner’s equity
- The balance sheet equation
- Determinants of the format of the balance sheet
4. The profit and loss account
- Importance of profit and loss accounts
- Revenue
- The realization principle
- The matching principle
5. Expenses
- The profit and loss account
- Determinants of the format of the profit and loss account and its uses
6. Stock
Debtors
- Creditors

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
7. Debtors and prepayments,
Creditors,
accruals and deferred income
8. Fixed assets and depreciation.
- Difference between fixed and current assets
- The cost of a fixed asset
9. The useful life of fixed assets
- Depreciation
- Sale of fixed assets
10. Financing and business structures
- Short-term finance
- Medium-term finance
11. Long-term finance
- Equity finance
- Financing structures and financial risk
12. Final accounts and organizational structures
- Obtaining the final accounts
- Forms of organization
- The sole proprietorship
13. Partnerships
- Limited companies

Total

Credit 1
Ainsworth, P., Deines, D., Plumlee, R.D., (2019). Introduction to Accounting: An Integrated Approach,
References 8th edition, McGraw-Hill Companies, US.
Tracie M.N., Mattison, B., Matsumura, E. M. (2017), Horngren's Accounting, The Financial Chapters,
12th Edition, Pearson, US

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Course Name Fundamental of Computer Principles and Programming
Course Code
Course Description This course introduces students to the field of computer science and engineering. An
overview of the disciplines within computer science such as networks, AI, robotics,
graphics, and computer architecture will be integrated throughout the course.

Course Learning  Describe the design and functioning of hardware and software computer systems.
 Design the functioning of hardware (Computer Peripheral, Central Processing Unit) and
Outcomes
software (Data base Management) computer systems
 Interpret on problem-solving steps in digital computing systems
 Identify the ethical, privacy and security issues in the information industry.

Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Introduction to Computer
History & Computer Generation
- Types of Computer
2. Computer Peripheral
- Input and Output Devices
- Storage Devices
- Removal Storage
- Backup System
3. Central Processing Unit
- What is CPU?
- The Arithmetic / Logic Unit
- Improving disk drive performance
4. Operating System
- What is an OS?
- OS Goals
- Computer System Components
- Types of OS
- OS Services
- Functions of an OS
5. Microsoft Word
- Introduction to Microsoft Word
- How to use Microsoft Word
6. Microsoft PowerPoint
- Introduction to Microsoft PowerPoint
- How to use Microsoft PowerPoint
7. Networking
- What is Networking?
- Advantages and Disadvantages of Networking
- Types of Networks
- LAN, WAN and MAN
- Components of a Network
8. Internet
- What is the Internet
- Internet Features
9. E-Commerce
- Definition and Concepts
- Infrastructure
- Support Area
- Types of Transactions

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
- Benefit / Limitation of E-Commerce
- Online Advertising Methods

10. System Development Life Cycle


- Traditional waterfall/cascade approach
- Early Stages
- Feasibility Study
- System Analysis
- Design Phase
- Testing
- Implementation
- Maintenance and Review
11. Programming Concepts
- High-Level Language Characteristics
- High-Level Language Programming
- Programming Features
- Translation Software
12. Database Systems
- Database Management System
- Database Administrator
- Data Dictionary
- Database Languages
- Data Modeling
- Relational Database
- Normalization
13. Computer Virus
- What are Computer Viruses
- Types of Viruses
- Symptoms
- Steps to Safeguard
- Anti-Virus
14. Software Sabotages
- Hacking and Electronic Trespassing
- Reducing Risks
- Firewall, Encryption and Audits
- Backup and Other Precautions
- Human Security Controls: Law, Management and Ethics.
Total

Credit 1
Misty, E. V., Susan, L. S., Steven, M. F., (2017). Discovering Computers ©2018: Digital Technology,
References Data, and Devices 1st Edition, Cengage Learning, US.
Parsons, J.J., (2018), New Perspectives on Computer Concepts 2018: Comprehensive, 20th Edition,
Cengage Learning, USA.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL

Course Name Human Resources Management


Course Code
Course Description This Course gives an overview of the field of Human Resources Management,
including an historical perspective of HR, strategies for designing HR activities,
and the roles and responsibilities of HR professionals. Participants will have
contact with HR professionals. Prerequisite to all upper-level HR classes for
majors.
Course Learning  Describe the basic of human resource knowledge
 Organize effective interview
Outcomes
 Assess job recruitment and recruitment planning and able to write the job description
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Personnel/Human Resource Management: Philosophy and


Plan
- What is Personnel Management
- What are Personnel/HR Management Importance to All Managers?
Line and Staff Aspects of Personnel/HRM
- Line Versus Staff Authority
- Line Managers Human Resources Management
- Responsibilities
Personnel/HR Department Staff’s Personnel Management
- Responsibilities
2. Job Analysis
The Nature of Job Analysis
- Job Analysis Defined, Uses of Job Analysis
Information, Steps in Job Analysis
Methods of Collecting Job Analysis Information
- The interview, questionnaires, observation, participant diary/logs
Quantitative Job Analysis Techniques
3. Writing Job Descriptions
- Job Identification
- Job Summary
- Relationship
- Responsibilities and Duties
- Authority
- Standards of Performance
- Working Conditions and Physical Environment
Job Description Guidelines
- Writing Job Specifications
4. Personnel Planning and Recruiting
Personnel Planning and Forecasting
Forecasting personnel Requirements
Factors in Forecasting Personnel Requirements
- Forecasting the Supply of Inside Candidates
- Internal Sources of Candidates
Building Employee Commitment
- Forecasting the supply of outside candidates
5. Employment Agencies as a Sources of Candidates
- Executive Recruiters as a Sources of Candidates
- College Recruiting as a Sources of Candidates
- Referrals and Walk Ins as a Sources of Candidates

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
- Older Workers as a Sources of Candidates
Developing and Using Application Forms
Purpose of Application Forms
- Using Application Forms to Predict Job Performance
6. Employee Testing and Selection
The Selection Process
- Why the selection process is important
Basic Testing Concepts
- Validity
- Reliability
- How to Validate
- Testing Guidelines
- Ethical and Legal Question in Testing
7. Types of Tests
- Tests of Cognitive Abilities
- Measuring Personnel and Interests
- Test of Motor and Physical Abilities
- Achievement Tests
Work Samples and Simulations
- Works Sampling for Employee Selection
- Management Assessment Centers
Other Selection Techniques
- Background Investigations and Reference
- Complying with the Immigration Law
8. Interviewing Candidates and Building A Total Selection
Program
- Types of Interviews
Common Interviewing Mistakes
- Snap Judgments
- Negative Emphasis
- Not Knowing the Job
- Pressure to Hire
- Candidates Order Error
- Nonverbal Behavior
9. The Effective Interview
- Steps in the Interview
- Summary of Interviewing Guidelines
- The Structured Interview
- Develop behavioral Specifications
- Specific Factors to probe in the interview
Using on Interview Plan
- Match candidates on the job
Building Employee Commitment:
- (A total selection program)
- (Guidelines for interviewees)
10. Orientation and Training
- The basic training processes
Assessing Training Needs
- Tasks Analysis: Assessing the training needs of new employees
- Performance Analysis: Determining the training needs of current
employees
- Setting Training Objectives
Training and Training Techniques
- On the Job Training
- Job Instruction Training
Evaluating the Training Effort

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
- Controlled Experimentation
- What Training Effects to Measure

11. Appraising Performance


- Why should you appraise performance?
- Steps in Appraising Performance
- Performance appraisal problems
- Clarify what performance you expect
- The Appraisal Interview
12. Establishing Pay Plans
Basic Aspects of Compensation
- Bases for Determining Pay
Basic Considerations in Determining Pay rates
- Establishing Pay Rates
13. Employee Safety and Health
Basic Facts about the Occupational Safety Law
- Top Management Commitment
- The Three Basic Causes of Accidents
- How to Prevent Accident
- Basic Approaches to Preventing Accidents
14. Employee Health: Problem and Remedies
- Alcoholism and Substance Abuse
- The Problem of Job Stress and Burnout
- AIDS and the Workplace
- Workplace Smoking
Total

Credit 1
McConnell, C. R. (2019). Human Resource Management Principles and Practices, 3rd Edition, Jones&
References Bartlett Learning, US.
Mathis, L. R., Jackson, H. J., Valentine, R. S. & Meglich, P. (2019). Human Resource Management. 16th
Edition. Cengage Learning, USA.
Noe, R. & Hollenbeck, J. & Gerhart. B. & Wright, P. (2019). Fundamentals of Human Resource
Management. 8th Edition. McGraw-Hill Education, UK.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Course Name Principles of Marketing
Course Code
Course Description This course presents the principles, techniques, and concepts needed for managerial analysis and
decision-making. It highlights the effective management of planning, organizing, influencing, and
controlling related to the internal and external environment and issues of ethics and social
responsibility.
Course Learning  Describe the critical role of marketing in organizations and society.
 Identify major factors influencing buyer behavior.
Outcomes
 Present the different the nature of marketing channels.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Understanding the Critical Role of Marketing in


Organizations and Society.
- The Core Concepts of Marketing.
- Marketing Management.
- Company Orientations Towards the Marketplace.
- Building Customer Satisfaction Through Quality, Service and Value.
- Delivering Customer Value & Satisfaction.
- Retaining Customers.
2. Corporate Strategic Planning.
- Business Strategic Planning.

3. The Marketing Process.


- The Nature and Contents of a Marketing Plan.
- Analyzing Marketing Opportunities.
- Analyzing Needs and Trends in the Macro environment.
- Deciphering and Responding to the Major Macro environment Forces.
4. A Model of Consumer Behavior.
- Major Factors Influencing Buyer Behavior.
- The Buying Decision Process.
- The Business Market.
5. Analyzing Industries and Competitors.
- Identifying the Company’s Competitors.
- Market Concepts of Competition.
- Identifying the Competitors Strategies and Objectives.
6. Measuring and Forecasting Market Demand.
Major Concepts in Demand Measurement.
- Estimating Current and Future Demand.
7. Market Segmentation.
- Requirements for Effective Segmentation.
Market Targeting.
- Additional Considerations in Evaluating and Selecting Segments.
8. Developing Marketing Strategies.
- Tools for Competitive Differentiation.
- Developing A Positioning Strategy.
- Communicating the Company’s Positioning
9. The New Product Development Dilemma.
- Effective Organizational Arrangements Idea Generation.
- Idea Screening.
- Concept Developing and Testing.
- Marketing Strategy Development Business Analysis.
- Product Development and Market Testing.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
- Commercialization.
- The Consumer Adoption Process

10. Managing Product Life Cycles & Strategies.


- The Product Life Cycle

11. Designing Pricing Strategies and Programs.


- Setting the Price.
- Adapting the Price.
- Initiating and Responding to Price Changes
12. The Nature of Marketing Channels.
- Channels Design Decisions.
- Channels Management Decisions
- Retailing, Wholesaling, Physical Distribution.
13. Designing Communication and Promotion-Mix Strategies.
- The Communication Process.
- Steps in Developing Effective Communications.
14. Designing Effective Advertising Programs.
- Setting the Advertising Objectives & Budget.
- Deciding on The Advertising Message
- Deciding on The Media.
- Evaluating Advertising Effectiveness
Total

Credit 1
Kotler P. &Armstrong, G (2017), Principles of Marketing, 17th edition, Prentice Hall, USA
References Gary Armstrong, Philip Kotler (2016). Marketing: An Introduction. 13th edition. Pearson. USA.
Roger Kerin, Steven Hartley (2015). Marketing: The Core. 6th edition. McGraw-Hill Education.
USA.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Course Name Internet Fundamental and Applications
Course Code
Course Description The Internet Fundamentals course explores the various components of the Internet using Google
Chrome. Students are oriented to common procedures used to maximize the successful use of the
Internet and its many features. They learn how to customize the Chrome browser and use a web-
based e-mail, and they will explore blogs, social media, multimedia, and other web technologies.
Course Learning  Perform the Windows Sockets to retrieve data.
 Relate effectively to web development Internet Electronic Mail Application and
Outcomes
an Internet Newsreader Application.
 Explain the continuous uses of JavaScript, CSS, and HTML for projects.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. Internet service concepts: what is Internet? How is Internet


service structured? What is TCP/IP? Protocols, Naming,

2. Introduction to Information Services: Mail-based Services,


FTP, Telnet and finger. The World Wide Web, network
requirements, human requirements, internet addressing,
transmission control protocols, file transfer protocol, internet
relay chat.
3. Windows Sockets (WINSOCK.DLL): Types and introduction.

4. Building a window Application Framework: Menus, dialogs,


bitmaps and icons, class wizard, button.

5. Building an Internet Finger Application:


- Importance of Finger, how does Finger work? Building finger client,
using finger, blank host, default button, graying a button, dealing
with non-complaint sites, intend based information services, based
information services
6. Building an Internet Whois Application:
- Significance and functions of Who is, preloading the Host Address
Box, adding accelerator, changing the font, adding cut, copy, paste and
undo support, using the Whois application
7. Building an Internet FTP Application:
Significance and functions of FTP, anonymous FTP, building
FTP client, initial connection and directory list, using the file
list information, changing the remote directory, retrieving
files, disconnecting.
- Making access easier, denying and limiting user access, monitoring log
files, reading mail.
8. Building an Internet HTTP Server:
- Significance and functions of HTTP, how does HTTP work? Handling
errors, building HTTP Server, Architecture, writing the server
9. Building an Internet IRC Application:
- Significance and functions of IRC, building an IRC Client,
implementing the interface, talking to the server, using and extending
the IRC Client
10. Building and Internet Gopher Application:
Significance and functions of Gopher, protocol work,
connecting the server, parsing the document listing returned

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
by the server, retrieving services from the Host.
Compiling the server:
Getting the source code, extracting the files, pre compilation
configuration, compiling the client and server, installing the
client and server.
Gopher:
- Managing the server, naming and controlling, the access, global
attributes, recognizing a new filename extension, excluding
files, running the server, preparing data directory, testing your
server.
11. Building an Internet Electronic Mail Application:
- The SMTP Protocols, the PoP3 Protocol, format of a mail message,
designing a mail client, building a main client, setup menu item,
display menu item, reply menu items. Resizing the list box when the
main view resized, graying a menu item, double-clicking a list box,
connecting a menu item to a new toolbar button, error checking
12. Building an Internet Newsreader Application:
- The structure of news, basic functions of a newsreader, designing
newsreader, developing a newsreader, creating the application, getting
connected and set up displaying an article, creating new article,
building an original article, sending an article to NNTP server, building
follow up article, disconnecting, menu graying.
13. Secure Communications on the Internet:
- Various types of risks, cryptographer, data security and privacy,
eavesdropping, traffic analysis, impostors, building in security,
building an encrypting socket
14. Security building continued:
- Preparing encrypted communications, accepting incoming
encrypted connections, sending encrypted data, receiving encrypted
data,
switching to a different cipher, using secret sharer.
Total

Credit 1
Kotler P. &Armstrong, G (2017), Principles of Marketing, 17th edition, Prentice Hall, USA
References Gary Armstrong, Philip Kotler (2016). Marketing: An Introduction. 13th edition. Pearson. USA.
Roger Kerin, Steven Hartley (2015). Marketing: The Core. 6th edition. McGraw-Hill Education.
USA.

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
Course Name Sociology
Course Code
Course Description This course introduces students to the academic field of sociology. Sociology is a broad discipline,
which employs scientific methodology to study society. Students are exposed to introductory
concepts, theories, and methods used in contemporary sociology. Upon successful completion of
this course, students will have a basic understanding of the sociological perspective and the ways
in which the discipline understands and explains human behavior at all levels of society. The
course also provides students with a sociological toolkit that they can utilize to understand
themselves and their world; the theories, concepts, and ideas covered in this class will help
students recognize the connection between self and society, biography and history, as well as the
individual and social structures.
Course Learning  Define the of theories, concepts, substantive problems, and methodologies related to
sociological practice
Outcomes
 Develop a create new knowledge about social reality and become future leaders
of communities and the nation, that is, agents of change
 Analyze the intellectual and ethical importance of the sociological imagination and
sociological mindfulness through presentation

Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning

1. The Foundations of Sociology


Introduction

2. Sociological Methods

3. General Sociological Theory

4. Social Life
Society
Culture
5. Socialization
Groups

6. Demography
Aging
Deviance and Norms
7. Social Inequality
Race and Ethnicity
Gender
Stratification
8. Social Institutions
- Economy

9. Family

10. Religion

Association with Lincoln University College-


DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
11. Health and Medicine

12. Politics

13. Globalization and Social Change Collective Behavior

14. Social Movement

Total

Credit 1
Giddens, A. (2017), Sociology, 8th Edition, Atlantic Publishers & Distributors Pvt Ltd, UK.
References D.K. (2015), The Sociology Book (Big Ideas), Dorling Kindersley, US.
Abraham, M. F. (2015), Contemporary Sociology: An Introduction to Concepts and Theories, 2nd
Edition, Oxford University Press, UK.

Association with Lincoln University College-


DKU016 (B)

You might also like