ETVA-ADBA (Program LearningOutcomes) 2
ETVA-ADBA (Program LearningOutcomes) 2
Total Credits 9
Type of award Advanced Diploma
Programme Description This Advanced Diploma in Business Management course helps students to get a degree in
Business Management. Students will learn how to apply their knowledge in key business
issues such as accounting, economics, management, marketing and business statistics, so
that they can better meet the needs and demands of their future profession.
Objective This is designed for students for professional development. Successful students will
achieve practical skills to progress their careers within their professional careers. The
course would be of interest to students from a wide range of backgrounds and professions
who are looking to further increase their knowledge and develop their careers.
Programme Learning Explore foundations of business through intense exploration and practice
Outcomes
Practice personal and team leadership, time and project management
Leverage diverse experience and network of faculty and classmates to put newly
acquired knowledge to work
7. Principles of Marketing 1
9. Sociology 1
Total Credit 9
Value
COURSE INFORMATION:
Course Name Business English
Course Code
Course Through the use of literature this course will give the students a greater understanding of the
English language. There will be a focus on paragraph writing and light research topics.
Description
Course Learning Prepare article using appropriate grammar and writing skill.
Use proper grammar and reading skill in a role play.
Outcomes Summarize an essay through voice listening comprehension.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning
1. Introduction: Objectives of the course.
- Lecturer and student expectations. Free writing
exercise for assessment. Skimming and scanning,
comprehension. Listening for comprehension and note
taking.
2. Writing Skills:
- Types of paragraphs; narrative, descriptive.
- Expository: compare, analyze, argue, etc.
- Pre-writing: getting ideas: brainstorming: free writing.
- Organizing ideas: outlining: spider diagrams. Linear
planning. Vocabulary in context
3. Reading comprehension and making notes, summarizing
listening comprehension.
Writing skills:
- Organizing of paragraphs: the topic sentence:
supporting sentences: concluding sentences.
- Rewriting: revising and editing, peer editing adjective
and noun collocation, comparing and contrasting
vocabulary in context
4. Reading comprehension listening for information writing
skills:
- unity and completeness in paragraphs-all supporting
statements relate to topic sentence words easily
confused, vocabulary in context
Reading comprehension. Summary writing listening.
Comprehension writing skills:
- Coherence and cohesion in paragraphs: logical, spatial,
explanatory ordering cohesive devices: linking words,
pronouns, articles, synonyms vocabulary in context
using participles, articles and determiners.
Reading comprehension and making notes. Listening
comprehension and discussion writing skills, from
paragraph to essay:
Association with Lincoln University College-
DKU016 (B)
EUROSKILLS TECHNICAL & VOCATIONAL
- expanding the paragraph, vocabulary in context
reporting. Reading comprehension writing skills: the
thesis statement.
Course Identify the influence of their own and others’ self-concept, perception and culture on the
interpersonal skills in a business setting.
Learning Examine communication strategies necessary to promote social change.
Outcomes Demonstrate the oral presentation and writing skills that help to learn the principles
of economics and management of the communication industry.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning
1. Organizational Setting for Business communication, four levels of
Communication, Communicating in Group:
Characteristics of Formal Organizations: Organizational Structure and
Communications: External and Internal Systems: Communication Flow in
Organizations;
- Downward Communication
- Upward Communication
Horizontal or Lateral Communication
2. Interpersonal Communication and Listening: The Human Communication
Process;
- the sender encodes the message
- the sender selects an appropriate channel and transmits the message
- the receiver decodes a message
- the receiver encodes a message to clarify any misunderstandings
- interferences hinder the process
Some Behavioral Factors in Communication: Word and Non-word
Messages: listening as an interpersonal skill: Bad Listening Habits and
Practices: Listening for Positive Results: Suggestions for Effective
Listening
3. Public Speaking and Oral Reporting: Controlling Speech Qualities;
Phonation, Articulation, Pronunciation.
Knowing Your Audience: Selecting a Topic: Planning Your Speech:
Delivering Your Speech: Using Style in Speeches: Making an Oral
Report: Keeping Within Time Limits.
4. Intercultural Communication
Opportunities:
- International business activities at
home and aboard, the foreign firm’s
American employee, multiculturalism
and demographic trends.
Nature of Culture:
-Elements of culture, manifestations of
culture.
Barriers to Cross-Culture
Communication:
- Stereotypes, times and space as
language, body language,
translation problems.
Guides to Good Cross-Cultural
Communication:
- General principles, written
communication, oral communication.
12. Preparing Resumes and Application Letter, Setting Goals and Planning,
Getting Essential Information, Self-Analysis, Career Analysis, Interview
with a Career Person, Summary of Achievements, Qualifications,
Personal Information, References, Finding Prospective Employers,
Career Services
Total 14 14
Courtland, Bovee L. & John, T. & Roshan, Raina L. (2017), Business Communication
Today, 13th Edition, Pearson Education, UK.
1. Introduction :
- Concept, process and significance of management; Managerial roles
4. Planning:
- Concept, process and types. Decision making – concept and process
6. Organizing:
- Concept, nature, process and significance;
Credit 1
Hawk, R., McChrystal, G.S. (2020), Welcome to Management: How to Grow from Top Performer to
References Excellent Leader, 1st edition, McGraw-Hill Education, US
David S. B., Anastasia, H. C., Eva, H., Parboteeah, K. P. (2019), Principles of Management, 1st Edition,
OpenStax, US
1. Introduction to accounting
- For what purpose is accounting used?
- Who uses accounting information?
- Limitations of accounting information?
- Accounting as a business function
- Factors influencing the use of accounting within an organization
2. Wealth and the measurement of profits
- Income, wealth and profit
- Original cost
- Historic cost
- Replacement cost
- Economic value
- Net realizable value
- Comparison of measures
3. The measurement of wealth
- The measurement of wealth
- Importance of balance sheets
- Assets
- Fixed and current assets
- Liabilities
- Owner’s equity
- The balance sheet equation
- Determinants of the format of the balance sheet
4. The profit and loss account
- Importance of profit and loss accounts
- Revenue
- The realization principle
- The matching principle
5. Expenses
- The profit and loss account
- Determinants of the format of the profit and loss account and its uses
6. Stock
Debtors
- Creditors
Total
Credit 1
Ainsworth, P., Deines, D., Plumlee, R.D., (2019). Introduction to Accounting: An Integrated Approach,
References 8th edition, McGraw-Hill Companies, US.
Tracie M.N., Mattison, B., Matsumura, E. M. (2017), Horngren's Accounting, The Financial Chapters,
12th Edition, Pearson, US
Course Learning Describe the design and functioning of hardware and software computer systems.
Design the functioning of hardware (Computer Peripheral, Central Processing Unit) and
Outcomes
software (Data base Management) computer systems
Interpret on problem-solving steps in digital computing systems
Identify the ethical, privacy and security issues in the information industry.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning
1. Introduction to Computer
History & Computer Generation
- Types of Computer
2. Computer Peripheral
- Input and Output Devices
- Storage Devices
- Removal Storage
- Backup System
3. Central Processing Unit
- What is CPU?
- The Arithmetic / Logic Unit
- Improving disk drive performance
4. Operating System
- What is an OS?
- OS Goals
- Computer System Components
- Types of OS
- OS Services
- Functions of an OS
5. Microsoft Word
- Introduction to Microsoft Word
- How to use Microsoft Word
6. Microsoft PowerPoint
- Introduction to Microsoft PowerPoint
- How to use Microsoft PowerPoint
7. Networking
- What is Networking?
- Advantages and Disadvantages of Networking
- Types of Networks
- LAN, WAN and MAN
- Components of a Network
8. Internet
- What is the Internet
- Internet Features
9. E-Commerce
- Definition and Concepts
- Infrastructure
- Support Area
- Types of Transactions
Credit 1
Misty, E. V., Susan, L. S., Steven, M. F., (2017). Discovering Computers ©2018: Digital Technology,
References Data, and Devices 1st Edition, Cengage Learning, US.
Parsons, J.J., (2018), New Perspectives on Computer Concepts 2018: Comprehensive, 20th Edition,
Cengage Learning, USA.
Credit 1
McConnell, C. R. (2019). Human Resource Management Principles and Practices, 3rd Edition, Jones&
References Bartlett Learning, US.
Mathis, L. R., Jackson, H. J., Valentine, R. S. & Meglich, P. (2019). Human Resource Management. 16th
Edition. Cengage Learning, USA.
Noe, R. & Hollenbeck, J. & Gerhart. B. & Wright, P. (2019). Fundamentals of Human Resource
Management. 8th Edition. McGraw-Hill Education, UK.
Credit 1
Kotler P. &Armstrong, G (2017), Principles of Marketing, 17th edition, Prentice Hall, USA
References Gary Armstrong, Philip Kotler (2016). Marketing: An Introduction. 13th edition. Pearson. USA.
Roger Kerin, Steven Hartley (2015). Marketing: The Core. 6th edition. McGraw-Hill Education.
USA.
Credit 1
Kotler P. &Armstrong, G (2017), Principles of Marketing, 17th edition, Prentice Hall, USA
References Gary Armstrong, Philip Kotler (2016). Marketing: An Introduction. 13th edition. Pearson. USA.
Roger Kerin, Steven Hartley (2015). Marketing: The Core. 6th edition. McGraw-Hill Education.
USA.
Credits 1
Teaching and Learning Activities
Topic Content/Modules Face to Face Independent
Lecture Practical Learning
2. Sociological Methods
4. Social Life
Society
Culture
5. Socialization
Groups
6. Demography
Aging
Deviance and Norms
7. Social Inequality
Race and Ethnicity
Gender
Stratification
8. Social Institutions
- Economy
9. Family
10. Religion
12. Politics
Total
Credit 1
Giddens, A. (2017), Sociology, 8th Edition, Atlantic Publishers & Distributors Pvt Ltd, UK.
References D.K. (2015), The Sociology Book (Big Ideas), Dorling Kindersley, US.
Abraham, M. F. (2015), Contemporary Sociology: An Introduction to Concepts and Theories, 2nd
Edition, Oxford University Press, UK.