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Math research

The document discusses the fashion industry as a multibillion-dollar global enterprise that includes both high fashion and mass-produced apparel. It highlights the need for brands to adapt to changing consumer trends and emphasizes the importance of innovation and sustainability in the apparel sector. A survey methodology is outlined for gathering consumer preferences regarding apparel brands, detailing the challenges faced during the research process.

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rierar1167
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2 views

Math research

The document discusses the fashion industry as a multibillion-dollar global enterprise that includes both high fashion and mass-produced apparel. It highlights the need for brands to adapt to changing consumer trends and emphasizes the importance of innovation and sustainability in the apparel sector. A survey methodology is outlined for gathering consumer preferences regarding apparel brands, detailing the challenges faced during the research process.

Uploaded by

rierar1167
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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UNIVERSITY OF SAINT ANTHONY

(Dr. Santiago G. Ortega Memorial)


City of Iriga

JUNIOR HIGHSCHOOL DEPARTMENT

I. Introduction

Fashion industry, multibillion-dollar global enterprise devoted to the business of


making and selling clothes. Some observers distinguish between the fashion industry
(which makes “high fashion”) and the apparel industry (which makes ordinary clothes or
“mass fashion”), but by the 1970s the boundaries between them had blurred. Fashion is
best defined simply as the style or styles of clothing and accessories worn at any given
time by groups of people. There may appear to be differences between the expensive
designer fashions shown on the runways of Paris or New York and the mass-produced
sportswear and street styles sold in malls and markets around the world. However, the
fashion industry encompasses the design, manufacturing, distribution, marketing,
retailing, advertising, and promotion of all types of apparel (men’s, women’s, and
children’s) from the most rarefied and expensive haute couture (literally, “high sewing”)
and designer fashions to ordinary everyday clothing—from couture ball gowns to Juicy
Couture-brand sweatpants. Sometimes the broader term “fashion industries” is used to
refer to myriad industries and services that employ millions of people internationally.

The year ahead will be a year of awakening after the reckoning of 2020—a time
for looking at opportunities, not just challenges. Fashion companies have to wake up
not only to the tougher economic environment but also to changing consumer trends
and shifts in the fashion system. It’s never been more important for apparel brands to
keep tabs on trends in the market. What’s hot today is blasé tomorrow. Innovation
becomes retro. Seasons change. Hemlines rise and fall. How do brands win in such an
environment? Leading brands rely on us for comprehensive data and analysis on
consumer behavior. Digital innovation, rising globalization, and changes in consumer
spending habits have catapulted the fashion industry into the midst of seismic shifts.
The apparel industry is being challenged to respond to the latest changes being driven
by the broader consumer and retail environment. The future of the apparel business
depends on manufacturers and retailers refocusing on the current needs of each critical
consumer segment.

Apparel industry comprises companies consists of companies that design and


sell clothing, footwear and accessories. Product categories include everything from
basics, such as underwear, to luxury items, for example, cashmere sweaters and
alligator-skin handbags. Traditionally, apparel companies were wholesalers, selling
large quantities of goods to retailers, which then marked-up items and sold them to
consumers at a profit. However, it's become more difficult to draw a line between
wholesalers and retailers; most apparel companies now have both types of operations
that operate by manufacturing, producing, and supplying of apparels for various
purposes. A burgeoning trend among designers and manufacturers is incorporating
green, organic or sustainable features in the clothing they make and distribute. The fact
UNIVERSITY OF SAINT ANTHONY
(Dr. Santiago G. Ortega Memorial)
City of Iriga

JUNIOR HIGHSCHOOL DEPARTMENT

that mass retailers have begun devoting shelf space to such clothing is indicative of a
larger trend soon to emerge in the apparel industry. Consumer preferences and
demand are the predominant drivers for the apparel industry, but manufacturing costs
are also a factor. The apparel industry is a big part of the fashion industry, with fashion
trends dictating the consumer demand of the types of apparel that companies produce.
Companies in the apparel industry have a tendency to modernize their products in a
timely fashion to keep up with their competitors and continue the efficiency of their
productions. Apparel companies also have to consistently modify the apparel they
produce in order to meet consumer trends and demand, for example- manufacturing
clothing that incorporates recycled material, or electronic functions, such as small lights
in the clothing. At times, consumer demand also requires that the apparel industry
manufactures and distributes clothing items at a more rapid pace than is typical.

For some people, buying apparel is simply a necessity to be performed only


when clothes wear out. For others, shopping for clothing and accessories is a very
enjoyable, regular part of their existence. The nature of the fashion industry is that
consumer preferences change rapidly. So with the changing needs and trend of the
consumers the fashion industry need to focus on innovating and developing new
designs and fashion trend so as to fulfill the needs and demand of the consumers. The
clothing industry is an extremely competitive industry. Fashion retailing is no longer just
large fashion houses, fashion magazines, and retail stores/catalogs but evolved first
with TV channels that sold many goods including fashion, and then with the Internet and
online retailing. Prior to modern technology, fashion was limited to geographic location
or word-of-mouth, but given current forms of mass communication these fashion
companies have matured and can be accessed worldwide.
UNIVERSITY OF SAINT ANTHONY
(Dr. Santiago G. Ortega Memorial)
City of Iriga

JUNIOR HIGHSCHOOL DEPARTMENT

II. Objectives
UNIVERSITY OF SAINT ANTHONY
(Dr. Santiago G. Ortega Memorial)
City of Iriga

JUNIOR HIGHSCHOOL DEPARTMENT

III. Sample of Survey Form


UNIVERSITY OF SAINT ANTHONY
(Dr. Santiago G. Ortega Memorial)
City of Iriga

JUNIOR HIGHSCHOOL DEPARTMENT

IV. Methodology

We conducted a survey through questionnaires in order to gather large size of


information in a short period of time. The questionnaire had 5 questions and was
designed to capture the choices of respondents about our chosen topic which is Apparel
brands. The questionnaire combined close-ended questions with predefined answers
offering respondents the possibility to choose among several options. As well as we
also provided enough space in where they can elaborate their answer/s.

To conduct the survey, respondents from different places were selected. We


asked permission whether they could participate in our research, then after affirming,
we gave them the survey sheets to be answered. The selected respondents were in the
range of ages 13 as the youngest to 45 as the oldest.

We encountered problems such as surveys that are not returned on time, finding
the reliable respondents, and the choosing of topic that we will study about. Yet, we still
managed to gather the information we needed to be able to conduct this survey.
UNIVERSITY OF SAINT ANTHONY
(Dr. Santiago G. Ortega Memorial)
City of Iriga

JUNIOR HIGHSCHOOL DEPARTMENT

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