Mitsubishi Motors Visual Identity Manual

Basic elements
 Basic elements Contents

Contents

Basic elements chart 01

Corporate Marks 02
- Principles of Corporate Marks - 1 03
- Principles of Corporate Marks - 2 04
- Reproducing Corporate Marks 05
- Incorrect use of Corporate Marks 06
Corporate Colors 07
- Colors and materials specifications 08
Corporate Typography 09
- Typeface 10, 11
Artwork 12, 13
 Basic elements Corporate Marks

Incorrect use of Corporate Marks

As the core element of the Visual Identity System, the Corporate Marks must never be distorted, redrawn or
modified. Always use the artwork supplied in this manual to reproduce the Corporate Marks. Illustrated below are
some examples of incorrect reproduction of the Corporate Marks.

Vertical Corporate Mark

DEALER'S NAME
Incorrect Incorrect Incorrect Incorrect
The three-diamond mark must Even subtle alterations, like Do not change the basic color Deleting the words “MITSUBISHI
not be used without enlarging “MITSUBISHI MOTORS” scheme. MOTORS” and combining the
“MITSUBISHI MOTORS”. to the width of the three three diamonds with another word
diamonds, are not permitted. is not permitted.

MITSUBISHI
MOTORS
Incorrect Incorrect Incorrect Incorrect
Do not use different typefaces Do not use an outline around the Do not distort the Corporate Do not reproduce the Corporate
for “MITSUBISHI MOTORS”. three diamonds or change the Mark. Mark as a pattern.
color of “MITSUBISHI MOTORS”.

Horizontal Corporate Mark

DEALER'S NAME
Incorrect Incorrect Incorrect Incorrect
Do not alter the positions of either Even subtle alterations, like Do not change the basic color Deleting the words “MITSUBISHI
“MITSUBISHI MOTORS” or the enlarging “MITSUBISHI MOTORS” scheme. MOTORS” and combining the
three diamonds in any way. to the height of the three three diamonds with another word
diamonds, are not permitted. is not permitted.

MITSUBISHI MOTORS

Incorrect Incorrect Incorrect Incorrect

Do not use different typefaces Do not use an outline around the Do not distort the Corporate Do not reproduce the Corporate
for “MITSUBISHI MOTORS”. three diamonds or change the Mark. Mark as a mirror image.
color of “MITSUBISHI MOTORS”.

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 Basic elements Corporate Colors

Corporate Colors
The three colors of Mitsubishi Motors Red, Mitsubishi Motors Black and Mitsubishi Motors Silver are important
elements in structuring the Mitsubishi Motors Visual Identity System, as well as in displaying the Mitsubishi Motors
brand. These three colors must be used in all cases where Mitsubishi Motors Corporate Marks are displayed, and
all applications must follow the specified color code. No other colors besides these three colors should be used
with or positioned near the Corporate Mark.

Special ink color

PANTONE - 485C

4-color process
Mitsubishi Motors Red Magenta 100%
Yellow 100%

Special ink color

PANTONE - Process Black

4-color process
Mitsubishi Motors Black Black 100%

Special ink color

PANTONE - 877C
Mitsubishi Motors Gray is used only when
Mitsubishi Motors Silver cannot be used
due to printing limitations.

Mitsubishi Motors Gray

Mitsubishi Motors Silver
PANTONE
- Cool Gray 5C
4-color process
Black 30%

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 Basic elements Corporate Colors

Colors and materials specifications

These specifications provide the closest possible match to the Corporate Colors. Although they do not all match
the samples exactly, they do fall within an acceptable tolerance of the individual colors. If none of the
specifications are available, or a different process is being used, a color sample must be used and matched as
closely as possible.

Mitsubishi Motors Mitsubishi Motors Mitsubishi Motors

Red Black Silver

PANTONE - 877C
Mitsubishi Motors Gray is used only when
Mitsubishi Motors Silver cannot be used
due to printing limitations.
PANTONE Mitsubishi Motors Gray
Special ink color PANTONE - 485C
- Process Black PANTONE - Cool Gray 5

Magenta 100%
4-color process Yellow 100%
Black 100% Black 30%

Web ED0000 000000 CCCCCC (Gray)

Paint RAL 3020 Traffic red RAL 9017 Traffic black RAL 9022 Pearl light gray

3M Scotchcal 3M Scotchcal 3M Scotchcal

SC 7725-13 SC 7725-12 SC 7725-120
SC 100F-13 (Europe only) SC 100F-12 (Europe only) SC 100F-58 (Europe only)
Vinyl
Translucent red use Translucent black use
SC 3630-33 M-BS-T(Japan only)

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 Basic elements Corporate Typography

Corporate Typography
Typography is the design process applied to create a style for the way written information is presented. It is used
to present a hierarchy of information in an interesting and dynamic way. The consistent application of Mitsubishi
Motors Corporate Typography, in conjunction with the Corporate Mark and Corporate Colors, creates a unique
typographic style which is the visual property of Mitsubishi Motors. It makes all communications instantly
recognizable, differentiating Mitsubishi Motors from the competition.

Typeface
The Mitsubishi Motors Typeface is Avant Garde Gothic Condensed - Demi*. It is a standard typeface and has been chosen for its balance and
compatibility with the Corporate Marks. Avant Garde Gothic Condensed - Demi should be used for the majority of applications to maintain
consistency as well as a unique typographic style. The typeface is used for Departmental Descriptors (for which artwork is supplied), and for
locally produced applications such as Dealer Names on signs.
*Mitsubishi Motors specifies the Avant Garde Gothic Condensed – Demi typeface which is a registered product of ITC. Please purchase the typeface either directly from the ITC Website
http://www.itcfonts.com/, or any ITC-approved dealer.

Dealer Name and other information

Departmental descriptors

Avant Garde Gothic Condensed - Demi

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 Basic elements Corporate Typography

Typeface

The Mitsubishi Motors Typeface, Avant Garde Gothic Condensed - Demi, is used for the Departmental
descriptors for which artwork is supplied and for locally produced applications such as Dealer Names on signs.
It can be supported by two other character weights, Book and Medium. These are used on stationery and other
print applications for secondary information.

Demi

Avant Garde Gothic Condensed - Demi

Book and Medium

Avant Garde Gothic Condensed - Book Avant Garde Gothic Condensed - Medium

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 Basic elements Artwork

Artwork

When using Departmental descriptors, please observe the letterspacing shown herein. Corporate Colors consist
of a Pantone color and a four-color process. Color reproductions must follow the Corporate Color regulations.
Please select and download one that suits your application.

Departmental Descriptors: Single-color reproduction

Corporate Colors: PANTONE Caution 1

Pantone-485C is the prescribed
Mitsubishi Motors Red. Converting this
Mitsubishi Motors Red Mitsubishi Motors Black Mitsubishi Motors Silver into CMYK on the computer results in
Magenta 100% + Yellow 91%, but for a
four-color process please use Magenta
Mitsubishi Motors Gray 100% + Yellow 100% to compensate for
the difference in brightness in color
development.
Caution 2
Use of any black other than
PANTONE–process black, which is the
prescribed Mitsubishi Motors Black, is
strictly forbidden. Subtle color differences
can potentially change the impression
conveyed by the Corporate Mark.

Corporate Colors: 4-color process Caution 3

For Mitsubishi Motors Silver, please use
the prescribed PANTONE-877C as much
Mitsubishi Motors Red Mitsubishi Motors Black Mitsubishi Motors Silver as possible. When this is physically
impossible, please use PANTONE-Cool
Gray 5C, which is the prescribed
Mitsubishi Motors Gray. The same applies
to four-color reproductions: as far as
possible, use four colors + one special
[Pantone] color reproduction. Use of
Black 30% is permitted only when it is
physically impossible to use these colors.

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