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INFOPRENEUR QUEEN
FOUNDATION ‘PRESENTS’
A TRAINING MANUAL THAT TEACHES
YOU HOW TO GET CHEAPEST
FACEBOOK ADS TO DRIVE
TARGETTED TRAFFIC TO YOUR
PERSONAL /AFFILIATE SITE

LAUNCHED ON MAR, 2014

WRITTEN AND PRODUCED BY

ADERONKE BAMS

(aka INFOPRENEUR QUEEN)

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Personal Website : www.infopreneurqueen.com

All Rights Reserved

No part of this publication may be reproduced, stored in any
retrieval system or transmitted in any form or by any means.
Electronic, Mechanical, Photocopying, Recording or otherwise
without the prior notice or permission of the Author/Publisher

You do not have the rights to resell, give away

or edit the content of this manual whatsoever.
If you are caught, you shall face the law to its
full extent
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Disclaimer
This e-book has been written to provide information
about its topic. Every effort has been made to make
this e-book as complete and accurate as possible.

However, there may be mistakes in typography or

content. Also, this e-book provides information only up
to the publishing date. Therefore, this e-book should
be used as a guide - not as the ultimate source.

The purpose of this e-book is to educate. The author

and the publisher do not warrant that the information
contained in this e-book is fully complete and shall not
be responsible for any errors or omissions.

The author and publisher shall have neither liability

nor responsibility to any person or entity with respect
to any loss or damage caused or alleged to be caused
directly or indirectly by this e-book.
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INTRODUCTION
The information I am going to share with you in this
guide would not only help you a great deal in your
respective internet marketing career. But it would also
increase your ROI in your campaigns and promotion
on Facebook

You will be able to learn the cut throats method of

getting a considerable number of traffic to your
website each and every day. Lots of Traffic results into
Lots of money. Traffic is the bedrock of any online
business.

Without traffic, no business online can be successful.

Traffic is your potential customers. Having a website
without traffic is like setting up a business in the
desert. I hope you now understand what traffic
means? In offline term, Traffic is the customer that
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enters your shop or office to purchase or request for a

certain product or service.

You are indeed lucky to have come across this

wonderful information

When I show people my affiliate

commissions/earnings on my own product, they begin
to wonder how I am able to make so much money
online but the secret is because, I have mastered the
art of getting Facebook ads as cheap as possible.

So my return on investment is always very high. I

market most of my affiliate products on Facebook. You
too can follow similar steps in order to increase your
affiliate commissions in any niche of your choice

Although I have invested a lot of money in learning

Facebook marketing secrets. I did research upon
research. Testing upon testing before I started getting
the good results. This has costed me over 200k in pure
loses, but I never gave up.

Now I am enjoying the benefits of being a master of

Facebook marketing. That’s why I said you are lucky
because, you won’t be doing all that testing again.
Yours is to replicate my good results and start getting
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good results right away. No need to beat about the

bush.

You’ve done well by taking a step towards achieving a

lifetime financial breakthrough, so you deserve all the
profit you can get and I assure you, you’ll never be
disappointed.

I am not going to hold any secret back from you.

GETTING STARTED
Here are the cogent things you need to run advert on
Facebook

1. A Facebook Fan Page

2. You need a credit card or a Paypal account

to pay for your advert on Facebook. I don’t
advice you to use your Paypal account if you
are residing in Nigeria.
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Remember Nigerians are not allowed to use

Paypal. Using it for this purpose may pose a
threat on your Paypal account and it may be
limited as a result.

If you have any of these credit cards, you can

use it to pay for your advert on Facebook

As of the time of writing this book, the following credit

cards are acceptable.

1. GTB Mastercard in Naira (Your bank would do the

currency conversion)
2. UBA Visa Africard
3. Zenith Bank Bugx
4. GTB dollar visa card

FACEBOOK ADVERTISING
I believe you already have a Facebook account, so
login to your Facebook account.
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Before you set up your ad on Facebook, go to your

Profile to verify your phone no if you haven’t done so
in the past. You will see how to do so by the time you
get to where your phone no is on your profile

Facebook would send a verification code to your

phone no, you can then enter this code to verify your
phone no for security reasons, that is if your phone
status is set at unverified
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After you have done this, go back to your homepage.

On your profile area, click the drop down menu as
indicated below and select create page

Choose a name that is related to the product you are

promoting like, Income opportunities for Nigerians,
Weight loss secrets, Fashion lovers, Cheap bulk sms,
etc.

If you have a company name and you want to create a

Fanpage for your company. It’s highly advisable you
pick a name that carries your company name i.e
Banton Services Nig Limited
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Click on Company, organization or

institution

If it is a product/brand, like trevo,

Guiness etc. Select the type of Fanpage
you want to create
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Choose a category that is related to your product, you

can choose computers/technology, business
consulting, website/blogs, depending on your
choice

After you have chosen a name for your Fan page,

agree to Facebook Pages terms and click on ‘Get
Started’ as indicated below and it would take you
to the next page
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Add a description to your Fan page, follow the

procedure I used above. Description is what
your page is all about.

If you have a website, put the website address

and start with http://www.yoursite.com

Choose a unique url for your Fanpage e.g,

www.facebook.com/internetwealthsecrets

Click on SAVE INFO and move to the next

stage

Select an image from your computer

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Click on Add to Favorites

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You will be asked to advertise your page right away,

Click on Skip and proceed
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Be the first to like your page and you can then invite
your friends to like your page

Go back to your home page and click on Create ad

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Select, create an ad option and it would take you to

the next page.
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Please, do note that you can only use one Credit card
to set up advert on Facebook, your sister or any other
person cannot share your card with you.

Facebook would identify this as a fraudulent activity

and your Facebook ads would be blocked. It is not
your Facebook account that would be blocked but you
will not be allowed to create ads on Facebook again.
So make sure this does not happen

There are various types of ads on Facebook. I am

going to explain them one after the other. But For the
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purpose of this exercise, we are going to focus on

three types of ads on Facebook which are,

1. Page post ads

2. Clicks To Website
3. Facebook Likes

We also have locations on which ads are being

displayed on Facebook, they are

1. Newsfeed (My favorite and the cheapest)

2. Right Column ads

Newsfeed would appear as a status on Facebook but

you will see ‘sponsored’ below that status. When
you see this, Just know that someone is paying for that
Facebook status, so mind how you click on it. This
type of ad is liable to receive a lot of clicks. Facebook
understands this and they have been very considerate
with the amount someone pays per click on these ads.

With these ads anybody can click share, like, comment

or do other stuffs like that. And for each click on that
status, you will pay a certain amount. So the click had
better be reasonable (lol). We would get to that
shortly. If you set up this ad wrongly, you will end up
being in pure loses.
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Below is an example of both locations of ads

Let’s get back to analyzing the various types of

Facebook ads that we have and how to create them to
market our product or service on Facebook.

PAGE POST ADS

When you update a status on Your Facebook Fan
page, it is called a ‘PAGE POST’ When you decide to
run an advert on this post, it is called a ‘PAGE POST
ADS’ Do you understand it now?
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In this manual, I would use an illustration on one of my

products. All you have to do is replicate these
methods on all your own products and services

I am going to tell you how I create different page posts

to advertise this product, you can follow the same
steps to create your page post too after which you can
start running adverts on those page posts.

Below is a screenshot of a page post ads

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HOW TO CREATE THIS TYPE OF PAGE

POST
You will type in some words that you want to use for
your advert in the update status section of your
Facebook Fanpage. After you have done this, you will
copy and paste your affiliate link or website address
after the status and allow the preview of the page to
load.

The preview would load some images from your site

and give you the option to upload another image, click
on upload image and choose the image you would like
to use from your computer.

After you have done so and you are satisfied, publish it

as a status on your Facebook Fan Page

SECOND TYPE OF PAGE POST

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HOW I CREATED THIS TYPE OF

PAGEPOST ABOVE, BEFORE I DECIDED
TO RUN ADVERT ON IT

You will select the ‘upload image/video option’

on your Facebook fanpage, after which you will
upload the image you want to use for your ad.
Facebook would ask you to comment on this
picture.
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Describe the picture by writing your ad text and

put your affiliate link at the end of this
description. What you saw above is the result
you’ll get.

You can also check out my Fanpage on Internet

Wealth Secrets to see other types of advert I
created using this method
You can decide to show this type of ads on Newsfeed
or Right Column ads.
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These are the two types of Page post advert that I use
majorly to promote my product and affiliate products
on Facebook

Before we go further, let me state clearly

the differences between a Newsfeed ads
and a Right column ads
A newsfeed ads would show both on desktop and
mobile devices, but a right column ads would only
show on desktop devices. A newsfeed ads is five times
cheaper than a right column ads. Newsfeed ads would
be seen by lots of people compared to a right column
ad.

You will be able to get comments, know people’s

opinion either negative or positive about your ads.
(ignore the negative comment, delete it and ban the
person that made the comment) negative comment
does not change people’s perception of your product,
but that is what I do.

I hate seeing negative comments on my ads. So when I

see it, what I do is delete it and ban the person that
made such a comment.
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What I love most about newsfeed ads is that, you will

be able to get traffic directly to your fanpage from
there and a lot of people would also like your Fanpage
from there unlike right column ads, especially when
the landing page is to a website. There
won’t be any room for Facebook likes.

With Newsfeed ads, I grew one of my fan pages from

6,000 to 12,000 without any extra spending. The
initial 6,000 fans costed me over N60, 000 to get. That
is one of the issues a newbie Facebook marketer can
encounter.

I don’t spend any extra money getting Facebook likes

anymore. What I do is run my advert on newsfeeds and
naturally people would like my Fanpage from there. If
it’s a page post ad, you can also get likes to your
fanpage through the right column ads. That is one of
the advantages of a page post ads

With what I have said so far, you will agree

with me that newsfeed ads is the best. Any
contrary opinion?
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If there is, then you are yet to understand this training,

please, go back to the beginning and start reading all
over again.

But, if both of us are on the same page, then you

perfectly understand what I have been saying since
morning.

For Best results, when creating

Facebook Ads, choose the option of
running the adverts on both newsfeeds
and right column.

Let’s Proceed

2. CLICK TO WEBSITE
A click to website type of ad is an advert whose
landing page is to an external website on Facebook.
When you click on such an advert, it would take you
directly to the advertiser’s landing page.

Below is an example of such an advert

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The landing page for my advert above is

www.internetsecretbuk.com

Why I Prefer ‘A Page Post Ad’ To ‘A click

To Website Ad’

There are limited numbers of words that

you can use in your ad text if it is ‘click
to website’, but there is no limitation to
the no of words that you can use in your
‘page post ad’.

3. FAN PAGE LIKES

This is the type of advert you can set up when you are
looking to get more fans to like your page. You can do
this to gain more exposure on your Fan page. But do
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not expect much return on investment except you

have a lot of products or affiliate products on your
timeline that people can actually buy through your
page.

OTHER TYPES OF FACEBOOK ADS INCLUDES

VIDEO AD, WEB APPLICATION AND WEBSITE
CONVERSION.
You can use the same procedure I explained earlier on
to set these ads up

HOW TO SET UP THE THREE TYPES OF

ADS I HAVE EXPLAINED SO FAR

1. PAGEPOST ADS
I prefer using a page post adverts because, you can
convey your message clearly through this platform,
since you are allowed to enter as many characters as
possible as your Facebook status message. Unlike
When setting up an advert to a website or a Fanpage,
you are limited to a certain no of characters. So I
would advise you, to always use a page post ads for
your advert to page post only.
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But if you don’t really have many words to include in

your ad text, you may not bother restricting your
advert to a page post only

One Important thing you need to take note of, when

setting up a Facebook advert is COST PER CLICK
(CPC). You must try as much as possible to pay less for
a click. To pay less for a click, you must have a high
Click through rate.

To have a high clickthrough rate, you must set up an

advert in such a way that people would notice it and
be tempted to click on it no matter what they may be
doing at that point in time. I am talking of an advert
that would command people’s attention.

On Facebook, one secret way of getting cheap ads is

to have a high clickthrough rate. Clickthrough rate is
measured by the no of time your ads was shown and
the no of people that clicked on it.

Let me use this illustration

Let’s say I set up an advert and it was shown to 10
people. Out of the 10 people that saw it, 5 clicked on
it.
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You on the other hand set up a similar advert and It

was shown to 10 people as well but only 2 people
clicked on it.

I would end up paying a cheaper amount for my ads

compared to yours because mine has a higher Click
through rate.

You get it now? Good !

So to create a post that would command attention,
you have to follow my guidelines below.

Here Is how I do this

First Step

You will go to your Fan page and click on upload

image,

Facebook would ask you to describe the image. You

must make use of this opportunity very well. The image
you are going to use must be a flashy and attractive
image.

So back to the kind of description you are going to use

for your image. Use a very catchy description.

After you have done this

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Then Click on Post and your status would be

updated on your Facebook fanpage

Always make sure you start each word with a capital

letter. It would command more attention by so doing.

Second Step of Creating A Page Post Ad

That You Can Use As An Advert.
Take a look at the screenshot below,

To have an advert that looks like that on your page

too, here is what you should do.
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You will update as a status, something like “Finally

Exposed ! How I Make A Six Figure Income
Online Monthly Legitimately Doing Various
Profitable Online Businesses. Not Forex, MLM,
Binary Options, or sports betting. Find Out
How. Live Proofs Attached click On This Link
To Know More (you will put your affiliate link
or website address here)’’

Your own description has to be related to the product

you want to promote. After you have done this, the
preview of that site would load, and some images from
the website would be displayed and you will see an
option that says ‘UPLOAD IMAGE’ you will use this
option to change the default images from that site.

Click on Upload image, when you do this, you would

be able to select an image from your computer. Use a
captivating image and click on ‘post’

Your Post would be published and you can later use it

to create your advert

This method would increase the no of ‘’clicks to

website’’ that you are going to have.
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NOW THAT WE ARE DONE CREATING THE

TYPE OF PAGE POSTS WE ARE GOING TO BE
USING FOR OUR ADS, ITS TIME TO GET IT UP
AND RUNNING ON FACEBOOK ON AUTOPILOT

Go back to your homepage and click on create ad,

using the illustration I used previously.

The next page would come up,

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Facebook would ask for the type of advert you would

like to create. Select, Pagepost and you would be
asked to type in your fanpage address that you’ll like
to use
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Once you select your fanpage name, preview of your

page posts would appear,
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Select from the drop down menu and pick the post
you want to use. Select one of the post you have
created and the next step would come up
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By the left, you may see an option telling you to show

your ads to friends of those who liked your page.
Some people say it’s good but I don’t use it. So you
can unmark it if you want.
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Select the country you are targeting. Nigeria has been

set as the default if currently you are in Nigeria, but if
you are not, you need to change the country you are
targeting to a country that you want your ads to be
shown to
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Proceed to the Age

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You are going to target your ads to the age range of

those who need it and can afford to pay for the
product you are promoting. It is highly advisable you
do this so that your marketing effort would not be in
vain so select ages between 23 and 65 (no max). If the
price of the product is less than N2,500. You can start
at 21
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You can create up to three/four campaigns with age

range 21-30, 31-40, 41-50, 51-65. You can do it your
own way, just make sure you target within this age.

Leave the other settings the way it is and select

newsfeed and right column options (This is
another sure way to get a cheap
Facebook ads) Make sure you select
both options at the same time.
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You can edit your campaign name to a name of your

choice. By so doing, you will be able to identify each
ad by their name.

Move to the last point which is bidding and budget per

day. Choose $5/10 dollars as your budget for each
campaign. Create up to four ads, making it like 20/40
dollars per day (less than N4, 000/N8,000 per day)
Depending on your pocket

Don’t forget, the more you spend, the more return on

investment you’ll get. Start small and when you start
seeing good results on the ads, you can increase your
budget on each campaign
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Move to ‘bid for clicks’ and Select the option “Bid For
Page Post Engagement”
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Choose ‘manually set your maximum bid for clicks

(CPC)’ mark the option and leave the price at the
default from Facebook.
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If it’s more than 0.03, edit it and set it at

0.03
(If you select this as your bid, you will end up paying
between $0.01-$0.02 per click (2-4 naira per click). If
your Click through rate is very high, you will be paying
like 0.01 per click (2 naira).

This is some of the secrets of Internet gurus. Welcome

to the world of Internet millionaires.

Most marketers, pays like $0.25 per click instead (41

naira), I once paid $0.60 (N96) per click on Facebook.
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See the difference? And that is why most people failed

woefully while running ads on Facebook. I was also a
victim before I discovered the secret that changed my
life totally!

Anytime you are setting up advert that is targetted to

right column ads only. Your bid should always be
$0.08

After you have reviewed the settings of your advert,

Place your order if you are sure everything is in place.
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You will be taken to the next page where you will be

asked to enter your name on card, card information,
and billing address. Make sure you have loaded your
ATM card with at least $55. Depending on your
budget though

WHAT EACH OF THE WORDS STAND FOR

First Name- Write the first name on your card

here
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Second Name - Write the second name as it

appears on your card here. You can also use the name
as it appears on your bank account

Card no - It is written in front of your credit card as

indicated in the image below

Expiry Date - Written in the format 08/13 at the

front of your card

Name On Card - The name written on the card

that you want to use (if there's any name on the card,
Put it here) If there is no name on the card, use the
name on the bank account

CVV/Security Code - This is the three digits

written together at the back of the credit card/atm
card you want to use

Billing Address – Put your current home

address here and leave the address 2

City/Town - Put the name of your City/Town here

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State/Province Region - Put the name of your

state here

Zip Code- Put 23401 here if you don’t know your

Zip code

Country- Put Nigeria or the country where your

Bank is located

If you enter all these details correctly, your transaction

would be successful and a new page will come up with
your new card successfully added as seen below and
Facebook will immediately charge your card to test if
it’s working and if there’s money in your card with
about $1
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After sometime, your advert would be approved and it

would start running. You will be notified when this
happens.

HOW TO SET UP CLICK TO WEBSITE AD

Follow the previous instruction and click on ‘Clicks to
website’

Enter your affiliate link/website address in the url

section provided. Wait for the preview to come up and
make sure you didn’t make any mistake with typing.
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Click on ‘Continue’
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Click on the ‘X’ icon to delete the default image

loaded from your website and click upload image to
select a new image from your computer i.e. the image
you would like to use for your advert.
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When you are done with this, proceed to typing the

body of your advert. Put any word that you want to use

(Don’t forget, always start each word with a Capital

Letter)

You must not exceed the no of characters allowed. As

you type your sentences you will see a word counter
on top of your ads. You will be notified immediately if
you exceed the no of characters.
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Before you can show your ads on Newfeeds for this

type of advert, you will need to select a Fanpage that
you would use to represent your company. Use the fan
page that you have created and enter the ad text that
you want to use on Newsfeed.
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Put the headline which is equivalent to the title, insert

the text and put the description that you want to give
about your website. This would allow you to say much
about this product. Make the best use of this option.
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Leave the rest and move to location, age and interest.

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Use the explanation I gave previously on this too, by

selecting the age that fits perfectly into the audience
you are targeting

If you want your advert to be shown to men only,

select it
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You may rename your campaign if you want. Choose

your budget and click on ‘bid for Clicks’

Select ‘manually set your bid for clicks’ (CPC)

Review your order to be sure everything is okay and

then place your order. You have already added a
credit card so the next page would look like this
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Click on continue. And it would take you to the ads

you have previously created.

What is a campaign
A campaign is a type of similar ads grouped together.
Just like I said initially that you should have like four
campaigns. The four campaigns would be ads
containing the same target, age, location etc. Always
try to have one ad under each campaign.

This may also increase your click through rate. So in

the screenshot above, if you select ‘create similar ad’
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you are indirectly saying you want to create another

ad under that campaign, I would advise against this, so
click on ‘continue’ to create a fresh advert which
would be under a ‘new campaign’

Differences Between A CPC AND A CPM

A cpc is known as a cost per click while a cpm is
known as cost per impression

When you run a CPC ad, you will only pay when
someone clicks on the advert

When you run a CPM ad, you will only pay when your
ad is being shown to people. Cost per 1000
impressions. Only run this advert when you have a very
high click through rate.

HOW TO SET UP PAGE LIKES ADS

Repeat the same procedure for page likes but like I
said earlier, once you create a page post ad, you do
not need to bother setting up a page likes advert, you
will naturally get likes to your Fan page from there.
You will be able to save money by so doing.
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How to edit, pause and Play your

Campaign

When you click on ‘active ‘above, it would bring out a

menu that looks like the one below. With these
options, you will be able to pause, delete, or activate
your campaign.
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How To Pause And Play One of your ads

Feel free to contact me if you need any assistance

With this, we have come to the end of

this training.
Have a fun filled internet marketing experience.
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To your Success,
Aderonke Bams

(aka. Infopreneurqueen)