COCA-COLA’S TRANSFORMATION THROUGH

BUSINESS INTELLIGENCE
AARON PARIKH - 227201
ADITYA MANOJ - 227206
ANSH SINGHI - 227212
CHAAHAT SISODIA - 227218
DHWANIT MADRASI - 227224
 Contents
01 About Company
02 Information Systems (IS) objectives
03 IPO Model
04 Types of Information System
05 IT Dimension Framework
06 IT Infrastructure Components
 About Company
Founded in 1886 by Dr. John Stith Pemberton in Atlanta, Georgia.
One of the world’s largest beverage companies with over 500 brands.
Operates in more than 200 countries.
Iconic for its Coca-Cola (Coke) soft drink.

Product Portfolio:
Soft Drinks: Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta.
Juices & Dairy: Minute Maid, Simply, Innocent.
Energy Drinks: Monster, Powerade.
Water & Hydration: Dasani, Smartwater, Vitaminwater.
Tea & Coffee: Honest Tea, Costa Coffee.
INFORMATION SYSTEMS (IS) OBJECTIVES

Everest Cantu
Information Systems (IS)
Objectives

01 Efficiency Improvement

02 Data-Driven Decision-Making

03 Integration & Standardization

04 Customer Engagement & Personalization

05 Competitive Advantage
 INPUT- PROCESSING - OUTPUT
MODEL
Everest Cantu
Input - Data Collection
Sales Transactions – Data from bottlers, distributors, and retailers.

Consumer Behavior – Purchase history from vending machines, stores,

and online channels.

Social Media Analytics – Tracking consumer sentiment and campaign

effectiveness.

Supply Chain Data – Inventory levels, production data, and raw material
availability.

Market Trends & External Data – Weather patterns, economic

indicators, and competitor analysis.
Processing - Data Analysis & Business
Intelligence
BI Tools (MicroStrategy, Tableau):

01 Consolidates data from multiple bottlers and sales channels.

Automates real-time dashboards for sales teams.

02
AI & Machine Learning:
Predicts demand using historical trends and external factors.
Recommends product placements and sales strategies.

Big Data Analytics:

03 Analyzes millions of data points to detect patterns and opportunities.

Improves inventory management and supply chain forecasting.
Output - Business Impact &
Decision-Making
Sales Optimization:

01 Faster decision-making with real-time sales reports.

AI-driven vending machines suggest personalized products

Consumer Engagement:
Social media analysis leads to product relaunches (e.g., Cherry Sprite,
02 Surge Soda).
Customized marketing campaigns based on consumer behavior.

Supply Chain & Sustainability:

03
Better forecasting reduces waste and stock shortages.
AI-driven plastic usage tracking supports sustainability goals.
 Types of Information System

Everest Cantu
Types of Information System

TPS MIS KMS ERP CRM DSS

Sales Processing Internal SAP ERP for Business AI-Powered
Sales & Market Customer Engagement
Automated Order Knowledge Sharing Process Integration Demand
Performance Personalized Marketing &
Management Portals Automated Financial & Forecasting
Analysis Promotions
Cashless Transactions & Marketing & Accounting Processes Product
Retail & Customer Omnichannel Customer
IoT-Enabled Vending Branding Strategy Human Resource Development &
Analytics Support
Machines Repository Management & Payroll Market Trends
Financial Reporting Retail Partner
Real-time Inventory Bottling Process Processing Marketing
Relationship
Updates Optimization Procurement & Supplier Strategy
Management
Coordination Evaluation
IT DIMENSIONAL FRAMEWORK
 TECHNOLOGY
DATA MANAGEMENT
INFRASTRUCTURE
Adoption of Enterprise BI (EBI) platforms like Standardization of disparate databases
MicroStrategy and Microsoft BI. across independent bottlers.

Use of Tableau Mobile Dashboards for real- Implementation of data warehousing and
time reporting. integration tools for structured storage.

Integration of AI and Big Data analytics for Use of data governance policies to ensure
predictive insights. quality and security.

Deployment of cloud computing (Microsoft Leveraging historical data for forecasting

Azure, Synapse Analytics). sales and operations.
BUSINESS
BUSINESSINTELLIGENCE
INTELLIGENCE AUTOMATION
AUTOMATIONAND
ANDDIGITAL
DIGITAL
AND
ANDANALYTICS
ANALYTICS TRANSFORMATION
TRANSFORMATION

Self-service
Self-service BI
BI tools
tools to
to enable
enable real-time
real-time Automated
Automated reporting
reporting systems
systems
decision-making.
decision-making. replacing
replacingmanual
manualdata
dataentry.
entry.
AI-powered
AI-poweredanalytics
analyticsfor
forcustomer
customerinsights
insights Image
Image recognition
recognition software
software for
for
and
andmarket
markettrends.
trends. tracking
trackingbrand
brandpresence.
presence.
Predictive
Predictive modeling
modeling && forecasting
forecasting to
to Intelligent
Intelligent vending
vending machines
machines with
with AI
AI
optimize
optimizeproduction
productionand
anddistribution.
distribution. for
forcustomer
customerpreferences.
preferences.
Social
Social media
media monitoring
monitoring && sentiment
sentiment Augmented
Augmented Reality
Reality (AR)
(AR) inin bottling
bottling
analysis
analysisfor
forbrand
brandperception.
perception. plants
plantsfor
forremote
remotetroubleshooting.
troubleshooting.
 USER EXPERIENCE AND SECURITY & COMPLIANCE
ACCESSIBILITY
standardized taxonomies and
Mobile-friendly dashboards for
hierarchies for global data
field sales teams.
consistency.

Personalized analytics reports

Data privacy measures while
for Coca-Cola’s clients.
leveraging customer insights.

Customer interaction via AI-

Regulatory compliance across
powered vending machines
multiple countries.
and digital loyalty programs.
IT INFRASTRUCTURE COMPONENTS
 IT Infrastructure components
01
Hardware
• IoT & Edge Devices: AI-powered vending machines for real-time sales data.
• Mobile Devices: iPads & smartphones for sales teams to access dashboards.
• Image Recognition: Used for customer insights from social media.

Software

02
02
• BI & Analytics: MicroStrategy, Tableau, and Microsoft BI for reporting and insights.
• AI & Machine Learning: AI-driven product recommendations and demand forecasting.
• CRM & Social Media: Salesforce for customer engagement and sentiment analysis.
• Cloud Computing: Microsoft Azure for scalable data storage and analytics.

Data Management
• Enterprise Data Warehousing: Azure Synapse for structured data storage.

03 • Data Standardization: Unified formats from 250+ bottlers.

• Big Data & Forecasting: AI-powered demand prediction and supply chain
optimization.
 IT Infrastructure components
Networking

04 • Cloud-Based Integration: Real-time data sync across global operations.

• API & IoT Connectivity: Seamless integration of BI tools and smart vending
machines.

Human Resources

05 • BI & Data Teams: Experts managing analytics and AI models.

• Training & Collaboration: Employees trained in BI tools, aligning IT with business
strategy.
Thank You!