TeamLease

Logo &
Brand Guidelines

1
 01 Our Identity
02 Logotype

Table of Contents 03 Group of Companies Logos

04 Logo Variations
05 Brand Typography
06 Brand Colours
07 Placement On Colour Backgrounds
08 Font Usage

2
Content Brand Identity

Our brand manual sets out the principles for the correct implementation of our brand identity. The aim is to merge
both aspects of TeamLease: the strategic and the graphic. Its purpose is to guide the creation of coordinated and
consistent materials for both internal and external audiences. Everyone who communicates on behalf of the brand or
interacts with our customers has an impact on how we are seen. This manual is therefore for anyone who plays a part
in this process.

This section gives you an overall view of our core rules, serving as a foundation for the more in-depth guidelines to
follow. Please note, this guide is for the TeamLease brand, and if you have any queries that is not covered in the brand
manual please contact xxx

3
 Creative Brief

The logo is a fundamental part of the brand. Our

distinct logotype has been designed especially for
us, and hence we must honour the rules
associated with. These include logo size, the
background and how to use our signature.

Icons

Icons Main logo

4
TeamLease Group of Companies

5
Logo Variations

6
Typographic

Two types of Font family

MONTSERRAT Roboto

ABCČĆDĐEFGHIJKLMNOPQRSŠTU- ABCČĆDĐEFGHIJKLMNOPQRSŠTU-
VWXYZŽ VWXYZŽabcčćdđefghijklmnopqrsštuvwxyz
abcčćdđefghijklmnopqrsštuvwx yz žАБВГҐДЂЕЁЄЖЗЅИІЇЙЈКЛЉМНЊОПРСТЋ
žАБВГҐДЂЕЁЄЖЗЅИІЇЙЈКЛЉМНЊОПР УЎФХЦЧЏШЩЪЫЬЭЮЯабвгґдђеёєжзѕиіїйј
СТЋУЎФХЦЧЏШЩЪЫЬЭЮЯабвгґдђеёєжз ѕиіїй клљмнњопрстћуўфхцчџшщъыьэюяĂÂÊÔƠ
јклљмнњопрстћуўфхцчџшщъыьэюя ĂÂÊÔƠƯăâ Ưăâêôơư1234567890‘?’“!”(%)[#]{@}/&\<-
êôơư1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$ +÷×=>®©$€£¥¢:;,.*
€£¥¢:;,.*

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 Typographic

MONTSERRAT FONT Roboto

Values from the core, relationship building with flair, unfeigned services, hard
Values from the core, relationship building with flair, unfeigned services,
work and innovation as a means of staying ahead, here at TeamLease is where
hard work and innovation as a means of staying ahead, here at
we help connect job seekers with employers. Our long-view purpose is that of
TeamLease is where we help connect job seekers with employers. Our
‘Putting India To Work’.
long-view purpose is that of ‘Putting India To Work’.

Size
Size
Light
Light
Light Italic
Light Italic
Regular
Regular
Regular Italic
Regular Italic
Bold
Bold
Bold Italic
Bold Italic

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Brand Colours

2.0
Corporate Color
20325C

509F83 DB9D47 5492DE

9
 Brand Colours

20325C 5492DE 3C689E DB9D47 c43750 509F83

C : 50 R : 80
C: 65 R : 32 C: 62 R : 84 C: 62 R : 60 C: 0 R : 219 C: 0 R : 196
M:0 G : 159
M : 46 G : 50 M : 34 G : 146 M : 34 G : 104 M : 28 G : 157 M : 72 G : 55
Y : 18 B : 131
Y:0 B : 92 Y:0 B : 222 Y:0 B : 158 Y : 68 B : 71 Y : 59 B : 80
K : 38
K : 64 K : 13 K : 38 K : 14 K : 23

10
Secondary Colours

C43750 DB9D47 20325C 5492DE

11
Placement on Colour Backgrounds

12
 Font Usage

A4 Publication
Type needs to be clear and legible. Heading
The typography should reinforce the Bold TYPE MUST CATCH
brand message. The chosen faces YOUR ATTENTION !
are strong letter forms that allow Sub-Heading
light or white areas to breath. Do Typography:
not justify the text and avoid setting
them in italics. Type needs to be clear and legible.
The typography should reinforce the
brand message. The chosen faces are
Body strong letter forms that allow light or
Don'ts Type needs to be clear white areas to breathe. Type needs to
be clear and legible. The typography
Force and legible. The should reinforce the brand message.
justified typography should The chosen faces are strong letter
reinforce the brand forms that allow light or white areas

X message. to breathe.

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 TeamLease Services Limited
6th Floor, BMTC Commercial Complex,
80 Feet Road, Koramangala,
Bangalore, Karnataka.
PIN - 560 095
+91-80-6824 3000
+91-80-6824 3001

www.teamleasegroup.com