DIGITAL MARKETING

COURSE
For extra success in new age

“Updated
By Reputed Coaching
Useful Understandable

Initiative of ReputedRoad

Office no 2 , Shivleelaa Prestige,

Click for map Jambhulwadi Road, Ambegaon, Pune 46.
 +91 (86 000) 39-820
DIGITAL MARKETING COURSE BROCHURE
[email protected]

Contents
DIGITAL MARKETING COURSE
For Extra Success in new age

Course Overview..............................................................................................................................................................3

The Course is Designed for ............................................................................................................................................4

Marketing essentials (Basic & Advanced )................................................................................................................ 5
Advertising Techniques.....................................................................................................................................................6
Fundamentals....................................................................................................................................................................... 7

SEO ( Search Engine Optimization).............................................................................................................................8

SMM ( Social Media Marketing)..................................................................................................................................... 9

Hands on Practice ........................................................................................................................................................... 10

100% Placment Assistance.......................................................................................................................................... 11

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COURSE OVERVIEW

Course is divided in 3 easy parts. That’s how it stands apart and helps participants get highlighted
performance.

Below table gives a bird eye overview of course content. Detailed content information is given on subsequent
pages later in the brochure.

The Theory Hands on Practice Placement Assistance

Basic and advanced Marketing Assignments to improve the

CV making
Techniques skill level

Master advertising techniques Assessments to highlight areas

Interview Practice
for businesses of improvement

SEO, SMM in detail Applying to job

0 cost outreach techniques

Copy writing for viral spread

DESIGNED FOR
Page 3 of 12

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1. Graduate in any of the discipline (Freshers welcome)

Graduation is strongly recommended as a minimum criteria for the course. It is actually to ensure below
qualities in the candidate -

A. Level of understanding and implementing concepts

B. Basic knowledge of the English language

C. Expertise in any one of the domain for which digital marketing can be done

But its is not mandatory to be a graduate. Candidates having above qualities can pursue the course.

2. Small business owners (age no bar)

Though Digital Marketing is learned by people to add value to their CV and get a good job, entrepreneurs are
doing it to increase their customers. Below are few points which explains why “business owners” -

A. Business owners have a better understanding of their own business.

B. Small business owners can save on heavy charges which are otherwise required.

3. Working / Salaried / Professionals

Digital Marketing Course add up to the CV as a very big asset. Below are few job titles wherein people add
Digital Marketing as a skill to get 10-20 % better salary.

Manufacturing Services Other

HR Manager Digital Marketing Manager Homeopathy Doctors

Head Customer Service Business Development Officer Interior decorators

Marketing Manager Market Research Associate … & many others

Advertising Incharge

IT Manager

MARKETING ESSENTIALS

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Basics of Marketing Advanced Marketing Techniques

Selling Skills

Demand Supply Buyer Persona

Customer preferences Advanced 9 Cs of Marketing

Product Costing Composition, Consistency,

Convenience, Constant Touch, .
Value vs Price
Customer Service, Clarity,
Basic 5Cs of Marketing Consumption, Computerization,
Customer collaborators company Citizenship or caring nature
Competition, Climate,
Viral Marketing

TIP FO R LE A R N IN G DI G I T A L MA R K E T I N G

Marketing was happening even before “Digital” or

computerization started & thus it is important to
understand marketing first.

Learning Marketing from someone having 20+ years

of experience is an added advantage.

ADVERTISING

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Expert and top notch concepts in advertising would be covered in 5 parts. It makes it simple to understand
but still highly effective.

 Branding
 Reputation Management
 AIDA & KISS principles
 Why not selling
 Future Trends (AI & data driven advertising)

FUNDAMENTALS

Page 6 of 12

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Basics of Internet

Organic / Viral Marketing

Commercial Internet

We cover history in the beginning. It helps get better clarity. We start by explaining how Internet works.
Various institutes do not cover how posts go viral. We cover basics of Organic Outreach. We inform the
commercial nature of Internet too. It helps in understanding what to expect out of which efforts.

SEO

SEO (Search Engine Optimization) is covered in depth and in detail as per the points mentioned below -

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• Key SEO Concepts

• Search Results & Positioning
• Benefits of Search Position
• Conducting Keyword Research
• Mechanics of Search
• On-Page Optimization
• The SEO Process
• Customer Insights
• Analysis & Review
• Advanced Targeting Options
• Campaign Management and Optimization
• Content Updates & Layout
• Meta Tags
• SEO Site Map
• SEO Google Search Console
• Off-Page Optimization
• Inbound Links & Link Building
• Ranking
• Laws & Guidelines

SMM
SMM (Social Media Marketing) is one of the major focus areas of the course. Topics covered are extensive &
thus compressed as below -

Page 8 of 12

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Key Concepts • Social Media Goals • Setting Goals and Priorities • Facebook
Features • Facebook Newsfeed • Facebook Insights • Facebook Business Page •
Twitter Features • Twitter Engagement • LinkedIn Setup & Profile • LinkedIn
Features • LinkedIn Company Page • Google+ Setup • Google+ Features • Google+
Insights • Google+ Analytics • Google+ Brand Page • YouTube Setup • YouTube
Channels • YouTube Channels • YouTube Features • Tumblr • Blogging

Implementing Social • Social

Listening • Content
Planning • Scheduling
Tools • Facebook
Advertising • LinkedIn
Groups • LinkedIn
Advertising • Twitter
Advertising • Pinterest •
Instagram • Snapchat •
Facebook Insight • Google+
Insight • YouTube Insight • Facebook Analytics • Twitter Analytics • LinkedIn
Analytics • Laws & Guidelines

HANDS ON PRACTICE

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A real life case study.

It gives confidence to do digital marketing on own
without any external assistance.

At least 1 case study is offered for candidates to

complete. If candidate expertise & time availability
permits we offer multiple practical opportunities.

Images speaks thousands of words. Image editing is

an art. We equip candidates with few tricks & tips for
making an awesome looking posts and advertises.

Ample practice of writing articles & post. We provide

a blog for guest writing too. Highest possible
exposure is given to candidates to excel their skills.

PLACEMENT ASSISTANCE

Page 10 of 12

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 +91 (86 000) 39-820
DIGITAL MARKETING COURSE BROCHURE
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Placements is close to heart for freshers and even for working professionals who are looking for better
prospects. We believe in 360 degree integrated approach to placements. Our job starts in assisting in CV
making & ends by scheduling a successful job interview. We do not let any candidate go unsatisfied. We
support candidates for 6 months in their placement activity. That’s why we mention is as 100% placement
assistance !

Page 11 of 12

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 +91 (86 000) 39-820
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OFFERS

Email us on
[email protected]
to get “Discount Coupon”
or for
industry sponsorship .

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