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The survey indicates that 65.7% of customers are attracted to brands offering discounts, suggesting that price reductions significantly influence buying behavior. Conversely, 27.3% remain loyal to their preferred brands regardless of discounts, often seeking new products instead. Additionally, 73 respondents stated that product availability impacts their brand choice, while 26 remained loyal despite availability issues.

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8 views3 pages

vr3

The survey indicates that 65.7% of customers are attracted to brands offering discounts, suggesting that price reductions significantly influence buying behavior. Conversely, 27.3% remain loyal to their preferred brands regardless of discounts, often seeking new products instead. Additionally, 73 respondents stated that product availability impacts their brand choice, while 26 remained loyal despite availability issues.

Uploaded by

then12345
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Q.10) Does discounts or offers attract you towards a particular brand?

As per the above result, 65.7% of the customers get attracted towards purchasing a
particular brands if they offer discounts in their garmetns. This means that factors like
reduction in rates affect the buying behaviour of the customers towards a particular brand.
On the contrary, 27.3% of the customers do not get attracted by discounts to purchase
from a brand. They either stick to a particular brand or prefer to take fresh products or
new arrivals on which there are no discounts offered. This may also involve Snop Appeal
among customers.
Q.11) Does product availabilty affect the choice in brand?

As per the survey result above in the diagram, 73 respondents agreed to the statement
saying that the availability status of the garment will change or affect their choice of the
brand. For example, if there is lack of availability of garments in a particular brand, the
customer may prefer to try another brand in order to get their required garment. On the
other hand, 26 respondents denied that they would not be affected by the availability of the
garment and would remain loyal to the brand even if there is lack of availability of the
product they required.

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