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Job Description - Asian Paints

The document outlines job descriptions for two roles at Asian Paints Limited: Retail Sales Executive and Project Sales Executive. Key responsibilities include achieving business objectives, managing dealer and contractor relationships, market development, and ensuring timely payment collections. Performance is measured through targets related to sales volume, product growth, and payment collection efficiency.

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jatin94404
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48 views2 pages

Job Description - Asian Paints

The document outlines job descriptions for two roles at Asian Paints Limited: Retail Sales Executive and Project Sales Executive. Key responsibilities include achieving business objectives, managing dealer and contractor relationships, market development, and ensuring timely payment collections. Performance is measured through targets related to sales volume, product growth, and payment collection efficiency.

Uploaded by

jatin94404
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ASIAN PAINTS LIMITED – JOB DESCRIPTION 1

Job Title -1: Retail Sales


Designation: Territory Sales Executive/Level N

Business Responsibility Areas


❖ Business objectives
• Prepare plan to achieve the assigned business objectives for the territory on a monthly level and work
towards achievement of targets.
• Assist dealers in achieving their overall sales target through regular visits, scheme communication
and timely material service.
• Monitor and ensure the growth of core products along with new and focused products.

❖ Market Development and Intelligence


• Explore and open new dealer counters to expand the overall sustainable sale potential in the territorial
market.
• Analyze territory level data to identify gaps and drive necessary Initiatives.
• Accomplish growth and value upgradation of existing dealer network.
• Organize promotional activations and product awareness meets for dealers and contractors.
• Provide timely feedback on market practices and offerings as an input for scheme design.

❖ Dealer Management
• Track and solve dealer queries timely to maintain productive relationship.
• Assist dealers in providing solution to his contractors as well as end consumers for any complaints or
queries.
• Ensure availability of material, services and promotional tools to the dealer through co-ordination
with other stakeholders.

❖ Collections
• Ensure payment collections from dealers as per the set benchmarks.
• Monitor the outstanding payments on regular basis and take measure to minimize the over dues.

❖ Contractor Management
• Ensure enrollment, update points and extend benefits to contractors through dealers as per the defined
loyalty program structure.
• Plan and organize product awareness meets for Contractors during new product launches.

❖ Customer complain resolution


• Investigate and resolve dealer level and customer level complaints within the defined timelines.

❖ Reporting and Integration


• Co-ordinate with other verticals like project sales and services for lead sharing or any other issue as
and when required.
• Prepare and share reports such as Daily visits report and territory monthly report.
ASIAN PAINTS LIMITED – JOB DESCRIPTION 2
Job Title -2: Project Sales
Designation: Project Sales Executive/Level N

Business Responsibility Areas


❖ Business objectives
• Identify, index and review market potential of Project sites at segment level (Geography and Key
Accounts).
• Conduct site inspection based on leads and make proposals including sampling to convert sites.
• Negotiate, finalize and execute the site order as per agreed proposals.
• Monitor the project site on regular intervals and ensure that essential services are provided with
warranty.
• Focus on specific key accounts, segments, geographies and products to gain market share.

❖ Applicators/other influencers Development and Retention


• Encourage applicators participation in loyalty benefit programs to add new and upgrade and retain
existing applicators.
• Create product awareness through relevant trainings with applicators and track lead conversion
ratio.

❖ Reports and Processes


• Prepare and circular relevant reports like index sheet as per defined timelines.
• Follow applicable processes and documentation while performing various site level and specific
transactions.
• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments
including outstanding dues.

❖ Integration
• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific
support or any other operational issues.

Key Performance Indicators for both the above Job Description


✓ Overall Value and Volume target.
✓ Product and Segment level value and volume target.
✓ Addition, Growth and Retention of target set of applicators.
✓ Payment Collection Efficiency.

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