American College of Technology (ACT)

Department of MBA and PM

Individual Assignment
Dead line: March 09/2025
For the Course Project Management By: Yaregal T. (Asst. Prof.)

Weight: 40%

The objective of this assignment is not only to assess you but to enable you to write up your own
business project. Simultaneously, it helps you to write successful project plan which can be
implemented by yourself or salable to potential investors of the project. Therefore, you need to
select one business idea which is new or existing business with new feature and write up a
project proposal. You have to assume that the project proposal will help organizations and
external project stakeholders to agree on an initial project planning framework.

The main purpose of a project proposal is to get buy-in from decision-makers. That’s why a
project proposal outlines your project’s core value proposition; it sells value to both internal and
external project stakeholders. The intent of the proposal is to grab the attention of stakeholders
and project sponsors. Then, the next step is getting them excited about the project summary.
Getting into the heads of the audience for which you are writing the project proposal is vital: you
need to think like the project’s stakeholders to deliver a proposal that meets their needs.

Outline of the Project Plan

Please make sure that the following components are addressed in your project proposal. The
following outline describes some of the components of the project plan to be designed.
Title Page
Table of Contents
1. Executive summary
The executive summary of a project plan should provide a concise overview of the key aspects
of the project. It is typically written after the completion of the entire project plan and serves as a

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summary for stakeholders who may not have the time to read the entire document. Here are the
essential elements that should be included in an executive summary: Project Overview, Problem
Statement, Project Scope, Project Deliverables, Project Timeline, Resource Requirements,
Budget Summary (NBV, PBP, BCR, IRR….). Stakeholder Analysis, Risks and Mitigation
Strategies, Key Success Factors and Conclusion
2. Project Background and justification
The background section should set the project into context by relating it to existing published
work which you read at the start of the project when your approach and methods were being
considered. There are usually many ways of solving a given problem, and you shouldn't just pick
one at random. Describe and evaluate as many alternative approaches as possible. The published
work may be in the form of research papers, articles, textbooks, technical manuals, or even
existing software or hardware of which you have had hands-on experience. When referring to
other pieces of work, cite the sources where they are referred to or used, rather than just listing
them at the end.
Give a brief, general statement of the problem to be investigated or solved by the current
project/system. Explain what your project/system has found out or shown. This section should
normally make up one of the significant parts of the project.
3. Context (Project Impact)
The Impact of Project section outlines the anticipated positive effects and outcomes that the
project aims to achieve. It discusses the potential social, economic, environmental, and cultural
impacts that the project will have on various stakeholders, communities, and the overall target
area. This section assesses both the direct and indirect effects of the project, such as job creation,
increased income, improved infrastructure, enhanced quality of life, environmental
sustainability, and community empowerment. It also considers any potential negative impacts
and outlines mitigation measures to minimize adverse effects. The Impact of Project section
highlights the transformative nature of the project and emphasizes its potential to bring about
positive change and long-term benefits.
4. Beneficiaries (Target groups)
The Beneficiaries (Target Groups) section identifies and describes the specific individuals,
groups, or organizations that will directly benefit from the project. It provides a comprehensive
overview of the primary beneficiaries and explains how they will be positively impacted by the

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project's outcomes. The Beneficiaries section helps stakeholders and decision-makers understand
who will be directly affected by the project and how their lives or operations will be improved as
a result.
5. Project Goals and Objectives
The Project Goals and Objectives section outlines the overarching purpose and specific outcomes
that the project aims to achieve. It starts by clearly stating the overall goal of the project, which
represents the desired long-term outcome or impact. This goal should be concise, measurable,
and aligned with the project's mission and vision. Following the goal, the section outlines the
specific objectives of the project, which are the tangible and measurable outcomes that need to
be accomplished within a defined timeframe. These objectives should be SMART (Specific,
Measurable, Achievable, Relevant, Time-bound) and provide a clear roadmap for project
implementation and evaluation. The Project Goals and Objectives section serves as a guiding
framework, ensuring that all project activities and strategies are aligned with the desired
outcomes and contribute to the overall success of the project.

6. Preliminary study
Briefly describe structure of a project, nature, and size of demand, need to be satisfied, foreseen
beneficiaries, availability of the most important inputs, approximate Investment & operational cost,
expected revenues & other benefits, rough estimates of financial and economic returns, major
factors that affect the project, further information to be acquired through special study/survey.

7. Project Methods and Procedure

Project Procedure or the methodology: indicate the framework/approach to be used to prepare a
project/shows how you propose to carry out your project such as situation analysis, gap analysis,
data collection, and data analysis (you may use the project life cycle approach).

8. Project Preparation
8.1. Identification of Project
8.1.1. Raw Materials and Supplies Study (if any)
8.1.2. Location and Site Assessment
8.1.3. Production Program and Plant Capacity (if any)
8.1.4. Technology Selection (if any)

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 8.2. Markets and Demand Analysis
8.3. Marketing and sales strategy
8.4. Organizational and Human Resource
8.5. Social Analysis
8.6. Economic Analysis
8.7. Financial Analysis
 Initial investment cost
 Production costs/Operational Costs
 Marketing costs
 Projection of cash flow (Initial cash flow, net cash flow, and Terminal cash flow)
 Financial Evaluation
 Payback period (PBP)
 Accounting rate of return (ARR)
 Net present value (NPV)
 Internal rate of return (IRR)
 Break-Even Analysis (BEA)
 Benefit-Cost Ratio (CBR)
8.8. Environmental analysis
8.9. Risk Assessment and Mitigation Strategies
9. Monitoring and Evaluation Plan
Annexes (if any 1):
- Stakeholder analysis
- SWOT analysis
- Problem tree
- Objective tree
- Alternative tree
- Gantt chart
- Economic Analysis
- Project Organization
- Work breakdown Structure (WBS)
- Project Network
- Logical framework

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 - Projected cash flow
- Projected income statement

Annexes (if any

2):

SWOT analysis

Problem tree

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Objective tree

Gantt chart
Year 1 Year 2 Year 3 Year 4 Year 5
Activiti Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q
es 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1
2
3
4
5

Logical framework