Azure

Introduction
Cloud is now a mature technology, which can make selecting
an appropriate provider a difficult choice. One of the key
differentiators between cloud providers is in the levels of
support they provide for customers on the journey to the
cloud, and how they can enable and support this at a pace
organizations are comfortable with. Microsoft Azure is
a global, well-established cloud provider with more
than 10 years’ experience and a presence in all
geographic regions. In Omdia’s ICT Enterprise Insights
2019/20, just over 44% of respondents said they use
Microsoft Azure for at least 20% of their
cloud workloads.
 AZURE
Microsoft has developed its Azure cloud and has key partnerships to expand its offerings and make
them more appealing to a wider enterprise audience. Two significant partnerships announced in
2019 provide clear evidence of this approach. First is the Oracle partnership, where customers can
host the application in Azure and use a fast interconnect to access databases hosted in the Oracle
cloud. Second is the VMware partnership, where customers can run VMware environments natively
on Azure. In addition to partnerships, Microsoft has won significant customers on long-term strategic
deals, such as the AT&T cloud deal announced in June 2019 worth an estimated $2bn. Omdia
believes that Microsoft Azure has evolved its offering to appeal to emerging market demand for core
systems to be hosted in the cloud. Omdia’s ICT Enterprise Insights 2019/20 survey indicates that as
cloud strategy matures, organizations are moving more of their mission-critical core systems,
including ERP, CRM, and databases, to the cloud. This shift is changing customers’ requirements. The
cloud must now be enterprise-grade, and Microsoft has a longstanding reputation as an enterprise
technology supplier.
 WHY CONSIDER MICROSOFT
AZURE
Enterprises will find the scale and flexibility of Microsoft Azure attractive, with support for multiple
operating systems including Windows Server and multiple Linux distributions such as Ubuntu, Red
Hat, CentOS, Suse, Oracle Linux, Debian, and BSD (OpenBSD and FreeBSD). In addition, many vendors
provide specialized OS Images and customers are able to bring and build their own custom images to
be used in Azure. Microsoft also provides security features including 256-bit AES encryption, which is
used widely across Azure. Customers have the option of using their own keys or Microsoft-provided
keys for this.
 AZURE’S SWOT ANALISIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Second largest provider Issues with Growth in demand for Competitive pricing pressure
Integration with Microsof documentation hybrid cloud solutions. from AWS and GCP.
tools and software incomplete Expansion into industries Potential for service outages
Broad feature set management tooling like healthcare and affecting reputation.
Hybrid cloud Support for finance. Security gaps that could
open source Increasing interest in compromise data
DevOps and CI/CD tools.
 The main players in cloud computing

As you move from IaaS to PaaS to SaaS

SAAS = Software as a service
control, responsibility, and customization decrease
PAAS = Platform as a Service
The choice of model depends on the specific
IAAS = Infrastructure as a Service
needs of the organization or individual.
Azure’s Key Competitors
Azure, Microsoft's cloud computing platform, faces competition from several
major players in the industry.

Amazon Web Services (AWS)

Market Leader: AWS is generally considered the market leader in cloud
computing, offering a wide range of services and a strong customer base.

Google Cloud Platform (GCP)

Rapid Growth: GCP has experienced significant growth in recent years,
leveraging Google's expertise in data analytics and artificial intelligence.
 The key segments of AZURE
Microsoft Azure's target audience is incredibly broad, with a wide range of individuals and
organizations across various industries:

01 02 03 04
1. Developers and
Businesses of All Specific Industries Students and
IT Professionals
Sizes Educators
Cloud Developers
Data Scientists and Analysts
Small and Medium-Sized Financial Services Teachers and professors who can
DevOps Engineers:
Businesses Government Agencies use Azure's educational resources
Large organizations Education to teach cloud concepts and
empower student
PERSONA
using social Media
using paid ads
“Meta Ads” using LinkedIn content creation
using web site using Youtube channel
 using LinkedIn content creation

Scaling your SaaS business while staying compliant and secure can be challenging. With Azure,
you can expand your resources on-demand without compromising on security or breaking the
Windows Server 2025 are here to power your business! 🚀 Enjoy the latest in security, hybrid and multicloud
capabilities, and performance improvements. Seamless integration with Azure makes it easier than ever to scale,
budget. Discover how Azure’s built-in security protocols and compliance features helped SaaS
secure, and transform your business infrastructure. Start exploring the future of cloud today #WindowsServer2025
companies achieve rapid growth, and why it’s the trusted choice for tech #MicrosoftAzure #CloudInnovation"
leaders.#MicrosoftAzure #CloudComputing #BusinessGrowth #Scalability”
using LinkedIn content creation

Register for the PASS Data Community Summit to hear from Microsoft leaders
about the latest Azure database innovations and how your organization can
enhance performance, security, and scalability. #AzureCloud #FutureReady"
using Microsoft’s web site
Using friendly SEO blog
using
LinkedIn
Ads
 THE STAGES OF B2B CUSTOMERS FOR
1. Awareness Stage “AZURE”
Content Creation: Develop informative content like blog
posts
Social Media: Share insights and news on platforms like
LinkedIn and Twitter.
Targeted Advertising: Use paid ads to reach the right
audience. 2. Consideration Stage
Education: Host webinars and workshops to teach potential
Tailored Demonstrations: Provide personalized
customers about cloud technology.
demos of Azure solutions.
Free Trials: Offer free trial periods to let customers
3-Decision Stage experience Azure firsthand.
Competitive Advantage: Highlight Azure's unique Technical Support: Create comprehensive
benefits compared to competitors. documentation and tutorials.
Customer Success Stories: Showcase positive Community Engagement: Participate in online
customer experiences and case studies. forums to answer questions and build relationships.
Flexible Pricing: Offer a variety of pricing and
licensing options.
Sales Team Empowerment: Equip the sales team
4. Implementation Stage
with the necessary knowledge and tools.
Customer Onboarding: Provide comprehensive
5. Expansion Stage onboarding and training.
Technical Support: Offer 24/7 technical support.
Dedicated Account Management: Assign dedicated account
Migration Assistance: Assist customers in migrating
managers to build strong relationships.
Sales Expansion: Identify opportunities to sell additional Azure workloads to Azure.
services. Partner Ecosystem: Leverage partnerships to
Customer Success: address customer needs and ensure satisfaction. provide additional services and support.
Loyalty Programs: Offer incentives and rewards to encourage
continued usage.
 By effectively addressing the needs of our customers at each stage
of the journey, we at Azure Microsoft can build strong relationships,
drive customer satisfaction, and achieve long-term success.
Thank you!