1.

ENTREP
What is the primary goal of entrepreneurship?
A. To create innovative ideas
B. To gain financial profit and economic growth
C. To manage large companies
D. To follow business trends
(Correct answer: B)
2. Which of the following is NOT a societal benefit of entrepreneurship?
A. Creates jobs
B. Reduces political unrest
C. Eliminates competition
D. Introduces innovative products
(Correct answer: C)
3. What is the biggest challenge for a self-employed entrepreneur?
A. Managing a large workforce
B. Delegating tasks effectively
C. Following company policies
D. Handling financial risks alone
(Correct answer: D)
4. The term "entrepreneur" originated from which language?
A. Latin
B. Spanish
C. French
D. Greek
(Correct answer: C)
5. Which of the following traits is MOST essential for an entrepreneur?
A. Being passive
B. Avoiding risks
C. Having a sharp eye for opportunities
D. Waiting for the right time
(Correct answer: C)
6. What type of entrepreneur focuses on technology as the core of their business model?
A. Extrapreneur
B. Technopreneur
C. Social entrepreneur
D. Intrapreneur
(Correct answer: B)
7. Which of the following represents an example of a social entrepreneur?
A. Someone who develops an app for ordering food
B. A business owner who builds houses for homeless families
C. A manager working for a multinational company
D. An investor in real estate properties
(Correct answer: B)
8. What is the final stage of an entrepreneur's development?
A. Self-employed
B. Manager
C. True entrepreneur
D. Investor
(Correct answer: C)
9. Which of these is NOT a career in entrepreneurship?
A. Freelance artist
B. Call center agent
C. Food cart owner
D. Online seller
(Correct answer: B)
10. Which of the following businesses is MOST common in the Philippines?
A. Oil refinery
B. Aerospace engineering
C. Sari-sari store
D. Pharmaceutical company
(Correct answer: C)
11. What is a characteristic of a successful entrepreneur?
A. Always plays it safe
B. Avoids market research
C. Is proactive and takes calculated risks
D. Works alone without a team
(Correct answer: C)
12. Which of the following business ventures is based on skills and expertise?
A. Owning a food franchise
B. Operating a gas station
C. Freelance graphic design
D. Selling raw materials
(Correct answer: C)
13. Which business would thrive best in an area with high vehicle traffic?
A. Printing services
B. Car wash
C. Fish farming
D. Online retailing
(Correct answer: B)
14. What is the key difference between an intrapreneur and an entrepreneur?
A. Intrapreneurs invest their own money
B. Entrepreneurs work within large companies
C. Intrapreneurs develop ideas within a company
D. Entrepreneurs are government employees
(Correct answer: C)
15. Why do many Filipinos venture into entrepreneurship?
A. To become famous
B. To escape employment
C. Due to economic necessity and opportunity
 D. Because there are no other career options
(Correct answer: C)
16. What factor is MOST likely to increase an entrepreneur’s success?
A. Waiting for luck
B. Following only gut instincts
C. Conducting market research and analysis
D. Copying successful competitors
(Correct answer: C)

Module 2: Recognizing the Potential Market (17 Questions)

17. What is the first step in the entrepreneurial process?

A. Running the business
B. Developing a business plan
C. Opportunity spotting and assessment
D. Marketing the product
(Correct answer: C)
18. The 3S of opportunity assessment stands for:
A. Seeking, Screening, Seizing
B. Spotting, Selecting, Selling
C. Starting, Sustaining, Scaling
D. Strategizing, Structuring, Selling
(Correct answer: A)
19. What is the purpose of a business plan?
A. To impress investors
B. To define strategies, financial plans, and operations
C. To register a business legally
D. To ensure no competition
(Correct answer: B)

20. Which factor is NOT part of the STEEPLED analysis?

A. Political
B. Entertainment
C. Technological
D. Legal
(Correct answer: B)
21. What is the purpose of opportunity screening?
A. To eliminate unfeasible business ideas
B. To register the business
C. To immediately start production
D. To finalize pricing strategies
(Correct answer: A)
22. Which method involves discussing business ideas in a group setting without criticism?
A. Brainstorming
 B. STEEPLED Analysis
C. Focus Group Discussion
D. Product Testing
(Correct answer: A)
23. A successful business opportunity should NOT:
A. Solve a problem or satisfy a need
B. Be costly and hard to sustain
C. Match the entrepreneur’s skills
D. Have a potential for growth
(Correct answer: B)
24. What is a futuristic opportunity?
A. A business idea based on emerging trends
B. An outdated business model
C. A business that ignores new technology
D. A venture that follows traditional practices
(Correct answer: A)
25. Why is capital assessment crucial before launching a business?
A. To guarantee immediate profit
B. To determine the financial feasibility of the venture
C. To avoid legal responsibilities
D. To attract customers
(Correct answer: B)
26. What is a key characteristic of an opportunity seeker?
A. Being hesitant to take risks
B. Recognizing potential business ideas early
C. Ignoring market trends
D. Avoiding competitor analysis
(Correct answer: B)
27. Which of the following describes a micromarket opportunity?
A. Based on global economic trends
B. Focuses on local consumer needs and preferences
C. Involves government regulations
D. Relies on scientific discoveries
(Correct answer: B)

Module 3: The Marketing Plan (17 Questions)

28. What is the main purpose of a marketing plan?

A. To monitor inventory
B. To outline strategies for attracting and retaining customers
C. To hire employees
D. To expand the business globally
(Correct answer: B)
29. What does a value proposition emphasize?
A. The financial cost of a business
B. The unique benefits a product offers to customers
C. The legal requirements of a business
D. The owner’s business goals
(Correct answer: B)
30. Which of the following is an example of a Unique Selling Proposition (USP)?
A. "Affordable and high-quality food available 24/7"
B. "A general store for everyone"
C. "We sell what others sell"
D. "We follow the standard market price"
(Correct answer: A)
31. Why is customer profiling important in marketing?
A. To determine the number of employees needed
B. To understand consumer behavior and needs
C. To increase operational costs
D. To comply with government regulations
(Correct answer: B)
32. What is market segmentation?
A. Dividing a market into distinct customer groups
B. Lowering product prices for all consumers
C. Merging two businesses into one
D. Expanding business locations globally
(Correct answer: A)
33. Which is NOT a type of market segmentation?
A. Geographic
B. Psychological
C. Demographic
D. Behavioral
(Correct answer: B)
34. What is the primary goal of market research?
A. To increase production costs
B. To understand customer needs and preferences
C. To eliminate business risks completely
D. To prevent business competition
(Correct answer: B)
35. A business targeting high-income professionals would likely focus on:
A. Psychographic segmentation
B. Behavioral segmentation
C. Demographic segmentation
D. Geographic segmentation
(Correct answer: C)
36. How does an entrepreneur determine the potential market size?
A. By randomly guessing consumer demand
B. By analyzing customer needs and competitor market share
C. By only considering the local population
 D. By following trends blindly
(Correct answer: B)
37. Which of the following factors does NOT influence customer buying behavior?
A. Lifestyle and values
B. Price and product quality
C. Government tax rates
D. Brand reputation
(Correct answer: C)
38. What does market intelligence help businesses achieve?
A. A better understanding of competitors and customer behavior
B. A decrease in production quality
C. The removal of all financial risks
D. A standardized pricing strategy
(Correct answer: A)
39. How can businesses collect data on consumer behavior?
A. Conducting surveys and interviews
B. Copying competitor strategies
C. Increasing product prices randomly
D. Avoiding customer feedback
(Correct answer: A)
40. What is a common mistake entrepreneurs make when identifying a target market?
A. Focusing on a specific customer group
B. Trying to sell to everyone without a clear strategy
C. Using detailed market research
D. Analyzing customer needs
(Correct answer: B)
41. What is an effective way to test a new product’s market potential?
A. Launching without research
B. Conducting a test marketing phase
C. Ignoring customer preferences
D. Assuming success based on personal opinion
(Correct answer: B)
42. What is an example of behavioral segmentation?
A. Grouping customers based on their purchase frequency
B. Dividing customers by age
C. Categorizing customers by location
D. Analyzing customers’ income levels
(Correct answer: A)
43. Why is competition analysis crucial in marketing?
A. To develop strategies that differentiate a business from others
B. To copy competitors’ ideas exactly
C. To avoid spending on marketing research
D. To focus only on financial aspects
(Correct answer: A)
44. What is the importance of a marketing mix?
A. It helps businesses determine the right combination of product, price, place, and
 promotion
B. It allows entrepreneurs to ignore consumer needs
C. It reduces the need for innovation
D. It eliminates all market risks
(Correct answer: A)
45. A strong brand identity helps a business by:
A. Confusing customers
B. Creating a unique market presence
C. Avoiding marketing efforts
D. Reducing product quality
(Correct answer: B)
46. Which of the following best describes market positioning?
A. Creating a unique brand perception in consumers’ minds
B. Increasing prices without reason
C. Selling random products
D. Ignoring consumer needs
(Correct answer: A)
47. Why do businesses conduct SWOT analysis?
A. To evaluate strengths, weaknesses, opportunities, and threats
B. To create misleading advertisements
C. To reduce business capital
D. To eliminate customer engagement
(Correct answer: A)
48. What is a key sign that a business has a strong value proposition?
A. Customers clearly understand the unique benefits of the product
B. The business has no competitors
C. Prices are the lowest in the market
D. Customers buy products out of obligation
(Correct answer: A)
49. A well-defined target market allows businesses to:
A. Develop more focused marketing strategies
B. Spend less on advertising
C. Avoid market competition
D. Ignore customer needs
(Correct answer: A)
50. What is the final step in launching a business?
A. Conducting market research
B. Creating a marketing plan
C. Running and managing operations
D. Developing product concepts
(Correct answer: C)