Category Brand

Mandatory Optional
Select the category that matches the product from the Select the brand that matches the
drop-down list. product from the drop-down list.
If no brand is selected, it will be
Listing prohibited or restricted products, or assigning left empty and considered to
products to the wrong category may result in TikTok have no brand.
Shop taking enforcement action on both your listings
and your seller account.

Women's dresses/Formal dresses/Business dresses Vivienne Westwood (0123327)

Product Name

Mandatory
• Product name must be less than 255 characters.
• Enter the title of your product.
• If there are multiple SKUs, keep the titles consistent.

Women's Evening Dress, Luxury, One-shoulder

Product Description Main Product Image

Mandatory Mandatory
Provide a detailed description of the product, such as product Add the URL for your
specifications, materials, box content and so on. product's main image in this
A structured and informative product description can help column. We recommend
customers make purchase decisions. uploading the images to Media
It's recommended to provide 3-5 selling points and each one can Center, copying the URL, and
be described within 250 characters and several images, like feel, pasting it here.
usage and benefits, etc.
Make it easier to read by good use of segmentation, bolding, To ensure your listing's
numbering, etc. success, upload high quality
images.
• Main product image aspect
ratio: Between 3:4 and 4:3.
• Solid colors: 100% Cotton / Heather colors: 60% Cotton, 40% •https://seller-id.tiktok.com/
Picture pixel range: Between
Polyester 100×100 px and
product/detail 1200×1200
page1
px, the higher the clearer.
Product Image 2 Product Image 3 Product Image 4

Optional Optional Optional

Add the URLs of 4 additional Add the URLs of 4 additional Add the URLs of 4 additional
images that showcase your images that showcase your images that showcase your
product. We recommend product. We recommend product. We recommend
uploading the images to Media uploading the images to Media uploading the images to Media
Center, copying the URLs, and Center, copying the URLs, and Center, copying the URLs, and
pasting them here. pasting them here. pasting them here.

https://seller-id.tiktok.com/ https://seller-id.tiktok.com/ https://seller-id.tiktok.com/

product/detail page2 product/detail page3 product/detail page4
Product Image 5 Product Image 6 Product Image 7

Optional Optional Optional

Add the URLs of 4 additional Add the URLs of 4 additional Add the URLs of 4 additional
images that showcase your images that showcase your images that showcase your
product. We recommend product. We recommend product. We recommend
uploading the images to Media uploading the images to Media uploading the images to Media
Center, copying the URLs, and Center, copying the URLs, and Center, copying the URLs, and
pasting them here. pasting them here. pasting them here.

https://seller-id.tiktok.com/ https://seller-id.tiktok.com/ https://seller-id.tiktok.com/

product/detail page5 product/detail page6 product/detail page7
Product Image 8 Product Image 9 Identifier Code Type

Optional Optional Optional

Add the URLs of 4 additional Add the URLs of 4 additional Select the identifier
images that showcase your images that showcase your code type
product. We recommend product. We recommend
uploading the images to Media uploading the images to Media
Center, copying the URLs, and Center, copying the URLs, and
pasting them here. pasting them here.

https://seller-id.tiktok.com/ https://seller-id.tiktok.com/ GTIN (1)

product/detail page8 product/detail page9
Identifier Code Variation 1

Optional Conditionally mandatory

Please enter the identifier Add at least 1 product variation to this column
code. (for example, a color). Each variation can't
For more exceed 35 characters.
infomation:https://shop-
academy-us.tiktok.com/univer Variations must have the same product name
sity/essay? and package dimensions. To see examples,
knowledge_id=10012430&rol download a template and select the "Example"
e=1&from=feature_guide&ide sheet.
ntity=1

000000000000 Pink
Variation 2 Variant Image

Optional Optional
Complete this column only if your product has Add the image URL for the
additional variations on top of the previous variation in this column. Make
"Variation" column. sure the image represents the
product variation.
Add additional variations, such as sizes
available in each color. Limit entry to 50 We recommend uploading the
characters. images to Media Center, copying
the URL, and pasting it here.
For example, a product in red and black, with
each variation available in two sizes (small
and medium), will require entries in four rows.

Variations must have

Small / Medium the same product name
/ Large https://seller-id.tiktok.com/
and package dimensions. To see examples, product/
view the sheet titled "Example."
Package Weight(lb) Package Length(inch) Package Width(inch)

Mandatory Conditionally mandatory Conditionally mandatory

The weight of the package, not The shipping fee and method for all variations are based on the first SKU's dimensions. Mak
the product itself. sure that the dimensions for all SKUs are accurate.
Enter the weight of the product
and its packaging, not just the
product's weight.

The weight and dimensions of

the first SKU are used to
calculate the shipping fee and
method for all variations, even
when variations show different
values.
2 10 15
 Package Height(inch) Delivery options Retail Price (Local Currency)

Conditionally mandatory Optional Mandatory

based on the first SKU's dimensions. Make The delivery options for this Enter the price of the product
product are the same as the or variant. DO NOT include
delivery options for the shop. any currency symbols.

20 The delivery options for this 1200

product are the same as the
delivery options for the shop.
Quantity in U.S Pickup
Seller SKU Size Chart
Warehouse

Conditionally mandatory Optional Conditionally mandatory

Enter the quantity for each Identifier of the product or Copy the URL or enter the
product in its warehouse cell. variant. This is used to quickly size chart template ID here.
Click "+" to see all MWH. All find the item in other systems. This field is not supported for
SKUs must be assigned to at some product categories. If
least one warehouse, with the you enter information for a
first warehouse (highlighted in product in an affected
red) being mandatory. category, the information
entered for this field won't be
Gray cells indicate quantity published. Other information
limitations. These products will be published as normal.
default to a quantity of 1 and
are automatically assigned to
the
100first warehouse. 6920152401020 https://seller-id.tiktok.com/
product/size chart
Warranty Type Battery in The Product Plug Type

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Use drop-down [Input type]:Use the drop- [Input type]:Use drop-down
menu to select value or input down menu to select value menu to select value or input
custom value custom value
Storage Capacity Materials Memory Card Type

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Use the drop- [Input type]:Use the drop- [Input type]:Use drop-down
down menu to select value down menu to select value menu to select value or input
custom value
Optical Zoom Maximum Aperture Minimum Aperture

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Use drop-down [Input type]:Use drop-down [Input type]:Use drop-down
menu to select value or input menu to select value or input menu to select value or input
custom value custom value custom value
 Battery or Cell Weight in Dangerous Goods or
How Batteries Are Packed
grams Hazardous Materials

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Use the drop- [Input type]:Enter custom [Input type]:Use the drop-
down menu to select value values down menu to select value
 Battery or Cell Capacity in
Number of Batteries or cells Battery or Cell Capacity in Wh
grams

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Enter custom [Input type]:Enter custom [Input type]:Enter custom
values values values
 Flammable Liquid Volume in
Flammable Liquid Contains Batteries or Cells?
ml

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Use the drop- [Input type]:Enter custom [Input type]:Use the drop-
down menu to select value values down menu to select value
Battery type CA Prop 65: Repro. Chems Reprotoxic Chemicals

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Use the drop- [Input type]:Use the drop- [Input type]:Use the drop-
down menu to select value down menu to select value down menu to select value
CA Prop 65: Carcinogens carcinogen Aerosols

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Use the drop- [Input type]:Use the drop- [Input type]:Use the drop-
down menu to select value down menu to select value down menu to select value
 Safety Data Sheet (SDS) for Safety Data Sheet (SDS) for
Aerosol Liquid Volume in ml
flammable materials products with batteries

Conditionally mandatory Conditionally mandatory Conditionally mandatory

[Input type]:Enter custom Upload the SDS for products Upload the SDS for products
values with flammable materials. with batteries. Find them on
Find them on the the manufacturer's website.
manufacturer's website. View View example.
example.
 Safety Data Sheet (SDS) for
Safety Data Sheet (SDS) for
other dangerous goods or Product Status
aerosol products
hazardous materials
Conditionally mandatory Conditionally mandatory Optional
Upload the SDS for aerosol Upload the SDS for any other Dropdown to select product
products. Find them on the hazardous materials or status. TikTok supports
manufacturer's website. View dangerous goods in your publishing of active and draft
example. product. Example. products. Drafts can be edited
in bulk online.

Active(1)
Cell Format Explanation
Cells with red borders are required.
Cells in gray can be left blank.
Make sure to fill in all the mandatory fields before publishing
Warehouse configuration must be completed before products are listed

Field Mandatory/optional

Category Mandatory

Brand Optional

Product Name Mandatory

Product Description Mandatory

Main Product Image Mandatory

Product Image 2 Optional
Product Image 3 Optional
Product Image 4 Optional
Product Image 5 Optional
Product Image 6 Optional
Product Image 7 Optional

Product Image 8 Optional

Product Image 9 Optional

Identifier Code Type Optional

Identifier Code Optional

Variation 1 Conditionally mandatory

Variation 2 Optional

Variant Image Optional

Package Weight(lb) Mandatory

Package Length(inch) Conditionally mandatory

Package Width(inch) Conditionally mandatory

Package Height(inch) Conditionally mandatory
Delivery options Optional
Retail Price (Local Currency) Mandatory
Quantity in U.S Pickup
Conditionally mandatory
Warehouse
Seller SKU Optional
Size Chart Conditionally mandatory
Product Status Optional

Data usage statement By submitting the URLs, you hereby grant us a worldwide, irrevoca
e required.

ing
ucts are listed

Description

Select the category that matches the product from the drop-down list.

Listing prohibited or restricted products, or assigning products to the

wrong category may result in TikTok Shop taking enforcement action
on boththe
Select your listings
brand thatand your seller
matches account.
the product from the drop-down list.
If no brand is selected, it will be left empty and considered to have no
brand.

• Product name must be less than 255 characters.

• Enter the title of your product.
• If there are multiple SKUs, keep the titles consistent.

Provide a detailed description of the product, such as product

specifications, materials, box content and so on.
A structured and informative product description can help customers
Add
make the URL for decisions.
purchase your product's cover image in this column. High-
Add the URLs of 4 additional images that showcase your product. We
recommend
Add the URLsuploading the images
of 4 additional imagestothat
Media Center,your
showcase copying the URLs,
product. We
and pasting them here.
recommend uploading the images to Media Center, copying the URLs,
and pasting
Add the URLsthem
of 4 here.
additional images that showcase your product. We
Add the URLs of 4 additional images that showcase your product. We
Add the URLs of 4 additional images that showcase your product. We
Add the URLs of 4 additional images that showcase your product. We
recommend uploading the images to Media Center, copying the URLs,
and pasting them here.
Add the URLs of 4 additional images that showcase your product. We
Select the identifier code type

Please enter the identifier code.

Add at least 1 product variation to this column (for example, a color).
Complete this column only if your product has additional variations on
top of the previous "Variation" column.

Add the image URL for the variation in this column. Make sure the
image represents the product variation.
 The weight of the package, not the product itself.
Enter the weight of the product and its packaging, not just the
product's weight.
The shipping fee and method for all variations are based on the first
SKU's dimensions. Make sure that the dimensions for all SKUs are
accurate.

The delivery options for this product are the same as the delivery
Enter the price of the product or variant. DO NOT include any currency
Enter the quantity for each product in its warehouse cell. Click "+" to
Identifier of the product or variant. This is used to quickly find the item
Copy the URL or enter the size chart template ID here.
Dropdown to select product status. TikTok supports publishing of

you hereby grant us a worldwide, irrevocable, royalty free, perpetual, non-exclusive license to use, reproduce
license to use, reproduce, display, distribute, publicly perform, and communicate to the public, the URLs an
te to the public, the URLs and any photographs, trademarks, logos displayed on the websites submitted ("Pr
the websites submitted ("Product Materials”). You confirm and represent that you either own all rights in an
ou either own all rights in and to the Product Materials or have obtained all necessary licenses to use them i
essary licenses to use them in this platform. You further release platform from any claims arising out of platfo
ny claims arising out of platform's use of the Product Materials.
Image guidelines and requirements
Products on TikTok Shop must have clear and accurate images. Images should only show the products for sale and be consisten
descriptions.

TikTok Shop reserves the right to decline images that don't meet our guidelines or requirements.

When you upload images, you confirm that you have verified your rights and permissions to use the images for commercial pur

We recommend uploading at least 5 images for each product, including front and back images. Additional images should show

Always use high-quality images. They are the primary way customers learn about your product.

Supported image file formats include JPEG, JPG, or PNG.

The minimum image resolution is 600x600 pixels. We recommend using 1600x1600 pixels.

Main image
Optimize the quality of main image. The main image is your customer's first and most important impression of your product.
Use a white background for your main image. The color parameters are (RGB 255, 255, 255).
Main images must have an aspect ratio of 3:4 to 4:3, and the longest side must be at least 600 pixels.
Your product should occupy at least 85% of the available space in the main image.

Additional images
Add at least 4 additional images. Use the additional images to highlight features not shown in the main image. Showcase differ
up images of your products.

A white background is recommended for additional images but is not mandatory.

Variant images
Variant images should show differences in color, size, or other variations to assist customers in purchasing decisions.
A white background is recommended for variant images but is not mandatory.

Instructions for Uploading Images

What is an image URL?
An image URL is a web address specifying an image's location. The URL must link directly to the image. It typically ends with
indicates the image format, such as ".jpg" or ".png." For example, https://example.com/images/picture.jpg.

You can upload image files in 2 ways:

1) For images stored on your computer

If you've named and saved product image files on your computer, you can upload your image files to TikTok Shop's Media Cen

After you upload image files, copy the provided URL links for each image.

Paste image URLs into the correct spreadsheet columns for main, additional, or variant images.

2) For images stored online

If you've named and saved product image files on a web server, you can add image URLs to your product listing.

To find the URL, right-click on the image on your server and select "Copy image address," "URL," or "Location."

Paste image URLs into the correct spreadsheet columns for main, additional, or variant images.
Examples
Example Category
Makeup/Lipstick & Lip Gloss
A single product with one SKU
Example: one set of lipsticks

A product with 2 options for one variation Makeup/Lipstick & Lip Gloss
Example: lipsticks in red/pink Makeup/Lipstick & Lip Gloss

Makeup/Lipstick & Lip Gloss

A product with 2 variations, and each variation has 2 options Makeup/Lipstick & Lip Gloss
Example: lipsticks in red 2g/ pink 2g/ red 5g/ pink 5g
Makeup/Lipstick & Lip Gloss
Makeup/Lipstick & Lip Gloss
Brand Product Name
Sophia (011234) Velvet Lipstick 6Pcs Set Long-

Sophia (011234) Velvet Lipstick Long-Lasting N

Sophia (011234) Velvet Lipstick Long-Lasting N

Sophia (011234) Velvet Lipstick Long-Lasting N

Sophia (011234) Velvet Lipstick Long-Lasting N

Sophia (011234) Velvet Lipstick Long-Lasting N
Sophia (011234) Velvet Lipstick Long-Lasting N
 Main Product Product Image
Product Description Product Image 2
Image 3
Long Lasting Waterproof https://seller.ti https://seller.tikt https://seller.t
Velvet Nude Matte Liquid
Lipstick Set
Color: Red, Pink, Brown,
Purple, Orange, Garnet,
Cherry, Rose Waterproof
Long Lasting red, Nude, Wild https://seller.ti https://seller.tikt https://seller.t
mushroom
Velvet Nude Matte Liquid
Long Lasting Waterproof https://seller.ti https://seller.tikt https://seller.t
Lipstick
Velvet Nude Matte Liquid
Lipstick
Long Lasting Waterproof https://seller.ti https://seller.tikt https://seller.t
Velvet Nude Matte Liquid
Long Lasting Waterproof
Lipstick https://seller.ti https://seller.tikt https://seller.t
Velvet Nude Matte Liquid
Long Lasting Waterproof https://seller.ti https://seller.tikt https://seller.t
Lipstick
Velvet Nude Matte
Long Lasting Liquid
Waterproof https://seller.ti https://seller.tikt https://seller.t
Lipstick
Velvet Nude Matte Liquid
Lipstick
 Product Product Image Product Product Image
Product Image 4
Image 5 6 Image 7 8
https://seller.tik https://sell https:// https:// https://
seller.tiktok.co seller.tiktok.c seller.tiktok.co
m/product/ om/product/ m/product/
detail detail detail page8.jpg

https://seller.tik https://sell https://seller.t https:// https://seller.ti

seller.tiktok.c
https://seller.tik https://sell https://seller.t https://seller. https://seller.ti
om/product/
detail
https://seller.tik https://sell https://seller.t https:// https://seller.ti
seller.tiktok.c
https://seller.tik https://sell https://seller.t om/product/
https://seller. https://seller.ti
https://seller.tik https://sell https://seller.t detail
https://seller. https://seller.ti
https://seller.tik https://sell https://seller.t https://seller. https://seller.ti
 Identifier Code
Product Image 9 Identifier Code
Type
https://seller.tikt 000000000000
GTIN (1)

https://seller.tikt GTIN (1) 000000000000

https://seller.tikt GTIN (1) 000000000001

https://seller.tikt GTIN (1) 000000000000

https://seller.tikt GTIN (1) 000000000000

https://seller.tikt GTIN (1) 000000000000
https://seller.tikt GTIN (1) 000000000000
Variation 1 Variation 2

Pink
Red

Red Small / Medium / Large

Red 5g
Pink Small / Medium / Large
Pink 5g
 Package Package Package
Package
Variant Image Length(inc Width(inch Height(inc
Weight(lb)
https://seller.tiktok.com/pro 1 h) ) h)
10 15 20

https://seller.tiktok.com/pro 1 10 10 20
https://seller.tiktok.com/pro 1 10 10 20

https://seller.tiktok.com/pro 1 5 10 15
https://seller.tiktok.com/pro 1 5 10 15
https://seller.tiktok.com/pro 1 5 10 15
https://seller.tiktok.com/pro 1 5 10 15
Delivery Price Quantity in U.S Pickup
Seller SKU Size Chart
options (Local Warehouse

Default 20 1000 6920152401020 https://seller.tiktok.com/pro

Default 5 1000 6920152401020 https://seller.tiktok.com/pro

Default 5 1000 6920152401021 https://seller.tiktok.com/pro

Default 3 1000 6920152401020 https://seller.tiktok.com/pro

Default 3 1000 6920152401020 https://seller.tiktok.com/pro
Default 3 1000 6920152401020 https://seller.tiktok.com/pro
Default 3 1000 6920152401020 https://seller.tiktok.com/pro
 Product
Status

tps://seller.tiktok.com/product/detail size_chart.jpg

tps://seller.tiktok.com/product/detail size_chart.jpg
tps://seller.tiktok.com/product/detail size_chart.jpg

tps://seller.tiktok.com/product/detail size_chart.jpg
tps://seller.tiktok.com/product/detail size_chart.jpg
tps://seller.tiktok.com/product/detail size_chart.jpg
tps://seller.tiktok.com/product/detail size_chart.jpg