lesson 1
lesson 1
Replicated or Repeated
Given its high reliability, quantitative research study can usually be replicated or repeated to
confirm or to verify the correctness of the results in a different or another setting. In this manner, the
validity of the findings is being strengthened in order to eliminate the possibility of spurious
conclusions.
Clearly Defined Research Questions
Prior to the gathering of data, all aspects of the study are carefully designed by the
researcher. In quantitative research, the researchers know in advance what they are looking for.
Questionnaires are well defined for which objective answers are sought.
Numerical Data
Data are in the form of numbers and statistics, often organized and presented using tables,
charts, graphs, figures, or other non-textual forms that consolidate large numbers of data to show
trends, relationships, or differences among variables.
Future Outcomes
Research paper can be used to generalize concepts more widely, predict future results, or
investigate causal relationships. Future scenarios of the study maybe formulated by using complex
mathematical calculations and with the aid of computers, thus, predicting future outcomes.
WEAKNESSES
Scientific Classification
During major scientific classification of plants, animals, and periodic table elements, the
characteristics and components of each subject are evaluated and used to determine how they are
classified. For example, living things may be classified into kingdom Plantae or kingdom animal is
depending on their nature. Further classification may group animals into mammals, pieces,
vertebrae, invertebrae, etc. All these classifications are made as a result of descriptive research
which describes what they are.
Human Behavior
When studying human behaviour based on a factor or event, the researcher observes the
characteristics, behaviour, and reaction, then use if to conclude. A company willing to sell to its
target market needs to first study the behaviour of the market. This may be done by observing how
its target reacts to a competitor's product, then use it to determine their behaviour.
Example 1.
To find out if there is a relationship between vegetarianism and income, you send out a
questionnaire about diet to a sample of people from different income brackets. You statistically
analyze the responses to determine whether vegetarians generally have higher incomes.
Example 2.
To find out if there is a correlation between gender and class participation, you observe
college seminars, note the frequency and duration of students’ contributions, and categorize them
based on gender. You statistically analyze the data to determine whether men are more likely to
speak up in class than women.
3. Quasi-experimental Research involves selecting groups, upon which a variable is tested, without
any random pre-selection processes. For example, to perform an educational experiment, a class
might be arbitrarily divided by alphabetical selection or by seating arrangement. The division is often
convenient and, especially in an educational situation, causes as little disruption as possible. After
this selection, the experiment proceeds in a very similar way to any other experiment, with a
variable being compared between different groups, or over a period of time.
Example 1:
Imagine that two professors decide to test the effect of giving daily quizzes on student
performance in a statistics course. They decide that Professor A will give quizzes but Professor B
will not. They will then compare the performance of students in their two sections on a common final
exam. List five other variables that might differ between the two sections that could affect the
results.
Example 2:
Imagine that a group of obese children is recruited for a study in which their weight is
measured, then they participate for 3 months in a program that encourages them to be more active,
and finally their weight is measured again. Explain how each of the following might affect the
results:
regression to the mean
spontaneous remission
history
Maturation
4. Experimental Research is commonly used in sciences such as sociology and psychology, physics,
chemistry, biology and medicine etc. It is a collection of research designs which use manipulation
and controlled testing to understand causal processes. Generally, one or more variables are
manipulated to determine their effect on a dependent variable. The experimental method is a
systematic and scientific approach to research in which the researcher manipulates one or more
variables, and controls and measures any change in other variables. The word experimental
research has a range of definitions. In the strict sense, experimental research is what we call a true
experiment. This is an experiment where the researcher manipulates one variable, and
control/randomizes the rest of the variables.
During the semester, students in a class are lectured on particular courses and an exam is
administered at the end of the semester. In this case, the students are the subjects or dependent
variables while the lectures are the independent variables treated on the subjects. Only one group
of carefully selected subjects are considered in this research, making it a pre-experimental research
design example. We will also notice that tests are only carried out at the end of the semester, and
not at the beginning.
Example 2 - Employee Skill Evaluation
Before employing a job seeker, organizations conduct tests that are used to screen out less
qualified candidates from the pool of qualified applicants. This way, organizations can determine an
employee's skill set at the point of employment. In the course of employment, organizations also
carry out employee training to improve employee productivity and generally grow the organization.
Further evaluation is carried out at the end of each training to test the impact of the training on
employee skills, and test for improvement. Here, the subject is the employee, while the treatment is
the training conducted. This is a pretest - posttest control group experimental research example.
In the area of Accounting, Business, and Management (ABM), researchers can help in designing
new products and services, figuring out what is needed, and ensuring that the development of a
product is highly targeted towards demand. Businessmen can also utilize research results to
guarantee sufficient distribution of their products and decide where they need to increase their
product distribution. The primary function of research in ABM is to deliver quality goods and
services, to establish the enterprise in the most feasible location, to analyse what the competitors
are doing, to correctly determine its customers and their preferences, and to find ways on how to
continuously satisfy the growing and varied needs of the clients.
In the discipline of Humanities and Social Sciences (HUMSS), research aims to provide solutions to
the social problems directly felt by people. Researchers in the field deal more on societal behaviors
and social issues such as stress, teenage pregnancy, workers’ ethics ,organizational commitment,
leadership style, child labor, human trafficking, to drug addiction and other forms of criminality.
Social Science researches lead to the understanding of social interactions that may lead to the
formulation of new theories and practices that contribute to societal welfare and development.
In the field of Science, Technology, Engineering and Mathematics (STEM), medical practitioners, for
instance, conduct researches to obtain significant information about disease trends and risk factors,
patterns of care and health care cost and use, and results of various heath interventions.
Researchers help in determining the effectiveness and even the side effects of drugs and therapies
in different population and varieties. It is also necessary in evaluating experiences. In clinical
practices, in order to develop mechanisms for best practices and to ensure high quality patient care.
Researchers in this field ultimately aim for man’s longevity. As for the engineers, architects and
other builders, research helps in providing designs which are creatively beautiful and at the same
time give more convenience and efficiency as they utilize modern technology to adapt to the ever
changing society. New materials and procedures may be developed so as to further strengthen the
structural materials that can withstand various calamities and disasters.