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Competitive Analysis Presentation

This project analyzes sales data from store, web, and catalog channels to address key business questions regarding total sales, best-selling products, and customer behavior. Key findings indicate that store and online channels generate the most sales, with specific product categories and regions outperforming others. Additionally, customer segmentation based on demographics provides insights for targeted marketing strategies.

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aman.gupta7
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9 views

Competitive Analysis Presentation

This project analyzes sales data from store, web, and catalog channels to address key business questions regarding total sales, best-selling products, and customer behavior. Key findings indicate that store and online channels generate the most sales, with specific product categories and regions outperforming others. Additionally, customer segmentation based on demographics provides insights for targeted marketing strategies.

Uploaded by

aman.gupta7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DATA

ANALYSIS
INTRODUCTION
This project focuses on analyzing sales data from three main
channels: store, web, and catalog. The aim is to answer key
business questions about total sales, best-selling products,
regional sales, customer behavior, and more. Using SQL
queries, we extracted insights from sales and customer data
to guide business decisions.
TOTAL SALES BY PRODUCT CATEGORY
To calculate the total sales revenue for
each product category across all channels,
we joined sales data from the store, web,
and catalog with the item table. By
aggregating sales using SUM and
organizing the data by category, we
identified the product categories with the
highest sales revenue
TOP 10 BEST-SELLING PRODUCTS
We identified the top 10 best-selling
products by combining sales data from all
three channels. Using a Common Table
Expression (CTE) to rank products based
on total revenue, we displayed the most
profitable products. The query summed
revenues across channels and sorted
them to reveal the top 10
TOTAL SALES REVENUE BY REGION
By grouping the sales data by region and channel,
we calculated total sales revenue for each region
across the store, web, and catalog channels. This
allows for a geographic comparison of sales
performance and helps to understand which
regions generate the most revenue
CONTRIBUTION OF SALES CHANNELS
We determined how much each sales
channel (store, catalog, and web)
contributed to overall sales. Using a full
join, we combined the data from all
three channels and calculated each
channel’s proportion of total revenue.
The result shows which channel is
driving the most sales
AVERAGE DAYS OF INVENTORY ON HAND
For each product category, we calculated the average
number of days inventory is held on hand. By grouping
the inventory data by category and averaging the
quantities, we provided insights into inventory
management, helping businesses optimize stock levels
for different product types
CUSTOMER SEGMENTATION BASED ON DEMOGRAPHICS
Customers were segmented based on
gender, marital status, education, and
income level. By combining sales data
with customer demographic details, we
generated insights into customer
behavior, allowing for targeted
marketing strategies and personalized
customer engagement
CONCLUSION
Key findings from the analysis:
Store and online channels generate the most sales.
Best-selling products are concentrated in specific
categories
Certain regions outperform others in terms of sales.
Customer segments differ significantly in their
spending behavior

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