DIASS Q3 Module 9 Week 9
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NOT FAN OF BTSDIASS Q3 Module 9 Week 9
Uploaded by
NOT FAN OF BTSDiscipline and Ideas in Applied Social Sciences Week 9
Quarter 3 – Module 9: Clientele and Audiences in Communication
What I Need to Know
MOST ESSENTIAL LEARNING COMPETENCY:
The learners…
• Describe the clientele and audience of communication. (HUMSS_DIASS 12-IIa-37)
• Distinguish the needs of individuals, groups, organizations, and communities. (HUMSS_DIASS 12-IIa-38)
OBJECTIVES:
At the end of the module, you should be able to:
1. Describe the clientele and audience of communication.
2. Distinguish the needs of individuals, groups, organizations, and communities; and
3. Value the importance, functions, and needs of the clientele and audiences of communication
LESSON/TOPIC: Clientele and Audiences in Communication
What’s New
Think of as many clienteles and audiences of communication as you can. Using a concept map, write this
clientele and audiences inside the circles. Write your answer in your notebook.
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What is It
CHARACTERISTICS OF CLIENTELE AND AUDIENCES OF COMMUNICATION
Description
Social Position It is the status that a person enjoys in a communication context. One may be a president or
leader, middle manager, a colleague, or a subordinate in an organization of the community.
Individual Language is the primary means of making communication easy. It helps express ideas and
Counselling feelings of a person to another and paves the way to make a good relationship.
Educational Level Being able to communicate effectively and accurately is important because it does not only
convey information but also modifies attitude and stimulates thinking. An audience with
limited literacy skills may find it difficult to communicate effectively.
Health Status is important in the delivery and receiving of information. The ability of the person to
effectively transfer information and accurately understand the information given may
change if there is a condition that hinders the person to communicate. For example,
disability in hearing. Age Range Age is very important.
Age Range Age is very important to consider. When a group of individuals grows up at the same time,
they most likely share many of the same experiences, common values, beliefs, and
attitudes. This is called cultural generations. Each cultural generation sets its trends and has
its impact on communication.
Race and The race is commonly categorized based on region (e.g., Chinese or American) or skin color
Ethnicity (e.g., black or white), and religion. Ethnicity, on the other hand, describes shared cultures
like values, practices, and beliefs.
Job Type An audience with no access to computers may not be effective in disseminating materials
through internet sites
Information The availability or accessibility of information.
Sources
The Importance of Great Communication in Client Relationships
1. Transparency - A client wants to work with accurate and honest people. Being transparent can create a
stronger and more profitable client relationship. The more you provide regular updates to the client and
keep them in-the-know the more client relationship is stable.
2. Trustworthiness - It is good to remain accessible to your client and have regular contact with them. It will
help them build trust and respect for you. It will also instill confidence in your client that their needs and
concerns will be addressed as soon as possible.
2. Understanding/Empathizing - You have to make sure that you can convey messages and information
effectively. Having regular conversations with your clients allow you to have a good understanding of their
expectations and requirements. When issues arise, it is best to resolve and restore it through healthy verbal
communication with the client. Paying close attention to your clients and always put yourself in their shoes is
the best way to practice empathy.
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