Problems Chap 5 Forecasting
Problems Chap 5 Forecasting
7. When comparing several forecasting models to determine 12. If the seasonal index for January is 0.80, then
which one best fits a particular set of data, the model that a. January sales tend to be 80% higher than an average
should be selected is the one month.
a. with the highest MSE. b. January sales tend to be 20% higher than an average
b. with the MAD closest to 1. month.
c. with a bias of 0. c. January sales tend to be 80% lower than an average
d. with the lowest MAD. month.
8. In exponential smoothing, if you wish to give a d. January sales tend to be 20% lower than an average
significant weight to the most recent observations, then month.
the smoothing constant should be 13. If both trend and seasonal components are present in a
a. close to 0. time-series, then the seasonal indices
b. close to 1. a. should be computed based on an overall average.
c. close to 0.5. b. should be computed based on CMAs.
d. less than the error. c. will all be greater than 1.
9. A trend equation is a regression equation in which d. should be ignored in developing the forecast.
a. there are multiple independent variables. 14. Which of the following is used to alert the user of a fore-
b. the intercept and the slope are the same. casting model that a significant error occurred in one of
c. the dependent variable is time. the periods?
d. the independent variable is time. a. a seasonal index
10. Sales for a company are typically higher in the summer b. a smoothing constant
months than in the winter months. This variation would c. a tracking signal
be called a d. a regression coefficient
a. trend. 15. If the multiplicative decomposition model is used to fore-
b. seasonal factor. cast daily sales for a retail store, how many seasons will
c. random factor. there be?
d. cyclical factor. a. 4
11. A naïve forecast for monthly sales is equivalent to b. 7
a. a one-month moving average model. c. 12
b. an exponential smoothing model with = 0. d. 365
c. a seasonal model in which the seasonal index is 1.
d. none of the above.
Note: means the problem may be solved with QM for Windows; means the problem may be
solved with Excel QM; and means the problem may be solved with QM for Windows and/or Excel QM.
186 CHAPTER 5 • FORECASTING
A three-month moving average forecast was devel- The sales manager had predicted, before the busi-
oped in the section on moving averages in Table 5.3. ness started, that year 1’s sales would be 410 air con-
5-14 Using MAD, determine whether the forecast in ditioners. Using exponential smoothing with a
Problem 5-13 or the forecast in the section concern- weight of = 0.30, develop forecasts for years 2
ing Wallace Garden Supply is more accurate. through 6.
5-15 Data collected on the yearly demand for 50-pound 5-20 Using smoothing constants of 0.6 and 0.9, develop
bags of fertilizer at Wallace Garden Supply are forecasts for the sales of Cool-Man air conditioners
shown in the following table. Develop a 3-year mov- (see Problem 5-19).
ing average to forecast sales. Then estimate demand 5-21 What effect did the smoothing constant have on the
again with a weighted moving average in which forecast for Cool-Man air conditioners? (See Prob-
sales in the most recent year are given a weight of 2 lems 5-19 and 5-20.) Which smoothing constant
and sales in the other 2 years are each given a weight gives the most accurate forecast?
of 1. Which method do you think is best? 5-22 Use a three-year moving average forecasting model
to forecast the sales of Cool-Man air conditioners
DEMAND FOR FERTILIZER (see Problem 5-19).
YEAR (1,000S OF BAGS) 5-23 Using the trend projection method, develop a fore-
1 4 casting model for the sales of Cool-Man air condi-
2 6 tioners (see Problem 5-19).
3 4
5-24 Would you use exponential smoothing with a
smoothing constant of 0.3, a 3-year moving average,
4 5 or a trend to predict the sales of Cool-Man air condi-
5 10 tioners? Refer to Problems 5-19, 5-22, and 5-23.
6 8 5-25 Sales of industrial vacuum cleaners at R. Lowenthal
7 7 Supply Co. over the past 13 months are as follows:
8 9
SALES ($1,000s) MONTH SALES ($1,000s) MONTH
9 12
11 January 14 August
10 14
14 February 17 September
11 15
16 March 12 October
5-16 Develop a trend line for the demand for fertilizer in 10 April 14 November
Problem 5-15, using any computer software. 15 May 16 December
5-17 In Problems 5-15 and 5-16, three different forecasts 17 June 11 January
were developed for the demand for fertilizer. These 11 July
three forecasts are a 3-year moving average, a
weighted moving average, and a trend line. Which
one would you use? Explain your answer. (a) Using a moving average with three periods, de-
5-18 Use exponential smoothing with a smoothing con- termine the demand for vacuum cleaners for next
stant of 0.3 to forecast the demand for fertilizer February.
given in Problem 5-15. Assume that last period’s (b) Using a weighted moving average with three pe-
forecast for year 1 is 5,000 bags to begin the proce- riods, determine the demand for vacuum clean-
dure. Would you prefer to use the exponential ers for February. Use 3, 2, and 1 for the weights
smoothing model or the weighted average model de- of the most recent, second most recent, and third
veloped in Problem 5-15? Explain your answer. most recent periods, respectively. For example,
if you were forecasting the demand for February,
5-19 Sales of Cool-Man air conditioners have grown
November would have a weight of 1, December
steadily during the past 5 years:
would have a weight of 2, and January would
have a weight of 3.
YEAR SALES (c) Evaluate the accuracy of each of these methods.
1 450 (d) What other factors might R. Lowenthal consider
2 495 in forecasting sales?
3 518
4 563
5 584
6 ?
DISCUSSION QUESTIONS AND PROBLEMS 187
Case Study
Forecasting Attendance at SWU Football Games
Southwestern University (SWU), a large state college in built in 1953, has seating for 54,000 fans. The following table
Stephenville, Texas, 30 miles southwest of the Dallas/Fort indicates attendance at each game for the past six years.
Worth metroplex, enrolls close to 20,000 students. In a typical One of Pitterno’s demands upon joining SWU had been a
town–gown relationship, the school is a dominant force in the stadium expansion, or possibly even a new stadium. With atten-
small city, with more students during fall and spring than per- dance increasing, SWU administrators began to face the issue
manent residents. head-on. Pitterno had wanted dormitories solely for his athletes
A longtime football powerhouse, SWU is a member of the in the stadium as an additional feature of any expansion.
Big Eleven conference and is usually in the top 20 in college SWU’s president, Dr. Marty Starr, decided it was time for
football rankings. To bolster its chances of reaching the elusive his vice president of development to forecast when the existing
and long-desired number-one ranking, in 2005 SWU hired the stadium would “max out.” He also sought a revenue projection,
legendary Bo Pitterno as its head coach. Although the number- assuming an average ticket price of $20 in 2011 and a 5% in-
one ranking remained out of reach, attendance at the five Satur- crease each year in future prices.
day home games each year increased. Prior to Pitterno’s arrival,
attendance generally averaged 25,000 to 29,000 per game. Sea- Discussion Questions
son ticket sales bumped up by 10,000 just with the announce-
1. Develop a forecasting model, justify its selection over
ment of the new coach’s arrival. Stephenville and SWU were
other techniques, and project attendance through 2012.
ready to move to the big time!
2. What revenues are to be expected in 2011 and 2012?
The immediate issue facing SWU, however, was not
3. Discuss the school’s options.
NCAA ranking. It was capacity. The existing SWU stadium,
*Homecoming games
**During the fourth week of each season, Stephenville hosted a hugely popular southwestern crafts festival. This event brought tens of thousands of
tourists to the town, especially on weekends, and had an obvious negative impact on game attendance.
Source: J. Heizer and B. Render. Operations Management, 6th ed. Upper Saddle River, NJ: Prentice Hall, 2001, p. 126.
190 CHAPTER 5 • FORECASTING
Case Study
Forecasting Monthly Sales
For years The Glass Slipper restaurant has operated in a resort shore. They also knew that hiring the right manager would al-
community near a popular ski area of New Mexico. The restau- low James and Deena the time to begin a semi-retirement in a
rant is busiest during the first 3 months of the year, when the corner of paradise.
ski slopes are crowded and tourists flock to the area. To make this happen, James and Deena would have to sell
When James and Deena Weltee built The Glass Slipper, The Glass Slipper for the right price. The price of the business
they had a vision of the ultimate dining experience. As the view would be based on the value of the property and equipment, as
of surrounding mountains was breathtaking, a high priority was well as projections of future income. A forecast of sales for the
placed on having large windows and providing a spectacular next year is needed to help in the determination of the value of
view from anywhere inside the restaurant. Special attention was the restaurant. Monthly sales for each of the past 3 years are
also given to the lighting, colors, and overall ambiance, result- provided in Table 5.14.
ing in a truly magnificent experience for all who came to enjoy
gourmet dining. Since its opening, The Glass Slipper has devel- Discussion Questions
oped and maintained a reputation as one of the “must visit”
1. Prepare a graph of the data. On this same graph, plot a
places in that region of New Mexico.
12-month moving average forecast. Discuss any apparent
While James loves to ski and truly appreciates the moun-
trend and seasonal patterns.
tains and all that they have to offer, he also shares Deena’s
2. Use regression to develop a trend line that could be used
dream of retiring to a tropical paradise and enjoying a more
to forecast monthly sales for the next year. Is the slope of
relaxed lifestyle on the beach. After some careful analysis of
this line consistent with what you observed in question 1?
their financial condition, they knew that retirement was many
If not, discuss a possible explanation.
years away. Nevertheless, they were hatching a plan to bring
3. Use the multiplicative decomposition model on these
them closer to their dream. They decided to sell The Glass
data. Use this model to forecast sales for each month of
Slipper and open a bed and breakfast on a beautiful beach in
the next year. Discuss why the slope of the trend equation
Mexico. While this would mean that work was still in their
with this model is so different from that of the trend equa-
future, they could wake up in the morning to the sight of the
tion in question 2.
palm trees blowing in the wind and the waves lapping at the
Bibliography
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nential Smoothing Model Selection for Forecasting,” International Jour- 561–563.
nal of Forecasting 22, 2, (April–June 2006): 239–247. Hyndman, Rob J., and Anne B. Koehler. “Another Look at Measures of Fore-
Black, Ken. Business Statistics: For Contemporary Decision Making, 6th ed. cast Accuracy,” International Journal of Forecasting 22, 4 (October
John Wiley & Sons, Inc., 2009. 2006): 679–688.
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PROGRAM 5.8A
QM for Windows Click the arrow in the Method window to select the desired methods.
Forecasting Methods
arrow on the message box to see all the options and select the one desired. In selecting exponen-
tial smoothing for this example, a box appears where (alpha) may be entered and a column
where any previous forecasts (if available) may be entered, as shown in Program 5.8B. With
other forecasting methods, other types of input boxes may appear. Click the Solve button, and
the Forecasting Results screen appears, as shown in Program 5.8C. If you want to try a different
value for , click Edit to return to the input screen, where you can change . Note that you can
enter an initial forecast if desired, but the error analysis will begin with the first forecast gener-
ated by the computer. Any forecasts entered by the user are ignored in the error analysis.
Notice that additional output, including detailed results of the procedure and a graph, are
available from the Window option in the toolbar once the problem has been solved. With expo-
nential smoothing, one output is called Errors as a function of alpha. This will display the MAD
and MSE for all values of from 0 to 1, in increments of 0.01. You can simply scroll down this
screen to find the value for that minimizes the MAD or MSE.
For another example, we will use the decomposition method on the Turner Industries exam-
ple from Table 5.10. Enter a time-series problem with 12 past periods of data and select
Multiplicative Decomposition under Method. When this is done, additional input is needed, so
indicate that there are four seasons, select Centered Moving Average as the basis for smoothing,
and specify that the seasonal factors should not be rescaled, as shown in Program 5.9. This out-
put screen provides both the unadjusted forecasts found using the trend equation on the desea-
sonalized data and the final or adjusted forecasts, which are found by multiplying the unadjusted
forecast by the seasonal factor or index. Additional details can be seen by selecting Details and
Error Analysis under Window.
PROGRAM 5.8B
Exponential Smoothing Click Solve.
in the Port of Baltimore
Example with QM for
Windows
The trend equation is here. The unadjusted forecasts come from this.