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Why Dmu

The author prefers DMU for their MSc in Marketing Management due to its relevant course modules that align with their career goals, unlike similar programs at the University of Westminster and University of Greenwich. DMU's curriculum emphasizes contemporary marketing strategies and practical industry insights, preparing students for the competitive marketing landscape. The author outlines their living expenses and total costs for studying at DMU, estimating a total of £23,507 for tuition and living expenses.

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18 views4 pages

Why Dmu

The author prefers DMU for their MSc in Marketing Management due to its relevant course modules that align with their career goals, unlike similar programs at the University of Westminster and University of Greenwich. DMU's curriculum emphasizes contemporary marketing strategies and practical industry insights, preparing students for the competitive marketing landscape. The author outlines their living expenses and total costs for studying at DMU, estimating a total of £23,507 for tuition and living expenses.

Uploaded by

abtravels00
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Why Dmu ? Why not others University?

During my research to study in the UK, I have looked into University of Westminster and University of
Greenwich, other than DMU. Both those universities are very independent with their own set of
advantages; however, DMU attracted me the most. In both the University of Greenwich and
Westminster, they do not have the exact course, however have similar fields. University of Greenwich
has an MBA in International business which does not align with my career choices. On the other hand,
University of Westminster has an MA in Management but the modules did not seem appealing to me.
They had modules including HR management which was way different than DMU’s modules.

DMU has modules like Strategic Brand Management, Leading through Disruption and Customer
Experience and Behaviour which will help me to have some focused time to reflect on my personal and
professional effectiveness. On the same note, it will make me career ready post graduation and help me
to embark on my professional journey.

Why are you planning to pursue this course in DMU?

Studying MSc in Marketing Management at DMU will offer me with an unparalleled opportunity for
seeking a comprehensive and cutting-edge education in the dynamic realm of marketing. DMU's
program stands out due to its fusion of theoretical learning with practical industry insights, which will
equip me with a diverse skill set essential for excelling in the competitive marketing landscape.

The curriculum is meticulously crafted, emphasising contemporary marketing strategies, consumer


behaviour analysis, and innovative digital marketing techniques, ensuring that post completion, I am
primed to navigate and lead in the ever-evolving market trends. Moreover, DMU fosters a vibrant
learning environment through collaborations with industry experts, providing invaluable networking
opportunities, internships, and live projects that amplify hands-on experience. This program at DMU will
not only hone

my marketing expertise but also cultivates critical thinking, leadership, and adaptability, preparing
students to make substantial contributions and thrive in the global marketing arena.

Why study MSc Marketing management

I want to study this programme because I will be receiving a diverse spectrum of knowledge and skills
essential for excelling in the modern business landscape. Beyond the foundational principles of
marketing, this degree delves into the nuanced realms of consumer behaviour, market analysis,
branding strategies, and innovative digital techniques. It will equip me with the ability to craft and
implement effective marketing strategies, enabling me to understand market dynamics, anticipate
trends, and creatively solve complex business challenges. Additionally, pursuing an MSc in Marketing
Management will open doors to a wide array of career opportunities across industries, as marketing is
integral to virtually every sector, making this qualification immensely versatile and valuable in today's
competitive job market.

Course modules 
Block 1: Contemporary Marketing Practice

Block 2: Strategic Brand Management

Block 3: Integrated Marketing Communications

Block 4: Digital Marketing Strategy,

or

Consumer Experience and Behaviour

Block 5 & 6: One of the following:

Marketing Dissertation

Marketing Consultancy Project

Marketing Management MSc module details

Block 1: Contemporary Marketing Practice

This module introduces students to the fundamental concepts of marketing


alongside the tools/processes currently used by practising marketing
professionals and how they are currently applied in the marketplace. It will
also look at contemporary developments in marketing practice and the
impact of digital technology.

Block 2: Strategic Brand Management

This module considers aspects of contemporary brand management from


both a theoretical and practical perspective. It will focus on elements of
current branding theory, practices and innovations within various market
sectors, and types of organisations. Furthermore, it will develop an
appreciation of brands as equity, and the significance of this to
organisational strategy.
Block 3: Integrated Marketing Communications

The module firstly considers how messages are processed and understood
by the target audience and then evaluates the stages of the planning
process required by organisations to develop a strategy that delivers a fully-
integrated campaign. Students are given the opportunity to play the role of
communication agency executives in determining, producing and defending
the development of a communications strategy using contemporary practice,
in response to marketing communications problems and briefs.

Block 4: Digital Marketing Strategy


This module introduces students to the broad range of technology used in
digital marketing. Companies and organisations of all sizes use a variety of
technology and platforms in their digital marketing. This module will also
explain and position the strategic digital marketing management decisions
available in different market and industry situations enabled by digital
technology.

Or

Consumer Experience and Behaviour

Understanding customers is essential for businesses, and in this module


students will learn the importance of consumer insight; their motivations,
their behaviors, their preferences and even their unmet needs to
consistently provide them with added value that leads to strong loyalty and
long-term relationships.

Block 5 & 6: One of the following:

Marketing Dissertation

In this module, students will design and develop their own independent
research study (secondary and primary) on a specific marketing topic and
present their analysis in a Marketing Dissertation. The Marketing Dissertation
will enable students to synthesize their knowledge gained in other subjects
and apply that understanding and analysis independently in a marketing
topic and context they choose for themselves. The module will encourage
self-discipline through improved time management skills and follow through
of project to completion. It will also demand that students become
competent at integrating ideas into a focused research structure and
become competent at reading and writing effectively together with skills in
self-analysis and reflection.
Marketing Consultancy Project

The Marketing Consultancy Project (MCP) is an individual consultancy project that


serves as a commercially and employability-relevant experience and is an
alternative to the Marketing Dissertation. It requires a student to compile a 10,000-
word report that acts as a solution to a business research challenge. The
assessment is in two phases; A. Main report, which includes details of the research /
analysis / recommendations, B. Summary presentation. A self-recorded presentation
that summarises the key research findings, analysis, and recommendations.

Living expenses:

According to UKVI, I would need £1024 per month. Therefore I would require £9207 for my course
duration.

my course fees are 16300. I paid 2000 so far and now my remaining tuition fees are 14300. Hence for
my whole duration, I would simple need my fees and living costs in the UK which is total 23,507.

The monthly breakdown for my living expenses in the UK is:

Accommodation: 450

Food:200

Travel: 200

Rest of the money is for other expenses.

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