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Operation Analytics and Investigating Metric Spike Project

This project analyzes job data and user engagement metrics to enhance operational efficiency and user growth through two case studies: Operation Analytics and Investigating Metric Spike. It involves creating a database, writing SQL queries, and interpreting results to identify trends in job reviews and user engagement. The findings provide actionable insights for resource allocation, user acquisition strategies, and improving email campaign effectiveness.

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kolaabhishek157
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14 views

Operation Analytics and Investigating Metric Spike Project

This project analyzes job data and user engagement metrics to enhance operational efficiency and user growth through two case studies: Operation Analytics and Investigating Metric Spike. It involves creating a database, writing SQL queries, and interpreting results to identify trends in job reviews and user engagement. The findings provide actionable insights for resource allocation, user acquisition strategies, and improving email campaign effectiveness.

Uploaded by

kolaabhishek157
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project: Data Analytics - Operation Analytics and Investigating Metric Spike

Project Description

This project focuses on analyzing job data and user engagement metrics to provide actionable
insights for operational efficiency and user growth. The analysis is divided into two main case
studies:

Operation Analytics: Analyzing job review data to understand job throughput, language
distribution, and detecting duplicate rows.

Investigating Metric Spike: Analyzing user engagement, growth, retention, and email
interaction metrics to identify trends and areas for improvement.

The project involves creating a database, importing data, writing SQL queries, and interpreting
the results to provide insights for decision-making.

Approach

1. Database and Table Creation:


 Create a database and tables (job data, users, events, email events) using
MySQL Workbench.
 Import CSV files into the respective tables.

2. Data Analysis:
 Write SQL queries to perform the required analysis for each task.
 Validate the results and interpret the findings.

3. Report Preparation:
 Summarize the insights and findings in a report.
 Include SQL queries, outputs, and visualizations (if applicable).

4. Tech Stack:
 MySQL Workbench for database management and query execution.
SQL Queries and Analysis

Case Study 1: Operation Analytics

1. Jobs Reviewed Over Time

Objective: Calculate the number of jobs reviewed per hour for each day in November
2020.

SQL Query:

Insights:

 This query calculates the number of jobs reviewed per hour for each day in
November 2020.
 Helps identify peak hours and days with high job review activity

2. Throughput Analysis

Objective: Calculate the 7-day rolling average of throughput (number of events


per second).
SQL Query:

Insights:

 The 7-day rolling average smooths out daily fluctuations and provides a clearer
trend of throughput over time.
 Preferred over daily metrics for long-term trend analysis and forecasting.

3. Language Share Analysis

Objective: Calculate the percentage share of each language in the last 30 days.

SQL Query:

Insights:

 Identifies the most and least used languages in job reviews.


 Helps allocate resources based on language demand.

4. Duplicate Rows Detection

Objective: Identify duplicate rows in the data.

SQL Query:

Insights:

 The 7-day rolling average smooths out daily fluctuations and provides a clearer
trend of throughput over time.
 Preferred over daily metrics for long-term trend analysis and forecasting.

Case Study 2: Investigating Metric Spike

1. Weekly User Engagement

Objective: Measure the activeness of users on a weekly basis.

SQL Query:
Insights:

 Tracks user engagement trends over weeks


 Identifies periods of high or low user activity.

2. User Growth Analysis

Objective: Analyze the growth of users over time for a product.

SQL Query:

Insights:

 Tracks the cumulative growth of users over time.


 Helps evaluate the effectiveness of user acquisition strategies.

3. Weekly Retention Analysis

Objective: Analyze the retention of users on a weekly basis after signing up for a
product.

SQL Query:
Insights:

Measures user retention by cohort (signup week)

4. Weekly Engagement Per Device

Objective: Measure the activeness of users on a weekly basis per device.

SQL Query:

Insights:

 Tracks user engagement by device type.


 Helps optimize platform compatibility and user experience.

5. Email Engagement Analysis


Objective: Analyze how users are engaging with the email service.

SQL Query:

Insights:

 Identifies the most common email interactions (e.g., open, click).


 Helps improve email campaign effectiveness.

Insights and Results

Operation Analytics: Identified peak job review hours, language preferences, and data
quality issues.

Investigating Metric Spike: Tracked user engagement, growth, retention, and device-
specific trends.

This project demonstrates the use of SQL for data analysis and provides actionable
insights for operational efficiency and user engagement.

Conclusion

This project successfully analyzed job review data and user engagement metrics to
provide actionable insights for operational efficiency and user growth. By leveraging SQL
queries, we were able to:

Operation Analytics:
 Identify peak hours and days for job reviews, enabling better resource allocation.
 Calculate throughput trends using a 7-day rolling average, which provides a
smoother and more reliable metric for long-term analysis.
 Determine the percentage share of languages used in job reviews, helping
prioritize language-specific resources.
 Detect duplicate rows to ensure data integrity and accuracy.

Investigating Metric Spike:

 Measure weekly user engagement and retention, identifying trends in user


activity and drop-off rates.
 Analyze user growth over time, providing insights into the effectiveness of user
acquisition strategies.
 Track device-specific engagement, enabling optimization of platform
compatibility and user experience.
 Evaluate email engagement metrics, highlighting areas for improvement in email
campaigns.

The insights gained from this analysis can help leadership make data-driven decisions to
improve operational efficiency, enhance user engagement, and drive growth. By
combining technical SQL skills with analytical thinking, this project demonstrates the
power of data analytics in solving real-world business challenges.

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