MCQ-BCA-III-VI-ECOMMERCE-UNIT-II

1. Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the
site of the advertiser?
a. Affiliate programs
b. Click‐through
c. Spam
d. All of the above
Answer: B
2. What is the percentage of customers who visit a Web site and actually buy something called?
a. Affiliate programs
b. Click‐through
c. Spam
d. Conversion rate
Answer: D
3. What are materials used in production in a manufacturing company or are placed on the shelf for sale in a
retail environment?
a. Direct materials
b. Indirect materials
c. EDI
d. None of the above
Answer: A
4. What are materials that are necessary for running a modern corporation, but do not relate to the company's
primary business activities?
a. Direct materials
b. Indirect materials
c. EDI
d. None of the above
Answer: B
5. What are ballpoint pens purchased by a clothing company?
a. Direct materials
b. Indirect materials
c. EDI
d. None of the above
Answer: B
6. What is another name for?
a. Direct materials
b. Indirect materials
c. EDI d. None of the above
Answer: B
7. What is the process in which a buyer posts its interest in buying a certain quantity of items, and sellers
compete for the business by submitting successively lower bids until there is only one seller left?
a. B2B marketplace
b. Intranet
c. Reverse auction
d. Internet
Answer: C
8. What are plastic cards the size of a credit card that contains an embedded chip on which digital information
can be stored?
a. Customer relationship management systems cards
b. E‐government identity cards
c. FEDI cards
d. Smart cards
Answer: D
9. Most individuals are familiar with which form of e‐commerce?
a.B2B
b. B2C
c. C2B
d. C2C
Answer: B
10. Which form of e‐commerce currently accounts for about 97% of all e‐commerce revenues?
a. B2B
b. B2C
c. C2B
d. C2C
Answer: A
11. Which of the following are advantages normally associated with B2B e‐commerce?
a. Shorter cycle times
b. Reduction in costs
c. Reaches wider audiences
d. all of the above
Answer: D
12. If the threat of substitute products or services is low it is a(n):
a. Disadvantage to the supplier
b. Advantage to the buyer
c. Advantage to the supplier
d. None of the above
Answer: C
13. The threat of new entrants is high when it is:
a. Hard for customers to enter the market
b. Hard for competitors to enter the market
c. Easy for competitors to enter the market
d. Easy for customers to enter the market
Answer: C
14. If it is easy for competitors to enter the market, the threat of new entrants is considered:
a. high
b. Low
c. More
d. Less
Answer: A
15. An industry is less attractive for suppliers when the rivalry among existing competitors is:
a. High
b. Low
c. More
d. Less
Answer: A
16. Unique value auction is mainly applies to?
a. New products
b. Second hand products
c. Engineering products
d. None of the above
Answer: B
17. Paisapay is facilitated in
a. eBay.co.in
b. amazon.com
c. flipkart.com
d. none of the above
Answer: A
18. Which of the following is a useful security mechanism when considering business strategy and IT?
a. encryption
b. decryption
c. firewall
d. all the above
Answer: D
19. Which of the following is not related to security mechanism
a. encryption
b. decryption
c. e‐cash
d. all the above
Answer: C
20. A product or service that customers have come to expect from an industry, which must be offered by new
entrants if they wish to compete and survive, is known as a(n)?
a. Switching costs
b. Loyalty programs
c. Entry barriers
d. Affiliate programs
Answer: C
21. Which of the following statements accurately reflect the impact of technology?
a. Technology has caused buyer power to increase
b. Technology has lessened the entry barriers for many industries
c. Technology has increased the threat of substitute products and services
d. all of the above
Answer: D
22. A business cannot be all things to all people. Instead, a business must:
a. Identify target customers
b. Identify the value of products/services as perceived by customers
c. all of the above
d. None of the above
Answer: C
23. How the transactions occur in e‐commerce?
a. Using e‐medias
b. Using computers only
c. Using mobile phones only
d. None of the above
Answer: A
24. Which type of products is lesser purchased using ecommerce?
a. automobiles
b. books
c. softwares
d. none
Answer: A
25. A business competing in a commodity like environment must focus on which of the following?
a. Price
b. Ease / speed of delivery
c. Ease of ordering
d. all of the above
Answer: D
26. Which of the following refers to creating products tailored to individual customers?
a. customization
b. aggregation
c. Direct materials
d. Reverse auction
Answer: A
27. Materials used in the normal operation of a business but not related to primary business operations are
called what?
a. Supplies
b. Direct materials
c. Indirect materials
d. Daily stuff
Answer: C
28. Amazon.com is well‐known for which e‐commerce marketing technique?
a. Banner ads
b. Pop‐up ads
c. Affiliate programs
d. Viral marketing
Answer: C
29. What is the name given to an interactive business providing a centralized market where many buyers and
suppliers can come together for e‐commerce or commerce‐related activities?
a. Direct marketplace
b. B2B
c. B2C
d. Electronic marketplace
Answer: D
30. Which form of e‐marketplace brings together buyers and sellers from multiple industries, often for MRO
materials?
a. horizontal
b. Vertical
c. Integrated
d. Inclined
Answer: A
31. Which form of e‐marketplace brings together buyers and sellers from the same industry?
a. horizontal
b. Vertical
c. Integrated
d. Inclined
Answer: B
32. What is the name for direct computer‐to‐computer transfer of transaction information contained in standard
business documents?
a. internet commerce
b. e‐commerce
c. transaction information transfer
d. electronic data interchange
Answer: D
33. Which of the following is used in B2B to pay for purchases?
a. e‐commerce
b. financial electronic data interchange
c. electronic data exchange
d. electronic checks
Answer: B