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Kickofflabs Campaign Checklist v2

The document provides a comprehensive checklist for creating a successful viral campaign using KickoffLabs, covering essential steps such as gathering leads, creating a viral thank you page, and optimizing for conversions. It emphasizes the importance of utilizing various widgets, email nurturing, and integrating with other services to enhance campaign effectiveness. Additionally, it addresses common questions regarding personalized help, page improvement, and understanding conversion rates.

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0% found this document useful (0 votes)

8 views16 pages

Kickofflabs Campaign Checklist v2

Uploaded by

yusufabdulhamed0

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

You are on page 1/ 16

Campaign Checklist

Make sure you’re getting the most out of your

KickoffLabs account.
PART 1
Create a Viral Campaign

In part 1 we will help you make sure you’ve got

the fundamentals that will make your
campaign amazing.

Here’s what we’ll cover:

1 Create a way for leads to opt-in.

2 Create a viral thank you page.

3 Review and optimize your pages for conversion.

01
Start Gathering Leads

The first thing you need in order to make your

campaign a success is to make sure you have a way
for your customers to sign up to your offering using
their email address.

Choose how you would like to gather

your leads:
What are your options?

Create a Landing Page

Choose an Opt-In Form Widget

Connect to Any Existing Form or Web Page

02
Add Virality to Your Campaign

The second thing you need is a way to thank your

new lead for signing up and offer them an incentive
to share your campaign with their friends.

Take a minute to ask yourself what would entice

your customer to sign up and share your campaign
(a reward for 3 referrals, compete for a top spot on
a leaderboard, get priority access with a waitlist). If
you decided on a reward(s) strategy, think about
what rewards would be most enticing.

Choose a viral referral strategy.

Optimize your thank you page so that it has a

viral component to your campaign:
Provide Incentives to Share Your Campaign

Customize Your Social Share Message

03
Optimize Your Pages

The next thing you should do is make sure that your

pages are enticing and convert well. Take some
time to look specifically at your copywriting and
design.

Review and update the copy - including the calls

to action.
Marketing Resources on Copywriting

Make Your Message Specific and Literal

Provide an Irresistible Incentive

Review the Design

Marketing Resources on Design

Use High-Converting Images

CHECKPOINT
We have just covered the central ingredients
for a viral campaign.

Go back and repeat any of the steps until you

feel that you’ve mastered these fundamentals
to make your campaign a success.

Here they are in summary:

Begin gathering leads with a landing page, an Opt-In

Form Widget, or using one of your existing forms.

Choose a thank you page following the viral strategy

that you think will be most enticing for your
customers to sign up and share your campaign.

Review your pages copy and design to make sure

they are optimized for conversion.
PART 2
Take Your Campaign to the Next Level

In part 2 we will walk you through fully utilizing

all the powerful features that KickoffLab offers
to take your campaign to the next level.

Here’s what we’ll cover:

4 Use widgets to gather even more leads.

5 Use email to nurture and motivate your leads.

6 Add credibility with a custom domain.

7 Integrate with all your other services.

04
Gather Even More Leads

As a savvy online marketer you know that you

don’t want to rely only on one form to entice
all your potential customers to sign up.

Add an Exit Intent Widget to Your Page

How to Add an Exit Intent Widget

Decide which other opt-in forms you

should use.
What are my options?

Beginner’s Guide to Opt-ins

05
Use Email to Nurture and Motivate

Email is the primary way you will connect with your

customers. When you receive a new customer’s
email utilize it! You can keep a customer excited
about your offering and motivated to share your
campaign.

Welcome and thank new leads for signing up.

How to send auto-reply emails in KickoffLabs

Decide what other emails you will send.

What are my options?

Automatic emails you should be sending.

Send your automatic emails the right way.

Decide if you want to integrate with any 3rd

party email service providers.
What are my options?
06
Increase Your Credibility

Once you have set up your landing page, thank

you page with your viral strategy, added the
appropriate widgets, and set up your email to
nuture and motivate your leads you are close to
having an amazing campaign. There are only a few
things left.

Add your custom domain and publish your

pages to that domain.
Set up Your Custom Domain

Walk through the sign up process yourself and

ask three people to also go through the steps to
make sure it’s clear and runs smoothly.
07
Integrate with Your Other Apps

This last step is optional but it’s worth mentioning

here as many people find it an important step for
their campaign.

Get Extra Metrics with Google Analytics and a

Facebook Pixel.

Integrate and track goals with Google Analytics.

Track ad performance with a Facebook Pixel.

CHECKPOINT
We have covered the most important elements
you need to consider when running a campaign.

Like we mentioned earlier, go back and repeat

any of these steps until you feel you have a good
handle on them.

Here is a summary of the part 2 steps you

completed:

Placed additional widgets on your pages in order to

collect more leads.

Set up your auto-reply email and other automatic

emails like a professional email marketer.

Ensured your campaign looks professional by

publishing your pages to your custom domain. You
also ensured that the signup process and automatic
emails run smoothly.

In addition, you might have added snippets of code

onto your page in order to provide extra metrics.
PART 3
Answer to Common Questions

We hope we have answered most of your

questions. There are a few though, that
continue to come up.

Here they are in summary:

1 How can I get personalized help?

2 How can I improve my page?

3 How’s my conversion rate?

Q&A
How can I get personalized help?

If you have questions about running your campaign

we probably have heard your question and know of
a good answer.

Please reach out to us so we can help you. Here are

a few of the best ways to get your questions
answered:

Contact us at [email protected] with any

questions or problems.

Get an immediate answer at our weekly office

hours (every Thursday from 10-11am PST).
Visit the Office Hours
Q&A
How can I improve my page?

You may have created one or more landing pages,

added your content, updated images, and
customized your pages. You may have even run
through the articles on improving your content and
design for conversions suggested in step 3 of this
checklist and applied what you learned there.

Now you want an objective review of your page by

someone who knows what they’re talking about. In
this situation you will benefit the most from our live
landing page reviews.
Submit your page to be reviewed.
Submit your page here.

Put the landing page review on your calendar so

you don’t miss it.
Attend the live landing page reviews so that
your page is reviewed and you learn from the
other pages being reviewed.
Q&A
How’s my conversion rate?

A signup conversion rate is the percentage of

people who signed up after visiting your page.
100% conversion rate, for instance, would mean
that everyone who visited your page signed up.
Overall, a signup conversion rate of 20% or higher
is good. Anything below this we recommend you
work on your message, incentives, and ensure
you’re targeting the correct audience.