Placed at the meeting of

Academic Council
held on 12.12.2019
Appendix-H-21
MADURAI KAMARAJ UNIVERSITY
(University with Potential for Excellence)

Directorate of Distance Education

Syllabus for B.Com. (Semester Pattern)

(With effect from the academic year 2019-2020 onwards)
Regulations, Scheme of Examinations and Syllabus
1. Introduction of the Programme : This is a Three-year Under Graduate degree in
Commerce, under semester pattern. This course enables the students to pursue research
programme, professional courses and to become an entrepreneur. The curriculum is designed
to suit the current changes in the environment in the industry and commerce.
2. Eligibility Conditions :
 Higher Secondary School Examination (Plus 2 or XII Std. including vocational
cources) conducted by the Govt. of Tamil Nadu.
 Two year Foundation Course Examination conducted by Madurai Kamaraj
University and Annamalai University with eligibility to join the degeree course.
 Pre University Examination of Madurai Kamaraj University or an Examination
equivalent thereto conducted by any other statutory recognized University / Borad.
 Intermediate Examination of any recognized University in India or of the common
wealth.
2.1. Duration of the Programme: 3 Years
2.2. Medium of Instructions: English
3. Objective of the Programme
1) To enable the students to pursue professional courses viz. CA, CMA and CS.
2) To facilitate the students employable by equipping employability skills.
3) To develop business acumen either to become an entrepreneur or facilitate
entrepreneurs.
4. Outcome of the Programme
Making the students eligible for employability
Equipping the students to complete Intermediate CA, CMA and CS courses.
Making the students employable in Corporate sector
Influencing confidence among the students to appear for competitive examinations.
5. Students may choose one of the languages in lieu of Tamil (Part-I)
6. Core Subject Papers: 26
7. Unitization: 5 Units each subject
8. Pattern of Semester Exam: 6 Semesters
9. Semester Exam: 100 marks
10. Text Books: Course Material
11. Subjects and Paper related website

419
Part – I Language : For I and II Semesters
Any one language – Tamil,Malayalam, Hindi, Arabic or French
(OR)
Alternative Subjects :gpwghlq;fs;
1. tzpff; fbjj;njhlh;Gfs;
2. mYtyfKiwfs;
Part – II English : English – I English – II
Part – III
1. Managerial Economics
2. Business Organisation
3. Financial Accounting – I
4. Economic Development of India
5. Elements of Company Law
6. Financial Accounting – II
7. Business Environment
8. Principles of Insurance
9. Banking Theory
10. Business Statistics
11. Information Technology
12. Entrepreneurship Development
13. Principles of Marketing
14. Banking Law and Practice
15. Business Mathematics
16. Management of Information System
17. Partnership Accounts
18. Business Legislation - I
19. Elements of Auditing
Elective - I
20. Cost Accounting (or) OrganisationalBehaviour
Elective - II
21. Management Accounting (or) Principles of Human Resource
Management
22. Company Accounts
23. Business Legislation - II
24. Practical Auditing
Elective - III
25. Practical Costing(or)Organisational Culture
Elective - IV
26. Accounting for Decision Making (or)Human Resource Management and
Practices
Part-V : Value Education
Part-V : Environmental Studies

420
 SCHEME OF EXAMINATION
I SEMESTER
Maximum
Sl.No Part Title of the Paper Credit
Marks
1 I Tamil/Malayalam/Hindi/ 3 100
Arabic/French or tzpff; fbjj;
njhlh;Gfs;
2 II English – I 3 100
3 III Managerial Economics 3 100
4 III Business Organisation 3 100
5 III Financial Accounting – I 5 100
Total 17 500
II SEMESTER
Maximum
Sl.No Part Title of the Paper Credit
Marks
1 I Tamil/Malayalam/Hindi/Arabic/ 3 100
French or mYtyfKiwfs;
2 II English – II 3 100
3 III Economic Development of India 3 100
4 III Elements of Company Law 3 100
5 III Financial Accounting -II 5 100
Total 17 500
III SEMESTER
Maximum
Sl.No Part Title of the Paper Credit
Marks
1 III Business Environment 3 100
2 III Principles of Insurance 3 100
3 III Banking Theory 3 100
4 III Business statistics 3 100
5 III Information Technology 3 100
Total 15 500
IV SEMESTER
Maximum
Sl.No Part Title of the Paper Credit
Marks
1 III Entrepreneurship Development 3 100
2 III Principles of Marketing 3 100
3 III Banking Law and Practice 3 100
4 III Business Mathematics 3 100
5 III Management of Information System 3 100
Total 5 500

421
 V SEMESTER
Maximum
Sl.No Part Title Of the Paper Credit
Marks
1 III Partnership Accounts 3 100
2 III Business Legislation -I 3 100
3 III Elements of Auditing 3 100
Elective – I
4 III Cost Accounting (or) 3 100
OrganisationalBehaviour
Elective – II
Management Accounting (or)
III 3 100
5 Principles of Human Resource
Management
Total 15 500
VI SEMESTER
Maximum
Sl.No Part Title of the Paper Credit
Marks
1 III Company Accounts 3 100
2 III Business Legislation - II 3 100
3 III Practical Auditing 3 100
Elective – III
4 III Practical Costing(or) 3 100
Organisational Culture
5 III Elective - IV
Accounting for Decision Making
(or) 3 100
Human Resource Management and
Practices
Total 15 500

Part-IV : Value Education is a compulsory paper common for all UG courses.

Students have to write examination in first semester.
Part-V : Environmental Studies is a compulsory paper common for all
UG courses. Students have to write examination in second semester.
*Students may choose any one the subject from each Elective
Question Pattern and Marks
Internal Marks (Submitting Assignment)-25 External Marks - 75
Total Marks 100
Part A - 10 x 1 = 10
Part B – (E/O) 5 x 7 = 35 75 Marks
Part C- (Open Choice) 3 x 10 = 30
3 out of 5

422
 First Year - Semester – I
tzpff; fbjj; njhlh;Gfs;
Unit – I : tzpff; fbjq;fspd; mbg;gilf; $Wfs; - Nehf;fk; - tzpfklypd;
fl;likg;G–tpdty;fs; - KidTfs; kw;Wk; tpiytptufbjq;fs; - MizAUf;fs;

Unit – II : tzpftpz;zg;gf; fbjq;fs;: khjphptzpff; fbjq;fs; - MizAUf;fs;

cWjpg;gLj;jYk; nraw;glj;jYk; - ruf;fhizkWg;Gf; fbjq;fs; - ruf;Ffisg;
ngw;wjw;fhd xg;GjYk; gzk; nrYj;JjYk;

Unit – III : tpahghuf; fbjq;fs; kw;Wk; Rw;whpf;ifjahhpj;jy;: njhifngWk;

topKiwfs; - t#y; fbjq;fs; - Rw;wwpf;if fbjq;fs;

Unit – IV : tq;fpfbjq;fs; - Kfikf; fbjq;fs; - muRf; fbjq;fs; -

Nghf;Ftuj;Jf; fbjq;fs; - fhg;gl
P ;Lf; fbjq;fs; - gjtpNfhUk; tpz;zg;gf; fbjq;fs;

Unit – V : Vw;Wkjpkw;Wk; ,wf;fkjprhh;ghdkly;fs; - nrayhz;ikkly;fs; kw;Wk;

mwpf;ifjahhpj;jy;

Books Recommended: Course Material

First Year - Semester – I

MANAGERIAL ECONOMICS
Unit – I : Nature and scope of Managerial Economics – Economics and Managerial
Economics differences – Role and Responsibilities of a Managerial Economics.

Unit – II : Approaches to Consumer Behaviour – Law of Diminishing Marginal Utility – Law

of Equimarginal Utiltity – Law of Demand – Demand determinants – Demand Distinctions –
Elasticity of Demand – Types – Measurement of Elasticity of Demand – Factors Determining
Elasticity of Demand – Uses.

Unit – III : Demand of sales forecasting – Meaning – Factors – Methods of forecasting for an
established products and a new product.

Unit – IV : Firm – Objectives of a modern firm – Banmol’s sales Maximisation principles –

Profit Maximisation – Utility Maximisation–Growth Maximisation – Long run survival –
Satisfying behavior.

Unit – V : Profit – Nature – Profit planning and control – Profit Budjet – Break Even
Analysis – Uses and Limitations of Break Even Analysis – Rate of returen of investment –
Profit forecasting.

Books Recommended: Course Material

Books for References:
1. Managerial Economics – Varshney&Maheswari
2. Managerial Economics – Sankaran
3. Managerial Economics – Narayan Nadar.

423
 First Year - Semester – I
BUSINESS ORGANISATION
Unit – I : Introduction to Business – Nature of Business – Division of Business – Types
of Trade – Objectives of Business – Requisites for success in Modern Business – Qualities of
Good Business Man.

Unit – II : Evolution of Business-Industry – Industrial revolution – Economical and

Political Consequences.

Unit – III : Ownership and size of business firms– sole proprietorship – partnership –
Cooperative society and joint stock company-Ideal form of Organisation – Choice of suitable
form – Features Merits and Dements – Evaluation – Distinction between various forms

Unit – IV : The economic of size – Criteria of Measurement-Economics of large scale

production – social evil of big business – Reasons for survival of small units – Optimum firm
– Factors affecting Optimum size – Representative firm-Extermal economies.

Unit – V : Company Management– Organs – Shareholders – Board of Directors –

Powers and Duties – Chief Executives – Managing Directors – Managers – Problems in
Management – Oligarchy – Causes – Democratisation

Books Recommended: Course Material

First Year - Semester – I

FINANCIAL ACCOUNTING – I

Unit – I : Accounting Principles – Concepts – Conventions – Double Entry System – Rules –

Objectives – Limitations – Collection and entering financial transactions - Journals – Ledgers
– Subsidiary Books – Trial Balance.

Unit – II : Errors – Types – Errors disclosed and not disclosed by trial balance – Suspense
account – Rectification of errors – Bank Reconciliation Statement – Reasons – Bank
overdraft method – Reconcilation of Cash book and Pass book.

Unit – III : Depreciation accounting – Depreciation – Concept – Causes – Need – Basic

factors – Methods : Straight line – Written down Value – Annuity – Depreciation fund

Unit – IV : Final accounts of sole trading concerns with adjustments

Unit – V : Account Current – Methods of calculation of interest – Forward method – Red ink
Interest – Periodic Balance Method – Average due date – Interest calculation – Calculation of
due date based on holidays intervention – Bills of Exchange – Trade and Accommodation
bills – Renewals – Dishonour due to insolvency – Retiring the bill.

Books Recommended: Course Material

Books for References:
1. Advanced Accountancy - T.S. Reddy & Dr. A. Murthy
2. Advanced Accountancy - Jain and Narang
3. Advanced Accountancy - R.L.Gupta
4. Advanced Accounting - M.A.Arulandam& Raman

424
 First Year - Semester – II
mYtyfKiwfs;
Unit – I : etPd mYtyfj;jpd; mikg;G Kiwfs; - nghUs; - mYtyfg; gzpfs;
- mYtyf Nkyhz;ik–mYtyf ,ltrjp

Unit – II : mYtyfmQ;ry; Kiwkw;Wk; ghpNtLfs; guhkhpg;G

Unit – III : Nfhg;gply; kw;Wk; Rl;lfuhjpjahhpj;jy;

Unit – IV : mYtyf ve;jpuq;fs; kw;Wk; rhjdq;fs;

Unit – V : mYtyf mwpf;iffs;

Books Recommended: Course Material

First Year - Semester – II

ECONOMIC DEVELOPMENT OF INDIA
Unit – I : Characteristics – Undeveloped or developing economy – India as a Mixed
economy.

Unit – II : Poulation in India – Features – cause for rapid growth population – effects of
increase in population – Population policy of Government of India – Population explosion –
theory of Demographic transition – Human Resources Development – Meaning –
Components – Human Capital Formation.

Unit – III : Unemployment – Meaning – unemployment problem in India – Causes –

Types – Effects – Remedies – Government measures.

Unit – IV : Agriculture – Role of Agriculture in Indian Economy – casues of low

agricultural productivity – Remedial measures.

Unit – V : Industiral Policy – Industrial policy 1991 – Role of Small Scale and Cotage
Industries in Indian Economy – Problems – Government Measures – Public sector
undertaking – objectives – performance – Privatisation – Objectives of India’s Five year
plans – pre-requisites of successful planning

Books Recommended: Course Material

Books for References:
1. The Indian Economy – Dhingra
2. Indian Economy – Dutt and Sundaram
3. Indian Economy – Dewett, Verma& Sharma

425
 First Year - Semester – II
ELEMENTS OF COMPANY LAW

Unit- I : Company Meetings and Resolutions – Meetings of Board of Directors –

Members, Creditors and Deenture holders – Proxy – Quorum – Chairman – Minutes –
Motions –Ascertaining the sense of the house.

Unit – II : Government and Business – Forms of Government regulation – General

Regulations of Business activity – Industrial policy in India.

Unit – III : Public Enterprises– Retionale – Case against public enterprise – Organisation
of public enterprises – Problems of administration – pricing policy – Problems of Public
enterprises.

Unit – IV : Pubilc utilities – Characteristics – Characteristics – Special Problems – Pricing

Policy – Management.

Unit – V : Practical Training– Filling up of the documents – Preparation of the documents –

Parthership Deed, Notice – Agenda – Proxy – Minutes – Resolutions etc.

Books Recommended: Course Material

Books for References:
1. Elements of Company Laws – N.D.Kapoor( Latest Edition)
2. Company Law – Kathiresan&Radha.V
3. Company Law – Avtar Singh
4. Company Law – Dr.M.R.Sreenivasan

First Year - Semester – II

FINANCIAL ACCOUNTING – II

Unit – I : Accounts of Non – Trading Concerns.

Unit – II : Consignment Accounts – Invoicing goods at cost price – Proforma invoice price –
Valuation of unsold stock – Loss of Stock – Accounting treatment of – Normal Loss and
Abnormal Loss – Joint Venture Accounts – Recording in individuals’ books – Recording in
separate set of books.

Unit – III : Single entry or Accounts from incomplete records – Methods of ascertainment of
profit: Net worth method – Conversion method.

Unit – IV : Branch accounts – Types of Branches – Branch not keeping full system of
accounting – Branch keeping full system of accounting (Excluding foreign branches) –
Simple problems only - Departmental accounts – Allocation of expenses – Inter –
Departmental transfers.

Unit – V : Self balancing system: Self balancing ledger – Transfer from one ledger to another
ledger – Contract account – Balance sheet preparation – Royalty Accounts – Accounting
treatment in the books of lessor and lessee –Sublease.

426
Books Recommended: Course Material
Books for References:
1. Advanced Accountancy - T.S. Reddy & Dr. A. Murthy
2. Advanced Accountancy - Jain and Narang
3. Advanced Accountancy - R.L.Gupta
4. Advanced Accounting - M.A.Arulandam& Raman

Second Year- Semester – III

BUSINESS ENVIRONMENT

Unit I : Business – Scope of business – Characteristics of modern business – changing

business objectives – business environment – need for environmental analysis – business
environment – benefits and limitations.

Unit II : Social and cultural environment – culture – interface between business and
culture –social responsibilities of business arguments for and against social responsibilities of
business – barriers to social responsibilities-business ethics.

Unit III : Economic environment – nature of economic environment, influence of

economic factor on business - new economic policy 1991 – Evaluation of new economic
policy, Privatisation– nature, objectives. Disinvestment – limitations – public sector –
objectives, growth achievements, failures – public sector in India.

Unit IV : Ecological environment – ecology and business – pollution agents, ways of

preventing industrial pollution –self realization, environmental movement – Environment
Protection Act 1986, Incentives for pollution control measures – sustainable development –
Impact of ecological environment on industrial establishments.

Unit V : Global environment –globalisation–manifestation of globalization – MNCs –

Benefits of MNCs –.Problems with MNCs – Global entry strategies – measures to promote
globalization Challenges of globalisation to Indian industry.

Books Recommended: Course Material

Books for References:
1. Businesx Environment - Dr.V.Aalagappan&Dr.K.Chidambaram
2. Business Environent - Francis Cherunilam
3. Essential of Business Environment - K.Aswathappa
4. Business and Society - Lokanathan&LaksmiRatan

Second Year - Semester – III

PRINCIPLES OF INSURANCE

Unit – I : Preliminaries – Definition of certain terms – Risk, Peril, hazard etc. – Method
of treating risk – Origin of Insurance Types of Insurance Organisation – Main forms of
Insurance – Essentials of a sound Insurance Plan – Contract of Insurance – Classification of
Insurance – Contracts Personal, Property, liability and Guarantee Insurance Fundamental
Principles of Insurance – Good – Faith, Insurable Interest, Indemnity, Subrogation – Double
Insurance – Reinsurance – Functions and importance of Insurance.

427
Unit – II : Life Assurance – Fundamentals of Life contract – Good faith, Insurable
Interest – Verities of Life Assurance and annuity of life assurance and annuity contract –
whole life and endowment assurance – policies according to the Method of Premium
payments – according to the method of payment of the sum assures – policies of the sum
assured – policies on more than one life – with and without profit policies. Other classes of
assurance – annual contract – Insurance & Annual compared – various types of annuity of
Theory of Insurance – Theory of profitability – Theorem of Large Numbers.

Unit – III : Premium computation – Assessment plan – Natural premium plan –Morality
tables – construction of mortality tables for annuities – Different types of mortality tables –
interest – expenses –Life fund – valuation – investment of fund – suitability of various types
of investments – surplus and its distribution – Procedure for taking a Life Policy –
Proposal. Agents Report Medial Examination – Hazards of residence, Occupation, War risks,
Women – Financial position – Past history etc.

Unit – IV : Policy conditions – Proof of Age – Payment of Premiums – Days of Grace –

Commencement of Risk – Anti Dating – Critical Expenses – Hazardous occupation –
Alteration – Additional Assurance – Suicide – Lost Policies – Assignment – Nomination –
Incontestable clause – Settle of claim – Lapsing of policy –Revival of policy – Relating –
Surrender Value – Paid up Value Loans.

Unit – V : Practical knowledge about – proposal from – personal statement, Agents

Report, Loan application etc – Role of L.I.C.of India – Case for and against privatization of
L.I.C. – Present scenario

Books Recommended: Course Material

Books for References:
1. Insurance Principle & Practices : M.N.Mishra
2. Insurance law in India : VenkopaRao
3. Life Insurance in India : Dr.R.M.Ray
4. Insurance in India : Sharma
5. Principles Practice and Law of Insurance : Gosh &Agarwal

Second Year - Semester – III

BANKING THEORY

Unit- I : Introduction:Origin of banking – definition – classification on the basis of functions – on the

basis of organisational structure – Unit banking Vs Branch banking – Deposit banking VsMixed
banking – suitability to Indian conditions.

Unit-II : Commercial Banks:Origin and growth – functions – primary functions – subsidiary functions
– modern trend in deposit mobilisation and lending – various innovative lending schemes –modern services
like leasing, merchant banking, issue of credit cards and factoring – role in economic development -
social responsibility of banks.

Unit –III : Credit Creation by Banks:Technique of credit creation – limitations – Investment Policy of
banks – main considerations – safety, liquidity and profitability. Regional Rural Banks – objectives –
functions – performance – defects-future of RRBs.

428
Unit –IV : Origin:Functions – SBI and Agricultural Finance – SBI and Small Scale industries – SBI and
Co-operative sector – achievements. Reserve Bank of India –Organisation– functions – credit control
measures – quantitative Vs qualitative credit control – RBI and Rural Credit – RBI and Industrial
Finance – Bill Market Scheme – Powers under the Banking Regulation Act, 1949.

Unit – V : Recent Developments – Banking Sector Reforms: Non – performing assets – Capital
adequacy norms – provision requirements – post reform position – Banking ombudsman scheme–
Privatization of banks – e- banking.

Books Recommended: Course Material

Books for References:
1. Banking theory, Law and Practice – Sundaram&Varshney
2. Banking theory, Law and Practice – Gordon and Natarajan
3. Banking theory, Law and Practice – P.N.Varshney
4. Banking theory, Law and Practice – Dr.S.Gurusamy

Second Year - Semester – III

BUSINESS STATISTICS

Unit I : Statistics – Definition – Importance – Functions – Application – Limitations and

Distrust statistical Survey – Planning and design of survey – Collection of data – Primary and
Secondary Data – Questionnaire and Schedules – Sampling design – Types of samples –
Statistical Errors – Classification of data –Tabulation – Presentation of Data – Diagrams.

Unit II : Measures of Central tendency – Mean – Median – Mode – Geometric Mean –

Harmonic Mean – Measures of dispersion – Range – Quartile Deviation – Mean Deviation –
Standard Deviation – Skeweness.

Unit III : Correlation – meaning – types – Scatter diagram – Karl Pearson’s co-efficient of
correlation –Rank correlation – concurrent deviation method – Bi-variate frequency
distribution. Regression analysis – uses – methods of studying regression – regression lines.

Unit IV : Index numbers – meaning – construction of index numbers – its problems –

methods of construction – test of consistency – fixed base – chain base conversion and
shifting –consumer price index – formula.

Unit V : Time series – components – moving average – methods of least squares –

measurement of seasonal variations – simple average, ratio-to-trend method, ratio-to-moving
average method– link relative method – Ratio – Commensurable and Incommensurable
quantities – Proportion – Types – Variations.

Books Recommended: Course Material

Books for References:
1. Statistical Methods - M. Manoharan
2. Business Statistics - P.R. Vital
3. Statistics - R.S.N.Pillai & V. Bagavathi
4. Statistical Methods - C.B. Gupta.
5. Business Statistics - J.K. Sharma

429
 Second Year - Semester – III
INFORMATION TECHNOLOGY

Unit – I : An Overview of theRevolution in Computers and Communications: From the

Analogto Digital age: The New store ofcomputers and communications - Thesixth elements
of the Computers &CommunicationsSystem - Communications: Development inComputer
Technology, Developmentsin Communications Technology -
ComputerandCommunicationsTechnology Combined: Connectivityand Interactively - The
All purposeMachine: The information Appliancethat will change your future - theEthics of
Information Technology.

Unit – II : Application Software – Tools for thinking and working -Ethics and
Intellectualpropertyrights - the four types of applicationssoftware - The user interface
andother basic features.

Unit – III : Wordprocessing - Spreadsheets -Database software - Presentationgraphics

software - Communicationssoftware - Desktop accessories andpersonal information managers
-Integrated software and suites -Groupware - Internet Web Browsers -Specialized software.

Unit – IV : Communications – Startingalong the Information Highway: Thepractical uses of

communications andconnectivity - telephone relatedcommunications services - Video /Voice
Communication: VideoConferencing and picture, phones -online information services-
theInternet - Shared resources: Workgroup computing - Electronic DataInterchange.

Unit - V : Intranets: Telecommuting the virtual offices -Using a microcomputer to

communicate : Analog and DigitalSignals - Modems, ISDN lines, andCable modems -
CommunicationsChannels:CommunicationsNetworks - Local Area Network - Factors
affecting Data transmission-Cybernetics:Netiquette,Controversialmaterialandcensorship and
Privacy issues.

Books Recommended: Course Material

Books for References:

1. Fundamentals of computers - V.Raja Raman
2. Computer Today - Basantra
3. Computers and Information Technology - V.K. Kapoor
4. Introduction to Information System”- James O’Brien

Second Year - Semester – IV

ENTREPRENEURSHIP DEVELOPMENT

Unit I : Entrepreneurship – meaning, importance, definition, types – functions

–Qualities of an entrepreneur, role of entrepreneurs in economic development –
Entrepreneurship as a career.

Unit II : How to start a business – product selection – Forms of ownership –

Plant location –land, buildings, water & power, raw material, machinery,
Manpower and other infrastructural facilities –Licensing, registration and
Local bye laws.

430
Unit III : Institutional arrangements for entrepreneurship development - DIC,
ITCOT, SIDCO, NSIC, SISl, Institutional finance t o entrepreneurs - TIIC,
SIDBI, Commercial banks - incentives to small scale industries.

Unit IV : Project report – meaning and importance – project report – Format of a

report (as per requirements of financial institutions) Project appraisal – Market
feasibility– Technical feasibility, Financial feasibility and economic feasibility.
Break even analysis.

Unit V : Entrepreneurship development in India – Women entrepreneurship in

India,Sickness in small scale industries arid remedial measures

Books Recommended: Course Material

Books for References:

1. Business environment- Francis Cherunilam, Himalaya publishing
House,Bombay 1999 ED.
2. Essentials of Business Environment-K.Aswathappa,
Himalaya,PublishingHouse, Bombay 1999 ED.
3. Business and society - Lokanathan&Lakshmiratan, Emerald Publishers.
4. Economic Environment of Business - M. Adikay, Sultan Chand & Sons,
New Delhi

Second Year - Semester – IV

PRINCIPLES OF MARKETING

Unit – 1 : Nature and scope of Marketing – Definitions – Importance of Marketing –

Marketing concept – Marketing management and its evolution.

Unit – 2 : Market Segmentation – The General approach in Segmenting the Market –

Bases for segmenting consumer Markets – Bases of segmenting Industrial Markets.

Unit – 3 : Product Planning and Development of a new product – product line Product
Mix – Product life Cycle – Pricing – Pricing objectives and price determination – pricing
under different types of Market structure – Basic method of setting prices – kinds of pricing.

Unit – 4 : Personal selling – Importance of personal selling – Kinds of Salesmen – Duties

and responsibilities of a Salesman – Management of sales force – Size of sales for the
Recruitment and selection of Salesman – Sales quota – Sales territory – Evaluation.

Unit – 5 : Advertisement –Meaning and Importance – Advantages and Criticism –

Advertisement Copy – advertising media – Evaluation of Advertisement – Advertising
Agencies – Consumer Behaviour – Theories – Legal protection – Consumer behaviour in
India

Books Recommended: Course Material.

431
Books for References:
1. Marketing : Dr.N. Rajan Nair
2. Principles and Practices of Marketing : Dr.C.B.Memorial& Joshi
3. Marketing Management : Philip Kotler
4. Modern Marketing Mangement : R.S.Davar

Second Year - Semester – IV

BANKING LAW AND PRACTICE

Unit – I : Banker and Customer: Meaning – Definition – Relationship – General and Special –
obligation to honourcheque– lien – obligation to maintain secrecy of customer's account – right to
charge compound interest – individual charges.

Unit – II : Banker as Borrowers: Saving Deposit – Current Deposit – Fixed Deposit – Fixed
Deposit Receipts and its legal implications – Pass Book – Meaning and maintenance – Proper
function – Effect of entries favourable to a customer – Effect of entries favourable to a banker.
Special types of customers: General procedure for opening accounts – Minors – Firms –
Limited companies – Non - trading concerns – Joint account.

Unit – III : Cheque: Meaning – Definition - Essentials –ChequeVs Bill of Exchange – proper
drawing of cheques– Banking of cheque– Offence under sec. 138 of the N.I., Act – material
alteration – Case law – illustration – Examples – Banker's duty – Material alteration –
marking –meaning -significance – Crossing – meaning – definition – forms and significance
of various forms of crossing - Endorsement: Meaning – definition – kinds and significance.
Paying Banker - Duties of a paying banker – circumstances for dishonour of cheques–
statutory protection under sec. 85 of the N.I .Act – protection and forgery of customer's
signature.

Unit – IV : Collecting Banker:Duties – statutory protection under sec. 131 of N.I. Act –
concept of negligence – Knowledge of various forms used in day - to -day banking cheque–
pay - in - slip -Withdrawal form – Transfer form - Draft - Bill of Exchange - Promissory Note
- F.O.R.- Safe Custody Receipt - Traveller'scheque - Credit Card - Letter of Credit.

Unit – V : Bank Lending: General Principles of sound lending – secured Vs unsecured

advances- Types of advances – Loan, cash credit, overdraft – secured advances – Modes of
creating a charge – Lien – pledge – Mortgage – Hypothecation – Equitable Vs Legal Mortgage –
Documentation- Margin advances against various securities - Goods, Stock Exchange Securities
– Real Estate- Life policy

Books Recommended: Course Material

Books for References:
1. Banking Theory Law & Practice - Sundaram&Varshney.
2. Banking Theory Law& Practice - E. Gordon & K. Natarajan.
3. A text of Banking - Law and Theory of Banking, M. Radhasamy& S. Vasudevan.
4. Banking in India - Desai Vasant, Himalaya Publishing House, Bombay
5. Banking law of practice - Varshney, P.N.

432
 Second Year - Semester – IV
BUSINESS MATHEMATICS

Unit I : Common Arthimetic: SimpleInterest, Compound Interest -Normal and effective

rate of interest – Depreciation, Growth and fall of population.

Unit II : Present value – Discounting of bills – Face value of bills discount – Banker’s gain,
Nominal due date – Legal due date – Calculation of period for banker’s discount and true
discount.

Unit III : Annuities – Types of Annuities – present value of annuity – sinking fund –
Acceptability of projects percentage, profit and loss.

Unit IV : Logarithms: Definition – Exponential forms – Laws of Logarithms – Change of

base formula– common Logarithms and Natural Logarithms – Montissa of the Logarithm –
Anti – Logarithm – Application of common Logarithms.

Unit V : Elements of set Theory: Definitions – symbols – Roster method and rule method
types of sets– union – intersection – subsets compliments – Difference of two sets – Family
of sets – Venn diagrams – Demorgan’s law.

Books Recommended: Course Material

Books for References:
1. Business Mathematics – M.Manoharan and C.Elango
2. Business Mathematics – Stafford
3. Mathematics of Students of Commerce –PremNarian
4. Business Mathematics –D.C.Sanchetty and B.M.Agarwal

Second Year - Semester – IV

MANAGEMENTINFORMATION SYSTEM

Unit – I : Storage and Databases: Foundations for interactivity,Multimedia and knowledge

storagecapacity - Compression andDecompression - Criteria for RatingSecondary Storage
Devices -Diskettes - Hard Disks - Optical Disks- Magnetic tape - organising Data
inSecondary Storage.

Unit – II : Databases, DataStorage - Hierarchy and the conceptof the key field - File
managementsystems - Database ManagementSystems - Types of DatabaseOrganisation -
Features of a DBMS -Ethics of using Databases - Concernsabout accuracy and privacy.

Unit - III : Information Systems andSoftware Development: Managementinformation

systems - The six phaseof Systems Analysis and Design.

Unit – IV : Thefive steps in programming -FivegenerationsofProgramminglanguages -

Programming languagesused today.

Unit - V : Object OrientedandVisualprogramming -Interprogramming - HTML, XML,

VRML,Java and ActiveX- The InformationSuper highway - Security issues.

Books Recommended: Course Material

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Books for References:
1. Fundamentals of computers - V.Raja Raman
2. Computer Today - Basantra
3. Computers and Information Technology - V.K. Kapoor
4. Introduction to Information System”- James O’Brien

Third Year - Semester - V

PARTNERSHIP ACCOUNTS

Unit – I : Partnership Accounts: General Principles of Partnership Accounts – Profit and

Loss Appropriation Accounts – Capital Accounts of Partnership – fixed and fluctuating –
Past adjustments and guarantees –Final Accounts of Firm.

Unit – II : Admission of a Partner –Goodwill Treatment – Revaluation of Assets & Liabilities

– Accumulated Profits, Losses and Reserves – Retirement of a Partner – Transfer of balances
due to retired partner – How to pay off Purchase of retiring partner’s share– Settlement of
amount due to legal representative – Life Insurance Policy

Unit – III : Death of a Partner – Dissolution of a Firm – Simultaneously retirement, death,

admission of partners and amalgamation of firm- Dissolution of Firms – Accounting
treatment for unrecorded asset and liability – Continuance of firm by partners after
dissolution.

Unit – IV : Insolvency of Partners – Gamer Vs Murray Case – all partners insolvent-Piece –

Meal Distribution – Proportionate Capital Method – Maximum Loss method- Sale to a
company.

Unit – V : Amalgamation and sale of firms

Books Recommended: Course Material

Books for References:
1. Advanced Accountancy - T.S. Reddy & Dr. A. Murthy
2. Advanced Accountancy - Jain and Narang
3. Advanced Accountancy - R.L.Gupta
4. Advanced Accounting - M.A.Arulandam& Raman

Third Year - Semester – V

BUSINESS LEGISLATION – I

Unit – I : Law of ContractsA.Contract Act (Section 1 to75)Essentials of a valid contract-

Proposal- acceptancecommunication - revocation-consideration - capacity ofparties - consent
- coercionundue influence - fraud -misrepresentation - mistake- void agreements
illegal,unlawfulandagreementsopposed to public policy -contigentcontractperformance of
contract -discharge of contract -branch ofcontract-remedies for the breach ofcontract.

Unit – II : Bailment and Pledge(Section 148 to 181)Essentials - Duties of BailorandBailee -

Termination ofBailment - common carrierasbailee - pledge - Rightsand duties of pledge -
Pledgeby non-owners - pledgedistinguishedfrommortgage,lien,hypothecation and sale.

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Unit – III : Law relating to Agency (Section 182 to 283)Contract of agency – Types of
agency - Kinds of agents.Extent of agent's authority-Delegation of authority -Ratification and
Terminationof agency - Rights and dutiesof an agent - Liability ofPrincipal and agent
towardthird parties.

Unit – IV : Sale of GoodsAct (Section1 to 61) Contract of sale - Conditions and warranties -
Transfer of property in and title of goods . Rights and duties of seller and buyer -Rights of an
unpaid seller Stoppage in transit - suit forbreach of contract.

Unit – V : The Carriage of Goods Acta.Carriage of goods by land: Carriage by land -

Commoncarrier - characteristics,duties, exception - rightsand liability - Private carrier-
Common carrier VsPrivateCarrier - Gratuitous Carrier -Goods - Railway as carrier -Duties -
Liabilities.

Books Recommended: Course Material

Books for References:

1. Elements of Mercantile law – N.D. Kapoor
2. Business Law – R.S.N Pillai&Bagawathi
3. Mercantile Law – M.C. Kuchal
4. Business Law – M.R. Sreenivasan

Third Year - Semester - V

ELEMENTS OF AUDITING

Unit -1 : Basic principles of audit - Definition - Objects - Difference between accountancy,

auditing and investigation - Advantages of Audit - Qualities of an auditor - implications as
regards detection of errors and frauds - Various types of audit - Audits under Statute - Audit
of accounts of a sole trader, partnerships, joint - stock companies, co-operative societies and
trust accounts.

Unit – 2 : Conduct of audit - Aauditprogrammes - Audit notes, books - Audit flie - working
Papers - Procedures of audit.

Unit-3 : Internal control - Internal audit - Internal check - Meaning, definitions, Objections –
Procedure of Internal check-Advantages - Duties of an auditor in connection with internal
check as regards different items.

Unit -4 : Vouching - Meaning - definition - importance - duties of an auditor-Vouching

receipts -general considerations - cash sales - receipts from credits - customers other receipts
–Vouching of payments - general consideration - wage, capital expenditure - other payments
and expenses- Petty cash payments - vouching payments into and out of the Bank - Vouching
cash and credit sale - Goods on consignment sale on approval basis - Sale under hire
purchase agreements- returnable containers various types of allowance given to customers -
Sales return - Sales ledger.

Unit -5 : Valuation and verification of assets and liabilites - general principles, fixed assed,
wasting assets, current assets - investments, inventories, freehold and leasehold property -
loans - bills receivable. Sundry debtors- plant and Machinery, Patents - Verification and
valuation of liabilities - Duties of the auditor - Audit Report

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Books Recommended: Course Material

Books for References:

1. Practical Auditing (Indian Edition) - S.G. Ghatailia, Spicer and Pegler
2. Principles of Auditing - A.M.Tandon
3. Principles of Auditing - R.G. Sapana
4. Auditing Theory and Practice - Rup Ram Gupta
5. Practical Auditing - B.N.Tandon,

Third Year - Semester – V (Elective -I)

COST ACCOUNTING

Unit – I : Introduction: Definition of Cost – Costing, Cost Accounting and Cost Accountancy
– Scope and Objectives – Advantages and Limitations.

Unit – II : Cost Accounting VS Financial Accounting and Cost Accounting VS Management

Accounting– Classification of Cost.

Unit – III : Elements of Cost – Preparation of Cost sheet.

Unit – IV : Material -– Purchase Procedure – Different Levels of Stock of Materials – EOQ.

Unit – V : Material Control – Perpetual Inventory System – ABC Analysis – Inventory

Turnover Ratio – Bin Card – Stores Ledger – Pricing of Material Issues (FIFO, LIFO and
Average Methods).

Books Recommended: Course Material

Books for References:

1. Cost Accounting - R.S.N.Pillai and Bhagavathi
2. Cost Accounting - T.S. Reddy and Y.Hair Prasad Reddy
3. Advanced Cost Accounting - S.P.Jain&K.L.Narang
4. Cost Accounting - S.P. Iyengar

(OR)
Third Year - Semester – V (Elective -I)
ORGANISATIONAL BEHAVIOUR

Unit – I : Role of organisationalbehaviour-individual behaviour and its determinants as

Physical Heredity, culture and family-self-image and Psychological defences– Two – person
relationship in organization.

Unit – II : Obstacles to helping and collaborative relationships – Determinates of work group:

behaviour-group norms – different kind of membership stated leadership and change in
organisational setting.

Unit – III : Analysis of organisation as a work and social system – Technological and
Environmental factors influencing organisational structures – Tasks, Roles, Role relationship
indentifications of organisational processes relations to human systems such as Authority,

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Unit – IV : Power, Control and Factors relating to patterns of inter – group behaviour– co-
ordination at departmental and interdepartmental levels – Administrative functions and role
of supervision.

Unit – V : Psychology of the individual, Personality theory Monotony Boredom,

Phychology of Incentives and Innovations, Industrial Fatigue.

Books Recommended: Course Material.

Books for References:

1. OrganisationalBehaviour : Fred Luthans
2. Changing Organisation : Warren
3. Behaviour in Organisations : Porter, Lawler and Hackmarin
4. The Humanside of Enterprise : Douglas Mcgregor
5. Human Relations in Management :Hungeryager and Heckmarin
6. Organizational Behaviour :K.V.Desai and M.Rao.

Third Year - Semester – V (Elective -II)

MANAGEMENT ACCOUNTING

Unit – I : Management Accounting : Meaning – Definition – Characteristics – Scope –

Objectives and Functions – Advantages – Limitations – Management Accounting Vs
Financial Accounting – Management Accounting Vs. Cost Accounting – Tools and
Techniques of Management Accounting.

Unit – II : Financial Statement Analysis: Meaning – Importance and Limitations of Financial

Statements – Techniques of Financial Statement Analysis – Comparative Statements –
Common size statement – Trend Analysis (Theory Only).

Unit – III : Ratio Analysis : Meaning – Advantages – Limitations – Classifications and

Computation of Ratios (Simple Problems).

Unit – IV : Fund Flow Statement – Meaning – Importance – Advantages – Limitations –

Preparation of Fund Flow Statement (Simple Problems).

Unit – V : Cash Flow Statement – Meaning – Importance – Advantages – Limitations –

Preparation of Cash Flow Statements (As per Revised Accounting Standards) Simple
Problems – Preparation of Cash Budget – Cash Flow Statement Vs.Cash Budget.

Books Recommended: Course Material.

Books for References:

1. Management Accounting & Financial Control -S.N.Maheswari
2. Management Accounting -T.S.Reddy and Y. Hari Prasad Reddy
3. Management Accounting -Manmohan&Goyal
4. Management Accounting -M.Y.Khan&P.K.Jain.
5. Management Accounting -GordenP.Jeyaram, N.Sundaram,R.Jeyachandran

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 (OR)
Third Year - Semester – V (Elective - II)
PRINCIPLES OF HUMAN RESOURCE MANAGEMENT

Unit – I : Introduction: Nature and scope of HRM – Organizing of HRM; HRM in India.
Personnel policies.

Unit – II : Procurement of Human Resources; Human Resource Planning, Job analysis,

Recruitment and Selection, Placement and Induction.

Unit – III : Training and Development: Training of operatives; Executives development,

Career, planning and development; Human Resource Development.

Unit – IV : Compensation: Job evaluation, Wages and Salary administration; Incentive plans
and profit sharing.

Unit – V : Appraisal and Job changes; Performance appraisal – Traditional vs. Modern
methods – Job changes, Transfers, Promotions and Separations, Absenteeism and Labour
Turnover.

Books Recommended: Course Material.

Books for References:

1. Human Resource Management: Dr.L.M.Prasad
2. Human Resource Management: Prof J.Jeyasankar.
3. Human Resource Management: Dr.C.B.Gupta
4. Human Resource Management: Dr.R.S.Dwivedi
5. Essentials of Human Resource Management – Sundar&Srinivasan.J

Third Year - Semester - VI

COMPANY ACCOUNTS

Unit – I : Introduction – Kinds of Joint Stock Company – Formation of a Company –

Commencement of Business – Prospectus – Kinds of Shares – Accounting procedure for
issue of shares- Issue of debentures – Types of Debentures - Issue of Debentures –
writing off capital losses-Underwriting of shares and debentures –Redemption of Preference
Shares-Redemption Debentures – Methods –Purchase of Own Debentures –Acquisition of
Business-Profits Prior to Incorporation.

Unit – II : Final Accounts of Company.

Unit – III : Amalgamation, Absorption and Reconstructions (External) of Joint Stock

Companies.

Unit – IV : Internal Reconstruction.

Unit – V : Liquidation of a Company – Statement of Affairs and Deficiency, Surplus

accounts – Liquidator’s Final statement of account.

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Books Recommended: Course Material.
Books for References:
1. Advanced accountancy – R.L.Gupta and Rahdaswamy
2. Advanced accounting - S.P.Jain and K.L.Narang
3. Advanced accountancy - M.A.Arulanandam and K.S.Raman
4. Advanced Accountancy – T.S.Reddy and A,Murthy

Third Year - Semester - VI

BUSINESS LEGISLATION – II

Unit – I : Carriage by Sea: Content of Frieghtment – implied warranties - charter party,

kinds, contents - Bill of lading, characteristics, kinds- Bill of lading Vs Charter party -
liability of a carrierby sea - is bill of ladingnegotiable? - Ship - Owner'slien - Mate's receipt -
rightsof stoppage in transit.

Unit – II : Carriage by Air : Meaning-Documents of Carriage byAir - Passenger Ticket -

Baggage Check - Airway Bill.

Unit – III : Law relating to Arbitration( Arbitration Act : All Chapter except Chapter 7and 8)
Introductory – Arbitration without the intervention of thecourt when no suit is pending -
Arbitration with the intervention of the court when suit is pending- Arbitration in suits.
General -Schedule I.

Unit – IV : Consumerisma - Introduction : Nature -meaning - definitions -consumerism

issues -warranty-consumer redressal.

Unit – V : Consumer Protection :Literacy background - rights- impact of advertisement on

Consumer – Standardisation of Consumer Protection.

Books Recommended: Course Material

Books for References:

1. Elements of Mercantile law – N.D. Kapoor
2. Business Law – R.S.N Pillai&Bagawathi
3. Mercantile Law – M.C. Kuchal
4. Business Law – M.R. Sreenivasan

Third Year - Semester - VI

PRACTICAL AUDITING

Unit – I : Liabilities of an auditor – liability for negligence – Liability for misfeance criminal
Liability –Liablity to third parties, nature and extent there of – legal postion.

Unit –II : Cost Audit – criticism – Definition – Purpose – Distinction between Financial and
Cost Audits – Conditions for cost Audit – cost Auditor – Cost Audit – Programme– Cost
Auditor’s Report.

Unit –III : Professional Conduct and Ethics – Entry of Names in Register – Disabilities –
Removal of Names from the Register – First Schedule – Second Scheduule– Procedure for
Enquiry of Misconduct.

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Unit –IV : Auditing in EDP Environment – Problems in an EDP Environment – Control in
EDP Environment – Application controls – Auditing in an EDP environment – Computer
Assisted Auditing Techniques – Computer Audit programam.

Books Recommended: Course Material.

Books for References:

1. Practical Auditing (Indian Edition) - S.G. Ghatailia, Spicer and Pegler
2. Principles of Auditing - A.M.Tandon
3. Principles of Auditing - R.G. Sapana
4. Auditing Theory and Practice - Rup Ram Gupta
5. Practical Auditing - B.N.Tandon

Third Year - Semester – VI (Elective -III)

PRACTICAL COSTING

Unit – I : Labour:Labour Turnover – Methods of Remunerating Labour – Incentive Schemes.

Unit – II : Overheads: Meaning – Classification – Primary and Secondary Distribution of

Overheads – Absorption of Overheads (Simple Problem).

Unit – III : Output Costing.

Unit – IV : Methods of Costing: Operating costing – Process Costing – Normal Loss,

Abnormal Loss and Abnormal effectives – Process Accounts (Excluding Inter – Process
Profit and Equivalent Production – Simple Problems. Joint Product and By – Product (Theory
only).

Unit – V : Reconciliation of Cost andFinancial books.

Books Recommended: Course Material.

Books for References:

1. Cost Accounting - R.S.N.Pillai and Bhagavathi
2. Cost Accounting - T.S. Reddy and Y.Hair Prasad Reddy
3. Advanced Cost Accounting - S.P.Jain&K.L.Narang
4. Cost Accounting - S.P. Iyengar

Third Year Semester – VI (ELECTIVE - III)

ORGANISATION CULTURE

Unit – I : Industrial and business psychology Aims Scope and History – the Hawthorne
Experiments-Group Dynamics, Psycholoy Basis of Morals.

Unit – II : Theories of Social Structure and Social Change in their relations to Industry
Psychological Barriers of Industrial Relation, Organisations and Culture.

Unit – III : Behavioural study of industrial labour-Emergence of Indian Working Class –

Patterns of industrial employment –Behaviour within the firm.

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Unit – IV : Analysis of job regulation and industrial relationship – problems of integration of
labour into the industrial system and of technological change.

Unit – V : Conflict Resolution – Critical analysis of social and industrial conflict –utilisation
of organisationalbehaviour sciences, knowledge and skills in resolution of industrial conflicts.

Books Recommended: Course Material.

Books for References:

1. OrganisationalBehaviour : Fred Luthans
2. Changing Organisation : Warren
3. Behaviour in Organisations : Porter, Lawler and Hackmarin
4. The Humanside of Enterprise : Douglas Mcgregor
5. Human Relations in Management :Hungeryager and Heckmarin

Third Year - Semester - VI

ACCOUNTING FOR DECISION MAKING

Unit – I : Marginal Costing: Meaning – Definition – Advantages – Limitations.

Unit – II : Computation of Profit Volume Ratio, Break Even Point and Margin of Safety –
Managerial Uses of Marginal Costing (Make or Buy, Key factor, Selection of Best Sales mix
and Accepting foreign Offer) Simple Problems.

Unit – III : Budgeting and Budgetary Control – Meaning – Objectives – Advantages –

Limitations – Classification of Budgets – Preparation of Sales, Production, Material, Flexible
and Master Budget – Zero Base Budgeting. Capital Budgeting – Meaning Advantages –
Methods (Theory only).

Unit – IV : Decision Involving Alternative Choices.

Unit – V : Management Decisions.

Books Recommended: Course Material.

Books for References:

1. Management Accounting & Financial Control -S.N.Maheswari
2. Management Accounting -T.S.Reddy and Y. Hari Prasad Reddy
3. Management Accounting -Manmohan&Goyal
4. Management Accounting -M.Y.Khan&P.K.Jain.
5. Management Accounting -GordenP.Jeyaram, N.Sundaram,R.Jeyachandran

Third Year - Semester –VI (Elective - IV)

HUMAN RESOURCE MANAGEMENT AND PRACTICES

Unit – I : Maintenance and Integration: Health and safety; Employee’s Welfare; Social
security – Integration.

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Unit – II : Work environment; Discipline and grievance; Morale
Unit – III : Collective bargaining; worker’s participation in management.

Unit – IV : Industrial relations and industrial disputes – Trade unions – Job satisfaction.

Unit – V : Human relations – Quality of working life – Management of stress and burnout.

Books Recommended: Course Material.

Books for References:

1. Human Resource Management: Dr.L.M.Prasad
2. Human Resource Management: Prof J.Jeyasankar.
3. Human Resource Management: Dr.C.B.Gupta
4. Human Resource Management: Dr.R.S.Dwivedi
5. Essentials of Human Resource Management – Sundar&Srinivasan.J.

***

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