PITCH DECK
THE SMART CIRCULAR ECONOMY
MARKETPLACE
Telephone Address Website February 2025
+258 83 321 7383 Imap str, Matola City, www.capulua.skyjacket.co
Maputo, Mozambique
TABLE OF
CONTENT
PITCH DECK PRESENTATION
03 Introduction 08 Impact & Scalability
04 Problem Statement 09 Financial Ask
05 Solution 10 Go-To-Market Strategy
06 Market Opportunity 11 Team & Vision
07 Business Model 12 Closing & Call to Action
INTRODUCTION
WHAT IS CAPULUA?
Capulua is a circular economy marketplace that
transforms the second-hand goods market in
Mozambique and the broader SADC region. By
combining franchise-style repair & upcycling hubs
with AI and blockchain verification, Capulua
empowers local tailors, repair specialists, and small
business owners to build sustainable businesses.
This innovative platform promotes trust,
traceability, and sustainability in the resale of
clothing, cellphones, and laptops
Find out more..
PROBLEM STATEMENT
LACK OF TRUST, TRACEABILITY &
STRUCTURE IN SECOND-HAND MARKETS
01 Consumer Mistrust
Buyers are hesitant to purchase second-hand
goods due to poor repair quality, counterfeit
risks, and a lack of verification.
02 Unstructured Informal Market
03 Missed Economic Opportunity
Small traders lack branding, logistics, and
The second-hand economy is thriving, but
financial support, making it difficult to scale.
without structure, entrepreneurs struggle to
build trust and scale.
03 High Waste Levels
Capulua solves these challenges by providing
Massive amounts of clothing and electronics a tech-driven, community-focused solution
end up in landfills due to limited access to that enhances trust, enables small business
upcycling and repair solutions. growth, and promotes sustainability.
01 Franchise-Style Repair & Upcycling Hubs
SOLUTIONS Small businesses and informal traders become Capulua-certified
tailors and technicians.
CAPULUA’S HYBRID MODEL (FRANCHISE Benefits include:
HUBS + AI/BLOCKCHAIN VERIFICATION) A digital storefront for selling upcycled items and offering
repair services.
Training, branding, and marketing support to increase
credibility.
AI-powered fashion & tech insights to optimize inventory and
pricing.
02 AI & Blockchain-Powered Verification
Every upcycled or repaired product receives a Capulua Digital
Certificate, ensuring quality, authenticity, and sustainability
impact.
AI algorithms suggest high-demand upcycling trends and repair
needs, optimizing business operations.
02 Sustainability Rewards System
Users earn points for donating, upcycling, or purchasing second-
hand items.
Rewards include discounts, mobile data, or Capulua store
credits.
Businesses that meet sustainability goals receive higher visibility
on the platform.
MARKET OPPORTUNITY
INFORMAL ECONOMY & SECOND-HAND
GOODS DEMAND
80% of Mozambique’s workforce operates in the informal
sector, making Capulua an ideal platform for structured
economic inclusion.
The African second-hand clothing and electronics market is
valued at billions of dollars, with rising demand.
Mobile penetration is increasing across Mozambique and
SADC, making digital solutions more accessible.
Governments in SADC are actively promoting circular
economy initiatives, opening doors for funding and policy
support.
BUSINESS MODEL Capulua
REVENUE STREAMS
Franchise Fees and Service Blockchain Verification Fees: Sustainability Partnerships &
Commissions Grants
Repair specialists and upcyclers pay a Businesses pay for product Collaborations with brands, NGOs,
low-cost membership fee for verification, increasing the value and governments to drive circular
branding, logistics, and market access. and trust of upcycled goods. economy initiatives.
Capulua earns a small commission
from each verified transaction on the
platform.
IMPACT &
SCALABILITY PLAN:
SCALABILITY
JOB CREATION, WASTE REDUCTION & CONSUMER
TRUST Phase 1
Launch in Mozambique (Maputo & Beira).
Thousands of new jobs for tailors, repair specialists,
Phase 2
and resellers.
Significant waste reduction through verified Expand to Johannesburg & Lusaka, leveraging the
upcycling and repairs. strong second-hand market.
Economic empowerment by providing informal
workers with structured business support.
Consumer trust enhancement through blockchain Phase 3
verification and quality assurance.
Introduce AI-driven tracking & cross-border
partnerships.
FINANCIAL ASK Capulua
2,5 MILLION METICAL PRE-SEED FUNDING
Franchise model setup (training,
500K branding, logistics infrastructure).
650,000.00 MZN
OF
2,500,000.00 MZN
Marketing & partnerships (brand
400K
26%
awareness, influencer campaigns).
Logistics (pickup & drop-off network
400K setup).
Platform development (mobile
500K app, AI, blockchain verification). 700K Team expansion & operational costs.
GO-TO-MARKET STRATEGY
Strategic Partnerships
Pilot Locations Marketing Strategy
Launch in Mozambique Influencer
(Maputo & Beira) due Partnerships: Work with
to strong urban sustainability advocates. Unike Gold, lda Vodacom M-Pesa, SA
Modeling agency - access to photo Telecom company to offer mobile data
demand. Community ready models to bring fashion looks to rewards for sustainability actions and
Expand to Engagement: Organize life. the online M-Pesa payment gateway.
Johannesburg & workshops for local
Lusaka, where second- tailors and repair
hand markets are specialists.
thriving. Referral System:
Reward users for
bringing new customers JD&D, lda & TTT Fibec Taxi, lda
This is a legal consulting service A local taxi app which offers low cost
onto the platform.
company which assist us with our trips nation-wide and can help us
strategy as well as provides us with cater to customers logistics needs
access to high networth investors via while boosting the driver delivery
their TTT evnets. economy.
TEAM:
TEAM & VISION Capulua’s leadership team is build from that of it’s parent
company, Sky Jacket, lda. Who has 10 years experience in
WHY WE ARE THE RIGHT PEOPLE
garment production as well as 9 years of software development
experience held by the founder, Valdumar M. Walters. With
expertise in tech development, fashion, and business scaling,
we are uniquely positioned to build Africa’s most trusted
upcycling and repair marketplace. Our team consists of:
An administrator who has been with the company for 3
years now.
A sales representative.
A tailor with pattern cutting, sewing, alterations and fashion
design experience.
A software developer.
A project manager.
VISION:
To make upcycling mainstream, profitable, and accessible,
ensuring millions of second-hand items find new life instead
of ending up in landfills.
CLOSING & CALL INVESTING IN CAPULUA
MEANS:
TO ACTION Entering a high-growth, multi-billion-dollar
INVESTOR GAINS & NEXT STEPS
market in Africa.
Scaling a first-of-its-kind, tech-driven circular
economy platform.
Thousands of new jobs for tailors, repair specialists,
and resellers. Making a tangible impact in job creation, waste
Significant waste reduction through verified reduction, and financial inclusion.
upcycling and repairs.
Economic empowerment by providing informal Next Steps:
workers with structured business support.
Consumer trust enhancement through blockchain 📍 Secure funding
verification and quality assurance. 🚀 Launch pilot program
📈 Scale across SADC.
Join us in transforming Africa’s
circular economy!
THANK YOU
FOR YOUR INTEREST IN BUILDING THE
FUTURE OF BUSINESS IN AFRICA
Telephone Address Website February 2025
+258 83 321 7383 Imap str, Matola City, www.capulua.skyjacket.co
Maputo, Mozambique
