PEARN_Celine-1446601-
ARCH8511_PART-A
by Celine Pearn
FILE 74432_CELINE_PEARN_PEARN_CELINE-1446601-ARCH8511_PART -
A_455846_721078036.PDF
T IME SUBMIT T ED 04-APR-2018 06:20PM (UT C+1200) WORD COUNT 6378
SUBMISSION ID 940861499 CHARACT ER COUNT 34675
PEARN_Celine-1446601-ARCH8511_PART-A
GRADEMARK REPORT
FINAL GRADE GENERAL COMMENTS
80
Instructor
/100
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RUBRIC: PBM PART A 48 / 6 0
INT RODUCT ION 12 / 15
T ABLE OF CONT ENT S INT RODUCT ION MISSION ST AT EMENT CORE VALUES MGMT ST RUCT URE &
DIRECT OR PROFILES (15 marks)
A - EXCELLENT Very well thought out mission statement supported by core values, management
(15) structure and staf f selection. No internal logical errors. All parts support each other.
Section completed. No f urther inf ormation is necessary.
B - GOOD Mission Statement mostly supported by core values, management structure and staf f
(12) selection. Few or minor internal logical errors. Section substantially completed.
C - ACCEPTABLE All parts completed. Mission Statement somewhat supported by core values,
(9) management structure and staf f selection. Some internal logical errors.
D - INADEQUATE Not all parts completed. Mission Statement not really supported by core values,
(6) management structure and staf f selection. Internal logical errors.
E - MISSING Completely of f -track or did not submit.
(4.50)
ANALYSIS 15 / 20
SWOT ANALYSIS MARKET SEGMENT AT ION T ARGET MARKET COMPET IT VE ANALYSIS POSIT IONING
(20 marks)
A - EXCELLENT Credible analysis, excellent amount of research undertaken. Logical market
(20) segmentation carried out. T arget market is viable, Competitive analysis thorough,
positioning undertaken using core values. Customers identif ied.
B - GOOD Credible analysis, good amount of research undertaken. Market segmentation carried
(15) out. T arget market is viable, Competitive analysis thorough, positioning undertaken
using mostly core values. Customers identif ied.
C - ACCEPTABLE Credible analysis, adequate amount of research undertaken. Market segmentation
(12) done. T arget market could be viable, Competitive analysis completed, positioning
undertaken using some core values. Customers mostly identif ied.
D - INADEQUATE Not credible analysis, inadequate amount of research undertaken. T arget market not
(9) viable. Competitive analysis incomplete, positioning undertaken not using core values.
Customers not identif ied.
E - MISSING Completely of f -track or did not submit.
(6)
MARKET ING MIX 11 / 15
MARKET ING MIX Product, Price, Place, Promotion, Physical Evidence, People, Process (15 marks)
A - EXCELLENT Marketing Mix complete and logically f its within the mission statement and core value
(15) f ramework. Internal consistency with the SWOT analysis and positioning statements.
B - GOOD Marketing Mix complete and mostly f its within the mission statement and core value
(11) f ramework. Some internal consistency with the SWOT analysis and positioning
statements.
C - ACCEPTABLE Marketing Mix substantially complete and somewhat f its within the mission statement
(8.50) and core value f ramework.
D - INADEQUATE Marketing Mix not complete and doesn’t f it within the mission statement and core
(6) value f ramework.
E - MISSING Completely of f -track or did not submit.
(3)
REPORT QUALIT 5/5
REPORT QUALIT Y (5 marks)
A - EXCELLENT Prof essionally presented. Very f ew writing errors.
(5)
B - GOOD Well Presented. Some writing errors that no not impede comprehension.
(3.50)
C - ACCEPTABLE Adequately Presented. Errors do not impede comprehension.
(2.50)
D - INADEQUATE Inadequately presented. Errors can impede comprehension.
(1.50)
E - MISSING Many Errors that impede comprehension.
(1)
EXEC SUMMARY 5/5
Executive Summary (5 marks)
A - EXCELLENT Fully incorporates all relevant inf ormation, 1 page.
(5)
B - GOOD Incorporates most relevant inf ormation
(3.50)
C - ACCEPTABLE Incorporates relevant inf ormation – over 1 page.
(2.50)
D - INADEQUATE Relevant inf ormation missing.
(1.50)
E - MISSING Of f -track or DNS.
(1)
