CONSUMER VALUES AND BEHAVIOUR IN PERU

October 2021
Consumer Values and Behaviour in Peru
▪ Personal Traits and Values
▪ Home Life
▪ Cooking and Eating Habits
▪ Working Life
▪ Leisure
▪ Health and Wellness
▪ Ethical and Sustainable Living
▪ Shopping
▪ Spending
▪ Technology
Lifestyles Country Report Series: Set of Four Reports

This report is part of a series of four highly-visual reports covering the 40

markets surveyed in our annual Lifestyles survey.

Consumer Lifestyles: This report draws together the insights identified by

the Lifestyles survey and provides analysis on the key trends.

Megatrends: Combines insights using survey and how they connect with our
eight megatrends. Case studies demonstrate how companies are responding to
changing attitudes and expectations in relation to each megatrend.

Consumer Types: Understanding consumers beyond their demographic profile and

providing a different perspective on country-specific consumer
insights, particularly shopping habits and the path to purchase.

Consumer Values and Behaviour: Reviews shifting consumer traits and values that
influence purchasing and consumption behaviours. (Visual only report)
CONSUMER VALUES AND BEHAVIOUR IN PERU

Consumer values and behaviour in Peru

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 4
CONSUMER VALUES AND BEHAVIOUR IN PERU

Despite few consumers spending freely, new products are appreciated

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 5
CONSUMER VALUES AND BEHAVIOUR IN PERU

Millennials want to engage with brands to influence end-product

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 6
CONSUMER VALUES AND BEHAVIOUR IN PERU

Baby Boomers prefer branded goods to unbranded alternatives

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 7
CONSUMER VALUES AND BEHAVIOUR IN PERU

Peruvians have optimistic outlook for the future

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 8
CONSUMER VALUES AND BEHAVIOUR IN PERU

Consumers are looking forward to getting back to in-person interactions

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 9
CONSUMER VALUES AND BEHAVIOUR IN PERU

Gen Z less optimistic about their future than middle generations

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 10
CONSUMER VALUES AND BEHAVIOUR IN PERU

Becoming more engaged in the community is on the agenda for many

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 11
CONSUMER VALUES AND BEHAVIOUR IN PERU

Outlook on future impact of climate change lower than global average

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 12
CONSUMER VALUES AND BEHAVIOUR IN PERU

Younger generations see themselves more engaged in their community

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 13
CONSUMER VALUES AND BEHAVIOUR IN PERU

Decline in home entertaining as households connect with friends online

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 14
CONSUMER VALUES AND BEHAVIOUR IN PERU

Ideal building features for Peruvians include smart home functionality

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 15
CONSUMER VALUES AND BEHAVIOUR IN PERU

Spending more time in the home drives need for multifunctional spaces

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 16
CONSUMER VALUES AND BEHAVIOUR IN PERU

Consumers more regularly prepare meals at home

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 17
CONSUMER VALUES AND BEHAVIOUR IN PERU

Single households switch between ready meals and home cooking

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 18
CONSUMER VALUES AND BEHAVIOUR IN PERU

Lack of time biggest barrier to cooking at home

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 19
CONSUMER VALUES AND BEHAVIOUR IN PERU

All generations tend to prefer someone else do the cooking

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 20
CONSUMER VALUES AND BEHAVIOUR IN PERU

Consumers look for healthy ingredients in food and drinks

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 21
CONSUMER VALUES AND BEHAVIOUR IN PERU

All cohorts value foods and drinks with health benefits

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 22
CONSUMER VALUES AND BEHAVIOUR IN PERU

A job offering work-life balance and home working important to women

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 23
CONSUMER VALUES AND BEHAVIOUR IN PERU

Baby Boomers have strongest focus on jobs that offer work-life balance

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 24
CONSUMER VALUES AND BEHAVIOUR IN PERU

Women more focused on job security and workplace health and safety

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 25
CONSUMER VALUES AND BEHAVIOUR IN PERU

Gen Z have high interest in the opportunity to work abroad

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 26
CONSUMER VALUES AND BEHAVIOUR IN PERU

Peruvians actively looking for ways to simplify their lives

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 27
CONSUMER VALUES AND BEHAVIOUR IN PERU

Older generations feel greater need to simplify their lives

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 28
CONSUMER VALUES AND BEHAVIOUR IN PERU

Socialising online has become one of the most popular leisure activities

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 29
CONSUMER VALUES AND BEHAVIOUR IN PERU

All generations enjoy regularly socialising with friends and family online

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 30
CONSUMER VALUES AND BEHAVIOUR IN PERU

Over 60% go shopping as a leisure activity at least once a month

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 31
CONSUMER VALUES AND BEHAVIOUR IN PERU

Millennials and Gen X most avid cinema goers

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 32
CONSUMER VALUES AND BEHAVIOUR IN PERU

Running or jogging nearly as popular as walking or hiking

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 33
CONSUMER VALUES AND BEHAVIOUR IN PERU

Gen Z not as keen on group fitness classes as other cohorts

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 34
CONSUMER VALUES AND BEHAVIOUR IN PERU

High reliance on herbal remedies among Peruvian consumers

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 35
CONSUMER VALUES AND BEHAVIOUR IN PERU

Gen Z choose meditation over other types of stress reduction

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 36
CONSUMER VALUES AND BEHAVIOUR IN PERU

Consumers have most trust in eco- and environmentally-friendly labels

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 37
CONSUMER VALUES AND BEHAVIOUR IN PERU

Gen X/Baby Boomers try to have a more positive impact than other cohorts

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 38
CONSUMER VALUES AND BEHAVIOUR IN PERU

Reducing the use of plastics is the most popular green behaviour

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 39
CONSUMER VALUES AND BEHAVIOUR IN PERU

Recycling is top green behaviour among Gen Z

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 40
CONSUMER VALUES AND BEHAVIOUR IN PERU

Using sustainable packaging is top green activity for half of respondents

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 41
CONSUMER VALUES AND BEHAVIOUR IN PERU

Baby Boomers more focused on repairing rather than replacing

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 42
CONSUMER VALUES AND BEHAVIOUR IN PERU

Peruvians readily share their opinions on social media

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 43
CONSUMER VALUES AND BEHAVIOUR IN PERU

Gen Z more likely to purchase products based on brand/company beliefs

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 44
CONSUMER VALUES AND BEHAVIOUR IN PERU

Preference for visiting shopping malls and looking for bargains

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 45
CONSUMER VALUES AND BEHAVIOUR IN PERU

Baby Boomers more focused on buying less to afford better quality

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 46
CONSUMER VALUES AND BEHAVIOUR IN PERU

Branded products are sought after by consumers

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 47
CONSUMER VALUES AND BEHAVIOUR IN PERU

Millennials like shopping experiences that are tailored to their tastes

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 48
CONSUMER VALUES AND BEHAVIOUR IN PERU

High share of consumers prefer to shop in store for beauty and health items

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 49
CONSUMER VALUES AND BEHAVIOUR IN PERU

Gen Z show strong preference for purchasing health and beauty in store

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 50
CONSUMER VALUES AND BEHAVIOUR IN PERU

Spending on travel and new experiences set to decline most

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 51
CONSUMER VALUES AND BEHAVIOUR IN PERU

Younger generations focus on increased spending on health and tech

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 52
CONSUMER VALUES AND BEHAVIOUR IN PERU

High share manage online privacy, but 40+% share data to receive offers

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 53
CONSUMER VALUES AND BEHAVIOUR IN PERU

Millennials more focused on cultivating their personal brand online

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 54
CONSUMER VALUES AND BEHAVIOUR IN PERU

Consumers like to engage with companies’ social media posts

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 55
CONSUMER VALUES AND BEHAVIOUR IN PERU

Millennials/Gen X make more purchases through social media platforms

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 56
CONSUMER VALUES AND BEHAVIOUR IN PERU

Mobile banking services most frequently accessed via a mobile device

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 57
CONSUMER VALUES AND BEHAVIOUR IN PERU

Millennials/Gen X frequently use their phones to make in-store payment

Source: Euromonitor Voice of the Consumer: Lifestyles Survey 2021

ALL ANALYSIS STAYS WITHIN THE GREEN BOX

© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 58
FOR FURTHER INSIGHT PLEASE CONTACT
Jennifer Elster
Project Manager
[email protected]
Experience more...
This research from Euromonitor International is part of a global strategic Learn More
intelligence system that offers a complete picture of the commercial To find out more about Euromonitor
environment. Also available from Euromonitor International: International's complete range of
business intelligence on industries,
countries and consumers please visit
Global Briefings www.euromonitor.com or contact
Timely, relevant insight published every month on the state of the market, your local Euromonitor International
emerging trends and pressing industry issues. office:
Interactive Statistical Database Bangalore +91 80 6774 0500
Complete market analysis at a level of detail beyond any other source. Cape Town +27 21 524 3000
Market sizes, market shares, distribution channels and forecasts. Chicago +1 (312) 922 1115
Strategy Briefings Dubai +971 4 372 4363
Executive debate on the global trends changing the consumer markets of the Dusseldorf +49 211 8909 44 0
future. Hong Kong +852 3461 3137
Global Company Profiles London +44 (0) 207 251 8024
The competitive positioning and strategic direction of leading companies Santiago +56 22 915 7200
including uniquely category-specific sales and share data. São Paulo +55 11 2970 2150
Country Market Insight Reports Seoul +82 2 6123 0200 0215
The key drivers influencing the industry in each country; comprehensive Shanghai +86 21 6032 1088
coverage of supply-side and demand trends and how they shape future Singapore +65 6429 0590
outlook. Sydney +61 2 9581 9200
Tokyo +81 3 3436 2100
Vilnius +370 5 243 1577
ALL ANALYSIS STAYS WITHIN THE GREEN BOX
© Euromonitor International LIFESTYLES: CONSUMER VALUES AND BEHAVIOUR IN PERU PASSPORT 60