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Assignment 2 665

The assignment requires a report addressing the role of strategic marketing in a health system's operations, focusing on various aspects such as corporate culture, brand identity, and marketplace competition. It emphasizes the need for scholarly references and adherence to APA formatting, with a submission deadline of February 10, 2025. The grading rubric outlines criteria for analysis, clarity, comprehensiveness, quality of writing, and intrinsic qualities.

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cornelius.otieno2012
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1 views

Assignment 2 665

The assignment requires a report addressing the role of strategic marketing in a health system's operations, focusing on various aspects such as corporate culture, brand identity, and marketplace competition. It emphasizes the need for scholarly references and adherence to APA formatting, with a submission deadline of February 10, 2025. The grading rubric outlines criteria for analysis, clarity, comprehensiveness, quality of writing, and intrinsic qualities.

Uploaded by

cornelius.otieno2012
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment 2

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Instructions
Assignment 2
Scenario: Fictious
During the last board meeting of Selfless Health, Sam Snide, the chair of
the board finance committee, challenged the need for a marketing
department. According to Sam, the flagship academic medical center has
a strong enough reputation to attract patients. He further stated that
advertising by members of a profession is unseemly. The system CEO has
asked you to prepare a report to the board outlining what role (beyond
advertising) strategic marketing plays in a health system's operations.
Include considerations such aspects as corporate culture, population
health, brand identity, service recognition, marketplace competition,
technologies, other external marketplace factors, stakeholders impact,
marketplace threats/opportunities, internal weaknesses/strengths, and/or
organizational structure like the mission, vision, and values. Support your
observations throughout your response with relevant citations and
references.
Report, Formatting, and References:

 Format: Microsoft Word


 Report Length: 3 Pages (excluding title page and reference pages)
 References: Minimum of five (5) scholarly and credible
references must be from the last five years, unless the references
are provided within the course content or considered seminal works.
 APA 7th Edition Style
o Title Page
o Report
o Reference Pages

Due on Feb 10, 2025 11:59 PM


Rubric Name: Grading Rubric: Assignments
Print

Criteria 90-100% 80-89% 70-79%

Analysis of Issue 20% 20 points 17 points 15 points


The work demonstrates The work demonstrates appropriate The work demo
significant and complex analysis understanding of the subject, understanding o
of the subject, including its: including its: including its:

(1) history and evolution, (2) (1) history and evolution, (2) (1) history and
internal and external contributing internal and external contributing internal and ext
factors, (3) participants and factors, (3) participants and contributing fac
stakeholders, and (4) significance. stakeholders, and (4) significance. participants and
and (4) signific
Criteria 90-100% 80-89% 70-79%

Clarity of Presentation 25 points 22 points 19.75 points


(Flow and Logic of the The work demonstrates sound and The work demonstrates adequate The work demo
argument, References) compelling logic in incorporating logic in incorporating relevant questionable log
25% relevant research in terms of (1) research in terms of (1) literature that is
applicability, (2) sufficiency (i.e. applicability, (2) sufficiency (i.e. somewhat irrele
more than two sources), and (3) more than one source), and (3) of (1) applicabi
currency. currency. sufficiency, or (

The document is very well The document is generally well The document i
organized, straightforward, easy organized, straightforward and disjointed, not e
to understand, uses headings and somewhat easy to understand, but understand, and
subheadings, and leads the reader includes extraneous information or conclusion is di
to an informed conclusion. questionable findings as it leads the discern.
reader to a conclusion.

Comprehensiveness of 35 points 31 points 27 points


Analysis 35% The work demonstrates clear, The work demonstrates an The work offers
insightful critical thinking, appropriate graduate level of critical analysis, relying
incorporating relevant research in thinking based on relevant research generalized rese
identifying the (1) issues, (2) in identifying the (1) issues, (2) addressing the (
interactions, and (3) implications interactions, and (3) implications of interactions, an
of the topic. the topic. implications of

The work considers both readily The work considers readily The work consi
identifiable factors and more identifiable factors, but omits readily identifia
obscure matters, explore risks and researching more obscure matters, focuses mostly
benefits, and examines multiple focus more on benefits than versus risks, an
aspects that can or may influence associated risks, and examines the only the promin
the topic being examined. main aspects that can or may that influence th
Analysis is above standards for influence the topic being examined. examined.
graduate work. Analysis is meeting standards of
Criteria 90-100% 80-89% 70-79%

graduate work.

Quality of Writing 15 points 12 points 10 points


(Grammar, Format) 15% The sentence structure is The sentence structure has minor The sentence st
complete, with correct spelling, errors (fragments, run-ons), with several errors in
punctuation, and capitalization, correct spelling, punctuation, and fluency, with m
and varied diction and word capitalization, but limited diction fragments, run-
choice. No grammar, sentence and word choice. spelling, punctu
structure, or punctuation errors. choice.
The assignment length is correct. It
The assignment length is correct. has less than three APA formatting The assignment
Correct APA formatting is errors. inadequate. It in
employed throughout (no errors). than five APA e

Intrinsic Qualities 5 points 4 points 3 points


(Innovation, Insight) 5% The analysis exhibits exceptional The analysis applies inquisitiveness The analysis ex
inquisitiveness in exploring in exploring deeper truths and within an accep
deeper truths and complex complex underlying factors, seeking routine framew
underlying factors, with the goal somewhat creative answers. Meets conclusions are
of developing innovative and graduate standards. well considered
Criteria 90-100% 80-89% 70-79%

insightful solutions. Above generate a nove


graduate standards. addressing the t
developing a so

Total
Score of Grading Rubric: Assignments,
/ 100

Overall Score

Level 4
11 points minimum
Level 3
8 points minimum
Level 2
5 points minimum
Level 1
0 points minimum
l

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