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AS Ocean Brand + Design Process

The North Face, founded in 1966 by Douglas Tompkins and Susie Tompkins Buell, has evolved from a niche outdoor gear shop to a global leader in outdoor fashion, known for its innovative products like the Nuptse Jacket and sustainable initiatives. The brand has embraced eco-friendly materials and introduced programs like the Renewed Collection to promote sustainability. Additionally, The North Face launched the 'She Moves Mountains' initiative to empower women in outdoor sports and has integrated advanced technology in its products and e-commerce strategies.

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Wendi Yi
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11 views8 pages

AS Ocean Brand + Design Process

The North Face, founded in 1966 by Douglas Tompkins and Susie Tompkins Buell, has evolved from a niche outdoor gear shop to a global leader in outdoor fashion, known for its innovative products like the Nuptse Jacket and sustainable initiatives. The brand has embraced eco-friendly materials and introduced programs like the Renewed Collection to promote sustainability. Additionally, The North Face launched the 'She Moves Mountains' initiative to empower women in outdoor sports and has integrated advanced technology in its products and e-commerce strategies.

Uploaded by

Wendi Yi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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About The Northface 1966

Brand name: The North Face


the coldest and most
difficult north slope of a
mountain peak.
founder: Douglas Tompkins &
Susie Tompkins Buell
Headquarters: California, USA
Product : Outdoor clothing,
shoes, backpacks, tents,
sleeping bags, etc
History & Development Nuptse Jacket (1992)

1966 : First store，San Francisco.


1970s: Oval Intention tent,The North
Face became a leader in expedition
equipment.
1980s: Iconic jackets and down
outerwear, establishing its dominance Himalayan Parka（1994）

in outdoor sports.
1990s: Expanded into the ski and
Oval Intention（1975）
snowboarding market.
2000s: Acquired by VF, expanding
globally.
History & Development

2010s：Introduced
sustainable product lines
and launched streetwear
collections like The North
Face Purple Label.

“From a niche outdoor gear shop to a global leader in


outdoor fashion, The North Face has continuously innovated
and expanded its market reach.”
2010s-2020s：Sustainable Innovation & Tech-Driven Future

Expand eco-friendly materials


(recycled fabrics, PFC-free
waterproofing) for greener
production.

Circular economy
Renewed Collection: sustainable
regeneration program that
reduces waste and extends
product lifecycle by renovating,
repairing, and reusing old
clothing.
2010s-2020s:
Sustainable Innovation & Tech-Driven Future

Advanced Outdoor Technology


carbon-fiber trail shoes
FUTURELIGHT™
AI shopping assistant (IBM Watson):
recommends suitable product
based on user’s demand. The
application of AI in e-commerce.
Corporate Social Responsibility

She Moves Mountains

a women's empowerment movement


launched by The North Face in 2018.
Outdoor sports are traditionally
predominated my mostly males.
Aimed at breaking gender stereotypes
and inspiring women to bravely push
their limits in outdoor exploration,
sports, adventure, and other fields.
Initiation of social activity

Social Media&Digital Marketing CSR: coperate social responsibilities

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