Trading Business Plan
Trading Business Plan
2023
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
http://www.example.co
Executive Summary 6
Market opportunity 6
Product Range 6
Marketing & Sales Strategies 7
Financial Highlights 7
Units Sold v/s Revenue 8
Company Overview 9
Ownership 9
Mission statement 10
Business history 10
Future goals 10
Market Analysis 11
Target Market 11
Market size and growth potential 11
Market Size 12
Competitive analysis 12
AlphaTrade Solutions 12
BetaInvest Group 13
Market trends 13
Regulatory environment 14
Offline 20
Sales strategies 21
Customer retention 22
Operations Plan 23
Staffing & Training 23
Operational Process 23
Equipment & Machinery 24
Management Team 25
Key managers 25
John Doe 25
Jane Doe 26
Alice Brown 26
Robert Brown 26
Organizational structure 27
Organization chart 27
Compensation plan 27
Advisors/Consultants 28
Mr. Alan White 28
Rose Anderson 28
Financial Plan 29
Profit & loss statement 29
Cash flow statement 32
Balance sheet 34
Break-even Analysis 36
Financing needs 38
Appendix 40
Business planning that’s simpler and faster than
you think
Creating a business plan using Upmetrics to start and grow a business is
literally the easiest thing in the World. Simply read the instructions and fill in
the blanks. It’s as simple as that.
Start your executive summary by briefly introducing your business to your readers.
This section may include the name of your trading business, its location, when it
was founded,
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Market opportunity
Summarize your market research, including market size, growth potential, and
marketing trends. Highlight the opportunities in the market and how your business will
fit in to fill the gap.
Product Range
Highlight the product range of your trading business you offer your clients.
The USPs and differentiators you offer are always a plus.
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Financial Highlights
Briefly summarize your financial projections for the initial years of business
operations. Include any capital or investment requirements, associated startup
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costs, projected revenues, and profit forecasts.
Revenu
Units Sold e
15.00k
10.00k
5.00k
0
Year 1 Year 2 Year 3
Financial
Year Units Sold Revenue
Describe your business in this section by providing all the basic information:
Describe what kind of trading company you run and the name of it. You may
specialize in one of
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Ownership
List the names of your trading company’s founders or owners. Describe what
shares they own and their responsibilities for efficiently managing the business.
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Summarize your business’ objective, core principles, and values in your mission
statement. This statement needs to be memorable, clear, and brief.
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Future goals
It’s crucial to convey your aspirations and vision. Mention your short-term and
long-term goals; they can be specific targets for revenue, market share, or
expanding your services.
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Target Market
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Start this section by describing your target market. Define your ideal customer
and explain what types of services they prefer. Creating a buyer persona will help
you easily define your target market to your readers.
Describe your market size and growth potential and whether you will target a
niche or a much broader market.
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Start writing here..
Market Size
Available Market
12
Total global trading market
potential B
Served Market
Target Market
500
Our specific market focus within
SAM M
Identify and analyze your direct and indirect competitors. Identify their
strengths and weaknesses, and describe what differentiates your trading
business from them.
Competitive analysis
AlphaTrade Solutions
AlphaTrade Solutions is a well-established trading firm with over 15 years in the
industry. They have a strong customer base and are known for their comprehensive
trading tools and resources.
Provides extensive
learning materials and
Features Strengths
webinars.
Offers a variety of With 15 years in the
Delivers timely and
platforms catering to market, they have built a
accurate market
different levels of solid reputation.
insights.
traders.
They offer a wide array of
tools that cater to both
novice and seasoned traders.
They have a broad
network of industry Weaknesses
connections and
Their services and tools
partnerships.
come at a premium price.
Market trends
List regulations and licensing requirements that may affect your trading
company, such as business registration, insurance, licensing, etc.
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The product and services section of the trading business plan should
describe the specific services and products that will be offered to
customers. To write this section should include the following:
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To craft the introduction for your "Products and Services" chapter, begin by
positioning your business within its industry, emphasizing its unique strengths
or value proposition.
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Help tip
Mention the trading products your business will offer. This may include
product categories, product range, product features, product sourcing, etc.
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Product Specifications
Product Specifications
Service Specifications
Service Specifications
Service Specifications
Mention if your trading company offers any additional services. You may include
services like, product customization & branding, packaging & labeling, supply chain
consultation, etc.
Define your business’s USPs depending on the market you serve, the equipment you
use, and the unique services you provide. Identifying USPs will help you plan your
marketing strategies.
Pricing Strategy
Describe your pricing strategy—how you plan to price your products and stay
competitive in the local market. You can mention any discounts you plan on offering to
attract new customers.
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Discuss your marketing strategies to market your services. You may include
some of these marketing strategies in your business plan—social media
marketing, brochures, email marketing, content marketing, and print
marketing.
Marketing strategies
Online
Content Marketing
We invest in content marketing to
establish thought leadership,
provide valuable information to our
audience, and improve our online
visibility. Our content strategy
includes blogs, articles, and
informative guides.
Offline
Outline the strategies you’ll implement to maximize your sales. Your sales strategies
may include direct sales calls, partnering with other businesses, offering referral
programs, etc.
Sales strategies
Referral Programs
To incentivize word-of-mouth
referrals, we implement
referral programs, offering
rewards and discounts to
customers who bring in new
business.
Help tip
Describe your customer retention strategies and how you plan to execute
them. For instance, introducing loyalty programs, discounts or offers,
personalized service, etc.
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Customer retention
Personalized Service
We are committed to
providing personalized
service, ensuring that each
customer’s unique needs are
met, and their expectations
are exceeded.
Operations Plan
Start writing
here..
Operational Process
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Help tip Trading Business Plan
Outline the processes and procedures you will use to run your trading
business. Your operational processes may include inventory
management, sales & marketing, order processing, customer service,
etc.
Include the list of equipment and machinery required for trading, such as office
equipment, warehouse equipment, transportation vehicles, packaging & testing
equipment, etc.
Key managers
Introduce your management and key members of your team, and explain
their roles and responsibilities.
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JOHN DOE
CEO - [email protected]
ALICE BROWN
CMO - [email protected]
ROBERT BROWN
Operations Manager - [email protected]
Organization chart
John Doe
CEO
Compensation plan
Describe your compensation plan for the management and staff. Include
their salaries, incentives, and other benefits.
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Advisors/Consultants
ROSE ANDERSON
Technology & Infrastructure Consultant
When writing the financial plan section of a business plan, it’s important to provide a comprehensive
overview of your financial projections for the first few years of your business, You may provide the
following:
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To create an effective introduction for your "Financial Plan" chapter, begin by stressing the critical role of a well-
structured financial plan in the success of your venture.
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Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement.
Make sure to include your business’s expected net profit or loss.
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Cost Of Sales
$0 $0 $0 $0 $0
General Costs
$0 $0 $0 $0 $0
Revenue Specific Costs
$0 $0 $0 $0 $0
Personnel Costs (Direct
Labor)
$0 $0 $0 $0 $0
Gross Margin
$0 $0 $0 $0 $0
Gross Margin (%)
0% 0% 0% 0% 0%
Operating Expense
$0 $0 $0 $0 $0
Payroll Expense
(Indirect Labor)
$0 $0 $0 $0 $0
General Expense
$0 $0 $0 $0 $0
Bad Debt
$0 $0 $0 $0 $0
Amortization of Current
Assets
$0 $0 $0 $0 $0
2023-
24 2024-25 2025-26 2026-27 2027-28
EBITDA
$0 $0 $0 $0 $0
Additional Expense
$0 $0 $0 $0 $0
Long Term
Depreciation
$0 $0 $0 $0 $0
EBIT
$0 $0 $0 $0 $0
Interest Expenses
$0 $0 $0 $0 $0
EBT
$0 $0 $0 $0 $0
Income Tax Expense
$0 $0 $0 $0 $0
Total Expense
$0 $0 $0 $0 $0
Net Income
$0 $0 $0 $0 $0
Net Income (%)
0% 0% 0% 0% 0%
2023-24 2024-25 2025-26 2026-27 2027-
28
Retained Earning
$0 $0 $0
Opening $0 $0
Owner's
Distribution $0 $0 $0
$0 $0
Retained
Earning
$0 $0 $0 $0 $0
Closing
Cash Received $0 $0 $0 $0 $0
Cash Paid $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0
2023-
24 2024-25 2025-26 2026-27 2027-28
Sales Tax
$0 $0 $0 $0 $0
Income Tax
$0 $0 $0 $0 $0
Net Cash From
Operations
$0 $0 $0 $0 $0
Assets Sell
$0 $0 $0 $0 $0
Assets Purchase
$0 $0 $0 $0 $0
Net Cash From
Investments
$0 $0 $0 $0 $0
Amount Received
$0 $0 $0 $0 $0
Loan Received
$0 $0 $0 $0 $0
Common Stock
Preferred Stock
$0 $0 $0 $0 $0
Owner's Contribution
$0 $0 $0 $0 $0
Amount Paid
$0 $0 $0 $0 $0
Loan Capital $0 $0 $0 $0 $0
2023-24 2024-25 2025-26 2026-27 2027-28
Summary
Starting Cash $0 $0 $0 $0 $0
Cash In $0 $0 $0 $0 $0
Cash Out $0 $0 $0 $0 $0
Change in
Cash $0 $0 $0 $0 $0
Ending Cash $0 $0 $0 $0 $0
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Balance sheet
2023-24 2024-25 2025-26 2026-27 2027-28
Assets $0 $0 $0 $0 $0
Current Assets $0 $0 $0 $0 $0
Cash $0 $0 $0 $0 $0
Accounts Receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0
Liabilities $0 $0 $0 $0 $0
Current Liabilities $0 $0 $0 $0 $0
Accounts Payable $0 $0 $0 $0 $0
Equity $0 $0 $0 $0 $0
Paid-in Capital $0 $0 $0 $0 $0
Common Stock $0 $0 $0 $0 $0
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0
Check $0 $0 $0 $0 $0
This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
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Break-even Analysis
2023-24 2024-25 2025-26 2026-27 2027-28
Starting Revenue $0 $0 $0 $0 $0
Net Revenue $0 $0 $0 $0 $0
Closing Revenue $0 $0 $0 $0 $0
Starting Expense $0 $0 $0 $0 $0
Net Expense $0 $0 $0 $0 $0
Closing Expense $0 $0 $0 $0 $0
Is Break Even? 0 0 0 0 0
Days Required 0 0 0 0 0
Calculate costs associated with starting a trading business, and estimate your financing needs and how much capital
you need to raise to operate your business.
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Upmetrics has all the features required to help you create a comprehensive business plan—from
start to finish. Make no mistakes, it’s the modern way of planning to structure ideas, make
plans, and create stunning pitch decks to awe investors.