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Course 02 - Resource 01 - BASIC PRINCIPLE OF DESIGN (1)

The document provides an overview of graphic design, tracing its origins from early cave paintings to the invention of printing and the impact of the industrial revolution. It outlines basic principles of design, including contrast, hierarchy, alignment, simplicity, balance, white space, and repetition. These principles are essential for creating effective visual communications that convey specific messages.

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5 views

Course 02 - Resource 01 - BASIC PRINCIPLE OF DESIGN (1)

The document provides an overview of graphic design, tracing its origins from early cave paintings to the invention of printing and the impact of the industrial revolution. It outlines basic principles of design, including contrast, hierarchy, alignment, simplicity, balance, white space, and repetition. These principles are essential for creating effective visual communications that convey specific messages.

Uploaded by

Favour Abara
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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WE WILL BE LEARNING

Graphic design

Graphic design is a profession, academic discipline and


applied art whose activity consists in projecting visual
communications intended to transmit specific messages to
social groups, with specific objectives. Graphic design is an
interdisciplinary branch of design and of the fine
arts.Wikipedia
Origin Of
Graphic Design
The first signs of visual communication

Historians trace the origins of graphic design to early cave paintings from
about 38,000 BC. These early forms of cave paintings were how people
communicated from one generation to another.
Subjects in these cave paintings mainly featured animals, handprints,
weapons, and other references to hunting. While it’s unclear what humans
were communicating, it’s obvious they were communicating visually.
The beginning of
a visual language
The next evolution of graphic design is language itself and the visual
representation with the alphabet. The Sumerians are credited for the
invention of writing c. 3300 to 3000 BC. These early forms of writing were
pictographs, symbols that represented objects. You can already start to
see the early forms of graphic design at play.
The invention of
printing
Of course, we can’t have graphic design without the invention of printing.
As far back as 200 CE, China used woodblock printing to stamp designs on
silk clothes and eventually on paper. In 1040, Bi Sheng invented the world’s
first movable type printing press out of porcelain.
First Era of Design
in Europe
Johannes Gutenberg brought moveable type to Europe in 1439,
introducing mass communication to Western culture. With the Gutenberg
press, literature and literacy opened up to the masses, making it
affordable and accessible. People no longer had to rely on lengthy
scholarly reproductions of books. The Gutenberg press forged a path for
more commercial uses of design, which led to the era of graphic design
as we know it.
How the industrial
revolution evolved
graphic design
The industrial revolution, a period from about 1760 to 1840, introduced new
technologies for increasing the efficiency and production of
manufacturing processes such as lithography.
Lithography is a method of printing that involves inking your design into a
stone or metal surface and transferring it to a sheet of paper. Eventually,
this led to chromolithography which is simply lithography but with color.
Basic Principles
Of Design
1ST

CONTRAST
CONTRAST CONTRAST

Contrast is simply DIFFERENCE. It occurs when there is


a noticeable difference between two or more
elements in a design composition.
BASIC
DESIGN
PRINCIPLES
Contrast helps to draw user's attention, drive home an
important point or simply create emphasis.
CONTRAST USING CONTRAST USING
SHAPES COLOUR
2ND

HIERACHY SELLS FOR $4


Hierachy refers to the way visual information is
MOBILE CARD FOR CALLS
arranged according to importance. With hierachy you
control the information the user consumes first before
moving to the next.
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3RD

ALIGNMENT THIS IS CENTER


ALIGNED
PLACEMENT OF
VISUAL ELEMENTS IS
Alignment is the placement of visual elements along CENTER ALIGNED

an imaginary line. The line can be at the edge top,


bottom, right, or middle, or even center of your layout.
THIS IS LEFT THIS IS RIGHT
ALIGNED ALIGNED
PLACEMENT OF PLACEMENT OF
VISUAL ELEMENTS IS VISUAL ELEMENTS IS
CENTER ALIGNED CENTER ALIGNED
ALIGNMENTAlignment is the placement of visual elements along
an imaginary line. The line can be at the edge top,
bottom, right, or middle, or even center of your layout.

Contrast helps to draw user's attention, drive home an


important point or simply create emphasis.

Contrast helps to draw user's attention, drive home an


important point or simply create emphasis.
4TH
YOU MUST USE

SIMPLICITY
THE PRINCIPLE
OF SIMPLICITY
FOR THE CREATION OF
EFFECTIVE DESIGNS

keep your designs as simple as you can. An effective


design must pass the message or solve the problem
the design intends to solve.
SIMPLICITY IS
KEY
FOR CREATION OF EFFECTIVE
DESIGN
5TH

BALANCE
Balance is the equal distribution of visual weight in a Symmetrical balance; both side of the design
design so that no single element steals all the composition weights the same.
attention (of attracting the viewers' eyes)

Balance can be affected by many things including


color, size, number, negative space.

there are five types of balance in design but lets look


at two which are most important: symmetrical and
Asymmetrical balance; both side of the design
asymmetrical composition don't weights the same.
6TH HERTECHTRAIL

WHITE SPACE
COHORT
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this does not mean literal white space. It simply


means negative space; like the space between your
content, lines, other elements and even outer margin.
HERTECHTRAIL
COHORT
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design serene and comfortable.


7TH

REPETITION
This is a situation where a designer repeats one or
more elements in order to create a sense of organized
space. It usually often for branding purpose where
consistence in some elements is expected.
AND THAT IS ALL FOR BASIC PRINCIPLES OF DESIGN!

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