Moderated

10/02/2025

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

COURSEWORK SPECIFICATION

Course Code and Title: ABDM 1183 Introduction to Business

Session 202501 Semester 3 Academic Year 2024/2025

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COURSEWORK ASSESSMENTS:
Coursework : 50%
Final Exam : 50%

Students are required to achieve a minimum of 50 marks (50%) to pass the coursework
requirements.

COURSEWORK ASSESSMENT CRITERIA

Marks are allocated based on:

Description Weightage

CW1: Mid-term test (100%) 20%

Week 7 during tutorial

CW2: Group Written Assignment (100%) 50%

Week 9

CW3: Presentation of Group Written Assignment (100%) 30%

Week 10-12 during tutorial

TOTAL 100%

Please note that the assessment methods and mark allocation mentioned above are subject to
change by the University without prior notice.

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ASSESSMENT TYPES:

Coursework 1 (CW1): Mid-Term Test

 Weightage: 20% of total coursework marks.
 When: Week 7 (during tutorial session).
 Format: Physical, paper-based test.
 Coverage:
o Topic 2: Globalisation
o Topic 4: The Nature of Management
 Test Structure:
o 10 multiple-choice questions.
o Each question must be answered.
 Instructions:
o Write your Full Name, Student ID, and Program of Study on your answer
sheet.
o Carefully read each question and select the best answer.
o Ensure answers are clear and properly marked.
 Important Notes:
o Students who fail to attend the test without valid reasons will receive a zero
mark.
o This test contributes to fulfilling the coursework requirements.

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Coursework 2 (CW2): Group Written Assignment

Grouping Guidelines:
1. Students are to organise among themselves into teams of 4-5 students each. All teams
should be formed, and the names of team members should be submitted to the respective
Tutors by Week 3.
2. Students who are not a member of any team shall be assigned to a team by the tutor. The
changing of team member is NOT allowed after the submission of team members’
names.
3. The group project marks are FINAL once it has been signed off by the Tutor.

Objectives:
The objective of this assignment is to assess student’s ability to:
1. Understand the basic business, organisational, and management principles of running a
business.
2. Expose to the world of business theoretically and practically.
3. Enhance your knowledge by gathering related materials, determine the suitability of
materials used and reading extra reference books and articles.
4. Present a written assignment in a proper, clear, interesting and logical manner.

Assignment Contents and Guidelines:

The team should select ONE (1) business organisation of any industry in Malaysia and conduct
an analysis according to the following parts:

Part 1: Organisation profile

Provide a detailed description of the organisation, including the name, nature of the business,
size, mission and vision. Discuss the background of the company’s founder and the history of the
company.

Part 2: Type of Business ownership

Discuss the type of business ownership (e.g., partnership, corporation) adopted by the selected
organisation, and include an illustration of the organisational chart. Additionally, discuss TWO
(2) advantages and TWO (2) disadvantages of the type of business ownership adopted by the
organisation.

Part 3: Ethic and Social responsibility

Identify and describe TWO (2) social responsibilities that your selected organization is currently
involved in or has previously undertaken (e.g., sponsorship, gender equality, environmental
sustainability). Discuss TWO (2) impacts/benefits of these social responsibilities on the
business.

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Part 4: The nature of management
Describe SIX (6) of Henry Mintzberg’s managerial roles as they are applied across the three
levels of management within the organization. Specifically, describe TWO (2) managerial roles
played by top management, TWO (2) roles by middle management, and TWO (2) roles by first-
line management. Support your discussion with relevant examples.

Part 5: Customer driven marketing

Discuss the marketing strategies of the selected organisation, focusing on the target market and
marketing mix.

General Instructions:

1. Each team shall consist of between 4-5 students. For large classes, the Tutor(s) can exercise
his/her discretion in determining the optimal number of students.
2. No two (2) groups from the same tutorial class shall write and/or submit an assignment of the
same organisation as other group(s) in the class.
3. Assignment must be type written in an A4 sized paper, with font Times New Roman - size
12 and 1.5 line spacing.
4. Page limit: a minimum of 5 pages to a maximum of 7 pages of content (Part 1- Part 5) is
required excluding the cover page, plagiarism statement, references and appendices.
5. Please indicate on the cover page: title, tutorial group, students’ ID no., subject code & title
and the deadline for the assignment.
6. Every page must be paginated commencing from ‘Table of Content’ and in numeric. Page
numbering to be placed on the bottom centre of the page.
7. The referencing used should be based on the American Psychological Association (APA)
Referencing Style as adopted by TAR UMT.
8. Plagiarism involves copying materials from other sources without acknowledging the
original authors. TAR UMT treats plagiarism as a serious offense. Strict disciplinary action
will be taken against students, which may result in failure of coursework.
9. All sources must be cited properly as per the TARUMT APA Referencing format. Wiki
sources are NOT acceptable.
10. Prior to the submission, team leaders are required to upload the soft copy of the written
report to check for plagiarism and attach the page in the Turnitin Report indicating the
Matching Percentage together with your group written assignment. The plagiarism
threshold is 15% (See Page 6 Item 3 for CW2 Group Written Assignment Layout).
11. Written assignment without the Turnitin report will NOT be accepted. Students are also
required to submit the Plagiarism Statement (Appendix 2) together with the group written
assignment during submission (See Page 6 Item 2 for CW2 Group Written Assignment
Layout).
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12. The submission of this Group Written Assignment will be either in hard copy (in
printed document) or soft copy (online) or both, depending on the tutor’s requirements/
instruction. This shall be informed by the tutor concerned, prior to the due date.
13. Group member evaluation
Each group member is required to complete a group/peer evaluation form Appendix 5 –
based on his/her true and fair opinion with regard to the contributions and involvement of
each of his/her group members in this assignment. If any team member shows a lack of
contribution such as uncooperative, does not attend discussion meetings, not giving feedback
or responding in a timely manner, not submitting their allocated work, or the work that is
submitted lacks effort; ALL the remaining members of the team shall state their feedback or
comments about the said member in Appendix 5. The Team Leader has to keep records of
the said student’s lack of contribution. Please take note that if the feedback from the team
members is found to be true, the said student’s Group Assignment marks will be ZERO
(0).
The completed evaluation form should be attached together with the assignment and MUST
be submitted directly to the tutor. Failure to submit the group members’ evaluation form will
result in a zero (0) marks being recorded against your name (See Page 6 Item 6 for CW2
Group Written Assignment Layout) .
14. The due date of submission of this group report is in Week 9 of the semester, and based on
the tutor’s discretion.

CW2 Group Written Assignment Layout

The written assignment should consist of the following elements and in the following order:
1. Cover page (Appendix 1) – The assignment title shall be the organisation’s name
selected.
2. Plagiarism Statement (Appendix 2)- This must be completely signed and filled in a
separate page. If the Group Plagiarism Statement is not signed or filled in, students may
be highly suspected of plagiarism (s) in this group written assignment.
3. The page in the Turnitin Report indicating the Matching Percentage (should show
that the matching threshold percentage of 15% has not been exceeded)
4. Group Report Assessment Matrix (Appendix 3)
5. Coursework Feedback Form (Appendix 4)
6. Group Members’ Evaluation Form (Appendix 5)
7. CW3 Score Sheet for Individual Presentation (Appendix 6) - A copy for each team
member e.g. 5 copies for 5 members respectively, students need to fill in their
relevant details in Appendix 6)
8. Table of Content
9. Part 1 Organisation profile (Contents)
10. Part 2 Types of business ownership (Contents)
11. Part 3 Ethic and social responsibility (Contents)
12. Part 4 The nature of management (Contents)
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 13. Part 5 Customer driven marketing (Contents)
14. List of References
15. Appendices (Optional)

Important Notes:

3 Files to be submitted to Respective Tutors in Week 9:

1. CW2 Group Written Assignment (PDF Format) – see Page 6 CW2 Group Written
Assignment Layout to include the required documents.
2. CW2 Full Turnitin Report (PDF Format).
3. CW3 Presentation Slides (PDF Format) – see Presentation Slides Layout (Page 18) to
include the required details. Combine all team members’ presentation slides in one file.

Important Notes:
1. Label the 3 submitted files by stating the location of branch campus, coursework’s name,
programme, tutorial group -TG, and name of the team leader. For example: 1st file: KL_CW2
Group Report_DAC Y1S2 (TG1)_Tan Poh Wah, 2nd file: KL_CW2 Turnitin
Report_DAC Y1S2 (TG1)_Tan Poh Wah, 3rd file: KL_CW3 PPT_DAC Y1S2 (TG1)_Tan
Poh Wah.
2. Marks will be deducted for the wrong format.

WARNING
Students who are caught for plagiarism will have to re-do the entire assignment within a week.
The mark of the second submission is capped at 50 marks.

Penalty for Late Submission:

1. If students in a group have reasonable excuse(s) in submitting the group written assignment
late, they must inform the Tutor in charge before the submission deadline.
2. For late submission, there will be a reduction of absolute marks from the mark’s score
submitted:
 Late between 1 to 3 days after deadline of submission: minus 10 marks.
 Late between 4 to 7 days after deadline of submission: minus 20 marks.
 Late for more than 7 days after deadline of submission: zero (0) marks.

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 Appendix 1

TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEMENT AND TECHNOLOGY

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

ACADEMIC YEAR: 2024/2025

ABDM1183 INTRODUCTION TO BUSINESS

DIPLOMA IN

[*Fill in your PROGRAMME]

[* Fill in your TITLE]

MARKS
NAME STUDENT ID NO. SIGNATURE
AWARDED

NAME OF LECTURER : Dr. Lim Woei Yu

NAME OF TUTOR :

DATE OF SUBMISSION :

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 Appendix 2

TUNKU ABDUL RAHMAN UNIVERSITY OF MANAGEEMNT AND TECHNOLOGY

FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

ACADEMIC YEAR: 2024/2025

ABDM1183 INTRODUCTION TO BUSINESS

PLAGIARISM STATEMENT

Students are required to read, complete, and sign this statement to be submitted with the group written
assignment.

We confirm that the submitted work is our own work and are in our own words.

Name (Block Capitals) Student ID. No. Signature

1.

2.

3.

4.

5.

Programme : Diploma in XXXXXX

Tutorial Class : e.g. 1 DAC Semester 2 Tutorial Group 1

Date :
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 GROUP REPORT ASSESSMENT MATRIX APPENDIX 3
Structure and clarity of (27-30 marks) (18-26 marks) (9-17 marks) (0-8) MARKS
discussion Good and clear Good and clear Lack of precision Poor. No clear
30% discussion with discussion with in discussion Structure.
relevant and somewhat without
precise original relevant original originality.
thought. thought.

Coverage and 15% (13-15) (8-12) (4-7) (0-3)

understanding of Wide coverage, Solid coverage Some coverage of Slavish following
content evidence of and good grasp essential reading. of one or two
wider reading. of essential texts.
items. Some
Ideas from understanding, but Confused and
sources are Good incomplete and unable to see key
carefully and understanding unclear connections and
accurately with accurate explanations. fails to grasp
explained in exposition. context.
context and
achieve
synthesis.

Correct referencing/ 5% (5) (4) (2-3) (0-1)

Documentation Very few, no Limited or no Occasional Numerous
/Grammatical errors grammar, grammar, grammar, grammar,
punctuation and punctuation and punctuation and punctuation and
spelling errors; spelling errors; spelling errors; spelling errors;
Limited or no Limited or no Limited or no poorly composed
composed composed composed sentences or
sentences or sentences or sentences or paragraphs;
paragraphs; Well paragraphs; Well paragraphs; Easy difficult to read or
structure and structure and to read and understand.
smooth flow smooth flow understand.
between major between major No proper citation
points or points or Some improper of relevant
paragraphs. paragraphs. citation of relevant sources.
sources.
Proper citation of Proper citation of
relevant sources; relevant sources;
proper proper
referencing and referencing and
citation formats citation formats
(TARUMT APA (TARUMT APA
style). style).

Coverage of Part 1, 2,3,4 50% (45-50) (31-44) (16-30) (0-15)

&5 Comprehensive. Broad. Relevant Reasonable. Not Vague. Do not
Entirely relevant with good always directly address question
Relevance of question with good justification. relevant. or vaguely address
justifications. the question.

TOTAL: /100

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 Appendix 4

COURSEWORK FEEDBACK FORM FOR WRITTEN REPORT

COURSE CODE/ COURSE TITLE: ABDM 1183 Introduction to Business

NAME OF STUDENT(s): ID No:

1)

2)

3)

4)

5)

PROGRAMME: Diploma in XXXXXX

YEAR OF STUDY: 1 ACADEMIC YEAR: 2024/2025

SEMESTER: 2

TUTORIAL GROUP NO:

COURSEWORK NO: 2 NATURE OF COURSEWORK: MARKS ALLOCATED:

(CW2 Group Written
Assignment) /100

COMMENTS :

Student’s Date: Lecturer/Tutor’s Date:

Acknowledgement: Signature:

*Note: This form must be submitted together with the assessment grid/grading criteria and Turnitin
report for the coursework.

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 APPENDIX 5

EACH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

1ST MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

My contribution to this assignment is in the following area/part:

Total number of group meetings held for this assignment:

Number of group meeting I attended and participated:

Name: Signature:

We agree/disagree to this member’s declaration above. If any member disagrees, please give your
reason or reasons below:

Confirmed by the remaining members of the group:

NAME SIGNATURE

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 EACH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

2ND MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

My contribution to this assignment is in the following area/part:

Total number of group meetings held for this assignment:

Number of group meeting I attended and participated:

Name: Signature:

We agree/disagree to this member’s declaration above. If any member disagrees, please give your
reason or reasons below:

Confirmed by the remaining members of the group:

NAME SIGNATURE

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 EACH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

3RD MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

My contribution to this assignment is in the following area/part:

Total number of group meetings held for this assignment:

Number of group meeting I attended and participated:

Name: Signature:

We agree/disagree to this member’s declaration above. If any member disagrees, please give your
reason or reasons below:

Confirmed by the remaining members of the group:

NAME SIGNATURE

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 EACH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

4TH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

My contribution to this assignment is in the following area/part:

Total number of group meetings held for this assignment:

Number of group meeting I attended and participated:

Name: Signature:

We agree/disagree to this member’s declaration above. If any member disagrees, please give your
reason or reasons below:

Confirmed by the remaining members of the group:

NAME SIGNATURE

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 EACH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

5TH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

My contribution to this assignment is in the following area/part:

Total number of group meetings held for this assignment:

Number of group meeting I attended and participated:

Name: Signature:

We agree/disagree to this member’s declaration above. If any member disagrees, please give your
reason or reasons below:

Confirmed by the remaining members of the group:

NAME SIGNATURE

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 EACH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

6TH MEMBER’S CONTRIBUTION TO THIS ASSIGNMENT

My contribution to this assignment is in the following area/part:

Total number of group meetings held for this assignment:

Number of group meeting I attended and participated:

Name: Signature:

We agree/disagree to this member’s declaration above. If any member disagrees, please give your
reason or reasons below:

Confirmed by the remaining members of the group:

NAME SIGNATURE

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Coursework 3 – Presentation of Group Written Assignment
Instructions for Coursework 3

 Students are to deliver the presentation of their CW2 group written assignment.
 The presentation assessment will take place during tutorial sessions in Week 10-12. The
respective tutors will schedule the slots for his/her tutorial groups.
 Students will be assessed individually.
 The length of the presentation should be between 3 to 5 minutes per student.
 Students are required to dress formally for their presentation.
 Students are to attach Coursework 3 Score Sheet for Individual Presentation (Appendix
6) with CW2 Group Written Assignment (see Page 6 Item 7 for CW2 Group Written
Assignment Layout).
 Visual aids: The use of visual aids is necessary. Students are required to prepare and
submit the presentation slides using software of their choice to support their presentation.
The number of slides is up to students (See Page 18 for Presentation Slides Layout).

Important Notes:
1. Students who fail to show up without valid reasons on their allocated sessions will
automatically fail coursework 3.
2. Marks will be deducted for late submission of the presentation slides and wrong format of the
presentation slides (the correct format is PDF Format).
3. Students who submit presentation slides after their presentation will automatically fail
coursework 3.

Presentation Slides Layout

1. Details to be included on the cover page:
a. Course Code & Course Title (e.g. ABDM1183 IB)
b. Organisation’s Name
c. Team members’ names and ID numbers
d. Session, Branch Campus, Programme and Tutorial Class (e.g. Session
202501/KL_1DACS2TG1) [KL means KL Branch, 1DAC means 1st Year DAC, S2
means 2nd Semester DAC, TG1 means Tutorial Group 1]
e. Lecturer and Tutor Names
2. Table of contents
3. Content of Presentation Slides (indicate the student’s name for his/her part’s presentation)
4. List of References
5. Appendices (optional)

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 APPENDIX 6
Coursework 3: Score Sheet for Individual Presentation

(This score sheet is to be attached with the CW2 group written assignment - ONE separate sheet for
each member of the team)

Full Name: Student ID:

Tutorial Class : e.g. 1 DAC Semester 2 Tutorial Group 1

Criteria Mark allocation Marks

awarded

Preparation & Excellent Good Average Poor Very Poor

Quality:
dressing & 25 – 20 19 - 15 14 - 10 9-5 4-0
grooming,
 Well-  Properly  Basic  Casual or  No effort
setup &
dressed, neat, dressed with dressing; a little untidy in dressing;
setting, length
and minor issues. casual. dressing. messy
of
professional.  Presentation  Slightly over  Poor presentation.
presentation,
 Presentation mostly on time or under the timing or  No slides /25
quality &
is well-timed and organized. time limit; disorganized. or
attractiveness
of visual aids.
and organized.  Slides are somewhat  Slides are completely
 Slides are clear but could messy. unclear or irrelevant.
clear, be better  Slides are poorly made.
attractive, and designed. plain but
25 marks help explain understandable.
the topic well.

Delivery & Excellent Good Average Poor Very Poor

Voice:
volume, pace, 25 – 20 19 - 15 14 - 10 9-5 4-0
wording,
 Speaks  Mostly clear  Sometimes  Often  Very hard
grammar &
clearly and and confident. hard to hear or unclear or to
pronunciation,
confidently  A few small too fast/slow. very understand;
smoothness of
with good grammar or  Noticeable rushed/slow. poor
delivery.
volume and pronunciation grammar and  Many delivery. /25
pace. mistakes. pronunciation grammar or
 Minimal mistakes. pronunciatio
25 marks mistakes in n errors.
grammar and
pronunciation.

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Nonverbal Excellent Good Average Poor Very Poor
Skills:
confident, 25 – 20 19 - 15 14 - 10 9-5 4-0
natural,
 Confident  Mostly  Some  Nervous  Looks
relaxed &
and natural confident; nervousness; or stiff; disengaged
good hand
with good slight limited eye avoids eye or avoids the
movement.
posture. stiffness. contact. contact. audience.
 Looks at the  Looks at the /25
audience most audience  Few hand  Little or
gestures or no hand  No effort
25 marks of the time. often. to use body
 Uses hand  Simple hand unrelated movements.
language.
gestures movements. movements.
effectively.
Passion & Excellent Good Average Poor Very Poor
Professionalism
: passionate, 25 – 20 19 - 15 14 - 10 9-5 4-0
professional &
 Shows  Shows  Shows some  Lacks  No
convincing.
strong interest interest and is interest but not interest or interest,
and is mostly confident. confidence. passion, or
confident. confident. professionali
25 marks  Partially  sm.
 Very  Professional Unprofessio
/25
professional but
professional most of the not fully nal tone;
and engaging. time engaging. little
audience
engagement.

Total /100

Feedback:

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