Video Script

Opening shot
"Hello everyone, and thank you for watching. I’m here to introduce Slick and Shine Detailing,
a business we’re building to make car care easier, more affordable, and more convenient
than ever.

[Cut to close-up of you emphasizing ‘car care’]

Our mission is simple: We’re all about helping people keep their cars in top condition, with
the option to have it right at their door step. So, whether it’s a quick wash, interior cleaning,
or a full exterior polish, Slick and Shine has them covered.

[Transition shot: B-roll of someone working on a car exterior]

Now, to make sure our business stands out and stays profitable, we didn’t just jump in. We
used strategies that are tried and tested by some of the biggest names in the industry—
companies right here in the Philippines who have used these strategies to build highly
successful brands.

Let me break down a few of these strategies for you:

First, we conducted a SWOT analysis to get a clear picture of our strengths, weaknesses,
opportunities, and threats. This is the same approach San Miguel Corporation uses to keep
a competitive edge across its industries. By identifying our strengths and understanding our
challenges, we’re better prepared to grow successfully.

[ Show a visual of a SWOT diagram briefly ]

We also used the Business Model Canvas to structure our business in a way that truly aligns
with customer needs. Grab Philippines used this tool to evolve from a simple ride-hailing app
into a multi-service platform that’s now essential for so many people. By mapping our
business model, we’re creating a foundation that’s flexible and ready to expand as our
customer base grows.

[Overlay of Grab logo or app screen]

Another essential tool was the Value Proposition Canvas . This allowed us to zero in on
what our customers truly value. Take Mercury Drug as an example; they’ve perfected this
by focusing on customer accessibility and affordability. Just like Mercury Drug, we aim to
build loyalty by being reliable and convenient.

[ Cut to footage of a Mercury Drug store or someone buying medicine ]

We’re also using Lean six sigma’s DMAIC to keep our operations lean and efficient. This is
what helps Philippine Airlines stay on schedule and reduce delays, enhancing customer
satisfaction. For Slick and Shine , DMAIC ensures we’re always providing quality service on
time, which is essential for gaining customer trust and building repeat business.
[ Cut back to you ]
We chose Slick and Shine Detailing’s location strategically—high vehicle traffic and right next
to other auto service shops. These shops handle general maintenance, but none offer
premium detailing like we do, making our services complementary instead of competitive.
Our spot is also accessible for nearby customers, making it convenient to include detailing in
their routine car care. While there are competitors in the broader area, we’ll stand out with
top-quality service to build a strong, trusted brand.
To understand customer needs better, we also conducted a survey, which we’ll discuss next.

We asked the community some important questions, and the results are in!

The feedback confirms that Slick and Shine Detailing is meeting a real need for vehicle
owners in Cabanatuan.

To ensure accuracy, we calculated our sample size using Slovin’s formula with a 10% margin.
With 42,110 registered vehicles in Cabanatuan, we targeted 100 respondents, Here’s what
they had to say:

Our first question,

***result ng survey***

Based on the strong positive feedback and the significant vehicle traffic in our area, we’re
confident that Slick and Shine Detailing is set to make a lasting impact. Our mission is clear:
deliver the kind of service the community truly values, and do it better than ever!

[insert interview videos]

Warren Buffett, a successful entrepreneur and investor, said that an idiot with a plan can
beat a genius without a plan. Keeping this in mind, our team used the following techniques
to create a strategic plan and work toward building a successful business.

First we have SWOT Analysis. We used SWOT analysis to understand our strengths,
weaknesses, opportunities, and threats, so we can create a smarter strategy to grow and
improve our business.

Strengths

Ito ang mga bagay na alam namin na magiging isa sa mga magiging stepping stone namin:

**ppt**

Weaknesses

Aminado kami, may mga bagay pa kaming kailangang i-improve at pag tuunan ng pansin
tulad ng

***ppt***

Opportunities

Ito naman ang mga bagay na pwedeng maging dahilan para mag strive ang business na’min,
kumbaga ito ay magiging stepping stone ng business

***ppt***

Threats

Pero syempre, like every business, ours also have threats that we will keep an eye on to
make sure hindi ito maging hindrance sa success ng business na’tin

Sunod naman, Paano ba namin ginamit ang Pareto’s Principle sa business namin?

Pareto’s Principle o 80/20 Rule sinasabi lang dito na ang 80% kita or income ay nanggagaling lang sa
20% ng efforts o resources. Ibig sabihin, hindi mo kailangang mag-focus sa lahat ng aspeto ng negosyo
—hanapin mo lang kung ano o sino ang nagbibigay ng pinaka-malaking impact at doon ka maglagay
ng effort.

Ano ang 20% sa Negosyo Natin?

20% ng Customers:
Ito yung mga loyal na customers na madalas magpa-home service.
Sila yung nagbabayad ng premium packages o regular na gumagamit ng services natin.

20% ng Services:

Ito yung mga high-demand services tulad ng premium home detailing o mga packages na may add-
ons.
Malaking kita ang binibigay ng mga ito kumpara sa ibang mas mababang presyo o hindi popular na
serbisyo.
20% ng Effort:

Effort na ginugugol sa mga bagay na talagang nagdadala ng kita—tulad ng pagpapaganda ng home

service experience at targeted marketing.

Paano ba namin inapply ang Pareto?

Focus on High-Impact Customers and Services:

Bigyan ng exclusive promos, loyalty discounts, o VIP perks ang regular na nag-aavail ng home service
or kahit anong service.
Mag-offer ng bundled packages na sulit para sa customers pero mataas ang profit margin.

Streamline ang Low-Impact Areas:

Iwasan ang sobrang gastos o effort sa low-demand services o malalayong lugar na bihira namang may
bookings.
Pwede ring i-automate ang booking system para makatipid sa oras.

Targeted Marketing:

Mag-focus sa advertising na umaabot sa ideal customers—mga taong mahilig sa convenience at

willing magbayad para sa home service.
Gumamit ng social media campaigns na naka-focus sa mga lugar kung saan mataas ang demand.

Bakit naging importante ang Pareto sa business namin?

Dahil sa Pareto’s Principle malaki ang chance na

Palakihin ang Kita: Dahil nakatutok tayo sa mga high-value customers at services.
Pagaanin ang Trabaho: Hindi na natin kailangang maglaan ng sobrang effort sa mga bagay na di
naman impactful.
Gawing Sustainable ang Business: Magiging mas efficient ang operations habang na-maintain ang
quality ng serbisyo.

So ang expected result namin ay mas malaking kita, mas efficient na proseso, at mas satisfied na
customers!

Next we used, the Value Proposition Canvas. We used the Value Proposition Canvas to
match our offerings with what matters most to our customers, helping us deliver solutions
that truly meet their needs.

Customer Profile
Customer Jobs:
 Keep the car looking neat and clean.
 Protect the car from rust, scratches, or damage.
 Help maintain the car’s resale value.
 Ensure the car is safe and enjoyable to drive.
Customer Pains:
 Services can be costly, especially premium options.
 Time-consuming processes can disrupt schedules.
 Hidden fees or unclear pricing for added services.
 Weather can undo results shortly after service.
 Inconsistent or unfriendly service experiences.
Customer Gains:
 Keeps the car in excellent condition, enhancing pride of ownership.
 Offers value through reliable, high-quality results.
 Cleaner car improves the driving experience and hygiene.
 Provides peace of mind with a well-maintained vehicle.

Value Map
Products and Services:
 Comprehensive interior and exterior cleaning.
 Advanced ceramic coating for long-term protection.
 High-quality car shampoo, wax, and fragrances.
 Optional mobile detailing services for added convenience.
Pain Relievers:
 Quick and efficient service to save time.
 Transparent pricing with clear and upfront packages.
 Weather-resistant coatings for lasting results.
 Friendly and knowledgeable staff for a great customer experience.
Gain Creators:
 Affordable service packages for different budgets.
 Attention to detail ensuring every part of the car is spotless.
 Eco-friendly options with biodegradable cleaning products.
 Active social media presence for customer engagement and tips.
 Confidence in results, leaving customers proud of their car.

Let me walk you through our Value Proposition Canvas na ginawa namin for our auto
detailing business. Dito, pinapakita namin kung paano namin ine-ensure na na-meet
namin ang needs and desires ng customers while giving them great value.

Unahin natin ang customer jobs. *** read ppt***

Now, let’s talk about the pains.

Alam namin na minsan, medyo pricey ang detailing services, lalo na kung may extra services.
Tsaka it takes time, which can be a hassle for people with busy schedules. May mga hidden
charges pa for services na hindi malinaw sa customers. Then of course, hindi natin
kontrolado ang weather. Minsan, kahit freshly detailed na ang car, after ilang oras, nagiging
madumi ulit dahil sa ulan o alikabok. Lastly, hindi lahat ng service centers friendly or
maganda ang customer experience, which can be a turn-off.

Syempre, may mga gains din naman sila na gusto makuha.

Kapag malinis ang car nila, hindi lang for looks—masarap din syang gamitin. Mas magaan sa
pakiramdam at fresh, at of course, nakakatulong ito para mapanatili ang condition ng car.
Pag alam nila na well-maintained ang car nila, may peace of mind sila at masaya silang mag-
drive.

So, ano ano naman ang ino-offer namin para matugunan ang mga needs nila?

For products and services,

we offer complete interior and exterior cleaning. We also provide ceramic coating for extra
protection para sa mga scratch and rust. We use high-quality car shampoo, wax, and
fragrances para hindi lang malinis pero mabango pa. Meron din kaming mobile detailing
services para mas madali at convenient sa customers.

Para ma-address naman ang mga pains;

We make sure na mabilis at efficient ang service, para hindi masyadong ma-abala ang
customers. Transparent din kami sa pricing sa app,sa website at sa mismon shop, so walang
hidden charges or surprises. Gumagamit kami ng weather-resistant coatings para mas
tumagal ang results kahit anong weather. At importantly, we train our staff to be friendly
and approachable, para masaya ang customer from start to finish.

Lastly, for the gains we provide:

affordable service packages na pwedeng mag-fit sa different budgets. Very detailed kami sa
bawat service, para talaga makita ng customer na worth it ang ginagawa namin. We also use
eco-friendly cleaning products for those na conscious sa environment. Active din kami sa
social media para makipag-connect sa customers at magbigay ng tips on car care. This helps
us build trust and keep our customers engaged. Ultimately, ang goal namin is to make our
customers feel confident and proud of their car after every service.

So in short, ang Value Proposition Canvas namin is designed para matugunan lahat ng
needs and solve ang mga problems ng customers namin. Naka-focus kami sa quality,
convenience, and customer experience, all while keeping the process transparent and
affordable.
Now, Let’s go through how our auto detailing business works. We’ve set it up in a way na
flexible, and convenient for the customers. So let’s break it down—pati na rin kung paano
natin pinaplanong mag-operate and grow.

Key Partners

"Unang-una, ang key partners natin. Para mag-run nang maayos ang business, may mga
partners tayong kailangan. First, we work with suppliers na nagbibigay ng eco-friendly
cleaning products at portable tools para sa detailing, tulad ng pressure washers at vacuums.

Then, we’ve teamed up with local car clubs, dealerships, at fleet managers para sa referrals.
Malaki ang tulong nila kasi sila yung may network ng mga potential customers na pwedeng
mag-refer sa atin.

Key Activities

"Next, pag-usapan natin ang mga key activities na ginagawa namin. Ang unique quality ng
business natin ay ang mobile detailing service. Ibig sabihin, yung service namin, dadalhin
namin sa bahay o office ng customer. Super convenient ito for clients kasi hindi na nila
kailangang mag-drive sa shop.

We offer core services tulad ng basic interior at exterior cleaning, paint touch-ups, at
ceramic coating. Meron din kaming mga specialized services gaya ng engine cleaning at tire
treatment para sa mga customers na gusto ng extra care sa kanilang mga sasakyan.

Part din ng business namin ang customer experience at retention. After ng service, laging
may follow-up for feedback para sure tayo na nagustuhan nila ang service at malaman din
kung may areas pa na pwedeng improve. Lastly, para makakuha ng new clients, we’re very
active sa marketing and customer acquisition. Nag-a-advertise tayo sa social media at
nakikipag-partner tayo sa mga car clubs at dealerships for referrals."

Key Resources

"Now, let's talk about the key resources na kailangan natin. Una na dyan ang mga portable
equipment natin, like vacuums, steam cleaners, at mga eco-friendly cleaning products.
These tools are lightweight and easy to bring to every location.

Next, we also need vehicles para ma-transport ang staff, tools, at equipment sa mga clients.
Since mobile service tayo, malaking bagay ang magandang sasakyan na makakapagdala ng
lahat ng tools at people to the job site.

Another key resource is our skilled and well-trained mobile detailers. Importante na
consistent ang quality ng service, kaya’t bawat staff natin may proper training.
We also rely on scheduling software na tumutulong sa atin para maging smooth ang booking
process at para maplano nang maayos ang ruta. Lastly, ang website natin at active social
media presence ay essential tools for customer engagement at promotion."

Value Propositions

"Para naman sa value propositions, meron tayong flexible booking na mabilis mag-respond
sa mga inquiries. Customers can adjust their schedule anytime kung kailan sila available.

Our service is all about providing premium detailing services kahit nasa bahay o office sila.
Kung gusto nila hindi na nila kailangang mag-drive sa shop or maglaan ng oras.

And syempre, one of the things we really focus on is offering eco-friendly solutions. For
customers na conscious about the environment, they can feel good knowing that we’re
using sustainable products."

Customer Relationships

"Pagdating sa customer relationships, we make sure to provide personalized service. And

follow up after the service to check if they were satisfied with the results.

We also want to build loyalty programs for our regular customers, giving them discounts or
special deals. Active rin tayo sa social media, kaya’t ang mga customers na engaged sa atin,
magkakaroon ng sense of connection sa brand natin."

Channels

we have our website at app where customers can easily book, inquire, or engage with us.
Social media platforms like Facebook, Instagram, at TikTok for promotions at engagement.
We also have partnerships with local businesses, car clubs, at dealerships

Customer Segments

"Next, ang customer segments natin. Target natin ay mga busy professionals,families with
hectic schedulesfleet managers, lalo na yung may business na may fleet ng sasakyan.And of
course, luxury car owners na gusto ng high-end detailing services for their prized vehicles."
Cost Structure - (ung isang document muna bago ‘to)

"Sa cost structure naman, may mga fixed monthly expenses tayo tulad ng maintenance ng
portable equipment and transport vehicles (around ₱5,000 per year or ₱417 per month),
salaries for detailing staff at fuel expenses (₱30,000 minimum, depending on staff), at shop
rent (₱10,000 per month)."

[Cost Structure and Revenue Streams on the other document]

Define
Identified Problems Based on Survey Results:

Recurring Demand Challenges:

While most customers avail of services monthly, pag hindi na meet ang expectations nila, baka hindi
na umulit

Pricing Perception:
Customers are willing to pay ₱5,000–₱10,000,like sa unang problem may chance na isipin ng client na
hindi swak ung binayad niya sa service na nakuha niya

Customer Frustrations:
Common pain points, such as hidden fees, poor service quality, long wait times, and booking
difficulties.

Measure and Analyze- read ppt

Improve

Fix Workflow Issues: Ayusin yung process para mas mabilis, plus gamitin ang scheduling tools para
iwas delay.
Budget-Friendly Options: Mag-offer ng packages na pasok sa budget ng iba’t ibang customers.
Clear Pricing: I-explain nang maayos kung bakit sulit ang services at tanggalin ang hidden fees.
Upgrade Tools: Invest sa mas mabilis at efficient na equipment.
Engage Customers: Magbigay ng promos, loyalty rewards, at magpakilala pa sa market.

Control - read ppt

*Make a script for the app*