Scribd
Upload
12 views

AURELIO, Travis SWOT Analysis

Ministop, rebranded as Uncle John, is a convenience store chain established in Japan in 1985, now operating globally with a focus on retail activities in Southeast Asia. The company has strengths such as an established brand, wide product range, and strategic locations, but faces weaknesses like limited market share and brand awareness. Proposed recommendations include improving operational efficiency, increasing marketing efforts, and expanding healthy food options to adapt to changing consumer preferences.

Uploaded by

Travis Aurelio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
12 views

AURELIO, Travis SWOT Analysis

Ministop, rebranded as Uncle John, is a convenience store chain established in Japan in 1985, now operating globally with a focus on retail activities in Southeast Asia. The company has strengths such as an established brand, wide product range, and strategic locations, but faces weaknesses like limited market share and brand awareness. Proposed recommendations include improving operational efficiency, increasing marketing efforts, and expanding healthy food options to adapt to changing consumer preferences.

Uploaded by

Travis Aurelio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

A.

Company Profile:

Name: Ministop rebranded as Uncle John

Office Address: Cfc Commercial Building, 137 Pasig Boulevard, Pasig City, Metro Manila Philippines

Brief History: Ministop, established in Japan in 1985. This retail giant is owned by AEON GROUP and
have their presence globally with stores in countries like the Philippines, South korea and vietnam.

Organization: Ministop operates via a franchise system, where individual store owners manage each of
their stores.

Nature of Business: Ministop is focused on retail activities, providing a plethora of products and services
from convenience stores.

Product Highlights: Ministop covers all the bases with its inventory of snacks, drinks, cooked foods,
cosmetic and toiletry items, and household sundries. The Bank also operates an ATM facility, provides
utility bill payout, air ticket sales and bookings for events.

Current Events: Latest updates show that Ministop has concentrated in increasing their SEA market,
mostly in countries like Vietnam and the Philippines. Alongside this, they’ve launched new product
offerings and promos aimed at bringing in more buyers.

B. SWOT Analysis:

Strengths:

• Established Brand: Ministop’s brand power in the convenience store sector is another advantage.

• Wide Product Range: Ministop covers all the bases, and is a one-stop-shop.

• Strategic Locations: Ministop places its outlets in high-traffic locations to ensure customers’
convenience and accessibility.

• Franchise Model: The franchise model enables Ministop to rapidly grow while taking advantage of the
expertise and financial input of individual store owners.
Weaknesses:

 Limited Market Share: Consequently, the market share of the convenience store chains,
including Ministop, is quite limited.

 Operational Efficiency: Some Ministop stores might be at risk of not being able to keep up the
same level of operational efficiency, and this could lead to disappointed customers.

 Brand Awareness: In some markets, Ministop could be less known than its competition, leading
to lower footfall from customers.

Opportunities:

 Market Expansion: There are chances for MINISTOP to expand its footprint in the emerging
markets, especially in Southeast Asian countries where convenience store culture is thriving.

 Online Delivery: The increase in e-commerce and online delivery could be the chance Ministop
would need to enter a strategic cooperation with others or even develop its on-line delivery
service to achieve more customers.

 Healthy Food Options: With the growing awareness of health and wellness, Ministop has a
chance of offering more health-conscious and nutritious food choices.

Threats:

• Intense Competition: The convenience store sector is highly competitive, with both local and foreign
brands competing to gain market share.

• Economic Factors: Adverse economic situations or variations in the countries in which Ministop
operates may affect the purchasing behaviours of consumers.

• Changing Consumer Preferences: Changing consumer preferences, such as a move toward healthier
food options or increased demand for online shopping, can also be risky if Ministop does not adjust
accordingly.
C. Brief Explanation of each SWOT:

Strengths:

 Ministop's established brand helps build trust and attract customers, giving them an advantage
in the market.

 The wide product range offered by Ministop ensures that customers can find everything they
need in one place, enhancing convenience and customer satisfaction.

 Ministop's strategic store locations contribute to increased footfall and sales.

 The franchise model allows Ministop to expand quickly by leveraging the expertise and
investment of individual store owners.

Weaknesses:

• Ministop’s market presence is small compared to competitors, which might result in lower overall
profits.

• Operational inconsistency in a few stores can result into customer dissatisfaction and negative brand
image.

• Lower brand awareness in some countries could translate into fewer customers choosing Ministop over
its competitors.

Opportunities:

• This expansion in emerging markets especially in Southeast Asia can help meet growing demand for
convenience store products.

• Building an online delivery platform or teaming up with existing delivery services can help Ministop tap
into a broader audience, and meet consumers’ evolving shopping habits.

• More healthy and nutritious food offerings might entice the health-conscious consumers and
distinguish Ministop from its rivals.
Threats:

• Increasing competition among convenience stores makes the Ministop’s share difficult to keep.

• Economic conditions such as recessions and changes in the markets where Ministop operates can
influence consumer behaviour and therefore sales.

• Changes in consumer preferences, such as a growing interest in healthier food options, can be
problematic if Ministop is slow to adapt to evolving demand.

D. Proposed Realistic Recommendations:

• Improve Operational Efficiency: To achieve constant customer satisfaction and a favorable brand image,
Ministop should focus on increasing operational efficiency in all stores.

• Increase Marketing Efforts: Ministop should spend in marketing initiatives to raise brand recognition in
markets where it is less present.

• Consider Online Delivery: Given the growing popularity of online shopping, Ministop could consider
forming partnerships or developing its own online delivery platform in order to reach a larger consumer
base.

• Increase Healthy Food alternatives: Ministop should increase its choice of healthy and nutritious food
alternatives, advertising them prominently in-store and through marketing activities, in order to appeal
to health-conscious consumers.
E. References:

Ministop Official Website: https://www.ministop.co.jp/english/

https://en.wikipedia.org/wiki/Ministop\

https://asia.nikkei.com/Business/Retail/Ministop-Philippines-to-rebrand-as-Japanese-partner-exits

https://www.philstar.com/business/2022/09/24/2211824/gokongweis-rebrand-ministop-uncle-johns

You might also like