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Unit 2 - MKT Planning and Processes-Assignment 1 Brief

The document outlines an assignment brief for a Higher National Certificate/Diploma in Business focused on Marketing Processes and Planning. It requires students to write a formal report analyzing the role of marketing within an organization, specifically in the context of a marketing executive role in the FMCG industry in Vietnam. The report must include definitions, analyses of marketing processes, interrelations with other business functions, and an evaluation of internal and external marketing environments, all supported by research and Harvard referencing.

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Phạm Kemy
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2 views

Unit 2 - MKT Planning and Processes-Assignment 1 Brief

The document outlines an assignment brief for a Higher National Certificate/Diploma in Business focused on Marketing Processes and Planning. It requires students to write a formal report analyzing the role of marketing within an organization, specifically in the context of a marketing executive role in the FMCG industry in Vietnam. The report must include definitions, analyses of marketing processes, interrelations with other business functions, and an evaluation of internal and external marketing environments, all supported by research and Harvard referencing.

Uploaded by

Phạm Kemy
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment Brief (RQF)

Assignment Brief (RQF)

Higher National Certificate/Diploma in Business

Student Name/ID
Number:
Unit Number and
Unit 2: Marketing Processes and Planning
Title:
Academic Year: 2021 - 2022
Unit Assessor:
Marketing Concepts and Internal Relations
Assignment Title:

Issue Date:
Submission Date:
Internal Verifier
Name:
Date:

Submission Format:
The submission is in the form of an individual written report. This should be
written in a course, formal business style using 1.5 lines spacing and font
size 12. You are required to make use of headings, paragraphs and
subsections as appropriate, and all work must be supported with research
and referenced using the Harvard referencing system. Please also provide
a bibliography using the Harvard referencing system. Any suspicions
regarding plagiarism will lead to failure in results of the assignment. The
recommended word limit is 2,000 words, although you will not be penalised
for exceeding the total word limit.
Unit Learning Outcomes:
LO1 Explain the role of marketing and how it interrelates with other
business units of an organisation

Assignment Brief and Guidance:

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
1
Assignment Brief (RQF)

Scenario and activity:

You are applying for the role of marketing executive within X organisation
(X could be any organisation which are operating in FMCG industry in
Vietnam). As part of the interview process you are required to discuss the
concept of marketing as well as its role within the organisation. Further to
this you will have to explore how marketing interrelates with other
functions within the business.

Your report should cover the following:

1. Introduction to the concept of marketing


In this section, you should provide the definition of marketing to
explain what it is.
2. An overview of the marketing process to reflect the key roles of
marketing
3. An analysis of the role and responsibilities of marketing function in the
context of X organisation.

For further improvement, you should also critically analyse how these
role and responsibilities of marketing of X organisation can be
influenced by marketing environment forces (M1)

4. An analysis of how marketing influences and interrelates with other


functional departments. (P2)

For further improvement, you should also discuss the significance of


having effective interrelationships between marketing and different
functional departments in the context of X organisation (M2)

5. A critical and evidence-based analysis of internal and external


environment in which the marketing function of organisation X operates.
(D1)

Learning Outcomes and Assessment Criteria:


Learning
Pass Merit Distinction
Outcome
LO1 Explain the P1 Explain the M1 Analyse the D1 Critically
role of marketing concept of role of marketing analyse the
and how it marketing and in the context of external and
Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
2
Assignment Brief (RQF)

interrelates with marketing the marketing internal


other business operations environment. environment in
units of an including the which the
organisation different areas marketing
and role of function
marketing. operates.

P2 Explain how M2 Analyse the


the marketing significance of
function relates interrelationships
to the wider between
organisational marketing and
context. other functional
units of an
organisation.

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
3

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