Peter Wekesa Sikuku Business Plan
Peter Wekesa Sikuku Business Plan
TECHNOLOGY.
1
DECLARATION
I PETER WEKESA SIKUKU , declare that this work is my own original work and
that it has not been presented to any other institution of higher learning for a similar
or any other award.
SIGN --------------------------
DATE -------------------------
This business plan has been submitted to The Kenya National Examinations Council with my
permission as the supervisor.
SIGN ----------------------------
DATE ----------------------------
i
ACKNOWLEDGEMENT
I would like to express my truthful gratitude to my supervisor, Madam Mildred Mukhebi for
the support, professional advice and guidance since the proposal writing to completion
of the work. I would also like to express my gratitude to the Almighty God for the
wellness, bravery and support in everything until the winding up of this work . My
sincere thanks go to my family for their prayers, encouragement and support both financially
and material support.
Special thanks go to my classmates, friends and other Kiminini Technical and vocational
college trainees for their support in one way or another.
Unique thanks go to my lovely mother for her unending support and prayers for the
completion of this work.
ii
DEDICATION
I dedicate this work to all academicians, policy makers and other stakeholders in the
academic world. I also dedicate this work to my lovely parents Mr.Wekesa Ibose and Mrs.
Esther Wekesa.
iii
Table of Contents
DECLARATION....................................................................................................................i
ACKNOWLEDGEMENT.....................................................................................................ii
DEDICATION......................................................................................................................iii
EXUCUTIVE SUMMARY.................................................................................................vii
CHAPTER ONE....................................................................................................................1
iv
2.4 SWOT ANALYSIS TABLE..................................................................................................................11
2.5: METHODS ADVERTISEMENT AND PROMOTION.........................................................................12
2.5.1 ADVERTISEMENT........................................................................................................................12
2.5.2 PROMOTION...............................................................................................................................13
2.6 SALES TASTICS/STRATEGY..............................................................................................................13
2.7: PRICING STRATEGY......................................................................................................................14
2.8: DISTRIBUTION STRATEGY............................................................................................................15
CHAPTER THREE..............................................................................................................16
v
5.1 pre-operational expenses..............................................................................................................28
5.2 Working capital..............................................................................................................................28
5.3 Cash flow projections Year one..................................................................................29
vi
EXUCUTIVE SUMMARY
This work is organized in five chapters followed by references and appendices. The details
of each chapter is described as follow.
Business Description
Chapter one presents the introductory part which, among others include business description
which describes the business name, location and address, the form and type of business,
goods and services to be offered by the business, justification of opportunity, the industry
where the business will operate, long and short-term goals of the business and entry and
growth in the market.
Marketing plan
Chapter two presents the marketing plan of the business. It highlights the type of customers
the business will have, the market shares of the business and competition. It also describes
the methods of advertisement and promotion that will be adopted by the business, the pricing
methods to be adopted and the distribution channels that will be used by the business.
Chapter three of this work describe the organization and management plan of the business. It
highlights the key personnel and other personnel who will aid in the management of the
business. The organizational chart of the business is also described in this chapter. Methods
of recruitment, training and promotion which will be used by the business is also described.
this chapter also describes the remuneration and incentives of the employees. It also
describes the license and permit to be used during operation and the support services to be
used by the business.
Chapter four presents the operational and production plan of the business. it describes the
working hour schedule of the business, goods and services to be offered, the production
facilities and their capacities, production process and the regulations affecting the operations
of the business.
vii
Financial plan
Chapter five describes the financial plan of the business. Under this chapter, the pre-
operational expenses are described. Working capital is also shown in this chapter. It also
shows the cash flow projections of the business and the proforma income statement and the
balance sheet for the three financial years. This chapter also shows the break-even analysis
and financial ratios of the business for the three years. Desired financing and the proposed
capitation are also captured in this chapter.
viii
CHAPTER ONE
Email: [email protected]
Phone: 0790389494
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1.2 OWNERS BACKGROUND
The owner of the business peter wekesa sikuku , born in the year 2000.
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the sole trade will enjoy all the profits alone and he will also have a total control
over the business.
3
1.7 INDUSTRY
Sikuku Super Hardware belongs to the building and constructions industry within the entire
Kiminini town and rural development. Physically the business will have branches in Kitale
and Sikhendu in future, since the industry will be static will have competition in the market
will not be easy since the other competitors would offer indirect competition by creating
more awareness and giving more discount to the customers who will directly purchase from
them, this will also be a challenge to the industry. Also, will not be easy be business requires
extra more of capital transportation Services for the building materials in the proposed
business, there will be opportunities of innovation especially in the Trans-Nzoia County
where most people build houses in order to rent, hence hardware will be ideal for build
purposes. In the events of lifting and transportation they will employ cranes to lift heavy
loads for packing and transportation
4
Stability; the owner of the business objectives is to provide a stable business and also have a
good continuity in running it.
Growth; the owner wants to achieve growth in the business in terms of increasing profits.
Survival; the business should be capable of surviving different market seasons and also under
competition. The goals of the business will be:
5
rough newspaper and internet. The schedule of activities will be put on the notice board
during the opening where every employee will be able to access the information of activities
to be carried out. “By specialist in the book keeping section”. The financial auditor shall be
there annually to examine books of accounts hence the verification of the business operation
whether it is making profits or losses
The manger will acquire loan from co-operative banks to enable the enterprise grow rapidly
by increasing the stock. He will be able to sign tendering contracts without companies.
6
CHAPTER TWO
2.1 CUSTOMERS
Through research Sikuku super hardware realized that for an entrepreneur to start any
business customers shall be one’s first sector in mind that is to whom his/her products will be
sold to in that without customers no transactions will take place. Being name Sikuku
enterprise it will operate under Industrial customers and also institutional customers since we
shall be supplying out products to institutions such as St Bridgit high school, St Bridgit
primary school and cortege hospital, will also deal with commercial customers who are
interested in the products for resale e.g. retailers and wholesalers for industries like Kamel
manufacture, also to Jua Kali members who require hardware tools for the works. Sikuku
Super hardware will also be a domestic related since will have customers like farmers and
individuals purchasing products for their own use Jembers wheelbarrows and Panga for the
farm use and iron sheets and other for constructions purpose main customers targeted by
Sikuku enterprise are basically builders within the region. They will purpose products in
different quantities thus they are divided into two grounds of which are those buying is small
quantities, large including large scale builders and retailers while for small quantities include
those involved in small building. According to research done by Sikuku as appropriator, it
came into realization that parental customers love their own tested and preference to products
thus in order to satisfy them the owner of the business decided to stock variety of products for
them to choose.
7
2.2: COMPETITION
Competition is the rivalry among businesses offering similar or different goods and services
in a market with an aim of obtaining market share and maximizing profit.
2.2.1 Major competitors are those who offer similar goods and services at the same
target market with an aim of maximizing profit The business will have Major competitors
such as Okoa hardware who is located 3 km from Sikuku hardware and lomut which is
located 2 km from Sikuku hardware
2.2.2 Minor competitors are those who offer different goods and services to the same target
market with an aim of maximizing profit i.e. Galilaya hardware and others which are located
1km from Sikuku hardware.
The business intends to reduce its weaknesses by improving on the level of advertisement so
that it can be known by many customers in the market. The business will also look for
other sources of capital so as to get more capital for its expansion. It will also adopt
the current market prices so as to compete fairly in the market.
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NAME STRENGTHS WEAKNESSES
SIKUKU • High quality products. • New in the market.
SUPER • Improved technology. • Limited sources of
HARDWARE • Nearness to the market. capital.
• Good customer relation. • High prices.
• Highly trained
employees.
• After-sale services.
• Discount to customers.
• Credit sales.
OKOA • Nearness to the market. • Poor customer relation.
HARDWARE • Highly valued goodwill. • No discounts.
• Credit sales. • Lac of after- sale
• Wider sources of capital. services.
• Lower prices. • Low quality products.
• Poor technology.
• Lack of employee
incentives.
• Lack of employee
incentives.
• No discounts.
GALILAYA • Highly valued goodwill. • Lack of after sales
HARDWARE • Nearness to the market. services.
• Good customer relation. • Poor technology.
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• Credit sales. • Lack of employee
incentives.
• Low quality products.
• No discounts.
• Poor technology.
OTHERS • Credit sales. • Poor technology.
• Wider sources of capital. • Low quality products.
• Low prices. • No after-sales services.
• Discount on sales. • Lack of employee
incentives.
• Poor customer relation.
• Poor road network.
The business intends to reduce its weaknesses by improving on the level of advertisement so
that it can be known by many customers in the market. The business will also look for other
sources of capital for its expansion. It will also adopt current market prices
Column1
sikuku Others Lomut Hardware
Cheperur Super Hardware Galilaya Hardware
5%
13%
15% 50%
17%
10
2.4 SWOT ANALYSIS TABLE
Business
price transportation
to their
customers
11
2.5: METHODS ADVERTISEMENT AND PROMOTION
2.5.1 ADVERTISEMENT
Advertisement is a notice or announcement in a public medium promoting a product, service
or an event aimed at informing and influencing people who are targeted about the existence
of a product, service, or an event. The business will carry out advertisement in order to
attract new customers to the business, keep the business at the top of customers mind,
introduce new product in the market, give the business a positive image, increase the business
traffic and to generate grand loyalty. The advertisement methods that will be used by the
business include door hungers, flyers, event sponsorship and appearances, radios, televisions,
roadshow and use of social media such as face book, email marketing
12
2.5.2 PROMOTION the business will offer promotion platform to its customers by
providing sale after service, giving out free product during its lunching day and reducing
price of products
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6 Feet iron 550 540 500 550 520-550
sheets
25Kgs 250 260 230 240 240-300
Bamburi
Cement
2 Inches 200 230 210 225 200-250
common nails
(1kg)
2Kgs white 700 680 650 700 650-740
enamel paints
Fasteners 400 380 430 420 400-450
Electric 300 320 300 310 300-340
supplies
Plumbing 350 360 345 340 350-400
supplies
1Kg of 1.75 180 185 175 180 180-190
common nails
Claw hammer 400 450 420 400 420-450
The enterprise has to consider several factors before setting price of product which include
cost of the price of product that is competitors price government policies, demand, whole
selling and retail from under the cost of products the business had to analyze the products
costs and come up with the final price that cater from the costs of products and tallest earn
some profit from it. The business owner will also have to research on how the competitors
charge their products. Sikuku come into realization that most of them here after maximization
of their profit thus charging high so the business enterprise intends to capitalize on this thus
reducing the price that is through orders to attract more customers, Sikuku enterprise also had
14
a charge differently when dealing with wholesale buyers and retailers. Another this that
Sikuku noted down is to study the demand of product thus the higher the price of products.
Finally, considerations government policy standards in order to concur with the government
wishes.
• Produce Consumer
CHAPTER THREE
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Organization structure will involve: Manager, Accountant, Cashier, Watchman, Organization
chart and manager.
Manager
Cashier Receptionist
Security Casual
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Cashier. (1) • Diploma in • Handle cash, credit KSH.20,000
accountancy or or chegoe
CPA transactions.
• At least one year • Scan goods and
of working collect payments.
experience in the • Keep records of
same field of transactions.
work. • Answer customers’
• Knowledge in questions concerning
book keeping. prices.
• Knowledge in • Maintain proper
stock taking. books of accounts.
• Knowledge in the • Count money in cash
five accounting drawers at the
packages. beginning and end of
• Aged between shifts to ensure that
24-28 years. the amounts are
• Certificate of correct and that there
good conduct. is adequate change.
Receptionist (1) • At least form • To answer telephone KSH.15,000
four level of calls or direct calls to
education. the appropriate
• Good person.
communication • To receive and send
skills, both mails.
written and • To guide and direct
verbal. customers to the
• Basic computer correct destinations.
knowledge. • To maintain all basic
• Must possess equipment’s like fax
multi-task and postage
handling ability. machines.
• Good customer
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relation.
• Aged between
22-25 years
Security (2) • At least form • To prevent illegal 15,000
four level of activities in the
education. business.
• Five years of • Protect the
working employees and
experience in the customers from
same field. harm.
• Must have a • To respond to
certificate of incidents and
good conduct. emergencies.
• Aged between • To prepare daily logs
28-31 years. and monthly reports
on the status of the
properties’ security.
casual (3) • At least class • To load and offload •
eight level of goods in a truck.
education. • To maintain clean
• Aged between working
20-26 years. environment.
• Ability to work
under minimal
supervision.
Manager
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Have the responsibility to control the resources
Sales representatives
Casual
Security guard
3.4.1 RECRUITMENT
The business will recruit its staff by advertising for the available vacancies, receiving
applications from various applicants, conducting interviews to the successful applicants and
hiring the successful interviewees. The business will also network with some institutions of
higher learning and also the security firms in order to obtain some of the qualified personnel
to the business.
19
After the recruitment, the business will subject to employees to a month training. The
training will be done in the business premises by various trainers who will be out sourced
from other organizations. The training will be mandatory for every employee since they will
be trained on how to perform their duties and also on their rights when working in the
business environment.
3.4.2 PROMOTION
There will be also promotion of the employees from time to time, the promotion will be
based on the level of education and also the experience possessed by the employee.
Employees who will put a lot of effort towards the achievement of the business goals will be
promoted to higher ranks of working.
The employees will be provided with free lunch at the expense of the business. There will be
an end year party which will be organized by the business. During the party employees who
will be deemed to have put a lot of effort towards the achievement of business goals will be
recognized and awarded. The employees shall also be given a share of surplus profits if any.
3.6.1 LICENSE
License is a document which gives the business power to operate.
The business will obtain license to legalize its operation to be done,
Name: trade license.
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Use: Authorizing trade practices.
Cost: Ksh. 5500.
Duration: 12 Months.
Origin: Trans - Nzoia County Office.
3.6.2 PERMIT
Permit are documents which gives the business temporary authority to carry out a particular
trading activity.
permits will be required in transportation purpose especially the trading license from the
ministry of trade. The business should be adhering to by law that will make the business legal
to the customers and government and the business itself.
CHAPTER FOUR
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4.1 BUSINESS LAY OUT
H -PARKING
B – DISPATCH AREA
A -RECEPTION
E—C & D -- OFFICE
H F I G
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KEY: I – Store roofing materials
A- Reception
B- Dispatch area
The business will sell its goods directly to the customers who shall be paying by cash or by
mobile transfers. It will also sell its goods on credit terms to some retailers
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4.4PRODUCT OR SERVICES DESIGNED AND DEVELOPMENT
Sikuku super hardware will be offering building materials from different manufacturers.
These includes; paints cement, roofing, furniture fitting, plumping electrical, locks windows
and among others.
24
4.2 PRODUCTION OR OPERATIONAL FACILITIES AND CAPACITY
The business will offer 50kg and 25kg Bamburi Power plus Cement, Mombasa Cement, East
Africa Portland cement and Savannah Cement. It will also offer common nails of 1inch, 1.25
inches, 1.5inches, 1.7 inches and 2 Inches packed in ¼Kg, ½Kg and 1Kg. it
will also offer box nails, finishing nails, Casing nails, roofing nails, masonry nails, cut
flooring nails and brad nails, each of 1 inch, 1.25 inches, 1.5inches, 1.7inches and 2inches,
packed in ¼Kg, ½Kg and 1Kg. the business will offer cross and straight peen hammer, claw
Hammer and soft faced hammer. It will offer black oil paints, white enamel Paints, grey
cement paints, bit ominous and aluminum paints, packet in 1Kg, 2Kgs, 3Kgs, 4Kgs and 5Kg
scans. The business will off galvanized corrugated sheets, coated steel roof sand corrugated
aluminum roof panels, each of 6 feet and 8 feet.
facilities capacities Price Per Total source
Unit price
8 feet galvanized corrugated sheets 70 550 38500
25
50 Kgs Bambari Power Plus Cement 80 500 40000
1 inch, 1.25 inches, 1.5 inches, 1.7 inches 200Kgs 200 40000
and 2 inches common nails
1 inch, 1.25 inches, 1.5 inches, 1.7 inches 150Kgs 220 33000
and 2 inches roofing nails
Total 530400
The business will employ some technological practices such as the use of computers in
recording daily sales and purchases. This will help to increase the efficiency and reliability
26
on the records kept by the cashier. The business will employ a total of seven employees to
help in the day - to day running of the business. The business will operate in a rental
building.
b) POOR MANAGEMENT,
when the business experience poor management, it can hinder the operation of the business.
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CHAPTER 5
License 6000
Rent(deposit) 7000
Electricity 200
Water 400
Advertisements 1500
Transport 2000
Purchases 168250
Machinery 41200
Renovation 2000
Miscellaneous 45710
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Total 274260
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5.3: PREPERATION OF CASH FLOW STATEMENT
CASH INFLOW JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Balance b/f - 1151803 1160286 592669 749602 1009135 860018 1183701 1545634 1158217 1546600 14423
Cash 2000000 - - - - - - - - - - -
Sales 220000 210000 225000 360000 455000 500000 530000 570000 620000 600000 610000 61400
Debtors - 15000 20000 17000 19500 20000 15000 18000 10000 12000 10500 20000
Total Cash Inflow 2220000 1367803 1405286 969669 1224102 1529135 1405018 1771701 2175634 1770217 2167100 77823
CASH OUTFLOW
License - - - - - - - - - - - 5500
Transport - 5000 - - - 4500 - 5000 - 4500 - 6000
Electricity 1000 800 850 950 1000 900 1000 1000 850 800 950 1000
Purchases - - 600000 - - 450000 - - 800000 - 1800000 -
Incentives 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050 50000
Water 600 400 450 500 350 400 400 550 450 600 500 600
Advertisement - - - 6000 - - - 5000 - - 5000 -
Creditors - - 10000 10500 10800 12000 12600 13200 13800 14400 15000 16500
Repair and - - - - - - 6000 - - - - 4000
maintenance
stationery 2000 - - - 1500 - - - - 2000 - -
Rent 30000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000
Loan (KCB) 66667 66667 66667 66667 66667 66667 66667 66667 66667 66667 66667 66667
Interest on loan 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000
Mislenious 600 - - 800 - - - - 1000 - - -
Salary 108600 108600 108600 108600 108600 108600 108600 108600 108600 108600 108699 10869
Total cash outflow 1068197 207517 812617 220067 214967 669117 221317 226067 1017417 223617 2022866 28396
NET CASH FLOW 1151803 1160286 5926`69 749602 1009135 860018 1183701 1545634 1158217 1546600 144234 49426
30
5.3.1: CASH FLOW STATEMENT FOR YEAR 2024.
Balance b\f 494268 343468 811068 1286518 84018 593068 1082518 1585618 1108528 1637078 2149788 715488 11891426
Cash - - - - - - - - - - - - -
Sales 600000 610000 631000 640000 649000 651000 662000 665000 670000 676000 679000 682000 7815000
Debtors 15000 15600 17000 17200 17550 17700 17950 18200 18350 18460 18500 18750 210260
TOTAL CASH 1109268 969068 1459068 1943718 750568 1261768 1762468 2268818 1796878 2331538 2847288 1416238 19916686
INFLOW
CASH OUTFLOW
Pre-operation - - - - - - - - - - - - -
expenses
license - - - - - - - - - - - 5500 5500
transport 5000 4500 4000 5000 3500 4000 5500 5000 4000 3500 3000 4300 51300
electricity 1200 1000 1200 2000 1100 1000 900 990 1000 1200 1000 950 13540
purchases 600000 - - 1700000 - - - 1000000 - - 1950000 - 5400000
incentives 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 70000 97500
water 1000 700 750 600 800 500 650 700 700 450 600 850 8300
advertisement 10000 - - - - 17000 - - - 20000 - - 47000
creditors 20000 25000 25500 26000 26000 27000 26700 27500 28000 28500 29500 36000 325700
Repair and - - 15000 - - - 17000 - - - 21000 - 53000
maintenance
stationery 2500 - - - - 3000 - - - 2000 - - 7500
rent 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000
loan - - - - - - - - - - - - -
Interest on loan - - - - - - - - - - - - -
mislenious - 700 - - - 650 - - - - 600 - 1950
salary 108600 108600 108600 108600 108600 108600 108600 108600 108600 108600 108600 108600 1303200
31
TOTAL CASH 765800 158000 172550 1859700 157500 179250 176850 1160290 159800 181750 2131800 241200 7494490
OUTFLOW
NET CASH FLOW 343468 811068 1286518 84018 593068 1082518 1585618 1108528 1637078 2149788 715488 1175038 12422196
32
5.4: PREPERATION OF PROFORMA INCOME STATEMENT AND BALANCE
SHEET
Ksh
Sales
5514000
Gross profit
2983600
Less expenses
Salaries 1303200
License 5500
Transport 25000
Incentives 61550
Water 5800
Advertisement 16000
33
Repair and maintenance 10000
Stationery 5500
Rent 195000
Mislenious 2400
Net profit
385970
Ksh
Fixed Assets
Current Assets
Stock 1650000
Debtors 177000
Cash 1391770
3218770
Creditors 128800
Working Capital
2289970
34
Net Assets
2385970
Financed by:
Capital
2000000
Net profit
385970
2385970
Ksh
Sales
7815000
Gross Profit
2815000
Less expenses
Salaries 1303200
License 5500
Transport 34400
35
Incentives 97500
Water 8300
Advertisement 47000
Stationery 7500
Rent 180000
Mislenious 1950
Net profit
956650
Fixed Assets
Current Assets
Stock 1000000
Debtors 210260
Cash 1976090
3186350
Creditors
(325700)
36
Working capital
2860650
Net Assets
2956650
Net profit
956650
2956650
Sales
6639000
Gross profit
3039000
Less expenses
Salaries 1303200
License 5500
Transport 63600
37
Incentives 164000
Water 10130
Advertisement 165000
Stationery 6300
Rent 180000
Mislenious 8800
Net profit
927470
Fixed Assets
Current Assets
Stock 1050000
Debtors 179000
Creditors (803000)
Working capital
(2831470)
38
Net assets
2927470
Net profit
927470
2927470
Salary 1303200
Rent 180000
License 5500
1608700
Variable cost
Advertisement 16000
Water 5800
Transport 25000
Stationery 5500
Mislenious 2400
Incentives 61550
116250
39
Total contribution = sales – total variable cost
Ksh (5514000-116250)
= Ksh 5397750
Rent 180000
License 5500
1608700
Advertisement 47000
Water 8300
Transport 34400
Stationery 7500
Mislenious 1950
Incentives 97500
40
196650
=Ksh.7618350
Salary 1303200
Rent 180000
License 5500
1608700
Variable costs
Advertisement 165000
Water 10130
Transport 63600
Stationery 6300
Mislenious 8800
Incentives 164000
417830
=Ksh.6221170
41
Contribution margin = 6221170/6639000x100 =93.7%
=Ksh.1716862
42
S/NO ITEMS JAN FEE MAR APRI MAY JUN
1. Brains of
business idea
2. Ratting office
3. Chapter 1
4. Chapter 2
5. Chapter3
6. Chapter4
7. Chapter 5
8. Typing
&printing
9. submission
43
APPENDIX II
ITEM AMOUNT
stationery 350
typing 700
printing 550
binding 60
total 1660
44
Appendix 111
BUSINESS MAP
Petrol station
45
Appendix IV
M AJ
LOGO EN GO SUP ER HAR DW A R E
46
47